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Brand book WildCare
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Brand book WildCare

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Brand book created with art direction from Natalia Ramos. Creative strategy and copywriting including scriptwriting for video content by Sydney Burns. …

Brand book created with art direction from Natalia Ramos. Creative strategy and copywriting including scriptwriting for video content by Sydney Burns.

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Transcript

  • 1. Wild Care Introduce the brand: WildCare is San Rafael based animal awareness organization that is serious about facilitating and maintaining a respectful and strong relationship amongst humans and animals. BRANDBOOK WildCare
  • 2. Wild Care Logo WildCare WildCare WildCare WildCare WildCa WildCa Wild Ca Wild Ca Wild Care logo and color ideasWildCare WildCare WildCare WildCa WildCare WildCare Wild Care Care
  • 3. Wild Care Challenge Introduce WildCare to the public as the go-to tool to facilitate peaceful human and critter interaction.
  • 4. Wild Care Appeal to the large population of the Bay Area’s first time home owners and younger apartment-dwelling generations by creating relatable and sassy video content to initiate a viral video movement. Strategy
  • 5. Wild Care A series of viral videos framing wild animals as those “horrible roommates” everyone has had at some point in their life. The angle - “You don’t have to be roommates, but you do have to be neighbors”. By infusing humor with a serious issue, it sparks people’s interest in WildCare as tool to “live well with wildlife”. Content Plan
  • 6. Wild Care Concept: Print Ads
  • 7. Wild Care Concept: Print Ads
  • 8. Wild Care Wild Care THEY WONT EAT YOUR LAST COOKIE, BUT THEY MAY EAT YOUR NEW SHRUBS. you don’t have to be roommates, but you do have to be neighbors. http://www.wildcarebayarea.org WildCare
  • 9. Wild Care Introduce the brand: WildCare is San Rafael based animal awareness organization that is serious about facilitating and maintaining a respectful and strong relationship amongst humans and animals. THEY WONT EAT YOUR LAST COOKIE, BUT THEY MAY EAT YOUR NEW SHRUBS. You don’t have to be roommates, but you do have to be neighbors. live well with wildlife WildCare Wild Care
  • 10. Wild Care THEY WONT EAT YOUR LAST COOKIE, BUT THEY MAY EAT YOUR NEW SHRUBS. you dont have to be roommates, but you do have to be neighbors. WildCare THEY WONT EAT YOUR LAST COOKIE, BUT THEY MAY EAT YOUR NEW SHRUBS. you dont have to be roommates, but you do have to be neighbors. WildCare

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