Social mediakeynote 20120430_slideshare
Upcoming SlideShare
Loading in...5
×
 

Social mediakeynote 20120430_slideshare

on

  • 221 views

Presentation

Presentation

Statistics

Views

Total Views
221
Views on SlideShare
221
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social mediakeynote 20120430_slideshare Social mediakeynote 20120430_slideshare Presentation Transcript

    • Should we use socialTextmedia? is the wrongquestion. The Lutheran World Federation Keynote and Workshop on Social Media Martin Kuenzi, Head of Marketing & Communications
    • Should we use socialTextmedia? is the wrongquestion! The Lutheran World Federation Keynote and Workshop on Social Media Martin Kuenzi, Head of Marketing & Communications
    • Don’t miss theadventure.
    • SOCIAL-MANIA
    • WHY YOU SHOULD CARE ABOUT #SM
    • WEBTRENDSCo-creation Crowdsourcing Crowdfunding Social shoppingEnterprise 2.0 Social networking Wikis Blogs Social news
    • LONG TAIL - LESS OF MORE
    • WHY SOCIAL MEDIA IS NOT A FAD! ! Source: Charron, C. et al., 2006. Social computing. 9
    • The Groundswell.People connecting using technology to get thethings they need from each other, bypassingtraditional institutions like corporations. Groundswell, Li and Bernoff
    • MARKETING IS A DIALOGUE - ALWAYS!!! OM ER CUST HE Y T F YOUR T’S WH L O T HA ONTRO I SI NC RA ND B 11
    • CASE STUDY I
    • CASE STUDY I
    • CASE STUDY II
    • CASE STUDY III 15
    • CASE STUDY IV 16
    • MARKETING TOOLKIT Source: Charron et al. 2008 17
    • SOCIAL MEDIA STRATEGY 18
    • @SwissRedshield
    • THE POWER OF THE WEB 20
    • LISTEN  Twitter: @SwissRedshield  Listen  Community building  Spread content 21
    • ASSESS (COMMUNITY MARKETING CONCEPT)
    • ENGAGE  Facebook: Heilsarmee.ArmeeDuSalut  Make sure you are ready for #FB  Assemble a crowd of people willing to interact  Be personal and share every day life content  Use it for viral campaigns  Get better! 23
    • MEASURE  Youtube: @SwissRedshield  Assemble content into your own Youtube channel  Create your playlists  Share and embed content  Use it for viral campaigns 24
    • PLAY AN ACTIVE ROLE
    • ASSESS Youtube Stats Facebook Insights 26
    • IMPROVE  iPhone-App: Feel Great!  Increase involvement of your crowd  Be part of today’s conversations  Trigger conversations 27
    • TAKE AWAYS (HOW WE DO IT AT SWISS SALVATION ARMY) Keep it simple and make mistakes Engage in a conversation, if you feel so Build relationships and provide value. Make people feel being part of your story Listen to your audience Involve your staff and Offer various ambassadors channels 28
    • Social Networing has beenour favorite since ever.
    • ThankText you. Connect: Twitter: @PirateTill eMail: martin_kuenzi@salvationarmy.ch LinkedIn: http://ch.linkedin.com/in/martinkuenzi (c) 2012, Martin Kuenzi, Head of Marketing & Communications