Telenor

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Presentation given by Ahmed Ali, Saeed Akhtar, Mirza Nadeem Baig & Dr. Owais on "Telenor" to Sir.Rana Idrees in the course of "Consumer Behaviour" at Hamdard University City Campus (HIMS).
References:
Consumer Behavior Concepts and Applications, 4 th edition, David L.Loudon & Albert J Della Bi.
Telenor Pakistan website.

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Telenor

  1. 1. Group Members CONSUMER BEHAVIOR Ahmed Ali, Saeed Akhtar BRAND: TELENOR Mirza Nadeem Baig & Dr. Owais Group Members CONSUMER BEHAVIOR Ahmed Ali, Saeed Akhtar BRAND: TELENOR Mirza Nadeem Baig & Dr. Owais .. 20017 - 2010 1Hamdard University Students
  2. 2. Telenor History • Telenor Pakistan is 100% owned by Telenor and adds on to its operations in Asia together with Thailand, Malaysia and Bangladesh. • Telenor Pakistan launched its operations in March 2005 as the single largest direct European investment in Pakistan, setting precedence forinvestment in Pakistan, setting precedence for further foreign investments in the telecom sector. 20017 - 2010 2Hamdard University Students
  3. 3. Vision & ValueVision & Value Our vision crystallizes our customer focus as the cornerstone of everything we do. Our values describe what behaviors are necessary to realize that vision. Our corporate responsibilitydescribe what behaviors are necessary to realize that vision. Our corporate responsibility mindset ensures that our vision and values nurture social concern and help us create shared value. Vision Our vision is simple: We're here to help We exist to help our customers get the full benefit of communications services in their daily lives. The key to achieving this vision is a mindset where every one of us works together: Making it easy to buy and use our services. Delivering on our promises. Being respectful of differences. Inspiring people to find new ways. believe loyalty has to be earned.20017 - 2010 3Hamdard University Students
  4. 4. Core Values Make it Easy We're practical. We don't complicate things. Everything we produce should be easy to understand and use. Because we never forget we're trying to make customers' lives easier. Keep Promises Everything we set out to do should work, or if it doesn't, we're here to help. We're about delivery, not over promising, actions not words. Be Inspiring We are creative. We strive to bring energy to the things we do. Everything we produce should look good, modern and fresh. We are passionate about our business and customers. Be Respectful We acknowledge and respect local cultures. We do not impose one formula worldwide. We want to be a part of local communities wherever we operate. 20017 - 2010 4Hamdard University Students
  5. 5. TELENOR BRANDTELENOR BRAND “Here to Help”“Here to Help” * For 150 years, Telenor has pioneered communication technology. * Telenor is a major worldwide player, but have the same single focus: helping people to communicate.* Telenor is a major worldwide player, but have the same single focus: helping people to communicate. * Logo is a symbol of movement and change. * Telenor is committed to make it easy for customers to get what they want, when they want it. * We will keep promises and deliver what we say. * We will innovate to deliver fresh ideas, and as a global player we respect our customers and their local cultures wherever we operate. * Telenor Group is united to help our customers get the full benefit of communication services in their daily lives. In simple words, we’re here to help. 20017 - 2010 5Hamdard University Students
  6. 6. The Brand:The Brand: At the heart of brand is logo -- a symbol of balance, movement and change. It represents philosophy of innovation and democratic process.It represents philosophy of innovation and democratic process. Of course a brand is much more than just a logo – it is a set of ideas, a way of doing things and a measure of behavior. Our brand is truly customer centric. We believe in understanding our customers’ needs -- which are changing constantly -- driving us to continuously innovate in our products and services. 20017 - 2010 6Hamdard University Students
