Getting Started With Google Analytics


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An introduction to getting started with Google Analytics. Basic steps outlined and detailed.

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Getting Started With Google Analytics

  1. 1. Getting Started with Google Analytics<br />Adam WareSwellPath Interactive<br />@wheresitworking<br /><br />
  2. 2. About the Speaker<br />Owner/Principal at SwellPath Interactive<br />Background rooted in web development<br />+10 years web development &gt; online marketing<br />Business Analyst at Webtrends<br />Experience implementing web analytics for Fortune 500s and small businesses<br />Certified Google Analytics Qualified Individual, and Google Adwords Professional<br />
  3. 3. Brief History of Google Analytics<br />Developed from Urchin – acquired April 2005<br />Publically available to all users since August 2006<br />Current tag rolled out in late 2007<br />Major upgrades in Q4 in 2008, 2009<br />
  4. 4. Getting Started – What you need:<br />A Google Account –<br />A website<br />Access to your website’s code (or CMS in some cases)<br />
  5. 5. Creating a GA account<br /><ul><li>Login to</li></li></ul><li>General Information<br />URL & Account Name<br />beyond the pageview: what&apos;s going on with your dynamic content?<br />
  6. 6. Contact Information<br />Enter proper contact information<br />
  7. 7. A Bit About Domains<br />Google uses first party cookies for all sites<br />By default, it uses different cookies for every sub-domain<br />You can specify otherwise<br />Easy for multiple sub-domains<br />Not so for cross-domain tracking<br />Getting Started with Google Analytics<br />
  8. 8. Adding Tracking Code - Domains<br />Select the domain option you want<br />Getting Started with Google Analytics<br />
  9. 9. Adding Tracking Code - AdWords<br />Tying analytics to AdWords; complete the process in AdWords<br />Getting Started with Google Analytics<br />
  10. 10. Analytics Settings<br />You should see the Analytics Settings page upon success<br />Getting Started with Google Analytics<br />
  11. 11. Editing Profiles<br />Click Edit next to the appropriate profile<br />Getting Started with Google Analytics<br />
  12. 12. Profile Settings: Checking Status<br />Google will proactively look for the code on your home page, if it is not there an error will be displayed<br />Getting Started with Google Analytics<br />
  13. 13. Editing Your Profile Information<br />Getting Started with Google Analytics<br />Basic Information<br /><ul><li>Default Page
  14. 14. Excluding Parameters
  15. 15. Ecommerce</li></li></ul><li>Setting Up Site Search<br />Tracking Site Search<br />Getting Started with Google Analytics<br />
  16. 16. Goals<br />Basics about goals:<br />Conversion Events<br />Limit of 20<br />Heavily Dependent on page URIs<br />Getting Started with Google Analytics<br />
  17. 17. Setting Up Goals<br />Example: Contact Us Form Completion<br />Getting Started with Google Analytics<br />
  18. 18. Fun with Funnels<br />The steps to conversion<br />Getting Started with Google Analytics<br />
  19. 19. Filters can be used to:<br />Filter out traffic from your home or office<br />Filter out traffic from a sub-domain, domain, or to a directory<br />Filter out sources<br />Modify URIs<br />Getting Started with Google Analytics<br />Filters: Overview<br />
  20. 20. Filter example: filtering out traffic from an IP address<br />Getting Started with Google Analytics<br />Creating Filters<br />
  21. 21. Adding & Removing Users<br />Getting Started with Google Analytics<br />Controlling User Access<br />
  22. 22. Google Analytics Help:<br />Google Code (Technical Documentation):<br />Google Analytics Blog:<br />Official Discussion Groups:<br />Getting Started with Google Analytics<br />Resources<br />
  23. 23. Thanks!<br />Feel free to reach out if you have any questions!<br />Adam WareSwellPath Interactive<br />@wheresitworking<br /><br />