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Personal-confidential-statistics until 9.30am on Friday 28 August 2009
                                                         Statistical Bulletin: Internet Access | Page 1




Internet Access
Households and Individuals
2009
Date: 28 August 2009
Coverage: United Kingdom                  Theme: Social and Welfare



In 2009, 18.31 million UK households had Internet access.                                      Households with access to
This represented 70 per cent of households and an                                              the Internet and broadband
increase of 1.85 million households since 2008.                                        80

These estimates are derived from the 2009                                              70
                                                              Per cent with Internet




National Statistics Opinions (Omnibus) survey.                                         60
                                                                                       50
                                                                                       40
Of all UK households, 63 per cent (16.5 million) had
                                                                                       30
a broadband Internet connection in 2009, an
                                                                                       20
increase from 56 per cent in 2008. The number of
                                                                                       10
all households with broadband has increased by
                                                                                        0
6.6 million since 2006.                                                                     2006       2007           2008       2009
                                                                                                               Year
Of those households with Internet access, 90 per                                                   Narrowband     Broadband
cent had a broadband connection in 2009, an
increase from 69 per cent in 2006.


Households with access to the Internet and broadband

                     Internet access                                                               Broadband

                                              Percentage                                                          Percentage
                             Number of        change on                                       Number of           change on
   Year      Per cent        households      previous year       Per cent                     households         previous year


  2006          57            14.26m               -                                   40      9.91m                    -
  2007          61            15.23m              7                                    51      12.82m                  29
  2008          65            16.46m              8                                    56      14.14m                  10
  2009          70            18.31m              11                                   63      16.52m                  17
Base: All UK households
Personal-confidential-statistics until 9.30am on Friday 28 August 2009
                                                          Statistical Bulletin: Internet Access | Page 2




Household Internet access (tables 1-3)

In 2009, the proportion of households able to access the Internet varied between UK regions. The
region with the highest level of Internet access was London at 80 per cent. Scotland had the lowest
proportion of households with Internet access at 62 per cent.


The proportion of households with broadband access continued to increase year on year,
with 63 per cent of all households able to access the Internet through a broadband connection.


Individuals’ use of the Internet (table 4)

In 2009, 37.4 million adults (76 per cent of the UK adult population) accessed the Internet in the
three months prior to interview. This was an increase of 10.3 per cent (3.5 million adults) from 2008.
Subsequently, the number of adults who had never accessed the Internet fell to 10.2 million adults
(21 per cent) in 2009.

There has been growth in Internet                                      Individuals’ use of the Internet
access by all age groups. Although the
                                                          100
youngest age group (those aged 16-24)                     90
had the highest level of access, at 96                    80
per cent, the largest increase in the                     70
                                                          60
                                               Per cent




proportion of those accessing the
                                                          50
Internet was in the oldest age group (65                  40
plus). Access by those aged 65 plus                       30
                                                          20
increased proportionally by 15 per cent,
                                                          10
compared with an increase of 3 per cent                    0
for the 16-24 age group.                                          16-24        25-44      45-54       55-64      65+

                                                                                       Age group
Men were 8 percentage points more                           Within the last 3 months   More than 3 months ago   Never used
likely to have accessed the Internet in
the last three months than women (80 per cent compared with 72 per cent).


Frequency of use of the Internet (table 5)

In 2009, the proportion of adults who were recent Internet users - who accessed the Internet every
day or almost every day - was 73 per cent (27.3 million adults). The 16-24 age group accessed the
Internet the most, with 86 per cent using it every day or almost every day. The 65 plus age group
used it the least, with 52 per cent using it every day or almost every day.
Personal-confidential-statistics until 9.30am on Friday 28 August 2009
                                                   Statistical Bulletin: Internet Access | Page 3




Internet activities (tables 6 and 7)
                                                                             Recent Internet users who use
The most popular activity of recent Internet users                                web TV or web radio
was sending and receiving emails, at 90 per cent.
                                                                        60
However, 2009 also saw a boom in social
networking. Forty per cent of recent Internet users                     50

stated that they posted messages to chat sites, blogs                   40




                                                             Per cent
and newsgroups (up from 20 per cent in 2008). There
                                                                        30
was an increase from 24 per cent to 40 per cent of
                                                                        20
recent Internet users who stated they uploaded self
created content.                                                        10

                                                                        0
The use of the Internet for online audiovisual                                16-24   25-44   45-54   55-64   65+

activities also saw significant developments in 2009.                                     Age group

An increasing number of broadcasters made their
content available to web viewers or listeners in 2009, highlighted by the 42 per cent of recent users
listening to web radio or watching web television. This increased from 34 per cent in 2008.


Telephoning over the Internet (or making video calls using webcams) was also a popular activity in
2009, with 21 per cent communicating over this medium.


Purchasing over the Internet (tables 8-15)

In 2009, 64 per cent of all recent Internet users had ever purchased goods or services over the
Internet. Of these, 83 per cent (26 million) had purchased within the last three months, with little
difference between the proportions of men and women who made recent purchases. The
proportion of men who made recent purchases remained at the 2008 level of 83 per cent, while
those made by women continued to rise (by 2 per cent) to 82 per cent.


Of those men who had purchased goods or services online in the last three months, the most
popular item was films and music (52 per cent). However, the most popular purchases made by
women were clothes or sporting goods (54 per cent). Women were twice as likely to purchase food
or groceries online than men (30 per cent compared with 15 per cent).


Age is also a factor in the types of goods and services purchased online. While the younger age
groups favoured purchasing clothes and sports goods, the most popular purchase for the oldest
age group were books, magazines, newspapers or e-learning material.
Personal-confidential-statistics until 9.30am on Friday 28 August 2009
                                                   Statistical Bulletin: Internet Access | Page 4




Growth of wi-fi hotspots (tables 16 and 17)

In 2009, the majority of Internet users accessed the Internet at home (94 per cent). However, the
number of users accessing the Internet via a wireless hotspot has risen in recent years. A wireless
hotspot is a public area where a wireless Internet connection is provided, common in such places
as cafes and airports. While in 2007 just under 700,000 people accessed the Internet via a wi-fi
hotspot (2 per cent of recent Internet users), this rose to almost 2.5 million (6 per cent of recent
users) in 2009. This coincided with growth in available hotspots, with many pubs and cafes now
offering free wireless Internet access.


