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Selling is moving in a new direction using social media

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Using LinkedIn for Acquisition & Retention workshop

Using LinkedIn for Acquisition & Retention workshop

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  • 1. Social Media– Selling is moving in a new direction
  • 2. LinkedInIs the new road map to network andconnect with potential newcustomers
  • 3. LinkedIn AccountsMost sales professionals don’t have asales plan for LinkedIn!
  • 4. In fact – they haven’t really integratedit into their sales process yet.Ask yourselfWhat do you want to dowith LinkedIn?
  • 5. LinkedIn AccountsAnd don’t say research! Be moreambitious.
  • 6. Buyers useLinkedIn!LinkedIn can getYou noticed
  • 7. STOP!!• Think ..... If you need to get a social mediasales plan .. You might just start with thisprogramme!
  • 8. Using LinkedIn for Acquisition & Retention.Special workshop on the 26th July 2013 (9am - 1pm) at the Sandymount Hotel for sales professionals.Course ObjectivesThis workshop will help clarify your LinkedIn sales strategy and teach you a series of practical and ethical salestactics that will help you move closer to having conversations about potential business opportunities with yourLinkedIn network. Identify the key considerations when devising a company or individual LinkedIn strategy.Workshop content:- How to build a LinkedIn profile that will get noticed and sell your expertise- Networking principles and applying them to LinkedIn- How to best reach out and connect with targets and prospects (and how not to)- Targeting prospects using the Advanced Search and other tools- LinkedIn Groups and how to engage with them and be seen as an expert within the Groups- Thought leadership as a business development tool- How to write a compelling Blog and utilising LinkedIn to publicise it- Best practice and a recommended weekly LinkedIn regimeParticipants can avail of a professional photographer to update their LinkedIn profile.To get the maximum value from this workshop, we recommend;You have an existing LinkedIn account, you are a LinkedIn user and understand the basic functionality, and youbring your laptop/tablet with you.Course Fee:Sales Institute Members: EUR 195, Non Members: EUR 265 (including photographer).To reserve your place, please contact the Sales Institute on 353 1 662 6904 or email syl@salesinstitute.ie

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