With the steady release of portable devices such as smartphones and tablets the scope of audience that can be reached via mobile advertising has multiplied exponentially. To stay one step ahead, publishers need to find solutions to adapt quickly to this shift as your audience becomes increasingly mobile-savvy. That’s why you’ve got Switch! Switch has developed responsive ad units that help increase the yield and reach of your premium inventory. Responsive works by delivering an ad in a size and position that best suits the layout of your site (whether desktop, mobile or tablet) and minimizes the number of tags required to manage across multiple screens.

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Enrich your audience experience
with Responsive Ad Units
With the steady release of portable devices such as smartphones and tablets
the scope of audience that can be reached via mobile advertising has
multiplied exponentially. To stay one step ahead, publishers need to find
solutions to adapt quickly to this shift as your audience becomes increasingly
mobile-savvy. That’s why you’ve got Switch!
Switch has developed responsive ad units that help increase the yield and
reach of your premium inventory. Responsive works by delivering an ad in a size
and position that best suits the layout of your site (whether desktop, mobile or
tablet) and minimizes the number of tags required to manage across multiple
screens.
This allows media buyers to have a holistic view of your cross-screen offering
and gives your audience a better browsing experience. Responsive ad design
enables ads to resize, reformat, reorganize and/or reposition in real-time so
that they look good no matter the device.
By adopting a responsive layout and advertising, Publishers can maximise their
inventory’s value and minimise the efforts of maintaining separate sites.
Features & Functionalities
• Better monetization opportunities with ad calls being made for new ads
detected by responsive action.
• Simple tag management across mobile, tablet and desktop sites.
Benefits
✓✓ Use one website structure across multiple devices.
✓✓ Increase the value of your inventory.
✓✓ Prepare your digital properties for the future.
Learn more
ContactyourSwitch Concepts representative orvisitwww.switchconcepts.com for
more information.
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Implementation Guide Frequently Asked Questions