Digital TV (table 18)

The UK is currently in the process of the digital television switch-over, which is scheduled to be
complete by 2012. In 2009, 86 per cent of UK households received digital television, with Wales
leading the way at 90 per cent. Households in London had the lowest level of digital television, at
81 per cent.

Internet access and educational qualifications (table 19)

Almost all adults (95 per cent) aged under 70 who had a degree or equivalent qualification were
estimated to live in a household with Internet access. Those who had no formal qualifications were
least likely to have an Internet connection, at 52 per cent.
Personal-confidential-statistics until 9.30am on Friday 28 August 2009
                                                     Statistical Bulletin: Internet Access | Page 5




     Background Notes
     BASIC QUALITY INFORMATION

1.   Key issues specific to this release

     This Statistical Bulletin on Internet Access shows information about both households with home access
     to the Internet and about individuals’ use of the Internet. The source of this information is the National
     Statistics Opinions (Omnibus) Survey. These responses were collected in January, February and
     March 2009. This is the fourth annual release of these estimates, which replaced the more frequent
     periodic publications of results from smaller samples on the National Statistics website.

     The National Statistics Opinions Survey is a multi-purpose survey developed by the Office for National
     Statistics for use by government departments, other public bodies, charities and academics. It provides
     a fast, cost effective and reliable way of obtaining information on topics too brief to warrant their own
     survey. The Opinions Survey is carried out each month on a random sample of about 1,800 adults,
     aged 16 and over, living in private households throughout Great Britain. After accounting for refusals
     and where no contact can be made, approximately 1,200 interviews are conducted each month. For
     general information on the National Statistics Opinions Survey, contact 01633 455810,
     Opinions@ons.gov.uk.

     Prior to the 2006 annual publication, Internet access data for households and individuals were
     published periodically on the National Statistics website at
     http://www.statistics.gov.uk/statbase/Product.asp?vlnk=5672 These estimates related to Great Britain
     only as Northern Ireland was not covered by the Internet Access survey prior to 2006.

2.   Common pitfalls in interpreting series

     This release should not be confused with the e-commerce release which is a separate release
     containing information about use of the Internet and other Information and Communication
     Technologies (ICTs) by businesses.

3.   Relevance to users

     In this release, Internet access estimates relate to households, while Internet usage estimates relate to
     individuals, or adults, who are defined as being aged 16 or over.

     References to 2009 in this release mean data collected in January to March 2009.

     A recent Internet user is defined as an adult who accessed the Internet within three months prior to
     interview.

4.   Accuracy

     Revisions to earlier years

     Revisions have not been made to previously published statistics.

5.   Sampling variability
Personal-confidential-statistics until 9.30am on Friday 28 August 2009
                                                      Statistical Bulletin: Internet Access | Page 6




     The National Statistics Opinions survey is carried out by interviewing a nationally representative sample
     of households in Great Britain. About 1,800 households are sampled each month and estimates are
     subject to sampling variability, as are those from all sample surveys.

     The estimates in the survey relate to the whole of the UK. As in previous years, the Isles of Scilly and
     the Scottish Highlands (North of the Caledonian Canal) and Islands were not sampled. However,
     Northern Ireland was also not sampled for the 2009 survey, but has been included in the estimation of
     UK results. As a result, no estimates relating to Northern Ireland specifically are available for the 2009
     survey.

     The 95 per cent confidence interval for the estimate of the proportion of households with home Internet
     access in the UK in 2009, was 68 per cent to 72 per cent. The survey estimate was 70 per cent. For the
     estimate of the proportion of recent Internet users, the 95 per cent confidence interval was 74 per cent
     to 78 per cent. The survey estimate was 76 per cent. The weights used to match population estimates
     for statistics in this release are based on outputs from the 2001 Census.

     The following table contains the 95 per cent confidence intervals for the 2009 country and regional
     estimates for households with Internet access.

           Confidence intervals
                                  Lower limit    Upper limit   Survey estimate
           Per cent
           London                     74             86              80
           East of England            70             83              77
           South East                 69             80              75
           South West                 64             79              72
           East Midlands              59             76              67
           North West                 60             73              67
           West Midlands              59             75              67
           North East                 55             77              66
           Yorks & Humber             56             72              64


           England                    69             73              71
           Wales                      58             78              68
           Scotland                   54             71              62


           UK                         68             72              70



6.   Response rates

     The voluntary nature of the survey means that people who do not wish to take part in the survey can
     refuse to do so. The sample is designed to ensure that the results of the survey represent the
     population. The risk of the survey not being representative is likely to increase with every refusal or
     non-contact with a sampled household (survey non-response). One measure of the quality of survey
     results is therefore the response rate.
Personal-confidential-statistics until 9.30am on Friday 28 August 2009
                                                      Statistical Bulletin: Internet Access | Page 7




      A response denotes a household which has answered all applicable questions.

      A refusal is a household which refuses to respond to the survey.

      A non contact arises when an address is occupied but where it has not been possible to contact any
      member of the household in the collection period.

                  Response rate       Refusals       Non contact

      Per cent          60               30               10



 7.   Calibration

      Weights are used in the analysis of the Opinions data, both for households and for individuals. These
      weights are derived by calibration, using population estimates for age group by sex and region. The
      weights are used to improve the accuracy of results by compensating for different response rates for
      different groups and by reducing the random variation in estimates. For the household analysis, the
      weights are influenced by the characteristics of all the members of the household.

      As the responses are weighted to population estimates, weighted totals of individuals by age group, sex
      and region from the survey are guaranteed to match the fixed population estimates. However, the
      weighting does not include control totals for the total number of households. Therefore the total number
      of households arrived at, by summing across the categories shown in the tables, is a survey estimate
      and subject to random variation. Over time, this estimate will fluctuate around the true number of
      households in the population, but is not guaranteed to exactly match the true value (or estimates from
      other sources), nor show the same year-on-year change.

