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Presentation1 Us Bank
 

Presentation1 Us Bank

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    Presentation1 Us Bank Presentation1 Us Bank Presentation Transcript

    •  
    • Why are we advertising?
      • What is the business problem? Is it something that advertising can actually address?
      • Wells Fargo, TCF Bank, E*Trade Financial, Bank of America, Liberty Savings, smaller banks.. Only some from Minnesota
      • Question: why should people bank HERE?
      • Can Advertising fix this: sure :0)
    • WHY?.. CONT.
      • -People want a safe and secure way to bank
      • -People want honesty and their own feelings of security (that their money is safe)
      • -People want simplicity and convenience in their banking
      • -People’s idea of the economy needs to be ‘treated’ with knowing their bank is a good and safe choice for them
    • What is the advertising trying to do?
      • Get people to want to bank with US Bank by letting them know how safe and easy it is to use, and that they offer flexible ways to bank with them ( 2,542 banks, 4, 895 ATMS, online phone, and VISA mobile (coming soon))
      • *Safer and more secure online
      • *Easy
      • *Variety of ways to bank with them
      • encouraging switching based on better aspects/services/qualities
      • encouraging first time users to choose US Bank based on above
    • Who are we talking to?
      • Talking to people who already have accounts with other banks and/or new consumers – 18 year olds, freshmen in college
      • - young, first time buyers/consumers, + lack of experience
    • What do we know about them that will help us?
      • - these are ‘harder’ times in our economy, but also a time with speeding development in our technology
      • - young people are computer literate, they are attached to their phones 24/7, many/most students have their own laptop and all have access to a computer (at least at the U of M but also in public libraries). This group is on their computer numerous times of the day to check their email, information for classes, person profile pages such as myspace.com or facebook.com- ESPN.com and the weather! The use of the internet is almost second nature to this crowd. They also need a bank account… because who doesn’t?
    • What is the main idea that we’re trying to express?
      • US Bank is the easiest and most convenient choice for a fast paced life! *online banking
    • Why should people believe us?
      • Take a look at the website! Not only is it a quick and safe when to pay bills and get account information, they also provide numerous services on, (and such as)
      • -check cards with rewards
      • -checking accounts
      • -savings accounts
      • -CDs
      • -gift cheques
      • -insurance
      • -private banking
      • -investing
      • -loans and credit lines
      • -credit cards
      • -security
      • -student banking!
      • http://www.usbank.com/cgi_w/cfm/personal/account_access/security.cfm
      • http://www.usbank.com/cgi_w/cfm/personal/account_access/security.cfm
      • helpful and clear steps in the registration process
      • available slideshows on internet banking, bill payments, and security
      • explains security very thoroughly
      • sample screens for account summary/detail/transfer pages
      • 7 check cards with rewards
    • Contacts
      • Lisa H. Clark- Bank Media Relations
      • Maggie Wolf- Media Manager, AVP *New Advertising Campaign