Causes.com & NFG Nonprofit 911 class: Community-based fundraising 12.4.12

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I presented these slides during the Network for Good Nonprofit 911 Webinar on 12.4.12. Here's a brief description and if you have any questions, get in touch at sydney_at_causes_dot_com.

Causes.com is the world's largest platform for social change. At Causes, we understand that it takes a community of people participating in collective action, not one campaign alone, to create a movement for lasting change. Our tools help you bridge the gap between your fundraising, community building and other campaign work, so that as you achieve immediate goals you also build for the future. We'll cover how to put these principles to work on Causes to create a great donation experience that helps build your community and achieve your short- and long-term goals.

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Causes.com & NFG Nonprofit 911 class: Community-based fundraising 12.4.12

  1. 1. THE LADDER OF ENGAGEMENT AT WORK (YEAR-END) FUNDRAISING ON CAUSES Syd Fleischer December 4, 2012
  2. 2. Agenda •  Causes Overview •  Community-based fundraising 101 •  Three great examples •  Year-end getting started
  3. 3. What is Causes?Double-bottom line tech startup dedicated to: •  Individual empowerment •  Culture of giving and participation •  Level playing field for nonprofits
  4. 4. CAUSES AUDIENCE The Causes audience is deeply social. They stand up for what they believe in and they share it with their friends. 13-17 34+ AGE 18-24 100% have 180 MILLION Facebook MEMBERS 25-3430% actively
 50% of all action-takinguse Twitter happens though peer-to- 55% 45% peer sharing
  5. 5. How do people use Causes? There are many ways to organize on our platform, including petitions, pledges, videos, and fundraisers. FUNDRAISE VIDEO PETITION VOTE PLEDGE POLL/QUIZ
  6. 6. Actions -> CommunityTurn your list into a community: •  Content - create a group identity •  Collaboration - give before asking •  Communication - facilitate dialogue
  7. 7. Accelerated GrowthAction-takers post brandedinvitations on their friends’ Timelines Actions areaggregated on the Causes Timeline box
  8. 8. Community-Based fundraising Run a campaign: •  Structure: launch, update, celebrate •  Set goals and a timeline •  Define actions supporters can take •  Create roles for top advocates
  9. 9. Example: Not for Sale REBBL campaign
  10. 10. NOT FOR SALE: ROAD TO REBBLIn June 2012, Causes and Not For Sale partnered to launch the Road to REBBL campaign on Causes. Not For Sale, a nonprofit fighting against human trafficking, wanted to build a community of cause supporters around its efforts to launch a social enterprise called REBBL. REBBL is a tea company that is creating jobs for people vulnerable to trafficking in the Peruvian Amazon. GOALS for the Road to REBBL Campaign BRAND AWARENESS FUNDRAISING Raise money to fund Not For Raise awareness about Sale’s efforts to source REBBL and Not For Sale’s ingredients for REBBL, in the efforts to fight human Amazon. As a thank-you gift, the trafficking in the Amazon. consumers received a 4-pack of REBBL tea.
  11. 11. NOT FOR SALE: ROAD TO REBBLCAMPAIGN AWARENESS TRAFFIC SOURCES 13,240 Actions Causes Emails 5.36 Min. Average Facebook Sharing Visit Duration 3.72 Pages Causes Home Per Visit Peer-to-Peer 2,232, 500 Facebook Impressions Twitter Sharing 30 Invitations Sent Per Inviter Not For Sale Email
  12. 12. NOT FOR SALE: ROAD TO REBBL $153,994 8 weeks Donated in 5% on-page donation conversion 36% of donors had taken prior action $66 average amount per donor
  13. 13. Video kick-off
  14. 14. Active and personal commenting
  15. 15. 4-part video series
  16. 16. Fundraiser
  17. 17. Fundraiser - updates
  18. 18. Fundraiser – active commenting
  19. 19. Community-Based fundraising Be donor-centric: •  Tangible impact •  Storytelling •  Rich media •  Peer-to-peer engagement
  20. 20. Example: Amazon Watch
  21. 21. Example: Amazon Watch
  22. 22. Community-based fundraising Close the loop: •  Immediate feedback •  Post-campaign updates •  Define your own success
  23. 23. Year-end best practice: personal fundraising
  24. 24. Year-end best practice: personal fundraising
  25. 25. Year-end best practice: personal fundraising
  26. 26. Year-end getting started Community-based fundraising: • Run a donor-centric campaign • Tangible impact • Storytelling • Close the loop • Personal Fundraising
  27. 27. Year-end getting started Resources: • causes.com/nonprofits • causes.com/InstructionalVideos • partner@causes.com
  28. 28. THANK YOU! sydney@causes.com @sydfleischer

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