LRG-UAS Academic Program


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Les Roches-Gruyère University of Applied Sciences is the first private University of Applied Sciences in hotel management in Switzerland. It offers a Bachelor of Science in Hospitality Management including a specialisation in international hospitality management or a specialisation in food, beverage and operations management that is recognised by the Swiss government and that meets the Bologna European standards. It also offers a one year Master of advanced studies. This university uses the resources and facilities of the highly-reputed Swiss institutions of Les Roches International School of Hotel Management and of Glion Institute of Higher Education*. Both of these institutions were recently ranked in a worldwide industry survey to be among the top three hospitality management schools in the world for an international career. GIHE and Les Roches, our sister schools, are accredited by the New England Association of Schools and Colleges (NEASC) in the USA and are not part of the federally authorised UAS.

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LRG-UAS Academic Program

  1. 1. BACHELOR OF SCIENCE IN HOSPITALIT Y MANAGEMENT w w w . l r g u a s . c h
  2. 2. u n i v e r s i t y o f a p p l i e d s c i e n c e s MISSION The mission of the University of Applied Sciences is to support the education of an international student body committed to leadership positions in service industries, such as hospitality or tourism management. Our vision is that our graduates will embody the values of rigour in their work, a strong team spirit, flexibility in problem solving, dedication to service, a global perspective, and respect for other cultures. We realise this vision in our undergraduate programmes by providing close faculty-student interaction in both traditional class-based and problem-based learning environments. These environments give students the practice, theories, and support to develop values, the essential tools for immediate employment, and the desire for continued learning as they progress in their careers. Our graduate programmes similarly balance theory with practice to meet the individualised needs of professionals. The University of Applied Sciences also seeks to undertake applied research relevant to the development of the hospitality industry and to share that both internationally amongst peers and within the institution as part of our faculty teaching and learning strategies. AIM OF THE BACHELOR OF SCIENCE PROGRAMME The aim of the degree programme is to prepare students for leadership within the hospitality industry with a specific focus on international hospitality management. The student will develop professional, managerial and strategic competencies through a range of teaching processes, including craft-based learning, didactic and student centred approaches. The programme develops generic thinking skills through exposure to contemporary management theory within the context of hospitality operations. The Food, Beverage and Operation Management specialisation Dr. Deborah Prince allows students to focus on the operational context of the hospitality Directeur Général industry opening other career opportunities. LEARNING OUTCOMES: By the end of the programme students will be able to: 1. Reflect on the knowledge and skills acquired, differentiating between the many roles and responsibilities of a manager within a range of hospitality environments. 2. Demonstrate an understanding and awareness of the cross- cultural, moral and ethical issues in the management of hospitality organisations. 3. Examine and critically analyze the principles and practices of theory to respond to contemporary issues and evaluate trends affecting the global hospitality industry. 4. Use effectively the full range of common skills developed during the programme. 5. Act as autonomous learners and reflective practitioners working towards realizing their personal and professional potential. 6. Display operational, managerial, and entrepreneurial competencies valued by industry employers. 2