 8.   Coherence

      ONS’ annual e-commerce survey provides information on business’ use of the Internet and other ICTs.
      Further information is available at http://www.statistics.gov.uk/STATBASE/Product.asp?vlnk=6645

 9.   Symbols used in the tables

            - Estimate not available
            .. Insufficient sample size to produce reliable estimate

10.   Rounding

      Percentages may not sum to 100 or agree with related totals, due to independently rounded
      components.

11.   Publication policy

      Details of the policy governing the release of new data are available from the press office.

12.   National Statistics are produced to high professional standards set out in the National Statistics Code
      of Practice. They undergo regular quality assurance reviews to ensure that they meet customer needs.
      They are produced free from any political interference. © Crown copyright 2009.

      …………………………………………………………………………………………………………
Personal-confidential-statistics until 9.30am on Friday 28 August 2009
                                               Statistical Bulletin: Internet Access | Page 8




Next publication: Friday 27 August 2010
Issued by: Office for National Statistics, Government Buildings, Cardiff Road, Newport NP10 8XG


Media contact:
Tel        Media Relations Office   0845 6041858
           Emergency on-call    07867 906553
E-mail     press.office@ons.gsi.gov.uk


Statistical contact:
Tel        Mark Pollard   01633 456769
E-mail     esociety@ons.gov.uk


Website:
www.ons.gov.uk
Table 1: Households with Internet access
by country and region
                               Internet access
                           2007      2008      2009
Per cent
London                      69        73          80
East of England             67        70          77
South East                  65        74          75
South West                  69        67          72
East Midlands               59        61          67
West Midlands               56        61          67
North West                  56        56          67
North East                  52        54          66
Yorks & Humber              52        62          64


England                     61        66          71
Wales                       57        67          68
Scotland                    60        61          62


UK                          61        65          70
Base: All UK households




Table 2: UK household Internet access
                             2006          2007        2008   2009
Per cent
Broadband connection          40            51          56     63
Dial up connection            17            10          9      7
No Internet connection        43            39          35     30
Base: All UK households




Table 3: UK household Internet connections
                             2006          2007        2008   2009
Per cent
Broadband connection          69            84          86     90
Dial up connection            31            16          14     10
Base: UK households with Internet access
Table 4: When adults last used the Internet
                                Within the last 3 months               More than 3 months                     Never used
                               2007       2008       2009            2007         2008       2009     2007       2008       2009
Per cent          Men           71         75         80              5             4            3     23         20         17
               Women            62         66         72              6             5            4     31         29         24
                   All          67         71         76              6             5            4     27         25         21


Age groups        16-24         90         93         96              6             ..           ..    4          ..         ..
                  25-44         80         87         92              6             5            3     13         8          5
                  45-54         75         78         81              6             ..           ..    19         17         16
                  55-64         59         63         72              5             ..           4     35         33         24
                  65+           24         26         30              5             5            5     71         70         64
Base: UK adults




Table 5: Frequency of use of the Internet
                                         Every day                     At least once a week                  Once a month
                                     or almost every day                   (but not every day)                  or less
                                2007        2008       2009          2007         2008       2009     2007      2008        2009
Per cent           Men           70          73         75            22           20            19    8          7          6
                  Women          63          66         71            26           24            22    12         11         8
                   All           67          69         73            24           22            20    10         9          7


Age groups        16-24          70          77         86            22           19            12    8          ..         ..
                  25-44          70          72         75            22           19            20    7          8          5
                  45-54          67          65         71            23           27            20    10         8          9
                  55-64          60          64         65            29           25            24    11         11         11
                   65+           46          54         52            29           27            32    24         19         16
Base: UK adults who accessed the Internet in the last three months
Table 6: Internet activities by sex
                                                                               Men              Women                 All
                                                                      2008       2009      2008     2009     2008           2009
Per cent
Sending/receiving emails                                               88            90     86       90          87          90
Finding information about goods and services                           86            81     81       75          84          78
Using services related to travel and accomodation                      66            68     61       70          63          69
Internet banking                                                       51            57     47       52          49          54
Reading or downloading online news, newspapers, magazines              55            57     40       47          48          52
Playing or downloading games, images, films or music                       -         49         -    38           -          44
Listening to web radio or watching web TV                                  -         49         -    36           -          42
Seeking health related information                                     31            37     37       48          34          42
Uploading self created content                                             -         42              39           -          40
Posting messages to chat sites, blogs, newsgroups etc                  23            40     17       40          20          40
Consulting the Internet with the purpose of learning                   35            41     29       33          32          37
Looking for information about education, training or courses           31            34     32       40          31          36
Downloading software                                                   46            47     28       25          37          36
Looking for a job or sending a job application                         28            31     23       29          25          30
Telephoning over the Internet/video calls (via webcam)                     -         24         -    19           -          21
Selling goods or services over the Internet                            23            21     15       16          19          19
Doing an online course                                                     6         10      7        6          7              8
Base: UK adults who accessed the Internet in the last three months



Table 7: Internet activities by age
                                                                     16-24       25-44    45-54     55-64   65+             All
Per cent
Sending/receiving emails                                              94             92    88        86     82              90
Finding information about goods and services                          64             83    80        81     75              78
Using services related to travel and accomodation                     53             75    72        72     65              69
Internet banking                                                      50             61    55        48     43              54
Reading or downloading online news, newspapers, magazines             46             58    52        47     44              52
Playing or downloading games, images, films or music                  70             46    35        26     16              44
Listening to web radio or watching web TV                             53             46    35        34     25              42
Seeking health related information                                    31             45    47        44     38              42
Uploading self created content                                        54             44    34        29     21              40
Posting messages to chat sites, blogs, newsgroups etc                 71             45    25        19     ..              40
Consulting the Internet with the purpose of learning                  41             39    38        32     26              37
Looking for information about education, training or courses          53             38    36        21     15              36
Downloading software                                                  46             39    31        25     25              36
Looking for a job or sending a job application                        50             33    27        12     ..              30
Telephoning over the Internet/video calls (via webcam)                25             23    19        19     13              21
Selling goods or services over the Internet                           19             23    17        13     ..              19
Doing an online course                                                ..             9     10        ..     ..              8
Base: UK adults who accessed the Internet in the last three months
Table 8: Purchasing over the Internet
                                    Ever purchased 1                             Of those who ever purchased 2
                                                                    Within last 3 months               Over 3 months ago
                              2007       2008       2009          2007      2008      2009          2007      2008     2009


