Making Connections With Mobile

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Swirl's Director of Media Services, Greg Fischer, presented at CET World, " Making Connections With Mobile" in April 2011.

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Making Connections With Mobile

  1. 1. Making Connections With MobileGreg FischerDirector of Media Services
  2. 2. “The mobile phone acts like a cursor that connects the physical and the digital world together.” Marissa Mayer, VP of Consumer Products at Google I 2
  3. 3. Sizing the mobile landscape Feature Smartphones Tablets Phones 60.2M users 9.7M sold in 2010 185.8 M users 24M Projected for 2011 E-readers iPod touch 6.6M users 42M Users I 3Source: eMarketer, April 2011
  4. 4. 152.7BSMS messages are sentper month in the U.S. 4
  5. 5. 86%of mobile Internetusers are usingtheir devices whilewatching TV 5
  6. 6. 50%of all local searchesare made on amobile device 6
  7. 7. 90%of Americans, 18 to29, have slept withtheir mobile phoneson, or right next totheir beds 7
  8. 8. 2015The year MorganStanley estimatesthere will be moremobile internet usersthan desktop users 8
  9. 9. Tremendous amount of mobile opportunity Building + Leveraging Paid Advertising Owned Media  M .website  Messaging  Video  Tagging  Display/Ad Networks  Apps Social Media  Search  Location-based  Location-based I 9
  10. 10. Mo b i le Ma rke t e rs In A ct i o n I
  11. 11. Activating a fan base: Atlantic Records & RedLaser February 3, 2011 – Union Square, New York City I
  12. 12. Telling a richer story: Lennar Homes I 12
  13. 13. Creating value for a commodity product: Charmin I 13
  14. 14. Creating a point of differentiation: Chase I 14
  15. 15. Giving consumers more control: United I 15
  16. 16. Deepening brand affinity: The North Face I 16
  17. 17. THANK YOU!Greg FischerDirector of Media Servicesgreg@swirl.net@swirlmarketing@gregfischerwww.swirl.net

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