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  • 1. MS – 501 (2 – 0 –2 ) = 2 BUSINESS COMMUNICATIONObjective: By the end of the course, the students should be able to improve their oral and written communicationbusiness purposes such as making presentations, participating in group discussions, facing interviews, telephoneconversation, writing letters, memos, email, and reports.TEXT BOOK: 1. Scannell and Newstrom, Big Book of Presentation Skills, TMH 2. Sharma, Business Correspondence and Report writing, 3rd edition, TMH. 3. Monipally, Business Communication Strategies, 1st Edition, TMH.MS – 502 (3 – 1 – 0) = 2 STATISTICS FOR MANAGEMENTIntroduction to Statistics; Grouping and displaying data to convey meaning; tables and graphs; Descriptive Statistics;Measures of central tendency and dispersion; frequency distribution.Introduction to probability theory, Probability distribution: Binomial;, Poisson, Normal, Exponential. Sampling andsampling distribution; Estimation: point and interval estimates.Hypothesis testing: Type I and Type II errors, one-sample tests, two sample tests, Chi-square and ANOVA. TEXT BOOKS:1. Statistics for Management – Leven R.I. and Ruben D.S. – PHI, 20002. Probability and statistics for Engineers – Miller. I and Fraund, J. E. –PHI 19873. Complete Business Statistics, Aczel, 6th Edition, TMH, 20064. Business Statistics, Beri, 2nd Edition, TMH, 20065. Statistics for Managers using Microsoft Excel, PHI, 2005. MS – 503 (3 – 0 – 0) = 2 PRINCIPLES OF MANAGEMENTThis course deals with managerial knowledge of global and entrepreneurial principles, perspectives and thoughts infunctions of planning, organizing, staffing, leading and controlling.TEXT BOOKS: 1. Management, Heinz Weihrich, Mark V Cannice, Harold Koontz, McGraw Hill., 2007 2. Management –Stephen P Robbins, Mary Coulter, Pearson Asia, 2007 3. Management, Hellriegal, Jackson, Slocum, Thomson (Cengage Learning), 2007 MS – 504 (2 – 2 – 0) = 2 FINANCIAL ACCOUNTINGIntroduction - Scope of Management Accounting. Financial, Cost and Management Accounting: an Overview.Standard Accounting Principles. Financial Accounting: the Accounting Mechanics, Basic Entries, Balance Sheet, andPreparation of Financial Statements. Preparing Final Accounts for a Company. . Ratio Analysis. Methods of InventoryValuation.TEXT BOOKS:1. C.T. Horngren, Accounting for Management Control: An Introduction, Prentice Hall, New Delhi, 1976.2. M.A. Pocock and A. H. Taylor, Handbook of Financial Planning and Control, Gower, Westmead, 1981.3. J. H. Rossell, W.W. Frasure and D.H. Taylor, Managerial Accounting, 3rd ed., Merrill, Columbus, 1980.4. Ramchandran and Kakani, Financial Accounting for Managers, 1st edition, TMH. 1
  • 2. MS – 505 (2 –1 – 0) = 2 ECONOMIC ANALYSIS FOR BUSINESS DECISIONSOverview of Decisions, Basic economic relations Managerial analysis, Incremental analysis, Role of business andentrepreneurs in shaping the Economy.Demand supply and market equilibrium, Demand Sensitivity, Demand forecasting.Production process, Total Marginal and Average product, The role of Revenue and cost in production, Return of scale,Production function, estimation, cost analysis and estimation, opportunity cost, Incremental and sunk costs in Decisionanalysis, short run and long run costs, Learning curves, Economics of scope, CVP analysis.Market structure, analysis and estimation, perfect competition, Monopoly; Monopolistic and oligopoly, competitivestrategies in markets, pricing practices.TEXT BOOKS:1. Fundamentals of Managerial Economics, Marle Hirschey/ James L Pappas , Dryden Pub.5th Edit .2. Modern Micro Economics, A. Kontsoyiannis, ELBS/Macmillan, London, 2nd Edition,3. Micro Economic Theory, Bilas, International Edition.MS – 506 (2 – 0 -2) = 2 INFORMATION MANAGEMENTObjective: By the end of the course, the students will get familiar with the IT terminology, advances in IT, Internet,Leveraging IT for Business development, Hands on practice on Office products. 