Per cent         Men           58         59           69          80       83           83            20         17   17
                 Women         48         52           60          75       80           82            25         20   18
                 All           53         55           64          78       81           83            22         19   17


Age group        16-24         68         70           81          74       72           78            26         28   22
                 25-44         67         73           82          82       84           86            18         16   14
                 45-54         60         60           69          79       85           83            21         15   17
                 55-64         44         47           55          74       81           83            26         19   17
                 65 plus       15         17           21          69       77           73            31         23   27
1
    Base: All UK adults
2
    Base: UK adults who had ever bought or ordered goods online




    Table 9: Purchases over the Internet by sex
                                                                                  Male        Female        All
Per cent
    Films, music                                                                    52         47           50
    Clothes, sports goods                                                           44         54           49
    Household goods (eg furniture, toys, etc)                                       44         50           47
    Holiday accommodation (hotel etc)                                               43         41           42
    Books, magazines, newspapers or e-learning material                             40         41           41
    Other travel arrangements (transport tickets, car hire etc)                     41         39           40
    Tickets for events                                                              38         35           37
    Electronic equipment (including cameras)                                        35         21           28
    Video games software and upgrades                                               30         22           26
    Food or groceries                                                               15         30           22
    Other computer software and upgrades                                            26         13           20
    Share purchases, insurance policies and other financial services                21         12           17
    Telecommunication services (eg TV, broadband subscriptions etc)                 19          9           14
    Computer Hardware                                                               19          9           14
    Other                                                                           7           4           5
    Medicine                                                                        5           5           5
Base: UK adults who had bought or ordered online in the last 12 months
Table 10: Purchases over the Internet by age
                                                                           16-24   25-44   45-54   55-64   65+   All
Per cent
Films, music                                                                53      57      48      39     21    50
Clothes, sports goods                                                       61      51      44      36     35    49
Household goods (eg furniture, toys, etc)                                   29      54      49      45     47    47
Holiday accommodation (hotel etc)                                           23      46      46      51     47    42
Books, magazines, newspapers or e-learning material                         28      43      41      47     50    41
Other travel arrangements (transport tickets, car hire etc)                 24      42      45      49     40    40
Tickets for events                                                          30      41      38      36     26    37
Electronic equipment (including cameras)                                    26      31      25      28     21    28
Video games software and upgrades                                           35      28      25      15     ..    26
Food or groceries                                                           14      28      22      19      ..   22
Other computer software and upgrades                                        18      20      20      20     21    20
Share purchases, insurance policies and other financial services            ..      18      19      18     ..    17
Telecommunication services (eg TV, broadband subscriptions etc)             ..      15      16      15     ..    14
Computer hardware                                                           ..      13      18      14     ..    14
Other                                                                       ..      4       ..      ..     ..    5
Medicine                                                                    ..      4       ..      ..     ..    5
Base: UK adults who had bought or ordered online in the last 12 months




Table 11: Value of purchases over the Internet
                                            2007         2008       2009
Per cent
£100 or less                                 34               34     34
£101 - £200                                  20               21     23
£201 - £500                                  24               23     21
More than £500                               21               22     20
Base: UK adults who had bought or ordered online in the last 12 months




Table 12: Do purchasers read conditions of sale?
                                            Male        Female       All
Per cent
Always                                       26               30     28
Sometimes                                    47               49     48
Never                                        27               21     24
Base: UK adults who had bought or ordered online in the last 12 months




Table 13: Were problems encountered when purchasing
over the Internet?
                                            Male        Female       All
Per cent
Yes                                          14               11     13
No                                           86               89     87
Base: UK adults who had bought or ordered online in the last 12 months
Table 14: Reasons for purchasing over the Internet
                                                                 Very much   Some extent      Not at all
Per cent
Convenience                                                           79         18                3
Easy to use the website                                               61         32                7
Opportunity to buy products not available in my area                  61         29                10
Lower prices                                                          60         32                8
Wider choice of goods                                                 52         38                10
Certainty about legal rights and guarantees                           33         46                21
Certification of quality of website services                          32         42                26
Opinion rating and feedback                                           32         44                24
Base: UK adults who had bought or ordered online in the last 12 months




Table 15: Reasons for not purchasing over the Internet
                                                                     2009
Per cent
No need                                                               46
Prefer to shop in person                                              35
Payment security concerns                                             26
Privacy concerns                                                      18
Lack of skills                                                        12
Trust concerns                                                        8
Base: UK adults who purchased or ordered goods or services over
a year ago, or never purchased online




Table 16: Where adults have accessed the Internet
                                                                                     2007          2008          2009
Per cent
Home                                                                                  87            90           94
Place of work (other than home)                                                       44            44           43
Another person's home                                                                 19            20           28
Place of education                                                                    12            14           15
Hotspot (wi-fi)                                                                       2             5             6
Internet cafe                                                                         4             5             6
Public library                                                                        4             4             5
Base: UK adults who accessed the Internet in the last three months




Table 17: Mobile Internet connections
                                                                               Male         Female         All
Per cent
Mobile phone via GPRS                                                           21            15           18
Mobile phone via UMTS, HSPDA (3G, 3G+)                                          11            5            8
Handheld computer (palmtop, PDA)                                                7             ..           5
Portable computer (laptop) via wireless connection away from home/work          29            23           26
None of the above                                                               54            66           60
Base: UK adults who accessed the Internet in the last three months
Table 18: Digital tv access by region
                                2009
Per cent
North West                       89
North East                       87
South East                       86
West Midlands                    86
Yorks & Humber                   86
East of England                  85
South West                       85
East Midlands                    84
London                           81


