Digital transformation Study from Swiss Post Solutions


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Wit the help of innovative outsourcing solutions companies can develop the most appropriate strategies for Digital Transformation. The result of a survey commissioned by Swiss Post Solutions, run on conjunction with Munich University, is that 90% of companies surveyed regard Digital Transformation as 'Important' or 'Very Important'.

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Digital transformation Study from Swiss Post Solutions

  1. 1. StudyDigital TransformationFor 90% of companies,Digital Transformationis extremely relevant.
  2. 2. Fact sheet: Study – Digital Transformation 03/2013 ENDigital TransformationRelevant to 90% of companiesWhat goals are being pursued as part of Digital Transformation at present?2With the help of innovative outsourcing solutionscompanies can develop the best strategies forDigital Transformation. Even today almost 90%of companies regard Digital Transformation im-portant or very important.This is the result of a current study commis-sioned by Swiss Post Solutions (SPS)1).Increase investmentsTogether with the Institute for Strategy, Technologyand Organisation (ISTO) at Munich University, SPSsurveyed 115 decision-makers from companies in Ger-many, Austria and Switzerland on the topic of ever-increasing digitisation2).The results show that 45% of decision-makers sur-veyed want to increase or substantially increase theirinvestments in Digital Transformation in the next threeyears. To a large extent this is independent of sector,company size or experience in this area to date.Chief digital officers will control processesin all divisionsThe responsibility for these investments, according toaround 30% of those surveyed, will in future liewith the CDO, the chief digital officer. The new posi-tion of CDO will involve cross-departmental controlof all Digital Transformation processes. A clear overallstrategy as the biggest challenge for companies canthus be focussed on.The most important goal is to increaseefficiencyFor 93% of the companies surveyed, «increasing pro-cess efficiency» is the most important goal of digitaltransformation, followed by «saving working hours»with 89%, then «cost savings» and «ensuring flexibleaccess to data» with 80% each. Digital Transforma-tion is at present relatively seldom linked to goals thatare focussed on the customer, like e.g. «Recognitionand fulfilment of customer requirements».
  3. 3. Fact sheet: Study – Digital Transformation 03/2013 EN 3Innovative process solution for all companydivisionsThe goals mentioned basically affect all companydivisions. Therefore the differences between pro-cesses that take priority are relatively small. 69% ofcompanies state they use Digital Transformation incustomer services. In finance and controlling pro-cesses the figure is 67% and in logistics and humanresources departments it is 60% each. Marketingprocesses at present rank only in the bottom third. Nev-ertheless, over half of the companies surveyed employDigital Transformation.A clear overall strategy is the biggest challengeA clear overall strategy at present represents the big-gest and most decisive challenge for companies in im-plementing Digital Transformation. This is confirmedby over 40% of those surveyed. Above all, to expandcross-departmental measures, a conclusive overallstrategy, that smooths the path for successful digitisa-tion is prerequisite.Altogether, over half of the companies surveyed ratethe cross-departmental expansion potential as high orvery high. 40% state that at present Digital Transfor-mation features in only a small way or not at all from across-departmental perspective.External and internal expertise is in great demandTo implement Digital Transformation processes theadvice of external specialists and internal expertiseis sought-after. Around 70% of companies want toimplement their plans with internal and external help.As far as this is concerned, there is little differencebetween individual sectors.By contrast, if you ask only board members, CEOs andarea managers, a different picture emerges. Man-agement prefers purely internal implementation andfavours a hybrid solution and outsourcing. Big com-panies with 10,000 or more employees regard 38 %outsourcing solutions as likely or very likely.Future trend: The importance of the mobilechannel is increasing but people cannotimagine work without paper-based processesThe importance of smart phones, tablet PCs andother mobile end-devices will in future increase sig-nificantly. This is the opinion of around 70% of thosesurveyed.Companies are sceptical with regard to the questionof whether all processes will become paperless in thefuture. Only half of decision-makers thought this waslikely. Increasing data gathering through Digital Trans-formation is not seen as critical by around 80% ofthose surveyed.1) In this study, the term ‹digital transformation› means the introduction andfurther development of strategies, processes and company structures right upto the digitisation of business models. These changes should enable compa-nies and their employees to exploit the advantages of digital technologieswith regard to cost benefits, speed, flexibility, security and quality.2) Period of online survey: 27 November 2012 to 13 December 2012. Scopeof survey: ~1,000 companies written to in Germany, Austria and Switzerland.In which processes is Digital Transformation takingplace at present?How will you implement plans for DigitalTransformation?How high is the potential for cross-departmentalDigital Transformation measures?About Swiss Post Solutions (SPS)Swiss Post Solutions (SPS), a 100% subsidiaryof Swiss Post, is a leading provider for businessprocess solutions – both physical and digital.SPS enables hitherto physical processes anddigital solutions to fuse together. Big benefits,innovative concepts and efficient implemen-tation are the hallmarks of SPS whether withfurther development from enterprise resourceplanning (ERP) or customer relationship ma-nagement (CRM) systems – SPS supports allperipheries along the value creation chain. Asa global service partner for sustainable optimisa-tion of all tasks relating to the handling of do-cuments and customer management, SPS is aquality leader bound by the stringent compli-ance standards of Swiss Post.
  4. 4. Swiss Post Solutions GmbHKronacher Str. 70-8096052