1. Peter Norton, Introduction to Computers, Mc Graw Hill, Sixth Edition 2. Peter Norton, Inside the PC, Sams, First Edition, 2002 MS – 526 (2– 0 –2) = 2 DECESION METHODS FOR MANAGEMENTLinear programming: Graphical and simplex methods, Duality, Dual simplex method, sensitivity analysis.Transportation and Assignment models, Integer Programming, Dynamic Programming, Game Theory, Zero Sum andNon Zero Sum games.TEXT BOOKS: 1. Operation Research, Taha H.A., PHI, 2007. 2. Introduction to Management Science with Spread Sheet, Stevenson, TMH, 2005 MS – 527 (2– 2 –0) = 2 MANAGEMENT ACCOUNTINGIntroduction to Cost Accounting, Cost Accounting System, Marginal/Direct Costing, Breakeven Analysis, CostAnalysis for Decision-Making. Budgeting and Budgetary Control, Standard Costing and Variance Analysis Control ofDecentralized Operations: Responsibility Accounting, Transfer Pricing. New Developments in ManagementAccounting: Activity Based Costing,TEXT BOOKS:1. C.T. Horngren, Accounting for Management Control: An introduction, Prentice Hall, New Delhi, 1976.2. M.A. Pocock and A. H. Taylor, Handbook of Financial Planning and Control, Gower, Westmead, 1981.3. J. H. Rossell, W.W. Frasure and D.H. Taylor, Managerial Accounting, 3rd ed., Merrill, Columbus, 1980.4. Hilton, Managerial Accounting, 6th Edition, TMH.5. Khan and Jain, Management Accounting, 3/e, TMH. 2
  • 3. MS – 528 (3– 0 –0) = 2 MACRO ECONOMICS: THEORY AND PRACTICEMacro Economics: Introduction; the economy as a circular flow of income and expenditure. National Income: Conceptsand Measurements; Determination of national income. Consumption and Investment; Inflation and unemployment andtrade cycle fluctuation and economic growth.TEXT BOOKS:1. Macro Economics Theory and Policy , D.N. Dwivedi, TMH Publisher New Delhi,2. Macro Economics, Rudigar Dornbush, Stanley fisher and Richard stantz , TMH, New Delhi.3. Macroeconomic Theory,. M.C. Vaish, VikasPublishers Pvt. Ltd MS – 529 (3– 1–0) = 2 MARKETING ENVIRONMENT & ANALYSIS Nature and Scope of Marketing; Major concepts and tools of marketing Orientation of organization towards marketplace. Marketing in the present era. Marketing in India. Building customer satisfaction & value. Importance of CRMand TQM. Market oriented strategic planning. Corporate Mission and Vision. Concepts of strategic business units.BCG matrix and GE model; SWOT Analysis. Marketing information systems, Importance of Marketing Research andDecision Support Systems. Demand forecasting and Demand Measurement. Analyzing needs and trends in Macroenvironment. Major macro environmental forces (Demographic, Economic, Technological, political, legal, socialcultural forces.) Microenvironment – components. Consumer markets & buyer behavior- Stages of buying decisionprocess.TEXT BOOKS :1. Marketing Management – Philip Kottler; PHI, 11th Edition2. Marketing Management – William Stanton & Etzel, TMH, 13th Edition.3. Marketing Management – Ramaswami & Namakumari, McMillan Publication.20064. Marketing Management – Rajan Saxena, TMH.2006 MS – 530 (3– 0–0) = 2 ORGANISATIONAL BEHAVIOURThis course deals with the introduction to Organizational Behaviour, foundations of Individual and Group Behaviour.OB Modification, Leadership Concepts and Models, Power and Politics, Learning in organization, and OrganizationConflict and Culture.TEXT BOOKS: 1. Organisational behaviour –Stephen P Robbins, Seema Sanghi, Timothy, Pearson Education, 2007 2. Organisational behaviour – Fred Luthans, Mc Graw Hill., 2005 3. Organisation behaviour- Mc Shane, TMH, 2006 4. Organizational Behaviour, Ivancevich, TMH., 2006. MS -531 (3 – 0 – 0) = 2 BUSINESS SYSTEMS ANALYSIS & DESIGN 3
