Smart Social Recruiting

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How to attract, motivate, reward and retain employees through social recruiting? Hands-on tips to make a good job of it.

How to attract, motivate, reward and retain employees through social recruiting? Hands-on tips to make a good job of it.

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  • 1. SWINGGROUP More inspiring Smart Recruiting Through Social Media Digital Marketing First Exhibition 2012 Brussels - 11th October
  • 2. WHY WOULD ANYONE RECOMMENDYOUR COMPANY BRAND TO ANOTHER?
  • 3. Why would anyone recommend your company brand to another?THE VALUE OF EXPERIENCES• The experience element in the above formula is critical• Experience and conversations are the engine room of learning, and conversation is the first learning technology
  • 4. Why would anyone recommend your company brand to another?HIGHER EMPLOYEE LOYALTYHELPS YOU• Attract and retain the best employees• Create a better company or brand image• Deliver superior customer value• Increase revenue and market share• Achieve higher contribution margins• Increase customer share of wallet
  • 5. EFFECTIVENESS OF SOCIAL MEDIA
  • 6. Effectiveness of social mediaMETCALFE’S LAW• The greater the number of users in a network the greater the value of that network• The greater its power of attraction for potential new users• It is an exponential curve
  • 7. Effectiveness of social mediaSOME SOCIAL MEDIA STATISTICS
  • 8. Effectiveness of social mediaSOME SOCIAL MEDIA STATISTICS• More than half the population is under 30• 96% of Millennials have joined a social network• Facebook has more internet traffic than Google• YouTube is the second largest search engine in the world• 25% of search results for the World’s Top 20 largest brands are links to user-generated content• 34% of bloggers post opinions about products & brands• 80% of companies use social media for recruitment• Social Media is the #1 activity on the web
  • 9. Effectiveness of social mediaSOCIAL MEDIA VIRAL POWER1 employee opens up a potential networkof 50 to 150 valuable candidates# employees 1 # potential candidates/degreeAverage social network contacts per employee 150 First Second ThirdPeers % = people with same interests, education, ... 20% Scenario 1 9 27 16 Total 9 36 52Referral % = send through % Scenario 1 Scenario 2 First Second Third -first degree 30% 50% Scenario 2 15 68 61 - second degree 10% 15% Total 15 83 143 - third degree 2% 3%
  • 10. GETTING THE CONVERSATIONON YOUR EMPLOYER BRAND GOING
  • 11. Getting the conversation on your employer brand goingCOMPREHENSIVE SOCIAL RECRUITINGActivate a new recruitment platform to find andattract qualified candidates • Use the power of social networks • Build an own pool of qualified resumes for current and future vacancies • Significant reduction of recruitment time • Lower cost per hire
  • 12. Getting the conversation on your employer brand goingCOMPREHENSIVE SOCIAL RECRUITINGEmployees feel appreciated and are moremotivated • Transparent follow-up • Lower staff turnover • Strengthen your employer brand • Boost your competitive intelligenceEuropean and global reward fulfilment: • Custom-made rewards for maximum motivation • Performance-related • Instant rewarding for unique employee experience
  • 13. FULFILLING YOUR EMPLOYERVALUE PROPOSITION
  • 14. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTENDEASY LOGIN PROCEDURE• Standard login procedure• Or with Facebook/Twitter Account• Unique employee code to validate entry
  • 15. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND JOBS AND REFERRAL STATUS HOMEPAGE Employee profileNew jobs andincentives Search engine My top 3 referrals Direct lead
  • 16. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTENDINSPIRING REWARDS• Real-time rewarding for instant motivation • Multilingual Digital Vouchers • Benelux + 400 brands • Germany + 100 brands• Multiplatform API connections with other gift voucher/gift card providers possible• Easy international roll-out• Available languages: German, French, Dutch, English (Q1 2013)
  • 17. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTENDOPEN VACANCIES LISTING IncentiveJob Forward this job You can sort the list on job title, value of the incentive or publication date
  • 18. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTENDOPEN VACANCIES LISTING
  • 19. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTENDDETAILED JOB DESCRIPTION