  7. 7. CUSTOMER A VIEW OF FOUR P’s IN TELENOR 20017 - 2010 7Hamdard University Students
  8. 8. CUSTOMER A VIEW OF FOUR P’s IN TELENOR 1-Product – Customer1-Product – Customer Solution. Our brand is truly customer centric. We believe in understanding our customers’ needs -- which are changing constantly -needs -- which are changing constantly - - driving us to continuously innovate in our products and services. 2-Price - Cost. (i) Pre-paid. (ii) Post-paid. 20017 - 2010 8Hamdard University Students
  9. 9. Pre-Paid: Telenor Talkshak. Telenor Azadi.Telenor Azadi. Easy Load. Scratch Card. 20017 - 2010 9Hamdard University Students
  10. 10. Post-Paid: (i) Persona Consumer.(i) Persona Consumer. (ii) Persona Business. 20017 - 2010 10Hamdard University Students
  11. 11. 3-Place - Convenience.3-Place - Convenience. Easy availability (Where to buy). Coverage. Mobile Number Portability. Easy life & a lot of fun. 20017 - 2010 11Hamdard University Students
  12. 12. 4-Promotion – Communication.4-Promotion – Communication. (i) Visual Identity. (ii) TV Commercials. (iii) Bill Boards. (iv) Print Adds. (v) The Telenor Brand Anthem.20017 - 2010 12Hamdard University Students
  13. 13. Market Segments • Segmentation is the process of dividing the• Segmentation is the process of dividing the total market for a good or service into several smaller, internal homogeneous groups. Since Telenor is a customer oriented and quality driven company, it segments its market on the basis of various different dimensions. 20017 - 2010 13Hamdard University Students
  14. 14. Market Segmentation & Product Positioning Market Segment Product Youth/ Students Djusice/TalkShak Women TalkShak Financially Constraint TalkShak/ Talenor Azadi Corporate Persona Business 20017 - 2010 14Hamdard University Students
  15. 15. ENVIRONMENT: 1-Culture. 2-Subculture. 3-Social Class. 4-Social Group. 5-Family. 6-Friends. 7-Others ( Opinion Leaders). 20017 - 2010 15Hamdard University Students
  16. 16. 1-Culture.1-Culture. Khuddar Pakistan Khuddar Pakistan is Telenor Pakistan's flagship corporate responsibility initiative. With Khuddar Pakistan, we want to make a difference in the lives of our fellow persons with disabilities by addressing the challenges they face.20017 - 2010 16Hamdard University Students
  17. 17. 2-Subculture. Telenor is catering different cultures of Pakistan (i.e providing news in local languages like Panjabi, Sindhi & Pushto. 20017 - 2010 17Hamdard University Students
  18. 18. 3-Social Class. Telenor is catering different classes. (1) Persona Customer – Upper Upper & Upper Lower class.& Upper Lower class. (2) Persona Business – Upper Middle class. (3) Telenor Talkshak & Azadi – Middle, Working class aswell as lower class. 20017 - 2010 18Hamdard University Students
  19. 19. 4-Social Group. (i)Youth.(i)Youth. (ii)Elderly. (iii) Islamic Services (786)20017 - 2010 19Hamdard University Students
  20. 20. 5-Family.5-Family. Telenor has offered packages which are targeting specially friends and families. -Friends and Family Package. -Telenor Talkshak.20017 - 2010 20Hamdard University Students
  21. 21. 6-Friends & 7-Others (Opinion Leaders) * Many packages for friends & Family are available in Telenor. * Telenor initially used Ali Zafar* Telenor initially used Ali Zafar as their Brand Embassedor and now are usin Ainy. Both are working as an opinion leaders. Li Zafar is Famous in Boys and Ainy is famous in Girls. 20017 - 2010 21Hamdard University Students
  22. 22. Competition Telenor Pkistan had a market share of 20% parox Five othe mobile oeratiors in Pakisan – Mobilkink – Ufone– Ufone – Warid – Zong – Instaphone 20017 - 2010 22Hamdard University Students
  23. 23. Compaction Compression Parameters Mobilink Telenor Product Life Cycle Maturity Growth Market Share % 37% 20% Coverage 2300 location 2500 location Product Portfolio Jazz Octane, Mobilink Indigo, Ladies First Persona, TalkShawk, Telenor Azadi, Djuice Customer Base 305 million 165 million Marketing Operation Excellent Good 20017 - 2010 23Hamdard University Students

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