Your SlideShare is downloading. ×
0
Getting Started with Google Website Optimizer
Getting Started with Google Website Optimizer
Getting Started with Google Website Optimizer
Getting Started with Google Website Optimizer
Getting Started with Google Website Optimizer
Getting Started with Google Website Optimizer
Getting Started with Google Website Optimizer
Getting Started with Google Website Optimizer
Getting Started with Google Website Optimizer
Getting Started with Google Website Optimizer
Getting Started with Google Website Optimizer
Getting Started with Google Website Optimizer
Getting Started with Google Website Optimizer
Getting Started with Google Website Optimizer
Getting Started with Google Website Optimizer
Getting Started with Google Website Optimizer
Getting Started with Google Website Optimizer
Getting Started with Google Website Optimizer
Getting Started with Google Website Optimizer
Getting Started with Google Website Optimizer
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Getting Started with Google Website Optimizer

1,734

Published on

Learn the basics of Google Website Optimizer with basic instructions for creating an experiment.

Learn the basics of Google Website Optimizer with basic instructions for creating an experiment.

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,734
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
84
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Google Website Optimizer 101<br />February 2010<br />Adam Wareadam@swellpath.com<br />@wheresitworking<br />
  • 2. Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive<br />1<br />About Adam (@wheresitworking)<br />Principal at SwellPath Interactive, a boutique digital marketing agency in Portland, Oregon<br />Analytics pro with enterprise level experience with Google Analytics, Omniture, and Webtrends<br />Site usability and conversion optimization master<br />
  • 3. Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive<br />2<br />What is Optimization?<br />Testing and refining content and design elements on your website through a calculated process<br />
  • 4. Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive<br />3<br />Why Optimize?<br />Optimization enables you to enhance visitor experience and increase conversions<br />
  • 5. Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive<br />4<br />Basic Process Flow<br />
  • 6. Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive<br />5<br />Google Website Optimizer Basics<br />Launched in October 2006<br />Tied into the Google Analytics accounts you have admin access to<br />Requires tagging on any pages being tested, and conversion pages<br />Relatively easy to deploy and administer<br />
  • 7. Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive<br />6<br />First Step: Determine and Define the Test<br />Identify what page you want to test<br />Make sure there is a clearly defined conversion event<br />Is this an A/B or multivariate test?<br />
  • 8. Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive<br />7<br />A/B Tests<br /><ul><li>Testing 2 or more versions of a page with significantly different layouts or design</li></li></ul><li>8<br />A/B Example<br />A<br />B<br />Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive<br />
  • 9. Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive<br />9<br />Multivariate Tests<br /><ul><li>Testing multiple variations of 1 or more elements of a page</li></li></ul><li>10<br />Multivariate Example<br />3<br />3<br />2<br />x<br />x<br />= 18 variations<br />Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive<br />
  • 10. Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive<br />11<br />Next Step: Implementing Code<br />Multiple code implementations on test and conversion pages<br />Look into plugin or built-in functionality (e.g. Wordpress, Magento)<br />
  • 11. Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive<br />12<br />Code Validation<br /><ul><li>Google checks your code for you!</li></li></ul><li>Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive<br />13<br />Preview<br /><ul><li>Preview mode allows you to check all variations</li></li></ul><li>14<br />Other Final Options<br /><ul><li>Traffic allocation
  • 12. Disable losing variations</li></ul>Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive<br />
  • 13. Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive<br />15<br />Launch!<br /><ul><li>And wait for data….</li></li></ul><li>Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive<br />16<br />Monitoring & Reporting<br /><ul><li>The fun part….
  • 14. Combinationperformance</li></li></ul><li>Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive<br />17<br />Monitoring & Reporting<br /><ul><li>Section performance</li></li></ul><li>Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive<br />18<br />Resources<br /><ul><li>Main support section:http://www.google.com/support/websiteoptimizer/
  • 15. Support forums:http://www.google.com/support/forum/p/websiteoptimizer/
  • 16. Website Optimizer Blog:http://websiteoptimizer.blogspot.com/</li></li></ul><li>Thanks!<br />Adam Ware<br />adam@swellpath.com<br />@wheresitworking<br />

×