Wales                            90
England                          85
Scotland                         85


UK                               86
Base: All UK Households




Table 19: Internet access in households by
Individuals' highest educational qualification
                               2008         2009
Per cent
Degree or higher                93           95
Higher education                86           89
A Level                         89           88
GCE / GCSE A-C                  82           84
GCSE D-G                        74           78
No qualification                56           52
Base: UK adults under 70
Personal-confidential-statistics until 9.30am on Friday 28 August 2009
                                                           Statistical Bulletin: Internet Access




Next publication: Friday 27 August 2010
Issued by: Office for National Statistics, Government Buildings, Cardiff Road, Newport NP10 8XG


Media contact:
Tel        Media Relations Office   0845 6041858
           Emergency on-call    07867 906553
E-mail     press.office@ons.gsi.gov.uk


Statistical contact:
Tel        Mark Pollard   01633 456769
E-mail     esociety@ons.gov.uk


Website:
www.ons.gov.uk

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Internet Access in UK

  • 1. Personal-confidential-statistics until 9.30am on Friday 28 August 2009 Statistical Bulletin: Internet Access | Page 1 Internet Access Households and Individuals 2009 Date: 28 August 2009 Coverage: United Kingdom Theme: Social and Welfare In 2009, 18.31 million UK households had Internet access. Households with access to This represented 70 per cent of households and an the Internet and broadband increase of 1.85 million households since 2008. 80 These estimates are derived from the 2009 70 Per cent with Internet National Statistics Opinions (Omnibus) survey. 60 50 40 Of all UK households, 63 per cent (16.5 million) had 30 a broadband Internet connection in 2009, an 20 increase from 56 per cent in 2008. The number of 10 all households with broadband has increased by 0 6.6 million since 2006. 2006 2007 2008 2009 Year Of those households with Internet access, 90 per Narrowband Broadband cent had a broadband connection in 2009, an increase from 69 per cent in 2006. Households with access to the Internet and broadband Internet access Broadband Percentage Percentage Number of change on Number of change on Year Per cent households previous year Per cent households previous year 2006 57 14.26m - 40 9.91m - 2007 61 15.23m 7 51 12.82m 29 2008 65 16.46m 8 56 14.14m 10 2009 70 18.31m 11 63 16.52m 17 Base: All UK households
  • 2. Personal-confidential-statistics until 9.30am on Friday 28 August 2009 Statistical Bulletin: Internet Access | Page 2 Household Internet access (tables 1-3) In 2009, the proportion of households able to access the Internet varied between UK regions. The region with the highest level of Internet access was London at 80 per cent. Scotland had the lowest proportion of households with Internet access at 62 per cent. The proportion of households with broadband access continued to increase year on year, with 63 per cent of all households able to access the Internet through a broadband connection. Individuals’ use of the Internet (table 4) In 2009, 37.4 million adults (76 per cent of the UK adult population) accessed the Internet in the three months prior to interview. This was an increase of 10.3 per cent (3.5 million adults) from 2008. Subsequently, the number of adults who had never accessed the Internet fell to 10.2 million adults (21 per cent) in 2009. There has been growth in Internet Individuals’ use of the Internet access by all age groups. Although the 100 youngest age group (those aged 16-24) 90 had the highest level of access, at 96 80 per cent, the largest increase in the 70 60 Per cent proportion of those accessing the 50 Internet was in the oldest age group (65 40 plus). Access by those aged 65 plus 30 20 increased proportionally by 15 per cent, 10 compared with an increase of 3 per cent 0 for the 16-24 age group. 16-24 25-44 45-54 55-64 65+ Age group Men were 8 percentage points more Within the last 3 months More than 3 months ago Never used likely to have accessed the Internet in the last three months than women (80 per cent compared with 72 per cent). Frequency of use of the Internet (table 5) In 2009, the proportion of adults who were recent Internet users - who accessed the Internet every day or almost every day - was 73 per cent (27.3 million adults). The 16-24 age group accessed the Internet the most, with 86 per cent using it every day or almost every day. The 65 plus age group used it the least, with 52 per cent using it every day or almost every day.
  • 3. Personal-confidential-statistics until 9.30am on Friday 28 August 2009 Statistical Bulletin: Internet Access | Page 3 Internet activities (tables 6 and 7) Recent Internet users who use The most popular activity of recent Internet users web TV or web radio was sending and receiving emails, at 90 per cent. 60 However, 2009 also saw a boom in social networking. Forty per cent of recent Internet users 50 stated that they posted messages to chat sites, blogs 40 Per cent and newsgroups (up from 20 per cent in 2008). There 30 was an increase from 24 per cent to 40 per cent of 20 recent Internet users who stated they uploaded self created content. 10 0 The use of the Internet for online audiovisual 16-24 25-44 45-54 55-64 65+ activities also saw significant developments in 2009. Age group An increasing number of broadcasters made their content available to web viewers or listeners in 2009, highlighted by the 42 per cent of recent users listening to web radio or watching web television. This increased from 34 per cent in 2008. Telephoning over the Internet (or making video calls using webcams) was also a popular activity in 2009, with 21 per cent communicating over this medium. Purchasing over the Internet (tables 8-15) In 2009, 64 per cent of all recent Internet users had ever purchased goods or services over the Internet. Of these, 83 per cent (26 million) had purchased within the last three months, with little difference between the proportions of men and women who made recent purchases. The proportion of men who made recent purchases remained at the 2008 level of 83 per cent, while those made by women continued to rise (by 2 per cent) to 82 per cent. Of those men who had purchased goods or services online in the last three months, the most popular item was films and music (52 per cent). However, the most popular purchases made by women were clothes or sporting goods (54 per cent). Women were twice as likely to purchase food or groceries online than men (30 per cent compared with 15 per cent). Age is also a factor in the types of goods and services purchased online. While the younger age groups favoured purchasing clothes and sports goods, the most popular purchase for the oldest age group were books, magazines, newspapers or e-learning material.
