Published on European University is an international business school that offers undergraduate (Bachelor) and graduate (Master) programs in business administration, communication and public relations, information systems management, Leisure and Tourism management and 10 other management specializations. BBA-MBA

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  1. 1. Graduate Programs Course Descriptions
  2. 2. Graduate Programs Course Descriptions _ Leader in undergraduate & graduate education since 1973 _ BBA & MBA programs in Europe and Asia _ Student body made up of more than 70 nationalities _ International faculty from 21 countries _ Student to faculty ratio 9:1 _ Continuous evaluation and personal approach _ Dynamic & practical case method approach _ Over 18,000 alumni in more than 80 countries _ Multicultural and multilingual environment _ Lifelong network _ Innovative and entrepreneurial focus _ International network of EU campuses in Europe and Asia “Outstanding faculty, case-study method, small classes and personal approach are the reasons why I chose EU.” Andreas Rist Germany Graduate 2006 2
  3. 3. Graduate Programs Course Descriptions TABLE OF CONTENTS Graduate Program Core Courses Master of Business Administration Term 1 4 Term 2 5 Major in International Business Term 3 6 Major in Communication & Public Relations Term 3 7 Major in International Marketing Term 3 8 Major in Global Banking & Finance Term 3 9 Major in Leisure & Tourism Management Term 3 10 Major in Entrepreneurship Term 3 11 Major in Leadership Term 3 12 Major in E-Business Term 3 13 Major in Sports Management Term 3 14 Major in Human Resources Management Term 3 15 3
  4. 4. Graduate Programs Course Descriptions Graduate program core courses - term 1 GRADUATE PROGRAM CORE COURSES Term 1 MCO 101 – Management Skills (3) An introduction to the concepts of effective management in organizational settings from an individual and macro-systems perspective. Primary emphasis includes the organizational processes necessary for organizational effectiveness (planning, organizing, leading and controlling), the nature of individual and group behavior and the role of management in facilitating a mutually satisfying fit between employee needs and organizational requirements. MCO 102 – Organizational Behavior (3) Contemporary organizational systems, structural variables and dynamics: the organization, organizational growth, effects of size and technology, emergence of new control systems, forms of organizational pathology, and directions of change in organizational pathology and in organizational forms. MCO 103 – Managerial Accounting (3) This course provides an overview of the use of accounting information in such management functions as planning, implementation and control of costing systems. It provides the basics of managerial accounting, which is the accounting done by firms for their internal use. MCO 104 – Marketing (3) Once the students are familiar with all the components of the marketing mix, they learn how to develop marketing strategies and prepare complete marketing plans for companies in different sectors, environments and situations, in accordance with their global policies and strategies. MCO 105 – Quantitative Business Methods (3) Concepts and development of analytical model building as used in administrative decision making. Topics include: nonlinear programming, probabilistic dynamic programming, Markov chains, probabilistic inventory . MCO 106 – Negotiation (seminar) (1) One objective for this course is to give students self-confidence in their negotiation skills. The course helps students develop an analytical understanding of negotiations and the management of conflicts so they can become more effective problem solvers. Differences are the basis for negotiation; without them there is no need for negotiation. The need for negotiation skills arises wherever joint decision-making is necessary. The aim of effective negotiation is to create maximum value in the deal making process. MCO 107 – Business Law (seminar) (1) This seminar focuses on getting across a practical basic understanding of international business, contracts, the Internet and the pertinent legal issues that are raised in the real world. Industrial Visits and Invited Managers’ Lectures (1) Regular visits to small businesses and international companies, as well as invited managers’ lectures will familiarize students with real business life. The students will be required to present oral and written reports. 4
  5. 5. Graduate Programs Course Descriptions Graduate program core courses - term 2 GRADUATE PROGRAM CORE COURSES Term 2 MCO 201 – Finance (3) This course provides students with a sound knowledge of the theoretical tools needed to carry out the financial analysis that acts as a basic backup in the decision-making process. The course provides as well an analysis of alternative investment projects and the preparation of corresponding budgets. It is a managerial approach to financial analysis, planning and control. Management of working capital, long-term assets and long-term financing. MCO 202 – Human Resources Management (3) The course analyses the human resource problems and issues and their translation into corporate policies, urban, cultural and legal realities in human resource matters; decisions affecting the development and management of human resources policies. Legal issues are reviewed in detail. MCO 203 – Global Economics (3) How economic analyses can be applied to general management problems. Price theory with a strong emphasis on basic concepts and analytical tools to aid managers in making business decisions and in understanding the market