Social Media and Corporate Communication

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On National PR Day 21st April, 2013
Organized by – PRSI Guwahati, Assam
Presented By – Syed Mohsin Raza.
Social Media Club – Assam.

Published in: Education, Technology, Business
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Social Media and Corporate Communication

  1. 1. Social Media&Corporate CommunicationOn National PR Day 21st April, 2013Organized by – PRSI Guwahati, AssamPresented By – Syed Mohsin Raza.Social Media Club – Assam.
  2. 2. Corporate CommunicationWHAT: Set of activities involved in managing and pushing allinternal & external (publicly publishable) communication.WHY: To create a favourable point of view amongstakeholders on which the company depends.HOW: Through…A. . Management Communication,B. . Marketing Communication andC. . Organizational Communication.Notice that SOCIAL FACTOR…
  3. 3. Social CommunicationCorporate communication got its name from thecorporate standard.But without audience it’s just a jumble of wordsand sentences.So, content is the King but (audience) consumer isthe Ruler.
  4. 4. Social MediaMedia (Content) with a Social factor (anyone canjoin).Consumer’s direct interaction is possible eitherface to face or on social media.
  5. 5. Social MediaMisconception:1. Social Media is a fad,2. Social welfare related,3. Facebook, Twitter are called social media
  6. 6. Social MediaThink of…..Blogs,Social Networking Platforms,Photo sharing platforms,Social Bookmarking sites,Gaming platforms
  7. 7. Social Media“Social media includes web- and mobile-based technologies which are used to turncommunication into interactive dialogueamong organizations, communities, andindividuals.” ~ Wiki
  8. 8. Social Media Usage
  9. 9. Social Media Usage
  10. 10. Social MediaGeneration‘C’
  11. 11. Social MediaSocial Media > Social Economy > Connected ConsumerismWhether its Connectivity, Communication,Education & Learning, Social Media has brought arevolution. And importantly ,the effects cannot beundone. (Solis)Social Media is great, but NOT a rocket science thatcould make your business fly. It needs time,devotion and most importantly a strategic planning.
  12. 12. Social Media Tip 1.Corporate Communication can keep doingwhat are they already doing and integratesocial media to get an amplified reach.A Video (communication/content) > TVYouTube, Vimeo, LiveStream, UstreamEven Podcasts
  13. 13. Social Media Tip 2.Ask these 4 Question…1. Where’s my Audience?2. How to handle that platform?3. How to link my objective?4. What will be the impact?
  14. 14. Example…
  15. 15. Thank YouOn Twitter: @SyedMRazaMail: syed@soialmediasimplify.comFB: FB.com/SyedMRaza.in

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