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The practice of optimizing a website by improving internal and external elements to increase traffic the website receives from search engines.
Keywords Search engines rely on the terms (keywords) queried by users to determine which results to put through their algorithms, order and return to the user. It is important to use keywords throughout your site copy where it makes sense. Overuse or keyword stuffing can have a negative affect on SEO.
Review competitor websites to determine what keywords they are targeting.
Check competitor’s website Meta Keywords:
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