system in which firms operate. MCO 204 – Strategic Management (3) Strategy and its integrative role in management. Content and process models of strategy formulation. Analytical concepts, models and techniques for developing strategies for global competitive environment. Process of turning strategic intentions into action. Decisions, structures, systems and people required to implement different strategies in global and competitive environment. MCO 205 – Management Information Systems (3) The course focuses on the use of computerized information systems in business. The course examines data communications, information retrieval and distributed systems. MCO 206 – Communication Skills (seminar) (1) The study of the human communication process from an intercultural perspective; focusing on interactions with oneself, with one person, with a small group and within public speaking situations. This course focuses on the understanding of communication processes needed for effective oral and written communication in a business setting. Emphasis is on application of basic principles and development of skills and attitudes appropriate to business communication. MCO 207 – Job Career Planning (seminar) (1) This course will help you to better understand and analyze your future career. It also will help you in your future job research after graduating from your MBA. Industrial Visits and Invited Managers’ Lectures (1) Regular visits to small businesses and international companies, as well as invited managers’ lectures will familiarize students with real business life. The students will be required to present oral and written reports. 5
  6. 6. Graduate Programs Course Descriptions Major in International Business - term 3 Master of Business Administration Major in International Business Term 3 MBA 301 – Business Policy and Strategy (3) A functionally integrative course focusing on the formulation and implementation of organizational policy and strategy from the perspective of the general manager. Primarily a case course. MBA 302 – International Marketing (3) The strategic implications of international marketing. Identifies and analyzes the underlying factors of international market environments and the focus which cause people in different cultural contexts to accept or reject new products. MBA 303 – International Finance (3) This course explores those aspects of the increasingly global financial environment in which financial managers of internationally active businesses must operate. Topics include foreign exchange transactions, exchange rate behavior, cross-border currency flows, managing foreign exchange exposure, global capital markets and international investment decisions. MBA 304 – Sales Management (3) This course helps students to understand the complex world of international sales management, and to convince them of the importance of management of inter-cultural issues by showing that agents, distributors and local partners are human beings with their own cultural background; it underlines that it is extremely important to understand and respect this to succeed in international business. It also teaches the practical tools of “real life” sales management. MBA 305 – Change Management (3) This course aims to develop the students’ concept of change management in individuals, teams, organizations and societies. Stated simply, change management is a process for managing the people-side of change. Research Report (3) 6
  7. 7. Graduate Programs Course Descriptions Major in Communication & Public Relations - term 3 Master of Business Administration Major in Communication & Public Relations Term 3 MCP 301 – Public Speaking & Public Communication (3) An oral communication skills course that emphasizes organizing thoughts, adapting messages to specific audiences, using language correctly, delivering messages verbally and non-verbally with confidence, and active listening and evaluation skills. MCP 302 – Public Relations (3) The course emphasizes internal and external relations of the business enterprise or governmental unit, attitude and actions of the public and how they affect internal relations and conduct. MCP 303 – Organizational Communication (3) Candidates study organizational structure, communication networks and employer-employee relationships. Emphasis is placed on interviews and performance appraisals, decision-making strategies, conflict communication, teambuilding and the communication action. MCP 304 – Mass Media Stategy, Planning & Media Law (3) A survey of the functions, responsibilities and influence of various mass communication media. Students will review the economic, technical and sociological aspects of radio, TV, film, newspapers, magazines, books, advertising. They will also study the legal controls and government regulations on the mass media. MCP 305 – Practical Applications in Public Relations (3) The course considers the critical issues and problems confronting public relations practitioners and discusses alternative approaches to dealing with them. Topics like cross-cultural communication, advertising and consumer behavior campaign strategies, will be covered through selected case studies Research Report (3) 7