  • 4. Personal-confidential-statistics until 9.30am on Friday 28 August 2009 Statistical Bulletin: Internet Access | Page 4 Growth of wi-fi hotspots (tables 16 and 17) In 2009, the majority of Internet users accessed the Internet at home (94 per cent). However, the number of users accessing the Internet via a wireless hotspot has risen in recent years. A wireless hotspot is a public area where a wireless Internet connection is provided, common in such places as cafes and airports. While in 2007 just under 700,000 people accessed the Internet via a wi-fi hotspot (2 per cent of recent Internet users), this rose to almost 2.5 million (6 per cent of recent users) in 2009. This coincided with growth in available hotspots, with many pubs and cafes now offering free wireless Internet access. Digital TV (table 18) The UK is currently in the process of the digital television switch-over, which is scheduled to be complete by 2012. In 2009, 86 per cent of UK households received digital television, with Wales leading the way at 90 per cent. Households in London had the lowest level of digital television, at 81 per cent. Internet access and educational qualifications (table 19) Almost all adults (95 per cent) aged under 70 who had a degree or equivalent qualification were estimated to live in a household with Internet access. Those who had no formal qualifications were least likely to have an Internet connection, at 52 per cent.
  • 5. Personal-confidential-statistics until 9.30am on Friday 28 August 2009 Statistical Bulletin: Internet Access | Page 5 Background Notes BASIC QUALITY INFORMATION 1. Key issues specific to this release This Statistical Bulletin on Internet Access shows information about both households with home access to the Internet and about individuals’ use of the Internet. The source of this information is the National Statistics Opinions (Omnibus) Survey. These responses were collected in January, February and March 2009. This is the fourth annual release of these estimates, which replaced the more frequent periodic publications of results from smaller samples on the National Statistics website. The National Statistics Opinions Survey is a multi-purpose survey developed by the Office for National Statistics for use by government departments, other public bodies, charities and academics. It provides a fast, cost effective and reliable way of obtaining information on topics too brief to warrant their own survey. The Opinions Survey is carried out each month on a random sample of about 1,800 adults, aged 16 and over, living in private households throughout Great Britain. After accounting for refusals and where no contact can be made, approximately 1,200 interviews are conducted each month. For general information on the National Statistics Opinions Survey, contact 01633 455810, Opinions@ons.gov.uk. Prior to the 2006 annual publication, Internet access data for households and individuals were published periodically on the National Statistics website at http://www.statistics.gov.uk/statbase/Product.asp?vlnk=5672 These estimates related to Great Britain only as Northern Ireland was not covered by the Internet Access survey prior to 2006. 2. Common pitfalls in interpreting series This release should not be confused with the e-commerce release which is a separate release containing information about use of the Internet and other Information and Communication Technologies (ICTs) by businesses. 3. Relevance to users In this release, Internet access estimates relate to households, while Internet usage estimates relate to individuals, or adults, who are defined as being aged 16 or over. References to 2009 in this release mean data collected in January to March 2009. A recent Internet user is defined as an adult who accessed the Internet within three months prior to interview. 4. Accuracy Revisions to earlier years Revisions have not been made to previously published statistics. 5. Sampling variability
  • 6. Personal-confidential-statistics until 9.30am on Friday 28 August 2009 Statistical Bulletin: Internet Access | Page 6 The National Statistics Opinions survey is carried out by interviewing a nationally representative sample of households in Great Britain. About 1,800 households are sampled each month and estimates are subject to sampling variability, as are those from all sample surveys. The estimates in the survey relate to the whole of the UK. As in previous years, the Isles of Scilly and the Scottish Highlands (North of the Caledonian Canal) and Islands were not sampled. However, Northern Ireland was also not sampled for the 2009 survey, but has been included in the estimation of UK results. As a result, no estimates relating to Northern Ireland specifically are available for the 2009 survey. The 95 per cent confidence interval for the estimate of the proportion of households with home Internet access in the UK in 2009, was 68 per cent to 72 per cent. The survey estimate was 70 per cent. For the estimate of the proportion of recent Internet users, the 95 per cent confidence interval was 74 per cent to 78 per cent. The survey estimate was 76 per cent. The weights used to match population estimates for statistics in this release are based on outputs from the 2001 Census. The following table contains the 95 per cent confidence intervals for the 2009 country and regional estimates for households with Internet access. Confidence intervals Lower limit Upper limit Survey estimate Per cent London 74 86 80 East of England 70 83 77 South East 69 80 75 South West 64 79 72 East Midlands 59 76 67 North West 60 73 67 West Midlands 59 75 67 North East 55 77 66 Yorks & Humber 56 72 64 England 69 73 71 Wales 58 78 68 Scotland 54 71 62 UK 68 72 70 6. Response rates The voluntary nature of the survey means that people who do not wish to take part in the survey can refuse to do so. The sample is designed to ensure that the results of the survey represent the population. The risk of the survey not being representative is likely to increase with every refusal or non-contact with a sampled household (survey non-response). One measure of the quality of survey results is therefore the response rate.