  • 4. System Analysis: Overview- Changing Scenario – problem identification – Tools and techniques – details of SDLCapproachSystem Design Tools: System Analysis and design tools – Structure Concepts – E-R and Data Flow Diagrams –Implementing – Online Systems.Database Design: Database Technology and CASE tools a – Relational model – Data base Creation – SQL Commands– Normalization – Case studies.Project Development: Selection – Evaluation of design issues – project and Resource Planning – Design andDevelopment Testing and Documentation.TEXT BOOKS:1. Analysis and Design of Information Systems – Senn J.A. MGH pub – 19972. User manuals of Sybase, Power Builder and Case tools.3. System analysis and Design – Raja Ramanna – TMH publishers.4. Analysis and Design of Information systems, Raja Raman, PHI.5. Systems Analysis & Design Methods, 6/e, TMH. MS – 551 (3– 0–0) = 2 BUSINESS RESEARCH METHODOLOGYResearch Methodology: An introduction, Defining Research Problems, Research Design, ,Sample Design, Methods ofData collection, Processing and Analysis of Data, Interpretation and Report Writing. TEXT BOOKS:1. Business Research Methods, Donald C Cooper & Pamela Schindler, McGraw Hill.2. Research Methodolgy, C.R.Kothari, New Age Publications, 2007.3. Research Methods for Management, Shajahan, S, Jaico Publications, 2006. MS – 552 FINANCIAL MANAGEMENT (2– 2–0) = 2Introduction to Financial Management. Tools of Financial Analysis and Control. Liquidity and Working CapitalManagement. Liquid Assets and Liability Structuring, Management of Cash and Marketable Securities. Management ofA/C Receivable and Inventories, Short Term Financing. Operating and Financial Leverage.TEXT BOOKS:1. I.M Pandey, Financial Management, 9th edition, Vikas Publishing House,2007.2. E. Solomon, Theory of Financial management, Columbia University Press, 1964.3. J. C. Van Horne, Financial management and policy, Prentice Hall of India, New Delhi, 1977.4. Khan and Jain, Financial Management: Text and cases, 4/e, TMH. MS – 553 (3– 0–0) = 2 STRATEGIC DESIGN OF OPERATIONSThe course stresses the importance of operations management in achieving the organizational objectives and gainingcompetitive advantage. The focus is on building required capabilities into operations system to meet the competitivepriorities of cost, quality, flexibility and speed. Specific topics include operations strategy, capacity planning, processmanagement, facility location and layout, Quality management. In essence the course deals with strategic decisionsinvolved in operations management.TEXT BOOKS:1. Operations Management: Strategy and Analysis, Krajewski LJ and Ritzmen LP, Pearson Edition, India 2002.2. Operations Management for competitive advantage, Chase RB, Jacobs FR and Aquilano NJ, TMH, 20033. Operations Management, by. Gaither N and G Frazier, Thomson Asia Pvt. Ltd., Singapore 20024. Operations Management: by. Russel RS and Taylor III BW, Pearson Edition (Singapore) Pvt. Ltd, India 2003 4
  • 5. MS – 554 (3– 1–0) = 2 MARKETING MANAGEMENTMarket segmentation - Bases for segmentation, Evaluation and selection of Target Markets. Differentiation of Products& Services. Positioning of the products.New Product development process, product Life cycle, product & Branding Strategy, products mix & line decisionsBrand decisions – Building brand, brand equity. Branding challenges, packaging & Labeling.Pricing - Strategies and programmes. Factors influencing Pricing decisions, Marketing Channels – Distributionchannels, Channel Design and Management decisions. Retailing Wholesaling and Logistics, Electronic Channels.Marketing promotion – Advertising, Sales promotion, Public Relations and Direct Marketing.TEXT BOOKS:1. Marketing Management – Philip Kottler; PHI, 11th Edition2. Marketing Management – William Stanton & others, MGH International.3. Marketing Management – Ramaswami & Namakumari, McMillan Publication.20064. Marketing Management – Rajan Saxena, TMH.2006MS – 555 HUMAN RESOURCE MANAGEMENT (3– 1 –0) = 2The objective of this course is to demonstrate how organization utilizes human resources to perform tasks better. Thefocus will be on systems, methods and procedures, and tools and techniques utilized in attracting, retaining, developingand utilizing human resources.TEXT BOOKS: 1. Human Resource Management, Bohlander George W, Snell