  8. 8. Graduate Programs Course Descriptions Major in International Marketing - term 3 Master of Business Administration Major in International Marketing Term 3 MIK 301 – International Marketing (3) This provides an understanding of the content, issues, contextual factors, administrative mechanisms and organizational processes relevant to establishing and maintaining effective global marketing strategy, and to assist students in developing strategic decision- making skills for international market entry development and success. MIK 302 – Sales Management (3) This course helps students to understand the complex world of international sales management, and to convince them of the importance of management of inter-cultural issues by showing that agents, distributors and local partners are human beings with their own cultural background; it underlines that it is extremely important to understand and respect this to succeed in international business. It also teaches the practical tools of “real life” sales management. MIK 303 – Marketing Research (3) This course provides the students with the necessary knowledge and insight into the key marketing research concepts. The objective of the course is that the students will be able to understand how market research is performed, how different questionnaires are elaborated and how to communicate their findings to managers. MIK 304 – E-Marketing (3) This combination lecture and hands-on lab focuses on marketing and branding essentials, banner optimization, search engine placement secrets, domain name awareness, successful email campaigns and affiliate programs. MIK 305 – Advertising & Media (3) This course gives a broad overview of how advertising and public relations works today. We will have a look into its planning and audience, as well as into the different media through which it is conveyed. The objective of the course is that the students will be able to decide which is the most suitable advertising tool and media for each different case and audience. Research Report (3) 8
  9. 9. Graduate Programs Course Descriptions Major in Global Banking & Finance - term 3 Master of Business Administration Major in Global Banking & Finance Term 3 MBF 301 – Financial Investments (3) Investment principles and practices, security analysis, long‐ and short‐term fluctuations of security prices, functions of securities markets and regulatory bodies, individual investment needs; quantitative and qualitative aspects of risk and return associated with investment decisions. MBF 302 – Financial Planning (3) Financial Planning principles, knowledge and skills in financial planning, fiscal law, sales & Marketing, as well as ethics and psychology, to manage personal portfolios and private wealth. MBF 303 – Short-Term Financial Management (3) Liquidity management, credit management, and short-term financing alternatives. Specific topics include cash flow forecasting, float management, cash mobilization and short-term investment management techniques of credit analysis and the credit decision making process and short-term financing decisions. MBF 304 – Long-Term Financial Management (3) Long-term working-capital management, capital budgeting, cost of capital, valuation, dividend policy and long-term financial management. MBF 305 – Advanced Finance (3) Assessing financial performance, financial forecasting and planning, financial management of rapidly growing businesses, start-up ventures, valuation, sources of financing, venture capital, initial public offerings, and the decision to harvest. Research Report (3) 9
  10. 10. Graduate Programs Course Descriptions Major in Leisure & Tourism Management - term 3 Master of Business Administration Major in Leisure & Tourism Management Term 3 MLT 301 – International Tourism Management (3) This course provides clear comprehensive coverage of key business concepts in international tourism management, including: tourism demand and forecasting, research and innovation, corporate strategy, environmental issues, marketing, finance and operations, and human resource management. MLT 302 – Strategic Tourism Marketing (3) This course provides the student with an overview of the role of marketing in the travel and tourism industry. The major processes within marketing will be studied and their interrelations assessed through case study and class discussion. Assessment will be through individual projects based on industry analysis and a final exam. At the end of the course the student will be able to: - Define and explain marketing concepts - Apply marketing principles to the field of tourism MLT 303 – Environments of Tourism (3) A comprehensive introduction to tourism planning and development; investigating impacts of tourism on economic, socio-cultural, and physical environments; exploring issues concerning host-visitor relationship, environmental analysis and audit, sustainable tourism. MLT 304 – Culture & Cross Cultural Management in Tourism (3) Cultural barriers include several factors that make human interaction more difficult. Tourism as a global business has to consider how to manage cultural differences. This course shows how culture influences how international firms are organized, how managers devise international business plans and strategy, and even how blue and white collar workers respond differently to monetary and non-monetary incentives. MLT 305 – E-Business in Tourism (3) This course aims to give students a broad understanding of the processes and structures involved in E-Business in Tourism. Topics covered in the course are looked at from the aspect of both the consumer and service provider. Research Report (3) 10
