Meet the Press


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Presentation during the Modern Diplomacy Workshop - Year 2011.

Presenter Mrs. Lourdes Pullicino

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  • At different stages of the crisis may employ any of the above or more than one at the same time. Important to realize which to use at the appropriate time.
  • Today a press statement which is aired instantly on social media – youtube or facebook is a very likely occurance. So care must be taken for it to be as faultless as possible.
  • Pastel colours or soft shades are fine. Avoid high contrast like black and white, red, horizontal stripes, small checks, large jewellery. Not to prepare is to prepare for disaster. Sound bite era People need to feel you care about what you are saying. “ We will pursue our objective of obtaining news of nationals in Tunisia with all the resources at our command.”
  • Communication is always important but becomes crucial during crisis situations. Why? Without communications, negative feelings. One must avoid that because the task at hand is already very delicate and difficult, so facilitating.
  • Meet the Press

    1. 1. Presentation DIPLO Seminar March, 2011
    2. 2. <ul><li>New </li></ul><ul><li>Unusual </li></ul><ul><li>Interesting </li></ul><ul><li>Significant </li></ul><ul><li>About people </li></ul><ul><li>Proximity Principle and Personal Impact </li></ul>
    3. 3. <ul><li>Simulation Exercise </li></ul>
    4. 4. <ul><li>Prepare a statement </li></ul><ul><li>Issue a press release </li></ul><ul><li>Grant Interviews </li></ul><ul><li>Hold Press Conference </li></ul><ul><li>Use your website – special link on home page for crisis related news </li></ul>
    5. 5. <ul><li>A Press Statement is a written or recorded message directed at members of the news media for the purpose of announcing something claimed as having news value. </li></ul><ul><li>Short and concise and written or delivered in the passive voice. </li></ul>
    6. 6. <ul><li>An explosion at the Airport occurred today at 3 p.m. The incident is under investigation and more information is forthcoming. </li></ul><ul><li>May also include: </li></ul><ul><li>Time and Venue for Press Conference to be given by Spokesman of the Airport. </li></ul><ul><li>Number of casualities (only if information is definitive and not speculative and only if family members have been notified). </li></ul>
    7. 7. <ul><li>A more elaborate statement including the basic reporting - the 5 Ws. </li></ul><ul><li>Who? </li></ul><ul><li>What? </li></ul><ul><li>When? </li></ul><ul><li>Where? </li></ul><ul><li>Why? </li></ul>
    8. 8. <ul><li>Anything longer than a page is usually too long. </li></ul><ul><li>Headings: Insert contact info at the top; date of the release and when it can be published. </li></ul><ul><li>Write a clear summary headline </li></ul><ul><li>Write a summary lead with basic information: who, what, where, when, why. </li></ul><ul><li>Avoid adjectives and superlatives. Keep the writing simple and newsworthy. </li></ul><ul><li>Repeat contact info at the bottom of the release. </li></ul><ul><li>Proof read. </li></ul>
    9. 9. <ul><li>2/3 key messages </li></ul><ul><li>Deliver message simply and succinctly </li></ul><ul><li>Anticipate questions </li></ul><ul><li>Speak in simple terms </li></ul>
    10. 10. <ul><li>Dress smartly – businesslike – solid colours </li></ul><ul><li>Prepare – incl. possible questions </li></ul><ul><li>Know what you are going to say – 2/3 key pts. </li></ul><ul><li>Think of a memorable one-liner </li></ul><ul><li>Forceful without being strident </li></ul><ul><li>Try to finish on a strong note </li></ul><ul><li>Body language is crucial </li></ul>
    11. 11. <ul><li>If you have time, ask interviewer what questions likely to ask. </li></ul><ul><li>Keep your answers brief. </li></ul><ul><li>Have 2/3 statistics to substantiate your points. </li></ul><ul><li>At end of PC/interview, thank media for helping with getting out the CORRECT information. </li></ul><ul><li>Assure media, available for clarifications. </li></ul>
    12. 12. <ul><li>Much of communication is non-verbal :- </li></ul><ul><li>voice tone/quality/body language </li></ul><ul><li>BERNSTEIN’S 3 C’s of Credibility </li></ul><ul><li>COMPASSIONATE….. </li></ul><ul><li>COMPETENT…… </li></ul><ul><li>CONFIDENT…… </li></ul>
    13. 13. <ul><li>If standing or sitting, maintain good posture. </li></ul><ul><li>Look at the interviewer and not the camera. </li></ul><ul><li>Look the interviewer straight in the eye. </li></ul><ul><li>Never, ever lose your cool. </li></ul><ul><li>Project lots of energy </li></ul>
    14. 14. <ul><li> </li></ul><ul><li>Body language Ian Duncan Smith </li></ul>
    15. 15. <ul><li>Conclusion or main point first </li></ul><ul><li>Supporting Information </li></ul><ul><li>Background and technical details </li></ul><ul><li>1. Conclusion </li></ul><ul><li>3. Details </li></ul>
    16. 16. <ul><li>The lead summarizes the most important points so even if you do not read the full text, you have a fair idea of what the story is about. </li></ul><ul><li>It has to sell the story to the casual reader or listener. </li></ul><ul><li>Practical advantage – editors cut from the end without harming the story. </li></ul>
    17. 17. <ul><li>Simulation Exercises </li></ul>
    18. 18. <ul><li>Dispel fears </li></ul><ul><li>Dispel rumours </li></ul><ul><li>Avoid confusion, anger and negative reactions </li></ul><ul><li>Government/Organizations perceived as inept or criminally negligent, at worse </li></ul><ul><li>Without proper communications, operational response will break down </li></ul>
    19. 19. <ul><li>Who? How many died/injured/survived? </li></ul><ul><li>What and why? Cause – statistics </li></ul><ul><li>When and where? Time/location (graphics) </li></ul><ul><li>Weather </li></ul><ul><li>Where people go in case of evacuation </li></ul><ul><li>Hospitals: whenever people injured </li></ul><ul><li>Disaster scene: gather every detail of sight, sound, emotion and other sensory feelings. </li></ul><ul><li>Estimated cost of damages & property loss </li></ul>
    20. 20. <ul><li>Eyewitness accounts </li></ul><ul><li>Government agencies involved </li></ul><ul><li>Consumer information eg. Giving blood </li></ul><ul><li>Relief agencies involved </li></ul><ul><li>Safety precautions </li></ul><ul><li>Survivors: list of names </li></ul><ul><li>Victims: list of names </li></ul><ul><li>Perspective: eg. worst flood in 40 yrs </li></ul><ul><li>Background: Historical </li></ul>
    21. 21. <ul><li>Simulation Exercises </li></ul>