  3. 3. u n i v e r s i t y o f a p p l i e d s c i e n c e s YOUR CAREER, YOUR CHOICE The hospitality industry is the world’s largest employer and opens many doors not just in hotels but in the service industry in general. By studying hospitality management, you have the opportunity to choose from a wide array of careers and select the direction you wish to take. The list below shows examples of some of the career pathways open to you: HOTELS & FOOD SERVICES ENTERTAINMENT & LEISURE EDUCATION – TRAINING • National and international hotel chains • Casinos • Hotel and tourism management schools • Corporate offices • Theme parks, amusement and • Professional and vocational • Privately owned hotels attraction parks establishments • Resorts • Private clubs • Research institutions • Time sharing accommodation • Concert, music, theatre venues • Restaurants • Event management company • Bars JOURNALISM & MEDIA • Night clubs HEALTH & WELLNESS • Professional and specialised press • Catering including mass, embarked, • Wellness and Spas • Publishing houses operational site, institutional, etc. • Clinics and hospitals • Specialised establishments FOOD INDUSTRY (retirement, thermal, aesthetics, etc) OTHER SECTORS • Production facilities AND SERVICES • Distribution and trade companies HUMAN RESOURCES • Finance – banks • Processing plants • Human resources department • Insurance companies • Training department • Equipment supplier companies TOURISM • Real estate • Tourist offices MARKETING • Information technology and IT services • Ministries of tourism & COMMUNICATION • International business relations • Travel agencies • Sales and/or marketing department • Diplomacy • Tour operators • Public relations department, agency • Hotel development and construction • Tourism planning & development sector • Communication agency • Railway, maritime, airline companies • Convention and congress facilities 3
  4. 4. u n i v e r s i t y o f a p p l i e d s c i e n c e s AN INDUSTRY SEEKING NEW TALENTS AND ENTREPRENEURS OF THE FUTURE Hospitality is an incredible industry that constantly seeks to change, improve, challenge established practices in order to satisfy a more and more demanding guest. To lead this vast yet visionary industry, managers need to be passionate about service and to have leadership skills, a flair for finance, marketing and an unparalleled motivation to innovate. Les Roches-Gruyère University of Applied Sciences (LRG) is here to help develop your talents as future leaders in hospitality. Combining the strengths of two of the world’s leading hospitality institutions, you will benefit from a dynamic and culturally rich environment that fosters life long learning skills. Our educational ethos combines hospitality tradition and excellence coupled with contemporary management techniques and advanced technologies. By joining LRG you will have the opportunity to study a Bachelor of Science in Hospitality Management offering two different specialisations depending on your professional ambitions and interest. One specialisation is in International Hospitality Management and is offered on our urban Bulle campus. The other specialisation is in Food, Beverage and Operations Management and takes place on our Bluche campus, perfect for those who aspire to study in the magestic Swiss Alps. AUTHORISATION CAREER PLAN BENCHMARK FOR A EUROPEAN DEGREE YOUR COMPETITIVE ADVANTAGE LRG University of Applied Sciences is fully authorised by the Swiss Federal By the time you graduate, you will more than likely have a job or several Authorities. The Federally recognised Bachelor of Science degree meets job offers to choose from. During your studies, you will gain confidence, European Bologna standards and allows you to transfer or carry on learn to prepare a CV, develop a career plan with clear objectives and your studies in other European universities, or anywhere in the world. practice the art of interviews. These indispensable qualities and skills provide you with a competitive advantage and make you unique and FACULTY desirable by employers. PASSIONATE PROFESSIONALS Each semester, over 30 international hotel chains come to interview and LRG benefits from an international and experienced faculty. It is a federal recruit graduating students. Companies include Accor, Hyatt, Mandarin requirement that all faculty members have credentials appropriate to Oriental, Marriott, Peninsula, Rezidor, Ritz Carlton and many other the level they teach and keep up-to-date with the current industry prestigious international and luxury hospitality businesses. trends through contact with the profession. Our faculty members also undertake scholarly research which informs and enriches their teaching LIBRARY strategy. A VALUABLE LEARNING RESOURCE INTERNSHIPS Each campus has its own library fully managed by professionals who AN ADDED VALUE are here to help you find the right book for your group project, or to advise you in your search of an on-line article for your next business The programme of study includes one internship during the preparatory presentation. Each library has over 10’000 books and professional year and another internship semester during the BSc programme. journals, thousands of CDs and DVDs and you can also access more Internships play a vital role in your development providing you with than 15,000 on-line journals and publications. the opportunity to apply your theoretical knowledge to real situations and thus develop your analytical competences while acquiring business INTAKES acumen. For hiring managers, this work experience is an “added TWO CHOICES TO START value” as you will have an excellent understanding of the professional environment. Internships can take place in Switzerland or abroad. Students can start the BSc either in January/February or in July/August. 4
