30 Conversion Rate Optimization Stats You Should Know

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It's no surprise there are loads of stats about conversion rate optimization. Learn some amazing facts about CRO that you can share with your boss and coworkers, or use to inform your own conversion testing.

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30 Conversion Rate Optimization Stats You Should Know

  1. 1. CONVERSION 30 STATS OPTIMIZATION YOU SHOULD KNOW
  2. 2. 1 4 in 5 marketers say their company website isn’t operating at full potential Source: Demandbase/Focus (2011) Copyright 2014 SwayHub LLC
  3. 3. 2 22% Marketers who are satisfied with their current conversion rate Source: Econsultancy (2012) Copyright 2014 SwayHub LLC
  4. 4. 3 56% CMOs who say they are “unprepared to meet ROI accountability demands” Source: IBM (2011) Copyright 2014 SwayHub LLC
  5. 5. 4 25% of the average marketing budget is allocated to web marketing Source: Forrester Copyright 2014 SwayHub LLC
  6. 6. 5 “For every $100 spent on driving traffic to websites, companies spend only $1 converting that traffic into business.” Source: Forrester Research Copyright 2014 SwayHub LLC
  7. 7. 6 31% Companies that use some form of conversion testing Source: Adobe Copyright 2014 SwayHub LLC
  8. 8. 7 61% Companies that run 5 or fewer landing page tests per month Source: Econsultancy/MarketingSherpa Copyright 2014 SwayHub LLC
  9. 9. 8 1 IN 5 Companies report not having a landing page testing strategy Source: Econsultancy/MarketingSherpa Copyright 2014 SwayHub LLC
  10. 10. 9 1 IN 5 Marketers report average conversion rates of less than 0.5% Source: Adobe Copyright 2014 SwayHub LLC
  11. 11. 10 Companies with a structured approach to improving conversions were twice as likely to see a “large increase” in sales Source: Econsultancy Copyright 2014 SwayHub LLC
  12. 12. 11 12x Companies with over 40 landing pages generate an average of 12 times more leads than those with 5 or fewer pages. Source: HubSpot (2011) Copyright 2014 SwayHub LLC
  13. 13. 12 57% B2B marketers who say conversion rate is the most useful metric for analyzing landing page performance Source: Ascend2 (2013) Copyright 2014 SwayHub LLC
  14. 14. 13 82% of marketers say knowing how to test effectively is “somewhat” or “very” challenging Source: Adobe Copyright 2014 SwayHub LLC
  15. 15. 14 17% Companies that use multivariate testing, rated the most effective optimization method Source: Econsultancy (2012) Copyright 2014 SwayHub LLC
  16. 16. 15 42% Marketers who say interpreting results is biggest challenge in conversion optimization Source: Fireclick/MarketingSherpa/comScore Copyright 2014 SwayHub LLC
  17. 17. 16 62% B2B marketers who say increasing lead generation is the most important goal for landing pages Source: Ascend2 (2013) Copyright 2014 SwayHub LLC
  18. 18. 17 0:03 Loading time after which 40% of visitors will abandon a website Source: Akamai/Compuware Copyright 2014 SwayHub LLC
  19. 19. 18 44% Online shoppers who will tell friends about a bad web experience Source: Akamai/Compuware Copyright 2014 SwayHub LLC
  20. 20. 19 56% Marketers who believe optimizing form logic has a “significant” impact on website performance Source: MarketingSherpa (2011) Copyright 2014 SwayHub LLC
  21. 21. 20 55% Companies that have a mobile-optimized website, mobile app, or both Source: Adobe Copyright 2014 SwayHub LLC
  22. 22. 21 83% Worldwide retailers that ranked a consistent cross-channel customer experience as “very important” Source: Retail Systems Research (2013) Copyright 2014 SwayHub LLC
  23. 23. 22 2 in 5 marketers report average mobile conversion rates of less than 0.5% Source: Adobe Copyright 2014 SwayHub LLC
  24. 24. 23 3.8% Average conversion rate for websites viewed on tablets, versus 1.9% on non-mobile devices Source: Affiliate Window (2011) Copyright 2014 SwayHub LLC
  25. 25. 24 3 in 5 U.S. shoppers abandon shopping carts before purchase Source: Adobe/MarketLive/Monetate (2012, 2013) Copyright 2014 SwayHub LLC
  26. 26. 25 85% Search marketers who plan to focus more on conversion optimization in the next year Source: Hanapin Marketing (2014) Copyright 2014 SwayHub LLC
  27. 27. 26 63% CMOs who believe ROI will be the “most important measure of their success” by 2015 Source: IBM (2011) Copyright 2014 SwayHub LLC
  28. 28. 27 74% of conversion rate optimization programs boost sales Source: MarketingSherpa Copyright 2014 SwayHub LLC
  29. 29. 28 74% of companies increased their 2012 conversion optimization budget Source: Econsultancy Copyright 2014 SwayHub LLC
  30. 30. 29 7 in 10 marketers practicing CRO use results of experiments to “inform offline or other marketing initiatives.” Source: MarketingSherpa (2012) Copyright 2014 SwayHub LLC
  31. 31. 30 39% Client-side marketers named conversion optimization a top digital marketing priority Source: Econsultancy/Adobe (2013) Copyright 2014 SwayHub LLC
  32. 32. Get started with conversion optimization SwayHub can help Conversion optimization research and training to elevate your marketing results • Extensive library of research reports, best practice guides, and business tools • On-demand training videos and webinars Copyright 2014 SwayHub LLC

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