Scott A, Cengage Learning., 2007 2. Human Resource Management, David A. Decenzo & Stephens P. Robins – John Wiley & Sons., 2005 3. Human Resource Management – Aswathappa – TMH., 2006 4. Human Resource Management, Pattanayak, PHI. 5. Human Resource Management, Dessler, PHI., 2005 6. HRM: Gaining a Competitive Advantage, Noe & Raymond, TMH, 2006 MS – 556 (3– 0–0) = 2 INDIAN ECONOMYProfile of Indian Economy, Economic Reforms, Economic Policy of 1991. Industrial policies of India & Impact onindustries. Planning and Economic Development GATT, WTO, TRIPS and TRIMS India’s Foreign Trade, IndianFinancial Systems. Intellectual Property RightsTEXT BOOKS:1. Indian Economy, Ruddar Datt, K.P.M. Sundaram, S.Chand Publishers2. Indian Economy, A.N. Agarawal, Wishwa prakasham New Delhi.3. Indian Economy, S.K. Misra & V.K. Puri, HPH MS – 576 ( 3– 1–0) = 2 OPERATIONS PLANNING AND CONTROL 5
  • 6. This course deals with planning and controlling the operations once they have been designed. The focus is on effectiveand efficient utilization of given resources. Specific topics include aggregate planning, materials requirement planning,sequencing and scheduling, just-in-time and lean systems, inventory control, shop floor control practices. In essence thecourse deals with tactical and operational decisions involved in operations managementTEXT BOOKS:1. Operations Management: Strategy and Analysis, Krajewski LJ and Ritzmen LP, Pearson Edition, India 2002.2. Operations Management for competitive advantage, by. Chase RB, Jacobs FR and Aquilano NJ, TMH, 20033. Operations Management, by. Gaither N and G Frazier, Thomson Asia Pvt. Ltd., Singapore 20024. Operations Management: by. Russel RS and Taylor III BW, Pearson Edition (Singapore) Pvt. Ltd, India 2003 MS – 577 ( 2– 2- 0) = 2 VALUATIONS AND INVESTMENT DECISIONSConcepts in Valuation, Market Risks and Returns, Cost of Capital. Capital Asset Pricing Model. Option Valuation.Investment Analysis, Risk and Real Options in Capital Budgeting. Measuring Required Market-Based Returns. CapitalStructure Decisions, Dividend Policy. Project Financing. Capital Market Financing and Risk Management, LeaseFinancing, Security and Portfolio Analysis. Options Futures and Derivatives. Strategic Financial Management.TEXT BOOKS:1. I.M Pandey, Financial Management, 9th edition, Vikas Publishing House,2007.2. J. C. Van Horne, Financial Management and Policy, Prentice Hall of India, New Delhi, 1996.3. E. Solomon, Theory of Financial Management, Columbia University Press, 1964.4. H. Jr Bierman and S. Smdidi, The Capital: Budgeting Decision, Macmillan India, 1971.5. Khan and jain, Financial Management: Text and Cases, 4/e, TMH.MS – 578 ( 3– 0–0) = 2 BUSINESS LAWS AND CONTRACT MANAGEMENTNature of Contract Act 1872, Performance of Contract ,Sales of Goods Act 1930. Formation and incorporation of acompany, memorandum of association, articles of association, Share capital. Company Meetings, Winding up of thecompanies.Preparing of price escalation clauses. Outsourcing contracts for ancillary services and core services. ContractManagement with Foreign Companies. Technical bids and Commercial bids. Fundamentals of Arbitration and types ofCommercial arbitration. Negotiating contracts. E.contracts and commerce. Recent Supreme Court / High Court rulings/Judgements on contracts. Sub Contracts.TEXT BOOKS 1. Mercantile Law: SC Gulshan, Wiley Eastern Limited 2. Mercantile Law: P.P.S.Gogna- S. Chand and Co. 3. Legal Aspects of Business, Patak, TMH., 2006MS – 579 (3– 1–0) = 2 INTERNATIONAL BUSINESSInternational Business: An overview; International Trade theory, Governmental Influence on Trade; EconomicIntegration and Cooperative Agreements; Foreign Direct Investment; Impact of Multinational Entreprise; InternationalBusiness Negotiations and Diplomacy.Text Book:1. International Business: Environments and Operations, John D Daniels, Lee H Radebaugh, Pearson Education, 20072. International Management: Hodgetts, Luthans, Doh, McGraw Hill., 2006MS – 580 (2 – 0 – 2) = 2 BUSINESS INTELLIGENCE 6