  5. 5. u n i v e r s i t y o f a p p l i e d s c i e n c e s LOCATION YOUR NEW HOME depending on the specialisation you will choose, you will be based either on our Bulle or Bluche campus. • • Basel Zürich BULLE CAMPUS (1) Bern AT THE HEART OF THE GRUYèRE REGION • St-Moritz • Bulle is a young and dynamic city located in the “Canton of Fribourg”, a beautiful 1 tourist region. This university style campus offers the perfect setting to study the International Hospitality Management specialisation and to develop • Geneva 2 lugano entrepreneurial and managerial skills. Campus facilities are modern and comfortable • and suit the fast learning pace that students will experience. The campus is a few minutes from the centre of Bulle and students will have quick access to plenty of activities and sports facilities whether indoor or outdoor. BLUCHE CAMPUS (2) 1 CAMPUS BULLE SUPERB VIEW OF THE SWISS ALPS Nestled in the majestic Swiss Alps, the Bluche campus is perched at 1,274 metres in the alpine village of Bluche, close to Crans-Montana, one of Switzerland’s most BLUCHE 2 famous sport and tourist resorts. You will live in comfortable and modern residences CAMPUS spread throughout Bluche and Crans-Montana. Craft-based learning facilities such as kitchens and restaurants resemble professional establishments and restaurants are set like in professional establishments and academic classrooms are modern with state-of-the-art equipment. Students will develop their entrepreneurial competencies GIHE* in a study environment that matches and suits perfectly the Food, Beverage and Operations Management specialisation. Recreational facilities include a fitness centre, tennis and basketball courts, soccer field, outdoor swimming pool and many other winter and summer activities and sports whether indoor or outdoor. FACTS ABOUT THE BULLE & BLUCHE CAMPUSES GLION INSTITUTE OF HIGHER EDUCATION (GIHE)* OVERLOOKING LAKE GENEVA & THE ALPS LRG offers a very unique learning and living environment as students will be sharing the campus premises Overlooking the tourist resort of Montreux, Glion Institute of Higher Education offers and facilities with students currently enrolled on a panoramic and breathtaking view of the Riviera vaudoise as well as the French and different programmes. The figures below are based Swiss Alps. GIHE delivers the non degree preparatory semester for the International on current (2008) student statistics from these other Hospitality Management specialisation during which students will develop their programmes. hands-on proficiency in a friendly and multicultural atmosphere. The school offers excellent and newly renovated facilities and is the perfect place to start your educational Bulle BlucHe journey. Upon completion of this preparatory semester, you will go on internship and then move to Bulle (only 30 minutes away) to start the first year of the BSc. Student POPulatIOn 720 1,318 INFORMATION TECHNOLOGY StudentS On caMPuS 370 839 YOUR MOBILE OFFICE StudentS On InternSHIP 200 479 Everyone is required to have a laptop (please refer to the laptop policy to see the InternatIOnal StudentS 94% 97% available options) throughout their studies. All campuses benefit from a wireless environment, thus offering convenience and ease of access to files, Internet and cOuntrIeS rePreSented 85 87 e-mails. You will quickly realise the importance of being skilled in information Male / FeMale ratIO 48/52 49/51 technology, especially in such a fast evolving and global business environment. * GIHE, our sister school is accredited by the New England Association of Schools and Colleges (NEASC) in the USA and is not part of the federally authorised UAS. 5
