Getting Started With Google Analytics

Getting Started with Google Analytics
Adam WareSwellPath Interactive
@wheresitworking
adam@swellpath.com

About the Speaker
Owner/Principal at SwellPath Interactive
Background rooted in web development
+10 years web development > online marketing
Business Analyst at Webtrends
Experience implementing web analytics for Fortune 500s and small businesses
Certified Google Analytics Qualified Individual, and Google Adwords Professional

Brief History of Google Analytics
Developed from Urchin – acquired April 2005
Publically available to all users since August 2006
Current tag rolled out in late 2007
Major upgrades in Q4 in 2008, 2009

Getting Started – What you need:
A Google Account – http://google.com/accounts
A website
Access to your website’s code (or CMS in some cases)

Creating a GA account
Login to http://www.google.com/analytics

General Information
URL & Account Name
beyond the pageview: what's going on with your dynamic content?

Contact Information
Enter proper contact information

A Bit About Domains
Google uses first party cookies for all sites
By default, it uses different cookies for every sub-domain
You can specify otherwise
Easy for multiple sub-domains
Not so for cross-domain tracking

Adding Tracking Code - Domains
Select the domain option you want

Adding Tracking Code - AdWords
Tying analytics to AdWords; complete the process in AdWords

Analytics Settings
You should see the Analytics Settings page upon success

Editing Profiles
Click Edit next to the appropriate profile

Profile Settings: Checking Status
Google will proactively look for the code on your home page, if it is not there an error will be displayed

Editing Your Profile Information
Basic Information
Default Page
Excluding Parameters
Ecommerce

Setting Up Site Search
Tracking Site Search

Goals
Basics about goals:
Conversion Events
Limit of 20
Heavily Dependent on page URIs

Setting Up Goals
Example: Contact Us Form Completion

Fun with Funnels
The steps to conversion

Filters can be used to:
Filter out traffic from your home or office
Filter out traffic from a sub-domain, domain, or to a directory
Filter out sources
Modify URIs
Filters: Overview

Filter example: filtering out traffic from an IP address
Creating Filters

Adding & Removing Users
Controlling User Access

Google Analytics Help: http://www.google.com/support/googleanalytics/
Google Code (Technical Documentation):http://code.google.com/apis/analytics/docs/
Google Analytics Blog: http://analytics.blogspot.com/
Official Discussion Groups:http://code.google.com/apis/analytics/groups.html
Resources

Thanks!
Feel free to reach out if you have any questions!
Adam WareSwellPath Interactive
@wheresitworking
adam@swellpath.com

Getting Started With Google Analytics

by SwellPath Interactive on Feb 05, 2010

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Getting Started With Google Analytics — Presentation Transcript