Introduction and Tools (Workshop with a Translation Professional)

1. LANGUAGE LOCALISATION
(WORKSHOP WITH TRANSLATION PROFESSIONALS; FF MUNI 7 OCTOBER 2013)

2. LOCALISATION – DEFINITION?
 L10N
(= "L", followed by 10 more letters, and "N"),
 Correct translation + adaption to a specific
country or region (from locus (place) + locale)
+ (audio-visual, functional) testing

3. LOCALISATION
- DEFINITION?

4. PRODUCTS
 Help files
 Software
 Apps
 Games
 Social media
 Websites

5. TOOLS
 Software - Idiom Worldserver Desktop Workbench, Passolo,
SDL Trados Studio, Catalyst

6. TOOLS
 Online – POEditor, Memsource
 CMS (content management systems) – WordPress,
Joomla!, Drupal, pimcore, custom CMS

7. FLASH EUROBAROMETER 2011
(USER LANGUAGE PREFERENCES ONLINE)
 90% prefer websites in their own language,
 44% feel information in foreign languages is not
sufficient or clear,
 Only 18% use e-shops in foreign languages,
 Most frequently used language (48%): English,
 53% would accept using an English version
(source: http://ec.europa.eu/public_opinion/flash/fl_313_en.pdf)
compare:
 USA (2006): 56.2% - language more important than
price

8. EXERCISE 1

9. EXERCISE 1
(SOURCE: HTTP://BLOG.GLOBALIZATIONPARTNERS.COM/WEBSITE-READY-FOR-TRANSLATION.ASPX)

10. EXERCISE 2
 A client wants to localise their website into English.
How can you find out the number of standard pages
(NS) or the number of words to be translated?
What tools can you use to find out?

11. EXERCISE 2
 WebBudget (15 days free, USD 395),
 Web Word Count
 HTTTrack Website Copier
 Web Word Count online

12. BATTLE FIELD
 Google Translate, Bing, MS Translator, GeoFluent:
https://www.youtube.com/watch?v=r8RGRtkJtag

13. BATTLE FIELD
 The client’s own sources
 Friends
 Austerity measures
 Unawareness

14. SOLUTION
 Linguistic/cultural knowledge YOU
 Programming expertise
 Proof-reader/editor TEAM
 Co-operation
 Attention to detail WORK
 Cultural sensitivity
 Content analysis
 Raising of awareness CLIENT
 Feedback

15. BRIGHT FUTURE AHEAD?
Thank you!
Sylva
www.ficova.com
(blog)