  • 7. Introduction to Decision Support Systems, Human Decision Making Process, Systems Information Quality and Models,Types of Decision Support Systems, Building and Implementing Decision Support Systems, DSS Software ToolsModels in Decision Support Systems Mathematical Models and Optimization, Group Decision Support Systems,Expert Systems.Introduction, Data Preprocessing, Data Warehousing and OLAP, Data cube computation and data generalization, DataMining techniques – Association rules, Classification, prediction, clustering.Text Book: 1. Data Mining – Concepts and Techniques Jawei Han and M Kamber, 2nd edition, Elsevier publications 2006 2. Data Mining and Data Warehousing & OLAP, Berson, TMH. 3. Decision Support and Data Warehouse System, Efren G. Mallach, TMH Edition, 2003.MS – 581 (3– 1–0) = 2 STRATEGIC MANAGEMENTAn overview of strategy, Tasks of strategic management Development of strategy formulation, implementation andcontrol. Strategic vision, objectives and crafting strategies, industry and competitive analysis, Evaluation of companyresources and capabilities strategy and competitive advantage, corporate culture and leadership. TEXT BOOKS:1. Modern Corporate Strategy, Walker, Gordan, McGraw Hill.2. Business policy and strategic management, Azhar Kazmi, TMH 20033. Concepts in strategic management and business policy, Thomos J Wheeller and J David, Pearson, 2002.4. Strategic Management – Concept and Cases, David, PHI5. Strategic Management – Indian Context, Srinivasan, PHI.6. Strategic Management concepts and cases, Thompson and Strickland, TMH 13th Edition 2004.MS – 601 (3– 1– 0) = 2 E - BUSINESSOverview of electronic commerce, Impact of E-Commerce on business, models Electronic Commerce and role ofindependent third parties.Impact of E-Commerce on the traditional assurance function, regulatory environment.Electronic Data interchange (EDI) and the Internet, risks of insecure systems, Intranets, Extranets and Internet.Risk Management programmes, Internet standards, protocols and languages, Cryptography and authentication.Firewalls, E-commerce payment mechanisms, intelligent agents, WebPages marketing.TEXT BOOKS:1. E - Commerce – Green Stein and Fein Mann – Tata McGraw Hill – 2000.2. Understanding E- Commerce – Kosier –PHI3. E - Commerce – Whitely – TMH 20014. E-Commerce, Joseph, PHI5. E-Business : A Beginners Guide, Ellen Peter, TMHMS -602 (3 - 1 - 0) = 2 ENTERPRISE RESOURSE PLANNINGERM checklist, Integrating the supply chain, strategic sourcing and procurement, Operations planning – Demandmanagement, CRP, MRP; PLC Management, Manufacturing Execution system, Distribution Networks, ERP systemRequirements, Selecting the right ERP system, Data Record Accuracy, Implementation- Repetitive, Process,Remanufacturing and Project Manufacturing, Customer Relationship & Service.TEXT BOOKS: 7
  • 8. 1. Carol A Ptak, “ERP: Tools, Techniques, and Applications for Integrating the Supply Chain”, Second Edition CRC Press, 2003 ISBN: 1574443585 2. Alexis Leon, “ERP”, Mc Graw Hill - 2000 3. David Olsen, “Managerial Issues of Enterprise resource planning Systems”, Mc Graw Hill, 2003 4. Mary Summer, “Enterprise Resource Planning”, Prentice Hall, 2004 5. Altekar, ERP – Theory and Practice, PHI.MS - 603 (3- 1- 0 ) =2 SUPPLY CHAIN MANAGEMENTLogistics and competitive strategy, customer service Dimension, Measuring logistics cost and Performance, Benchmarking the supply chain, Managing the global pipeline, Strategic lead-time management, Just-in-time and ‘ Quickresponse’ Logistics, managing the supply chain, Leading-edge logistics.TEXT BOOKS: 1. Logistics and SCM strategies for reducing cost and Improving Service, Martin Christopher, 2nd Edition, Prentice Hall. 2. Designing & Managing the supply chain, David Simchi, Philip Kandinsky, Edith Simchi – Levi, Mc Graw Hill, 2nd Edition. 3. Logic of logistics, David Simchi-Levi, Julien Brand, Xim Chen, Springer, 2004. 