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Sony History
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Sony History

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the story of Sony corporation from birth to major loses

the story of Sony corporation from birth to major loses

Published in: Business, Technology

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Transcript

  • 1. Conglomerate Philosophy Sony Revolution Tokyo telecommunication 2117 USD
  • 2. Decentralization 3 major divisions No budgetary control Company in a company 3
  • 3. Integration Digital dream kids So-net R&D $45 billion 4
  • 4. 6 9/11 Great Defeat Rivalry Shocked
  • 5. Overhead and job cut Innovation Centralization Employee coordination 7
  • 6. Traditional differences Conflicts Batteries VAIO dilemma Employee commitment Scarifies 8
  • 7. PS-3 launch Over budgeting Public Announcement 9
  • 8. Restructuring expenses 2nd mover Music players