Making Connections With Mobile

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Swirl's Director of Media Services, Greg Fischer, presented at CET World, " Making Connections With Mobile" in April 2011.

Swirl's Director of Media Services, Greg Fischer, presented at CET World, " Making Connections With Mobile" in April 2011.

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  • 1. Making Connections With MobileGreg FischerDirector of Media Services
  • 2. “The mobile phone acts like a cursor that connects the physical and the digital world together.” Marissa Mayer, VP of Consumer Products at Google I 2
  • 3. Sizing the mobile landscape Feature Smartphones Tablets Phones 60.2M users 9.7M sold in 2010 185.8 M users 24M Projected for 2011 E-readers iPod touch 6.6M users 42M Users I 3Source: eMarketer, April 2011
  • 4. 152.7BSMS messages are sentper month in the U.S. 4
  • 5. 86%of mobile Internetusers are usingtheir devices whilewatching TV 5
  • 6. 50%of all local searchesare made on amobile device 6
  • 7. 90%of Americans, 18 to29, have slept withtheir mobile phoneson, or right next totheir beds 7
  • 8. 2015The year MorganStanley estimatesthere will be moremobile internet usersthan desktop users 8
  • 9. Tremendous amount of mobile opportunity Building + Leveraging Paid Advertising Owned Media  M .website  Messaging  Video  Tagging  Display/Ad Networks  Apps Social Media  Search  Location-based  Location-based I 9
  • 10. Mo b i le Ma rke t e rs In A ct i o n I
  • 11. Activating a fan base: Atlantic Records & RedLaser February 3, 2011 – Union Square, New York City I
  • 12. Telling a richer story: Lennar Homes I 12
  • 13. Creating value for a commodity product: Charmin I 13
  • 14. Creating a point of differentiation: Chase I 14
  • 15. Giving consumers more control: United I 15
  • 16. Deepening brand affinity: The North Face I 16
  • 17. THANK YOU!Greg FischerDirector of Media Servicesgreg@swirl.net@swirlmarketing@gregfischerwww.swirl.net