Linked in for acquisition & retention 26 july 2013Presentation Transcript
Social Media– Selling is moving in a new direction
LinkedInIs the new road map to network andconnect with potential newcustomers
LinkedIn AccountsMost sales professionals don’t have asales plan for LinkedIn!
In fact – they haven’t really integratedit into their sales process yet.Ask yourselfWhat do you want to dowith LinkedIn?
LinkedIn AccountsAnd don’t say research! Be moreambitious.
Buyers useLinkedIn!LinkedIn can getYou noticed
STOP!!• Think ..... If you need to get a social mediasales plan .. You might just start with thisprogramme!
Using LinkedIn for Acquisition & Retention.Special workshop on the 26th July (9am - 1pm) at the Sandymount Hotel for sales professionals.Course ObjectivesThis workshop will help clarify your LinkedIn sales strategy and teach you a series of practical and ethical sales tacticsthat will help you move closer to having conversations about potential business opportunities with your LinkedInnetwork. Identify the key considerations when devising a company or individual LinkedIn strategy.Workshop content:- How to build a LinkedIn profile that will get noticed and sell your expertise- Networking principles and applying them to LinkedIn- How to best reach out and connect with targets and prospects (and how not to)- Targeting prospects using the Advanced Search and other tools- LinkedIn Groups and how to engage with them and be seen as an expert within the Groups- Thought leadership as a business development tool- How to write a compelling Blog and utilising LinkedIn to publicise it- Best practice and a recommended weekly LinkedIn regimeParticipants can avail of a professional photographer to update their LinkedIn profile.To get the maximum value from this workshop, we recommend;You have an existing LinkedIn account, you are a LinkedIn user and understand the basic functionality, and you bringyour laptop/tablet with you.Course Fee:Sales Institute Members: EUR 195, Non Members: EUR 265 (including photographer).To reserve your place please, please contact the Sales Institute on 353 1 662 6904 or email firstname.lastname@example.org