  • 20. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTENDEASY SOCIAL REFERRAL POSSIBILITIES• Jobs are posted in the social networks in only two or three clicks• Thanks to links it is traceable who has spread the job so that the right employee can be rewarded in case of success
  • 21. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTENDSOCIAL REFERRAL: FACEBOOK 3 CLICKS AWAY• The text automatically appears with a link to the job description • Can be shown on your own timeline or page, a friend‘s timeline, in a group • Forwarding in personal message is also possible
  • 22. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTENDSOCIAL REFERRAL: LINKEDIN 3 CLICKS AWAY• The text automatically appears with a link to the job description • Can be published as an update or in groups • Forwarding in personal message to a single contact is also possible
  • 23. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTENDSOCIAL REFERRAL: TWITTER 2 CLICKS AWAY• The tweet is automatically linked with the job description • The number of characters in the message is automatically reduced to the maximum of 140
  • 24. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTENDSOCIAL REFERRAL: GOOGLE+ 2 CLICKS AWAY• The message is automatically linked with the job description • The number of characters in the message is automatically reduced to the maximum
  • 25. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTENDSOCIAL REFERRAL: XING 2 CLICKS AWAY• The title of the job and a link to the job description appear automatically • The vacant job is mentioned as activity • The activity is visible on the homepage of the Xing contacts
  • 26. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTENDEASY E-MAIL REFERRAL• The employee enters name and e-mail address of his contact• A ready-to-use message can be sent or can be changed first• A traceable link refers to the job description
  • 27. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTENDTAILOR-MADE REFERRAL RULES
  • 28. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTENDDIRECT COMMUNICATION WITH HR
  • 29. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTENDCORPORATE BRANDING POSSIBILITIES
  • 30. Fulfilling your Employer Value Proposition - HR BACKENDHR MANAGER BACK OFFICE LOGIN• User management rights define access rights• HR manager versus HR recruiter versus HR assistant
  • 31. Fulfilling your Employer Value Proposition - HR BACKEND KPI HOMEPAGE DASHBOARDThe jobs can Funnel withbe filtered main data Overview ofStatistics for jobs for thissocial media HR managerand successrate Search engine Most activeNew applicants employees
  • 32. Fulfilling your Employer Value Proposition - HR BACKEND KPI HOMEPAGE DASHBOARD CandidatesSocial media Clicks Hires Forwards
  • 33. Fulfilling your Employer Value Proposition - HR BACKENDSTAND-ALONE JOB EDITOROR JOB IMPORTJob title Formating Job descriptionNumber of vacancies Show job / Hide job Value of the incentive
  • 34. Fulfilling your Employer Value Proposition - HR BACKENDJOB UPDATING Change job title Change formatingChange job description Raise or lower number of Show job / vacacies Hide job Raise or lower value of incentive
  • 35. Fulfilling your Employer Value Proposition - HR BACKENDJOB REFERRAL SUCCESS OVERVIEWThe jobs can befiltered Number of forwardsOpen jobs Number of reactions Number of applicants Number of hires
  • 36. Fulfilling your Employer Value Proposition - HR BACKEND CANDIDATE MANAGEMENT TOOL Applications Search on the basis employee(s) of this employee‘sOverview all forwardsemployees Hires on the basis of this employee‘s forwards Earned reward
  • 37. Fulfilling your Employer Value Proposition - HR BACKENDCANDIDATE MANAGEMENT TOOLThe candidatescan be filtered Application dateCandidates Evaluation of the applicant Job Status
  • 38. Fulfilling your Employer Value Proposition - HR BACKENDDIRECT COMMUNICATION WITH EMPLOYEES Select one recipientOr send a Write themessage to all messageemployeesMessages canbe labeledurgent Sent items
  • 39. WHY WOULDN’T ANYONE RECOMMENDYOUR COMPANY BRAND TO ANOTHER?
  • 40. SWINGGROUPBest-of-class in incentive marketing solutions
  • 41. Consultancy Solution development Fulfilment Implementation KPI tracking 360° communication*SWINGGROUP INCENTIVE PLATFORM IS POWERED BY MOTISHA™
  • 42. Thank youfor your attention SwingGroup Benelux Kleimoer 16 9030 Mariakerke Belgium Tel. +32 (0)9 218 89 24 sales@swinggroup.be be.linkedin.com/in/everaertgunther @gunar2 WWW.SWINGGROUP.EU WWW.LINKEDIN.COM/COMPANY/SWINGGROUP WWW.TWITTER.COM/SWINGGROUP