Social Media Basics Presentation To Parents As Teachers Natl Conf


Published on

Highlighting the most popular social media tools, as well as a few exciting new tools, to help parent educators largely unfamiliar with social media reach out to the families they serve.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Insert Dragnet clip or some ominous sound at end of this slide
  • Insert scream here
  • Social Media Basics Presentation To Parents As Teachers Natl Conf

    1. 1. Cracking the Social Media Code Parents as Teachers National Conference Nov. 8, 2009
    2. 4. AAAAGGGGGHHHH!!!
    3. 5. Why should I even try? <ul><li>Social media use by moms has grown 462% over the past three years </li></ul><ul><li>Moms using social networks has gone from 11% in 2006 to 63% today </li></ul><ul><li>Top subjects in moms’ online communities? </li></ul><ul><ul><li>Children’s health </li></ul></ul><ul><ul><li>Childhood development tips </li></ul></ul>Source: Babycenter’s “21 st Century Moms Report”
    4. 6. eMoms Are Everywhere! <ul><li>Strong African-American blog communities & conferences </li></ul><ul><ul><li>BloggingWhileBrown </li></ul></ul><ul><ul><li>Blogalicious </li></ul></ul><ul><ul><li>Black Moms Club </li></ul></ul><ul><ul><li>Mocha Moms </li></ul></ul><ul><ul><li>Mommy Too! </li></ul></ul><ul><li>81% of Hispanic moms text message & 36% regularly watch online videos* </li></ul>Source: iVillage 2009 study of Hispanic moms and social media use
    5. 7. Social Media Divided By Socioeconomic Lines <ul><li>More affluent are 25% more likely to be on Facebook </li></ul><ul><li>Less affluent are 37% more likely to be on MySpace </li></ul><ul><li>23% of Facebook users earn more than $100K/year </li></ul><ul><li>37% of MySpace users earn less than $50K/year </li></ul>Source: Nielsen Claritas 2009 social media usage study
    6. 8. Code Word “Opportunity” <ul><li>Build relationships </li></ul><ul><li>Create authentic conversations </li></ul><ul><li>Share vital information </li></ul><ul><li>Learn from and share with fellow educators </li></ul><ul><li>Help parents be the best they can be </li></ul>
    7. 9. Learn The Basics <ul><li>What? </li></ul><ul><li>How? </li></ul><ul><li>Why? </li></ul>
    8. 10. <ul><li>Global social networking site </li></ul><ul><li>Sign up with an email address, add info & photos and jump in! </li></ul><ul><li>Share latest studies, tips, events and information </li></ul><ul><li>Form strong bonds with parents & educators </li></ul>
    9. 12. <ul><li>Also a global social networking site </li></ul><ul><li>Numbers are declining as Facebook grows </li></ul><ul><li>Much more focused on music & video </li></ul><ul><li>Great flexibility in building personal profiles – can learn much about your MySpace “friends” & how they like to communicate </li></ul>
    10. 14. <ul><li>Top “microblogging” site – 140 character maximum per “Tweet” </li></ul><ul><li>Gain “followers” by “Tweeting” & “Re-Tweeting” (RT) </li></ul><ul><li>Breaking news now being reported on Twitter first </li></ul><ul><li>Twitter “lists” in Beta – allows you to group followers by interests </li></ul>
    11. 16. <ul><li>Photo/video hosting & sharing website </li></ul><ul><li>Often link Flickr account to other social media pages </li></ul><ul><li>“ Tag” photos so they can be found in searches </li></ul><ul><li>Great way to share more about yourself & learn more about the families served by PAT </li></ul>
    12. 18. <ul><li>Business-focused social networking site </li></ul><ul><li>Great place to connect with fellow early childhood professionals, pediatric health specialists, etc. </li></ul><ul><li>Can be helpful to spread the word about fundraising events, strategic plan initiatives, etc. </li></ul>
    13. 20. <ul><li>Online platform for you to create your own social networks </li></ul><ul><li>Might consider linking the families you serve in a “village” </li></ul><ul><li>Especially helpful in sharing information on activities & events in your area </li></ul>
    14. 22. <ul><li>One of many popular blog publishing applications </li></ul><ul><li>1/3 of all U.S. moms participate in blogging </li></ul><ul><li>How many moms do you know who blog? </li></ul><ul><li>Jump in & join the conversation! </li></ul>
    15. 24. <ul><li>Impress your friends </li></ul><ul><ul><li>RSS = Really Simple Syndication </li></ul></ul><ul><li>News & blog feed aggregator </li></ul><ul><li>Organizes & gives you content you want when you want it </li></ul><ul><li>Subscribe to PAT blog first! </li></ul>
    16. 26. Now if you really want to impress people with your social media knowledge…
    17. 27. <ul><li>Review service </li></ul><ul><li>25 million visitors/month </li></ul><ul><li>Review categories include education, home services & professional services </li></ul><ul><li>Great place to promote PAT – encourage parents to review! </li></ul>
    18. 29. <ul><li>“ Lifestream” – aggregated view of your life activities online and offline (definition by author Mark Krynsky) </li></ul><ul><li>Allows you to post once & update multiple social media sites </li></ul><ul><li>Can create group blogs </li></ul>
    19. 31. Uh-Huh…So Now What? <ul><li>Go play! </li></ul><ul><li>Focus on one or two social media tools </li></ul><ul><li>Find where your families are & go there </li></ul><ul><li>Build stronger bonds with your families through online collaborations </li></ul><ul><li>Share vital information faster & more efficiently </li></ul><ul><li>Save postage – give people option to receive information digitally </li></ul>
    20. 32. Questions? Mistie Thompson, Sweet Tea Communications 314.265.6386 [email_address] Twitter: @SweetTeaComm