  • 7. Personal-confidential-statistics until 9.30am on Friday 28 August 2009 Statistical Bulletin: Internet Access | Page 7 A response denotes a household which has answered all applicable questions. A refusal is a household which refuses to respond to the survey. A non contact arises when an address is occupied but where it has not been possible to contact any member of the household in the collection period. Response rate Refusals Non contact Per cent 60 30 10 7. Calibration Weights are used in the analysis of the Opinions data, both for households and for individuals. These weights are derived by calibration, using population estimates for age group by sex and region. The weights are used to improve the accuracy of results by compensating for different response rates for different groups and by reducing the random variation in estimates. For the household analysis, the weights are influenced by the characteristics of all the members of the household. As the responses are weighted to population estimates, weighted totals of individuals by age group, sex and region from the survey are guaranteed to match the fixed population estimates. However, the weighting does not include control totals for the total number of households. Therefore the total number of households arrived at, by summing across the categories shown in the tables, is a survey estimate and subject to random variation. Over time, this estimate will fluctuate around the true number of households in the population, but is not guaranteed to exactly match the true value (or estimates from other sources), nor show the same year-on-year change. 8. Coherence ONS’ annual e-commerce survey provides information on business’ use of the Internet and other ICTs. Further information is available at http://www.statistics.gov.uk/STATBASE/Product.asp?vlnk=6645 9. Symbols used in the tables - Estimate not available .. Insufficient sample size to produce reliable estimate 10. Rounding Percentages may not sum to 100 or agree with related totals, due to independently rounded components. 11. Publication policy Details of the policy governing the release of new data are available from the press office. 12. National Statistics are produced to high professional standards set out in the National Statistics Code of Practice. They undergo regular quality assurance reviews to ensure that they meet customer needs. They are produced free from any political interference. © Crown copyright 2009. …………………………………………………………………………………………………………
  • 8. Personal-confidential-statistics until 9.30am on Friday 28 August 2009 Statistical Bulletin: Internet Access | Page 8 Next publication: Friday 27 August 2010 Issued by: Office for National Statistics, Government Buildings, Cardiff Road, Newport NP10 8XG Media contact: Tel Media Relations Office 0845 6041858 Emergency on-call 07867 906553 E-mail press.office@ons.gsi.gov.uk Statistical contact: Tel Mark Pollard 01633 456769 E-mail esociety@ons.gov.uk Website: www.ons.gov.uk
  • 9. Table 1: Households with Internet access by country and region Internet access 2007 2008 2009 Per cent London 69 73 80 East of England 67 70 77 South East 65 74 75 South West 69 67 72 East Midlands 59 61 67 West Midlands 56 61 67 North West 56 56 67 North East 52 54 66 Yorks & Humber 52 62 64 England 61 66 71 Wales 57 67 68 Scotland 60 61 62 UK 61 65 70 Base: All UK households Table 2: UK household Internet access 2006 2007 2008 2009 Per cent Broadband connection 40 51 56 63 Dial up connection 17 10 9 7 No Internet connection 43 39 35 30 Base: All UK households Table 3: UK household Internet connections 2006 2007 2008 2009 Per cent Broadband connection 69 84 86 90 Dial up connection 31 16 14 10 Base: UK households with Internet access
  • 10. Table 4: When adults last used the Internet Within the last 3 months More than 3 months Never used 2007 2008 2009 2007 2008 2009 2007 2008 2009 Per cent Men 71 75 80 5 4 3 23 20 17 Women 62 66 72 6 5 4 31 29 24 All 67 71 76 6 5 4 27 25 21 Age groups 16-24 90 93 96 6 .. .. 4 .. .. 25-44 80 87 92 6 5 3 13 8 5 45-54 75 78 81 6 .. .. 19 17 16 55-64 59 63 72 5 .. 4 35 33 24 65+ 24 26 30 5 5 5 71 70 64 Base: UK adults Table 5: Frequency of use of the Internet Every day At least once a week Once a month or almost every day (but not every day) or less 2007 2008 2009 2007 2008 2009 2007 2008 2009 Per cent Men 70 73 75 22 20 19 8 7 6 Women 63 66 71 26 24 22 12 11 8 All 67 69 73 24 22 20 10 9 7 Age groups 16-24 70 77 86 22 19 12 8 .. .. 25-44 70 72 75 22 19 20 7 8 5 45-54 67 65 71 23 27 20 10 8 9 55-64 60 64 65 29 25 24 11 11 11 65+ 46 54 52 29 27 32 24 19 16 Base: UK adults who accessed the Internet in the last three months
  • 11. Table 6: Internet activities by sex Men Women All 2008 2009 2008 2009 2008 2009 Per cent Sending/receiving emails 88 90 86 90 87 90 Finding information about goods and services 86 81 81 75 84 78 Using services related to travel and accomodation 66 68 61 70 63 69 Internet banking 51 57 47 52 49 54 Reading or downloading online news, newspapers, magazines 55 57 40 47 48 52 Playing or downloading games, images, films or music - 49 - 38 - 44 Listening to web radio or watching web TV - 49 - 36 - 42 Seeking health related information 31 37 37 48 34 42 Uploading self created content - 42 39 - 40 Posting messages to chat sites, blogs, newsgroups etc 23 40 17 40 20 40 Consulting the Internet with the purpose of learning 35 41 29 33 32 37 Looking for information about education, training or courses 31 34 32 40 31 36 Downloading software 46 47 28 25 37 36 Looking for a job or sending a job application 28 31 23 29 25 30 Telephoning over the Internet/video calls (via webcam) - 24 - 19 - 21 Selling goods or services over the Internet 23 21 15 16 19 19 Doing an online course 6 10 7 6 7 8 Base: UK adults who accessed the Internet in the last three months Table 7: Internet activities by age 16-24 25-44 45-54 55-64 65+ All Per cent Sending/receiving emails 94 92 88 86 82 90 Finding information about goods and services 64 83 80 81 75 78 Using services related to travel and accomodation 53 75 72 72 65 69 Internet banking 50 61 55 48 43 54 Reading or downloading online news, newspapers, magazines 46 58 52 47 44 52 Playing or downloading games, images, films or music 70 46 35 26 16 44 Listening to web radio or watching web TV 53 46 35 34 25 42 Seeking health related information 31 45 47 44 38 42 Uploading self created content 54 44 34 29 21 40 Posting messages to chat sites, blogs, newsgroups etc 71 45 25 19 .. 