  6. 6. u n i v e r s i t y o f a p p l i e d s c i e n c e s CHOOSE YOUR STUDY SPECIALISATION This is a 4 year programme consisting of a non degree preparatory year (1 taught semester and 1 internship of 6 months), followed by the BSc degree which is a 3 year programme consisting of 5 taught semesters and 1 internship of 6 months. Students have the possibility to choose between two different specialisations in: • International Hospitality Management (Bulle campus) • Food, Beverage and Operations Management (Bluche campus) Although you need to choose a specialisation at the beginning of your studies, you can change specialisation after the completion of the preparatory year. NON UAS PREPARATORY PROGRAMME GIHE * BLUCHE specialisation in << SPECIALISATION >> specialisation in INTERNATIONAL FOOD, BEVERAGE AND HOSPITALITY MANAGEMENT OPERATIONS MANAGEMENT NON DEGREE PREPARATORY YEAR PREPARATORY 0 ECTS PREPARATORY SEMESTER SEMESTER INTERNSHIP Opportunity to Change INTERNSHIP Specialisation BACHELOR OF SCIENCE IN HOSPITALITY MANAGEMENT BULLE BLUCHE SEMESTER 1 SEMESTER 1 YEAR 1 60 ECTS** SEMESTER 2 SEMESTER 2 SEMESTER 3 SEMESTER 3 INTERNSHIP YEAR 2 INTERNSHIP 60 ECTS SEMESTER 4 SEMESTER 4 SEMESTER 5 SEMESTER 5 YEAR 3 60 ECTS SEMESTER 6 SEMESTER 6 * GIHE, our sister school is accredited by the New England Association of Schools and Colleges (NEASC) in the USA and is not part of the federally authorised UAS. ** European Credit Transfer System 6
  7. 7. u n i v e r s i t y o f a p p l i e d s c i e n c e s PREPARATORY YEAR (non degree preparatory programme) 1 The non degree preparatory year is very important as this is the time when students acquire all the skills related to the practical aspect of the hospitality industry. Depending on the specialisation they will choose: • International Hospitality Management or • Food, Beverage and Operations Management students will attend different modules which will introduce them and prepare them to start the first semester of the BSc. INTERNSHIP Upon successful completion of the academic semester, students will go on a 6 month internship in Switzerland or abroad to put into practice what they will have learned. This internship is of operational nature to allow students to integrate and understand the fundamental principles and the complexity of a hotel or a restaurant. Students with previous work experience may be exempted. SPECIALISATION CHANGE OPTION Students have the unique opportunity to change specialisation if they wish so after completion of the preparatory year. INTERNATIONAL HOSPITALITY FOOD, BEVERAGE & OPERATIONS MANAGEMENT SPECIALISATION MANAGEMENT SPECIALISATION Students who choose this specialisation will be based in our sister Students who choose this specialisation will be based on our school, Glion Institute of Higher education which is accredited Bluche campus. This preparatory semester includes 12 weeks of by NEASC but which is not part of the federally authorised UAS. This craft-based learning in kitchen and service. preparatory semester includes 8 weeks of craft-based learning in kitchen and service. PREPARATORY YEAR COURSES2 PREPARATORY YEAR COURSES2 • Craft-based Learning (practice) in Food Service • Craft-based Learning in Food Production and Service • Craft-based Learning (practice) in Kitchen • Service Concepts • Introduction to Food & Beverage • Culinary Concepts • Housekeeping Operations • Principles of Bar and Beverage Operations • Front Office Operations • Rooms Division Operations • English • English • Foreign Language • Foreign Language • Information Technology • Information Technology • Personal and Professional Development INTAKES INTAKES Intakes are twice a year, in July and in January for this specialisation. Intakes are twice a year, in August and in January for this specialisation. 1 Based in GIHE, our sister school is accredited by the New England Association of Schools and Colleges (NEASC) in the USA and is not part of the federally authorised UAS. 2 Please note that the preparatory year does not carry any credit. 7
  8. 8. u n i v e r s i t y o f a p p l i e d s c i e n c e s BACHELOR OF SCIENCE The bachelor of science consists of 3 years of study (5 taught semesters) plus one internship of 6 months in a professional environment. To identify more easily which specialisation corresponds the most to your objectives and ambitions, modules that are different between the International Hospitality Management specialisation and the Food, Beverage and Operations Management specialisation are indicated in burgundy. INTERNATIONAL HOSPITALITY MANAGEMENT SPECIALISATION T H IS SP EC IA LISA T IO N T AK E S P L AC E O N O U R B U L L E C AM P U S . SEMESTER 1 YEAR 1 SEMESTER 2 • Food & Beverage Administration • Introduction to Entrepreneurship • Financial Accounting • Food & Beverage Management • Introduction to International Hospitality Business • Rooms Division Management • Academic Writing • Facilities Management • Foreign Language • Financial Management 1 • Advanced Information Technology • Tourism 1 • Research Methods SEMESTER 3 YEAR 2 SEMESTER 4* (exchange semester) • Internship • Marketing 1 • Reflection on Practice • Statistics • Legislation and Contractual Law • Financial Management 2 • Human Capital 1 • Economics • Customer Service and Satisfaction SEMESTER 5 YEAR 3 SEMESTER 6 • Integrated Business Game (HOTS - The Service Industry Management Simlation) • Assessment Centre • Conference & Event Management • Human Capital 2 • Dissertation (over Semester 5 and 6) • Marketing 3 • Revenue Maximisation and Pricing Optimisation • Corporate Governance and Social Responsibility • Marketing 2 • Environmental Management 8
