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Getting Started with Google Website Optimizer
 

Getting Started with Google Website Optimizer

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Learn the basics of Google Website Optimizer with basic instructions for creating an experiment.

Learn the basics of Google Website Optimizer with basic instructions for creating an experiment.

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    Getting Started with Google Website Optimizer Getting Started with Google Website Optimizer Presentation Transcript

    • Google Website Optimizer 101
      February 2010
      Adam Wareadam@swellpath.com
      @wheresitworking
    • Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive
      1
      About Adam (@wheresitworking)
      Principal at SwellPath Interactive, a boutique digital marketing agency in Portland, Oregon
      Analytics pro with enterprise level experience with Google Analytics, Omniture, and Webtrends
      Site usability and conversion optimization master
    • Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive
      2
      What is Optimization?
      Testing and refining content and design elements on your website through a calculated process
    • Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive
      3
      Why Optimize?
      Optimization enables you to enhance visitor experience and increase conversions
    • Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive
      4
      Basic Process Flow
    • Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive
      5
      Google Website Optimizer Basics
      Launched in October 2006
      Tied into the Google Analytics accounts you have admin access to
      Requires tagging on any pages being tested, and conversion pages
      Relatively easy to deploy and administer
    • Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive
      6
      First Step: Determine and Define the Test
      Identify what page you want to test
      Make sure there is a clearly defined conversion event
      Is this an A/B or multivariate test?
    • Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive
      7
      A/B Tests
      • Testing 2 or more versions of a page with significantly different layouts or design
    • 8
      A/B Example
      A
      B
      Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive
    • Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive
      9
      Multivariate Tests
      • Testing multiple variations of 1 or more elements of a page
    • 10
      Multivariate Example
      3
      3
      2
      x
      x
      = 18 variations
      Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive
    • Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive
      11
      Next Step: Implementing Code
      Multiple code implementations on test and conversion pages
      Look into plugin or built-in functionality (e.g. Wordpress, Magento)
    • Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive
      12
      Code Validation
      • Google checks your code for you!
    • Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive
      13
      Preview
      • Preview mode allows you to check all variations
    • 14
      Other Final Options
      • Traffic allocation
      • Disable losing variations
      Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive
    • Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive
      15
      Launch!
      • And wait for data….
    • Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive
      16
      Monitoring & Reporting
      • The fun part….
      • Combinationperformance
    • Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive
      17
      Monitoring & Reporting
      • Section performance
    • Google Website Optimizer 101 | Copyright © 2010 SwellPath Interactive
      18
      Resources
      • Main support section:http://www.google.com/support/websiteoptimizer/
      • Support forums:http://www.google.com/support/forum/p/websiteoptimizer/
      • Website Optimizer Blog:http://websiteoptimizer.blogspot.com/
    • Thanks!
      Adam Ware
      adam@swellpath.com
      @wheresitworking