40 Consulting the Internet with the purpose of learning 41 39 38 32 26 37 Looking for information about education, training or courses 53 38 36 21 15 36 Downloading software 46 39 31 25 25 36 Looking for a job or sending a job application 50 33 27 12 .. 30 Telephoning over the Internet/video calls (via webcam) 25 23 19 19 13 21 Selling goods or services over the Internet 19 23 17 13 .. 19 Doing an online course .. 9 10 .. .. 8 Base: UK adults who accessed the Internet in the last three months
  • 12. Table 8: Purchasing over the Internet Ever purchased 1 Of those who ever purchased 2 Within last 3 months Over 3 months ago 2007 2008 2009 2007 2008 2009 2007 2008 2009 Per cent Men 58 59 69 80 83 83 20 17 17 Women 48 52 60 75 80 82 25 20 18 All 53 55 64 78 81 83 22 19 17 Age group 16-24 68 70 81 74 72 78 26 28 22 25-44 67 73 82 82 84 86 18 16 14 45-54 60 60 69 79 85 83 21 15 17 55-64 44 47 55 74 81 83 26 19 17 65 plus 15 17 21 69 77 73 31 23 27 1 Base: All UK adults 2 Base: UK adults who had ever bought or ordered goods online Table 9: Purchases over the Internet by sex Male Female All Per cent Films, music 52 47 50 Clothes, sports goods 44 54 49 Household goods (eg furniture, toys, etc) 44 50 47 Holiday accommodation (hotel etc) 43 41 42 Books, magazines, newspapers or e-learning material 40 41 41 Other travel arrangements (transport tickets, car hire etc) 41 39 40 Tickets for events 38 35 37 Electronic equipment (including cameras) 35 21 28 Video games software and upgrades 30 22 26 Food or groceries 15 30 22 Other computer software and upgrades 26 13 20 Share purchases, insurance policies and other financial services 21 12 17 Telecommunication services (eg TV, broadband subscriptions etc) 19 9 14 Computer Hardware 19 9 14 Other 7 4 5 Medicine 5 5 5 Base: UK adults who had bought or ordered online in the last 12 months
  • 13. Table 10: Purchases over the Internet by age 16-24 25-44 45-54 55-64 65+ All Per cent Films, music 53 57 48 39 21 50 Clothes, sports goods 61 51 44 36 35 49 Household goods (eg furniture, toys, etc) 29 54 49 45 47 47 Holiday accommodation (hotel etc) 23 46 46 51 47 42 Books, magazines, newspapers or e-learning material 28 43 41 47 50 41 Other travel arrangements (transport tickets, car hire etc) 24 42 45 49 40 40 Tickets for events 30 41 38 36 26 37 Electronic equipment (including cameras) 26 31 25 28 21 28 Video games software and upgrades 35 28 25 15 .. 26 Food or groceries 14 28 22 19 .. 22 Other computer software and upgrades 18 20 20 20 21 20 Share purchases, insurance policies and other financial services .. 18 19 18 .. 17 Telecommunication services (eg TV, broadband subscriptions etc) .. 15 16 15 .. 14 Computer hardware .. 13 18 14 .. 14 Other .. 4 .. .. .. 5 Medicine .. 4 .. .. .. 5 Base: UK adults who had bought or ordered online in the last 12 months Table 11: Value of purchases over the Internet 2007 2008 2009 Per cent £100 or less 34 34 34 £101 - £200 20 21 23 £201 - £500 24 23 21 More than £500 21 22 20 Base: UK adults who had bought or ordered online in the last 12 months Table 12: Do purchasers read conditions of sale? Male Female All Per cent Always 26 30 28 Sometimes 47 49 48 Never 27 21 24 Base: UK adults who had bought or ordered online in the last 12 months Table 13: Were problems encountered when purchasing over the Internet? Male Female All Per cent Yes 14 11 13 No 86 89 87 Base: UK adults who had bought or ordered online in the last 12 months
  • 14. Table 14: Reasons for purchasing over the Internet Very much Some extent Not at all Per cent Convenience 79 18 3 Easy to use the website 61 32 7 Opportunity to buy products not available in my area 61 29 10 Lower prices 60 32 8 Wider choice of goods 52 38 10 Certainty about legal rights and guarantees 33 46 21 Certification of quality of website services 32 42 26 Opinion rating and feedback 32 44 24 Base: UK adults who had bought or ordered online in the last 12 months Table 15: Reasons for not purchasing over the Internet 2009 Per cent No need 46 Prefer to shop in person 35 Payment security concerns 26 Privacy concerns 18 Lack of skills 12 Trust concerns 8 Base: UK adults who purchased or ordered goods or services over a year ago, or never purchased online Table 16: Where adults have accessed the Internet 2007 2008 2009 Per cent Home 87 90 94 Place of work (other than home) 44 44 43 Another person's home 19 20 28 Place of education 12 14 15 Hotspot (wi-fi) 2 5 6 Internet cafe 4 5 6 Public library 4 4 5 Base: UK adults who accessed the Internet in the last three months Table 17: Mobile Internet connections Male Female All Per cent Mobile phone via GPRS 21 15 18 Mobile phone via UMTS, HSPDA (3G, 3G+) 11 5 8 Handheld computer (palmtop, PDA) 7 .. 5 Portable computer (laptop) via wireless connection away from home/work 29 23 26 None of the above 54 66 60 Base: UK adults who accessed the Internet in the last three months
  • 15. Table 18: Digital tv access by region 2009 Per cent North West 89 North East 87 South East 86 West Midlands 86 Yorks & Humber 86 East of England 85 South West 85 East Midlands 84 London 81 Wales 90 England 85 Scotland 85 UK 86 Base: All UK Households Table 19: Internet access in households by Individuals' highest educational qualification 2008 2009 Per cent Degree or higher 93 95 Higher education 86 89 A Level 89 88 GCE / GCSE A-C 82 84 GCSE D-G 74 78 No qualification 56 52 Base: UK adults under 70
  • 16. Personal-confidential-statistics until 9.30am on Friday 28 August 2009 Statistical Bulletin: Internet Access Next publication: Friday 27 August 2010 Issued by: Office for National Statistics, Government Buildings, Cardiff Road, Newport NP10 8XG Media contact: Tel Media Relations Office 0845 6041858 Emergency on-call 07867 906553 E-mail press.office@ons.gsi.gov.uk Statistical contact: Tel Mark Pollard 01633 456769 E-mail esociety@ons.gov.uk Website: www.ons.gov.uk