The Analytics Cycle

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In order to effectively use web analytics, organisations need to put in place a cycle that continuously ties the numbers to objectives and creates useful insights that are used as part of an on-going improvement process.

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The Analytics Cycle

  1. 1. 1) Review objectives of online channel 7) Measure results of implemented change 2) Configure analytics to measure achievement of objectives 6) Based on insights, implement change for improvement 3) Data is captured and stored 5) Analyse data to create useful insights 4) Data organised and structured into reports
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