• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Getting Started With Google Analytics
 

Getting Started With Google Analytics

on

  • 2,596 views

An introduction to getting started with Google Analytics. Basic steps outlined and detailed.

An introduction to getting started with Google Analytics. Basic steps outlined and detailed.

Statistics

Views

Total Views
2,596
Views on SlideShare
2,589
Embed Views
7

Actions

Likes
0
Downloads
65
Comments
0

1 Embed 7

http://www.slideshare.net 7

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Getting Started With Google Analytics Getting Started With Google Analytics Presentation Transcript

    • Getting Started with Google Analytics
      Adam WareSwellPath Interactive
      @wheresitworking
      adam@swellpath.com
    • About the Speaker
      Owner/Principal at SwellPath Interactive
      Background rooted in web development
      +10 years web development > online marketing
      Business Analyst at Webtrends
      Experience implementing web analytics for Fortune 500s and small businesses
      Certified Google Analytics Qualified Individual, and Google Adwords Professional
    • Brief History of Google Analytics
      Developed from Urchin – acquired April 2005
      Publically available to all users since August 2006
      Current tag rolled out in late 2007
      Major upgrades in Q4 in 2008, 2009
    • Getting Started – What you need:
      A Google Account – http://google.com/accounts
      A website
      Access to your website’s code (or CMS in some cases)
    • Creating a GA account
      • Login to http://www.google.com/analytics
    • General Information
      URL & Account Name
      beyond the pageview: what's going on with your dynamic content?
    • Contact Information
      Enter proper contact information
    • A Bit About Domains
      Google uses first party cookies for all sites
      By default, it uses different cookies for every sub-domain
      You can specify otherwise
      Easy for multiple sub-domains
      Not so for cross-domain tracking
      Getting Started with Google Analytics
    • Adding Tracking Code - Domains
      Select the domain option you want
      Getting Started with Google Analytics
    • Adding Tracking Code - AdWords
      Tying analytics to AdWords; complete the process in AdWords
      Getting Started with Google Analytics
    • Analytics Settings
      You should see the Analytics Settings page upon success
      Getting Started with Google Analytics
    • Editing Profiles
      Click Edit next to the appropriate profile
      Getting Started with Google Analytics
    • Profile Settings: Checking Status
      Google will proactively look for the code on your home page, if it is not there an error will be displayed
      Getting Started with Google Analytics
    • Editing Your Profile Information
      Getting Started with Google Analytics
      Basic Information
      • Default Page
      • Excluding Parameters
      • Ecommerce
    • Setting Up Site Search
      Tracking Site Search
      Getting Started with Google Analytics
    • Goals
      Basics about goals:
      Conversion Events
      Limit of 20
      Heavily Dependent on page URIs
      Getting Started with Google Analytics
    • Setting Up Goals
      Example: Contact Us Form Completion
      Getting Started with Google Analytics
    • Fun with Funnels
      The steps to conversion
      Getting Started with Google Analytics
    • Filters can be used to:
      Filter out traffic from your home or office
      Filter out traffic from a sub-domain, domain, or to a directory
      Filter out sources
      Modify URIs
      Getting Started with Google Analytics
      Filters: Overview
    • Filter example: filtering out traffic from an IP address
      Getting Started with Google Analytics
      Creating Filters
    • Adding & Removing Users
      Getting Started with Google Analytics
      Controlling User Access
    • Google Analytics Help: http://www.google.com/support/googleanalytics/
      Google Code (Technical Documentation):http://code.google.com/apis/analytics/docs/
      Google Analytics Blog: http://analytics.blogspot.com/
      Official Discussion Groups:http://code.google.com/apis/analytics/groups.html
      Getting Started with Google Analytics
      Resources
    • Thanks!
      Feel free to reach out if you have any questions!
      Adam WareSwellPath Interactive
      @wheresitworking
      adam@swellpath.com