Your SlideShare is downloading. ×
0
Webinar 3 selecting_mobile_app_dev_tools_31jan2013_final
Webinar 3 selecting_mobile_app_dev_tools_31jan2013_final
Webinar 3 selecting_mobile_app_dev_tools_31jan2013_final
Webinar 3 selecting_mobile_app_dev_tools_31jan2013_final
Webinar 3 selecting_mobile_app_dev_tools_31jan2013_final
Webinar 3 selecting_mobile_app_dev_tools_31jan2013_final
Webinar 3 selecting_mobile_app_dev_tools_31jan2013_final
Webinar 3 selecting_mobile_app_dev_tools_31jan2013_final
Webinar 3 selecting_mobile_app_dev_tools_31jan2013_final
Webinar 3 selecting_mobile_app_dev_tools_31jan2013_final
Webinar 3 selecting_mobile_app_dev_tools_31jan2013_final
Webinar 3 selecting_mobile_app_dev_tools_31jan2013_final
Webinar 3 selecting_mobile_app_dev_tools_31jan2013_final
Webinar 3 selecting_mobile_app_dev_tools_31jan2013_final
Webinar 3 selecting_mobile_app_dev_tools_31jan2013_final
Webinar 3 selecting_mobile_app_dev_tools_31jan2013_final
Webinar 3 selecting_mobile_app_dev_tools_31jan2013_final
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Webinar 3 selecting_mobile_app_dev_tools_31jan2013_final

193

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
193
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Mobile to Multichannel: How to Pick the RightTools for Mobile Application DevelopmentWilliam ClarkGlobal Vice President, Mobile Strategy, SAP
  • 2. Mobile Thought Leadership Webcast SeriesLearn about mobile trends andtechnologies that are disrupting multipleindustries. Bill Clark will share his point-of-view on how enterprise can adoptinnovative mobile solutions and createnew business value.http://spr.ly/MobileWebcastSeriesFollow us on social mediaSAP Store- http://twitter.com/SAPStore- http://facebook.com/SAPStoreSAP Mobile- http://twitter.com/SAPMobile- http://www.facebook.com/sapmobile© 2013 SAP AG. All rights reserved. 2
  • 3. About the Presenter… 27 years industry experience including R&D at Ericsson, Texas Instruments, and mobile startups Most recently, Research Vice President Gartner focused on mobile strategy, mobile app development, and context aware computing Quoted, interviewed in numerous publications worldwide, including Wall St. Journal, China Morning News, CNBC Awarded patents in wireless software and industrial automationWilliam Clark SAP Global Vice President Mobile StrategyContact: william.clark@sap.com, @mobilebillclark, Blog: Übermobile© 2013 SAP AG. All rights reserved. 3
  • 4. The seven year mobile cycle: are you ready for the next era? 2017 2010 2003 Consumer Multichannel 1996 Grade Apps User Experience Email & Content & Process 1989 Text Apps Voice© 2013 SAP AG. All rights reserved. 4
  • 5. Mobile ecosystems:Even when #3 emerges, more fragmentation© 2013 SAP AG. All rights reserved. 5
  • 6. Considerations before starting mobile applicationdevelopment Smartphone vs. Tablet Changing Mobile OS Market share Skills Mobile Application Development Differing Demographics Browser of Mobile Users Fragmentation Evolving Cloud Ecosystems© 2013 SAP AG. All rights reserved. 6
  • 7. Lining up skills:Starting points for mobile app developmentMobile AD developer communities Client-side Java J2EE Objective C Citizen Developers Flash C#, C++ HTML4, HTML5 + JS+CSS3 PhoneGap/ Sencha Force.com, Appcelerator Portals: SAP NetWeaver, SharePoint Proprietary Frameworks WebSphere - Digital Agencies © 2013 SAP AG. All rights reserved. 7
  • 8. What makes mobile app development hard? One size does not fit all: • Demand for Native, Hybrid, and Web- oriented applications will continue to evolve Complexity at multiple steps in the App Development lifecycle:  Design (client side configuration, data modeling, components)  Presentation: client side development & customization  Client / server integration, cloud integration  Debugging scenarios  Testing – unit, integration, regression, performance  Security – variations between operating systems  App wrapping, MDM integration  Provisioning and app storefronts  Upgrades© 2013 SAP AG. All rights reserved. 8
  • 9. Choices for mobile application development HTML5 – Modern Web Meta-data Portal Driven Trans- coding© 2013 SAP AG. All rights reserved. 9
  • 10. First Step to multichannel app development:Fitting mobile apps into the “cloud puzzle”© 2013 SAP AG. All rights reserved. 10
  • 11. Second step to multichannel app development:Making right mobile application architecture tradeoffs ATM Smartphone Tablet Automobile TV PC Electronic Signage Laptop Cable Box PoS Call Center Addressable audience/cost per user? Service Your Products Service Rep Span of devices/app stores? Reuse between B2C & B2E? Kiosk Mapping of use cases? Social Integration? Sales Rep User expectations? Right blend of client architectures? Web vs. Native vs. Hybrid Security requirements? Availability of developers? Operational flexibility/quality? Right-time delivery?© 2013 SAP AG. All rights reserved. 11
  • 12. Third step to multichannel app development: Orchestration© 2013 SAP AG. All rights reserved. 12
  • 13. SAP five market offerings –Unique value proposition for multichannel Cloud 24 Industries 11 Lines of Business Mobile Analytics Go to Market Applications Database and Technology Powered by SAP HANA PRODUCT SOLUTION VALUE© 2013 SAP AG. All rights reserved. 13
  • 14. SAP mobile portfolio – end-to-end solutions strategyA comprehensive enterprise mobile portfolio Banking Retail TelcoB2E apps B2C apps Industry LoB Analytics Custom Partner Partner Travel & Media & Hospitality Entertainment Automotive Mobile Application MDD MAF Mobile Platform Development Tools / SDK Frameworks SAP Mobile Platform Mobile Enterprise Mobile Device Mobile Consumer Enterprise Content Application Platform (MEAP) Management Mobile Analytics Application Platform (MCAP) Portal Platform SAP messaging infrastructure SAP/Sybase build Ecosystem © 2013 SAP AG. All rights reserved. 14
  • 15. Bottom line The fidelity gap between HTML5 and best in class experiences will not be closed in the short to medium term The imperative to link mobile B2C and mobile B2E application design will reshape how enterprises approach mobile app development through 2017 Developers striving for differentiation will depend on platforms that model use cases so that performance and fidelity meet or exceed user expectations© 2013 SAP AG. All rights reserved. 15
  • 16. Closing and Q&AParticipate in today’s TweetChat #MobileInnovationSAP Mobile Thought Leadership Webcast Serieshttp://spr.ly/MobileWebcastSeries February – Enterprise Managed Mobility March – Mobile and Social Collaboration April – The Future of Mobile User Experience
  • 17. Thank youContact information:William Clark, Global Vice President, Mobile Strategy. SAP Labs, LLC.william.clark@sap.com@mobilebillclark

×