  11. 11. Graduate Programs Course Descriptions Major in Entrepreneurship - term 3 Master of Business Administration Major in Entrepreneurship Term 3 MET 301 – New Product Development (3) This course will provide you with the frameworks, tools, techniques, and perspectives that will help you to more effectively develop and market new products. The course provides a comprehensive coverage of major topics in developing and implementing a market- driven approach to innovation. Incorporating cutting-edge thinking and best practices in new product development, this course will help you to both develop and modify your organization’s new product development process to better position your firm to gain a strategic competitive advantage. MET 302 – Entrepreneurship & New Venture Creation (3) This course helps students gain an understanding of the business/marketing principles necessary to start and operate a business. They will develop an awareness of the opportunities for small business ownership and develop the planning skills needed to open a small business. Students will explore the traits and characteristics of successful entrepreneurs. Students will gain an awareness of knowledge needed in research, planning, operations, and regulations affecting small business. They will learn strategies of business management and marketing and the economic role of the entrepreneur in the market system. MET 303 – Innovation & Leadership (3) This course examines leadership as “the ability to influence others in the absence of positional power”. This course explores a variety of concepts ranging from the interrelationship of trust and power to the situational and contextual aspects of leadership and influencing. Emphasis will be placed upon work-life integration through the creation of a personal commitment plan for holistic personal, professional and academic growth. MET 304 – Change Management (3) The course is centered on providing a broad comprehension of the tasks of general management in technology-intensive companies, understanding the strategic management process and its relationship to the technology management process, developing insight and skill in creating organizations and teams to perform strategic and technological change. MET 305 – Family Business Management (3) Managing any business can be challenging these days particularly with the increasing impact of technology and globalization. Managing a family business can be additionally challenging as working with family members adds a further complication to the tasks of management and can make managing in some cases more difficult, in some easier or both. Research Report (3) 11
  12. 12. Graduate Programs Course Descriptions Major in Leaderdship - term 3 Master of Business Administration Major in Leadership Term 3 MLS 301 – Business Ethics (3) In pursuing the ethical basis for business policy and practice, we will encounter the philosophical issues at the foundation of business culture, economic theory, and management science. Participants will deal with such issues as: What is success in business? What good does business do and how does it do it? MLS 302 – Leadership & Team Building (3) This course is designed to provide students with a structural framework in which they can master the vital people and communications skills which are critical for managing projects in today’s environments. The course places fundamental project management skills in the organizational and human resources contexts and teaches the complementary leadership and team- building skills crucial to the success of any project. MLS 303 – Strategic Supply Chain Management (3) Supply chain management entails managing the flow of goods and information through a production or distribution network to ensure that the right goods are delivered to the right place in the right quantity at the right time. Two primary objectives are to gain a competitive edge via superior customer service and to reduce costs through efficient procurement, production and delivery systems. Supply chain management encompasses a wide range of activities — from strategic activities, such as capacity expansion or consolidation, make/buy decisions and initiation of supplier contracts — to tactical activities, such as production, procurement and logistics planning and finally to operational activities, such as operations scheduling and release decisions, batch sizing and issuing of purchase orders. MLS 304 – Business Policy & Strategy (3) The course draws together the purposes and methodologies of the functional areas of business policy and strategy, and show how they contribute to the overall purposes and aims of the organization. This course studies the environment in which the organization exists with reference to a timescale projected into the future. This course will enable students to analyze complex organizations and their environments as well as the relationships between the two and evaluate models and methodologies against observations of the practices of real organizations. MLS 305 – Coaching & Mentoring (3) All organizations need talented people who are motivated to achieve. Coaching and mentoring has an important role to take here, because they are an excellent way of developing both skills and particularly a positive attitude towards work. Successful coaches and mentors recognize their role requires high levels of skill to be able to work both quickly and well. This course will equip you with these skills. Research Report (3) 12
