How to use Google Webmaster Tools & Get Keyword Data Back

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Learn how to use Webmaster Tools - from set up. See how to get your keyword data back and diagnose issues with your website.

Published in: Self Improvement

How to use Google Webmaster Tools & Get Keyword Data Back

  1. 1. Presenta(on  on     Webmaster  Tools   by  Carol  Poole  
  2. 2. Poll   •  Have  you  used  webmaster  tools  before?   –  89%  Yes  /  11%  No   •  How  long  have  you  been  using  webmaster  tools?   –  50%  under  1  year  /  50%  1-­‐3  years   •  How  would  you  rate  level  of  experience?   –  63%  beginner,  25%  intermediate  /  12%  advanced  
  3. 3. What  is  Webmaster  Tools   •  Free  Tool  from  Google   •  Designed  for  webmasters   •  Used  by:     –  Webmasters   –  SEO  Professionals   –  AnalyUcs  &  AdWords  Professionals    
  4. 4. Why  Use  Webmaster  Tools   •  To  help  improve  visibility  in  search  engines   •  Ensure  the  website  is  healthy   •  Understand  &  improve  how  the  website  is  found   –  Search  queries   –  Who  links  to  your  website   •  Improve  the  user  experience  (UX)  
  5. 5. Tools  for  Different  Purposes   •  Tools  for  site  visibility   –  Site  map,  structured  data,  robots.txt   •  Tools  for  Website  health   –  Broken  links,  crawl  errors,  site  errors   •  Tools  to  improve  how  the  website  is  found   –  Search  queries  &  CTRs   –  Links  to  your  site   •  Tools  to  improve  UX   –  Broken  links  &  site  errors  
  6. 6. Key  Features   •  Sitemap  submission   •  Fix  crawl  errors  &  set  crawl  rate   •  Site  health  &  messages   •  See  which  websites  link  to  the  site   •  See  what  searches  people  type  into  Google  when  people   find  the  site   –  Can  the  CTR  be  improved?  
  7. 7. Valuable  Data  in  Webmaster  Tools  
  8. 8. Add  Your  Site  
  9. 9. Verify  Site  Ownership  
  10. 10. Verify  Site  Ownership  
  11. 11. Submit  Site  Map  
  12. 12. Submit  Site  Map   •     You  can  usually  find  what  sitemaps  you  have  by  typing  in  sitemap.xml   •     Some  sites  have  more  than  1  sitemap.  Submit  all  of  them.    
  13. 13. Wordpress  Sitemap  Plugins   •  WordPress  SEO  by  Yoast   •  Google  XML  Sitemaps  Plugin   •  XML  Sitemaps  
  14. 14. Linking  To  Google  Analy(cs   •  Go  to  Google  AnalyUcs     •  To  Queries  
  15. 15. Linking  to  Google  Analy(cs  
  16. 16. Linking  To  Google  Analy(cs    
  17. 17. Linking  To  Google  Analy(cs  
  18. 18. Linking  To  Google  Analy(cs  
  19. 19. Linking  To  Google  Analy(cs  
  20. 20. Search  Queries  Data  in  Webmaster  Tools  
  21. 21. Search  Queries  Data  in  Google  Analy(cs    
  22. 22. Analyzing  Search  Query  Data  
  23. 23. Sneaky  Trick  To  Get  Keyword  Data  Back    
  24. 24. Sneaky  Trick  To  Get  Keyword  Data  Back    
  25. 25. Sneaky  Trick  To  Get  Keyword  Data  Back    
  26. 26. Sneaky  Trick  To  Get  Keyword  Data  Back    
  27. 27. Sneaky  Trick  To  Get  Keyword  Data  Back     •  Free  (with  ads)   •  Without  ads  
  28. 28. SeMng  Up  Page  Owners  &  Users   •  Three  levels  of  access   –  Owner   –  User  –  Full  Access   –  User  –  Restricted  Access   •  Users  with  full  access  can  not  add  new  users  or  link  to   Google  AnalyUcs   •  Users  with  restricted  access  can  generally  only  view  data     h"ps://support.google.com/webmasters/answer/2451999  
  29. 29. Fix  Important  Crawl  Errors   •  Really  common  in  ecommerce  sites   •  PrioriUse  the  important  URLS  (the  404’s)   •  If  it’s  a  big  list,  download     –  Work  out  where  old  URLs  should  point  to     –  Do  a  301  redirect  (server  side)     •  Mark  as  fixed  in  WMT  
  30. 30. Errors  To  Pay  ASen(on  To   •  404  Not  found  errors  
  31. 31. Errors  To  Remove  Or  Ignore  
  32. 32. Errors  To  Remove  Or  Ignore  
  33. 33. Fetch  As  Googlebot   •  What  is  it?     –  Lets  you  see  a  page  as  Google  sees  it     –  NoUfies  Google  when  there  are  new  pages  or  changes  to  a  page   •  Why  Use?   –  Troubleshoot  page’s  poor  performance  in  search  results     –  Helps  get  new  pages  or  changes  to  pages  indexed  quickly   –  Check  crawl  errors  and  redirects  are  fixed  
  34. 34. HTML  Improvements   •  What  is  it?     –  Shows  potenUal  issues  when  Google  is  crawling  &  indexing  site   •  Why  Use?   –  Improve  user  experience   –  Drive  traffic  to  your  site     –  Helps  idenUfy  problems  with  Utle  tags  or  non-­‐indexable  content  
  35. 35. Sitelinks   •  What  are  sitelinks?     –  AddiUonal  links  to  your  website  that  appear  underneath  the   main  URL  in  the  organic  lisUng   –  Auto  Generated  
  36. 36. Demote  Sitelinks   •  Give  you  extra  real  estate  under  your  brand  name   •  Site  links  can  be  demoted  in  Webmaster  Tools   •  Why  demote:   –  InformaUon  is  incorrect     –  Don’t  want  a  parUcular  page  appearing  as  a  sitelink  
  37. 37. Other  Features   •  Rich  snippets  /  data  highlighter   –  A  way  of  summarizing  content  on  a  page  to  make  it  easier  for   users  to  understand  what  the  page  is  about     •  Page  speed  insights   –  Enables  you  to  test  speed  of  website  which  is  now  considered  a   factor  that  impacts  search  engine  rankings  
  38. 38. Structured  Data  
  39. 39. Structured  Data   •  Yoast  WordPress  SEO     –  Facebook,  Twiier  &  G+   •  Schema  Creator     •  Webmaster  tools  –  Data  Highlighter     •  Genesis  Themes  
  40. 40. Who  Should  Have  Access   •  Webmasters     •  Website  Owners   •  Google  AdWords  Professionals   •  AnalyUcs  Professionals   •  SEO  Professionals  
  41. 41. Useful  Wordpress  Resources   •  Wordpress  SEO  By  Yoast   •  RedirecUon  plugin    
  42. 42. Ques(ons?      

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