  9. 9. u n i v e r s i t y o f a p p l i e d s c i e n c e s FOOD, BEVERAGE & OPERATIONS MANAGEMENT SPECIALISATION T H IS SP EC IA LISA T ION T AK E S P L AC E O N O U R B L U C H E C AM P U S . SEMESTER 1 YEAR 1 SEMESTER 2 • Team Motivation & Personal Skills • Menu Engineering & Product Knowledge • Financial Accounting • Facilities Planning & Operational Systems • Introduction to International Hospitality Business • Technology for Hospitality Management • Academic Writing • Food Technology & Hazard Analysis Critical Control Point • Foreign Language • Financial Management 1 • Advanced Information Technology • Tourism 1 • Research Methods SEMESTER 3 YEAR 2 SEMESTER 4* (exchange semester) • Internship • Marketing 1 • Reflection on Practice • Statistics • Legislation and Contractual Law • Financial Management 2 • Human Capital 1 • Economics • Customer Service & Satisfaction SEMESTER 5 YEAR 3 SEMESTER 6 • Food and Beverage Issues & Trends in the 21st Century • Virtual Food & Beverage Business • Event Management & Support Technology • Human Capital 2 • Dissertation (over semester 5 and 6) • Marketing 3 • Revenue Maximisation and Pricing Optimisation • Corporate Governance and Social Responsibility • Marketing 2 • Environmental Management Note: Order and content of programme are subject to variation at any time. * During semester 4, students have the possibility to transfer to one of our selected European Laureate International Universities. 9
  10. 10. u n i v e r s i t y o f a p p l i e d s c i e n c e s ADMISSIONS REQUIREMENTS 1. 18 years old and above. 2. A completed application form with all pertinent attachments and an application fee of CHF. 100.- 3. An essay explaining the student’s motivation (minimum of 250 words and maximum of 1,000 words). 4. A copy of Baccalauréat, Maturité gymnasiale or professionnelle, Abitur, A-levels, accredited High School Diploma with SAT I (SAT code for LRG is 5875) and 3 AP’s, associate degree, university degree or equivalent. The above must show all modules completed and the grades received*. 5. For those who have studied outside Switzerland or the European Union: 5.1. Complete information on the institution or college with an explanation of the grading system in English or French. 5.2 Letter of recommendation from a teacher or guidance counsellor. 6. If English is not your mother tongue, or if you have not spent at least three years in an English speaking institution, please enclose a copy of one of the following: 6.1 TOEFL: minimum score of 550 points for the paper based test, 213 points for the computer based test and 79-80 on the internet based test scale. The TOEFL code for LRG is 3864. 6.2 Cambridge First Certificate: Grade B. 6.3 I.E.L.T.S. minimum of 5.5 in listening, reading, writing and speaking. 6.4 English certificate must have been passed within the past 12 months prior to enrollment. 6.5 If you do not meet the above English language requirements, you have the possibility of registering on our Intensive English language programme to acquire the entry English level. 7. A valid medical certificate. 8. Students who do not have an appropriate “maturité professionelle” must pass the preparatory year of industrial immersion (or demonstrate previous qualifying experience) before entry into the BSc programme. This is the preparatory year. During this year students who are assessed as needing extra support on Mathematics or English will be given support. English level must be as stated in point 6 by the start of the Degree. Success in the preparatory year requires the same passing criteria as the Degree. All subjects must be passed. 