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Effective customer referral through social media marketing
 

Effective customer referral through social media marketing

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Learn why loyal customers are more profitable, how customer referral through social media helps you to effectively attract new ones and the keys to success for a social referral platform.

Learn why loyal customers are more profitable, how customer referral through social media helps you to effectively attract new ones and the keys to success for a social referral platform.

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    Effective customer referral through social media marketing Effective customer referral through social media marketing Presentation Transcript

    • SWINGGROUP More inspiring Effective customerreferral through social media marketing March 2012
    • WHY WOULD ANYONERECOMMEND YOUR BRAND TO ANOTHER?
    • Why would anyone recommend your brand to another?FOUR TYPES OF LOYAL CUSTOMERS Source: Customer Loyalty: How to earn it, how to keep it - Jill Griffin
    • Why would anyone recommend your brand to another?SALES FUNNEL OF A (NEW) CUSTOMER Source: Socialfresh
    • Why would anyone recommend your brand to another?CUSTOMER TO LOYAL CUSTOMER? Source: Socialfresh
    • Why would anyone recommend your brand to another?THE LOYALTY LOOP Source: Socialfresh
    • Why would anyone recommend your brand to another?THE FAN LOOP Source: Socialfresh
    • Why would anyone recommend your brand to another? WHY LOYAL CUSTOMERS ARE MORE PROFITABLESource: The loyalty Effect – Fred Reicheld
    • Why would anyone recommend your brand to another?HIGHER CUSTOMER LOYALTY HELPS YOUACHIEVE YOUR COMPANY GOALS• Deliver superior customer value• Increase revenue and market share• Higher contribution margins• Increase customer share of wallet• Better company or brand image• Attract and retain the best employees
    • EFFECTIVENESS OF SOCIAL MEDIAAND OTHER MARKETING CHANNELS
    • Effectiveness of social media and other marketing channels THE EVER EVOLVING WEB – THE POWER OF NETWORKSSource: Mark Schueler
    • Effectiveness of social media and other marketing channels SOCIAL WEB USAGESource: Pew internet
    • Effectiveness of social media and other marketing channelsMETCALFE’S LAW• The greater the number of users in a network the greater the value of that network• The greater its power of attraction for potential new users• It is an exponential curve
    • Effectiveness of social media and other marketing channelsSOME SOCIAL MEDIA STATISTICS• More than half the population is under 30• 96% of Millennials have joined a social network• Facebook has more internet traffic than Google• YouTube is the second largest search engine in the world• 25% of search results for the World’s Top 20 largest brands are links to user-generated content• 34% of bloggers post opinions about products & brands• 80% of companies use social media for recruitment• Social Media is the #1 activity on the web
    • Effectiveness of social media and other marketing channelsSource: SwingGroup
    • Effectiveness of social media and other marketing channelsSOCIAL MEDIA MARKETING ADVANTAGES• Attract unique target groups• Lower acquiring and retention cost• More positive word of mouth• Higher customer satisfaction• Better customer knowledge• Higher brand awareness• Higher customer lifetime value
    • FULFILLING YOUR BRAND PROMISE
    • Fulfilling your brand promise DIGITAL CUSTOMER EXPERIENCESource: Mashable
    • Fulfilling your brand promise WHICH STORY IS CAPABLE OF MOVING THE EMOTIONS OF YOUR PUBLIC? • Brand – activation – conversation • Start with company and brand strategy • The new challenge = delivering a consistent experience across all channels and touch points • Helping consumers to talk constructively about your brand • Turning loyal customers into brand ambassadors • Every person is a mediumSource: The Conversation Manager
    • Fulfilling your brand promiseTHE VALUE OF EXPERIENCES• The experience element in the above formula is critical• Experience and conversations are the engine room of learning, and conversation is the first learning technology
    • GETTING THE CONVERSATION ON YOUR BRAND GOING
    • Getting the conversation on your brand goingTHE NEW FRAMEWORK EXPERIENCE TOOLS• High connectivity with different social media• Creating consistent and unique digital customer experiences• Using tailor-made incentives to boost conversations and customer referral• Generating sustainable customer referral value and customer intelligence• Scalable and flexible for seizing every opportunity instantaneously
    • Source: SwingGroup
    • Bare Associates International | SwingBuzz l Kick-off E-mailSource: SwingGroup
    • Bare Associates International | SwingBuzz E-mail templateSource: SwingGroup
    • Bare Associates International | SwingBuzz HomepageSource: SwingGroup
    • SwingBuzz Demo Action 1 | ‘Refer-a-friend’ homepage | Survey inviteSource: SwingGroup
    • SwingBuzz Demo Action 1 | ‘Refer-a-friend’ price page | Non-campaign related pricesSource: SwingGroup
    • SwingBuzz Demo Action 1 | ‘Refer-a-friend’ social media connection | FacebookSource: SwingGroup
    • SwingBuzz Demo Action 2 | ‘Refer-a-friend’ homepage | Sample/product test inviteSource: SwingGroup
    • SwingBuzz Demo Action 2 | ‘Refer-a-friend’ price page | Campaign related giftsSource: SwingGroup
    • SwingBuzz Demo Action 2 | ‘Refer-a-friend’ social media connection | FacebookSource: SwingGroup
    • Getting the conversation on your brand goingMEASURING IMPACT ON ROI• Metrics to track market impact and gather customer insights: • Forward rate • Response rate • Click-through rate • Click-per-action rate • Qualified lead rate • NPS rate
    • SwingBuzz – KPI DashboardSource: SwingGroup
    • WHY WOULDN’T ANYONE RECOMMEND YOUR BRAND TO ANOTHER?
    • SWINGGROUPBest-of-class in incentive marketing solutions
    • Thank youfor your attention SwingGroup Benelux SwingGroup Germany Kleimoer 16 Kaiser-Wilhelm-Ring 27-29 9030 Mariakerke Köln 50672 Belgium Germany Tel. +32 (0)9 218 89 24 Tel. +49 (0)221 5694 433 sales@swinggroup.be sales@swinggroup.de WWW.SWINGGROUP.EU WWW.LINKEDIN.COM/COMPANY/SWINGGROUP WWW.TWITTER.COM/SWINGGROUP