  13. 13. Graduate Programs Course Descriptions Major in E-Business - term 3 Master of Business Administration Major in E-Business Term 3 MEB 301 – E-Marketing Strategies (3) This combination lecture and hands-on lab focuses on marketing and branding essentials, banner optimization, search engine placement secrets, domain name awareness, successful email campaigns and affiliate programs. MEB 302 – Crafting the E-Business Model (3) The term “business model” refers to how a web site generates its revenue. This course addresses important questions such as: Which models will prove most effective for which kinds of businesses? How can each be pursued most effectively? What combinations of the pure models tend to be particularly effective and which tend to be in conflict? MEB 303 – E-Commerce Systems Security & Firewall (3) E-Business systems inherently possess a higher degree of risk than mainstream applications, and thus require a greater degree of security. Because of this, security should be considered as a fundamental aspect of E-Business design. This course outlines and analyzes the security needs of online businesses. Current tools and practices for ensuring E-Business security are evaluated, and a systematic approach to E-Business information security is presented. MEB 304 – E-Commerce Business Design (3) The technology that enables E-Commerce consists of a unique set of components. A thorough understanding of these components and the various architectures that configure them is essential to deliver appropriate solutions for internet, intranet and extranets. MEB 305 – Electronic Commerce Business & Technology (3) This course begins with an introduction to E-Commerce as a type of E-Business. The learner is guided through E-Business solutions and enterprise application integration. This course also covers E-Business technologies, XML, and object technology. Research Report (3) 13
  14. 14. Graduate Programs Course Descriptions Major in Sports Management - term 3 Master of Business Administration Major in Sports Management Term 3 MSP 301 – Sport Marketing Management (3) The course presents a comprehensive examination of basic marketing functions and concepts as applied to sport-related enterprises. The course helps to analyze and make recommendations about sport business problems that involve the creation, distribution and sale of sporting goods and services. Emphasizes the resolution of sport marketing problems. MSP 302 – Financial Management Applications to Sport (3) The course will provide the student with a practical background regarding the principles of Financial Management and Financial Statement for the purposes of planning, administering, reporting and evaluating the financial performance of sport-related entities. MSP 303 – Sport Ethics & Social Issues (3) The course reviews and discusses current issues impacting the sport manager, sport administrator etc. It includes an analysis of the processes and values that create, sustain and transform sport in today’s society emphasis is placed on practicing and promoting ethics and human values. MSP 304 – Sports Management (3) The course emphasizes the major management principles a sport manager needs to possess to run a sport business. Legal issues, types of sports organizations and an overview of career possibilities in the field are examined. MSP 305 – Media Relations & Sports Broadcasting (3) This course studies the interaction between sports entities and the media. Research Report (3) 14
  15. 15. Graduate Programs Course Descriptions Major in Human Resources Management - term 3 Master of Business Administration Major in Human Resources Management Term 3 MHR 301 – International Human Resources Management (3) A comparative look at international human resources responsibilities. International relocation and orientation, services for expatriates and other issues unique to multinational companies are examined. Actual international human resource policies are analyzed. MHR 302 – Human Resources Development (3) The course focuses on primary functions of human resource development training and development, career development and organizational development. Activities and processes to assist an organization in becoming a learning organization are addressed. MHR 303 – Communication & Negotiation in Employee Relations (3) The course provides the students the necessary skills to negotiate successfully with employees and employers. Salary negotiations, labor relations and practical issues are discussed. MHR 304 – People Management (3) People are at the heart of organizations and are often one of the most important resources available to management. To understand the management of human resources and the factors that shape this process this course examines Human Resource Management (HRM) and the context of HRM from a comparative perspective using a number of examples. MHR 305 – Human Resources & Training (3) You will become familiar with various types of current training and development programs and receive tools and information that help identify the types of learners and methods to successfully address different learning styles. You will also receive information to help managers with effective coaching methods, employee empowerment and effective delegation, as well as ways for your company to help employees develop skills and knowledge on life issues and life-long learning. Research Report (3) 15
  16. 16. European University Barcelona Ganduxer 70 08021 Barcelona, Spain w w w . e u r u n i . e d u Tel: +34 93 201 81 71 Fax: +34 93 201 79 35 European University Geneva Quai du Seujet 30 1201 Geneva, Switzerland Tel: +41 22 779 26 71 Fax: +41 22 779 26 73 European University Montreux Le Forum-Grand-Rue 3 1820 Montreux 2, Switzerland Tel: +41 21 964 84 64 Fax: +41 21 964 84 68 EU Executive Center Château Maison Blanche 1853 Yvorne, Switzerland Tel. +41 24 466 68 69 Fax +41 24 466 68 71 EBCM Munich Branch of European University Gmunder Strasse 53 81379 Munich, Germany Tel: +49 89 5502 9595 Fax: +49 89 5502 9504 European University London Notting Hill Gate 69 London W11 3JS, UK Tel. +44 20 772 77774 Fax + 44 20 7792 1480 Other EU Campuses in: Zug (Switzerland) | Freiburg (Germany) | Vienna (Austria) | Istanbul (Turkey) | Aktobe & Uralsk (Kazakhstan) Damascus (Syria) | Singapore | Taipei (Taiwan) | Hong Kong, Shenzhen & Shanghai (China) | Manila (The Philippines)