9. Students who have professional experience may be exempted from the internship component of the preparatory year. * Non European qualifications will be evaluated on a case by case basis by the Registrar to assure that they are comparable with European standards Because LRG is seeking to enrol students from many educational systems, we will have a rigorous screening of dossiers to ensure that students entering the programme have equivalent qualifications to those in Europe. These comparisons are based on the Swiss university system admissions criteria. FRENCH TRACK OPTION French speaking students who do not meet the English level (TOEFL 500 or equivalent) at the start of the preparatory year, have the possibility to follow two semesters in French. Upon completion of these two semesters, they will need to demonstrate an English level of TOEFL 550 or equivalent in order to join semester 2 of year 1 of the BSc programme. This option is only available to students enrolled on the International Hospitality Management specialisation. Further details are available from the Admissions Office. LAPTOP POLICY Students will need to have individual access to our intranet website which hosts student information, including support and teaching documents and other learning resources. Students will also need to use internet for their project research, to access on-line library resources or e-mails. Two options are available to meet our requirements: 1. Students may bring their own laptop provided it meets the institution’s requirements. Specifications will be sent directly to the student upon confirmation of enrolment. 2. Students may purchase a package through a website jointly developed with the Institution’s supplier. A range of models are proposed from basic to the most sophisticated (chf. 2,000.- to 3,000.-). Further details will be sent upon confirmation of enrolment. 10
  11. 11. u n i v e r s i t y o f a p p l i e d s c i e n c e s TUITION & OTHER FEES The following tuition & fees are valid for July 2009 and January 2010 intakes PREPARATORY YEAR YEAR 1 YEAR 2 YEAR 3 SeMeSter 1 Prep. Sem. 2 1 1 Sem. 3 Sem. 4 Sem. 5 Sem. 6 Prep. Sem. 1 Sem. 1 Sem. 2 FeeS BreakdOwn cHF cHF cHF cHF cHF cHF cHF cHF cHF aPPlIcatIOn Fee 100 daMaGe dePOSIt (REfuNdablE) 1,000 MaIn FeeS tuItIOn 22,500 24,500 15,750 15,750 15,750 15,750 INT E RN S H I P INT E RN S H I P dOuBle rOOM 4,400 3,960 3,960 3,960 3,960 3,960 Full BOard 4,200 3,780 3,780 3,780 3,780 3,780 OtHer FeeS BOOkS and MaterIalS (ESTImaTE) 400 550 560 800 400 400 HealtH InSurance2 1,370 685 1,370 685 685 685 laPtOP3 2,000- 3,000 tOtal 32,870 33,475 25,420 24,975 24,575 24,575 1 Lodging and full board compulsory 2 Compulsory for 1st semester, then depends on personal insurance arrangements (except for Swiss residents). Insurance during internship is invoiced. 3 Please refer to the laptop policy TUITION & FEES COVER: tuition, internet and e-mail TUITION & FEES DO NOT COVER: application fee, damage access within the campus, accident insurance (professional and non deposit, books, network set-up, health insurance, parking, special / professional), some events and facilities (ie. conferences, leisure single accommodation, personal expenses including travel to and from and sports activities, library), school nurse, administration costs, the school and the internship site, pocket money. professional clothes (kitchen and service), laundry and ironing of professional clothes, other school supplies, visitor’s tax, cantonal and ROOM AND PARKING OPTIONS: double room is included communal taxes, administration charges for the visa and work permit in the main fees, however, subject to availability, students can book a (excluding where there are legal and court charges, if the visa or permit is different room or parking option at an additional cost. For parking and refused and an appeal is made), administration charges for internships, individual room availability and prices, please check with each campus Swiss VAT, membership for the Alumni Association, tutoring (when reception. Since demand is high and the number of rooms is limited, necessary), industry presentation, examiner fees and career advice. Any students will be given priority on a first paid first served basis. Prices unused services, clothes, school supplies, benefits, etc. included in the below are in Swiss francs per person and per semester in addition to tuition and fees are non refundable. the double room fee: In GlIOn / Bulle In BlucHe main campus single room: CHf. 2,800.- Single room: from CHf. 1,500.- to 4,200.- Peter’s farm / les Cheminots* CHf. 1,600.- PLEASE NOTE: the entire Bluche campus has a non smoking policy that applies in all the residence bedrooms. * For Peter’s Farm, TV and refrigerator are included in the above price. Les Cheminots apartments accommodate 2 to 6 students in either double or single bedrooms, have TV, fridge, shared work / study area, equipped kitchen and bathroom. 11
  12. 12. LES ROCHES-GRUYÈRE UNIVERSITY OF APPLIED SCIENCES Admissions Department Bulle Campus Bluche Campus Rue du lac 118 Rue de l’Ondine 20 CH-3975 Bluche CH-1815 Clarens CH-1630 Bulle Crans-Montana Switzerland Switzerland Switzerland T +41 (0)21 989 26 00 T +41 (0)26 919 78 78 T +41 (0)27 485 96 00 F +41 (0)21 989 26 78 F +41 (0)26 919 78 79 F +41 (0)27 485 96 15 RGA90 / R03/08.09/5M // design: w w w . l r g u a s . c h