4. Supply Chain Management and Reverse Logistics, Harald Dyckhoff, Richard Lackes, Joachim Reese, Springer, 2003. 5. Supply Chain Management, Sunil Chopra, Peter Mendl, Pearson/Prentice Hall, 2000MS – 626 (3 – 1 – 0) = 2 RETAIL MANAGEMENTIntroduction. Retail – Formats & Theories, Retail strategy, understanding the retail consumer, store location, RetailMerchandising, Retail pricing, Organization Structure &HRM in Retail. Retail Operations, measuring financialperformance, Retail Marketing and communication. Servicing the retail customers. Retail store Design & VisualMerchandising.Text Books: 1. Retailing Management: Text & Cases – Pradhan & Swapna, TMH 2. Retailing Management: Michale Levy – TMH Publication. 3. Retail Management, Berman and Evans, PHIMS – 627 (2– 0–2) = 2 PROJECT MANAGEMENTProject Planning: Project System Management – an overview, project systems environment, project systems lift cycle.Project Appraisal: Project feasibility analysis, market feasibility, technical feasibility, financial feasibility, economicfeasibility.Project Scheduling: Network techniques, CPM, PERT, GERT, LOB, GAN, Time cost trade off and crashing procedure.Project Implementation & Contract Management:Computers in Project Management: Project materials management, value analysis in project management. Projectorganization and communication.TEXT BOOKS:1. Project: A Planning Analysis, Prasanna Chandra – TMH 4th edition2. Project Management, Cleland, Gray and Laudon, TMH(SIE).3. Project Management - A Managerial Approach, Jack R. Meredith, Mantel, John Wiley, 6th Edition, 2005 8
  • 9. 4. IT Project Management, Kelkar, PHI, 2006MS – 628 (3 -0 – 0) = 2 THEORY OF CONSTRAINTSObjective: Explain the basics of TOC and apply it different industry functions like Production, Finance, Marketing andProject Management.Five Steps of Focusing, Identifying System Constraints, Exploiting and Elevating itTEXT BOOKS:1. Theory of Constraints, Eliyahu M Goldratt, North River Press, 1999.2. The Goal, Eliyahu M Goldratt, North River Press.3. The Race, The Critical Chain,MS – 651 ( 3– 1–0) = 2 ENTREPRENEURSHIPDeveloping Corporate Vision. Motivating and Inspiring for making corporate Dream a Reality. How to counteractBureaucratic Pressure. How to Create a Suitable Culture to Develop and Sustain Competitive advantage by keepingCorporate Vision in Sight. The Entrepreneurial Perspective, Challenges, Process and Characteristics, Developing theBusiness – Business Idea, Business Plan, Marketing, Financial, Organizational Plan, Managing the New Plan,Managing the New Venture- Early Operations, Growth and Expansion, Ending the Venture. Leader as Entrepreneur.Entrepreneur as Leader. Transformational Leadership. Case Histories of Leaders and Entrepreneurs. TEXT BOOKS:1. Hirish, D. Robert and P. Peters Michael, Entrepreneurship: Starting, Developing and Managing a new Enterprise Irwin, Boston, 3rd edition 1995.(TMH)2. J.P.Kollter, Leading Change, Harvard Business School Press. 1996.3. J. Zimmerman.F.Ben Vision in Action, MGH. 19974. F. Hesse lbein, M. Goldsmith, Richard Beck hard: The leader of the future, Jossey Bass Publications 19965. Mohanty, Fundamentals of Entrepreneurship, PHI.MS – 652 (3– 0–0) =2 TECHNOLOGY MANAGEMENTTechnology life cycle – Revolutionary Technology, Life Cycle and Market segmentation, Technology substitution,Why emphasis on Cycle? Acquisition of Technologies – Identifying, Nurturing & Monitoring core Technologies,Technology sourcing.Managing Technological Risk & Balancing committed cost and expenditure, Balancing project portfolio Influence ofGovernment policy on Technology Acquisition and utilization, Patent Reform, Competitiveness, Industrial Policies.New to the world products – Forecasting Technology Appraisal, Barrierss to adopting new products, Life cycle cost,Niche Vs Mass Marketing, Future of Technology Commercialization.TEXT BOOKS:1. Fred Philips, Market oriented Technology Management, Springer, 20012. R. Ray Gehani, Management of Technology and Operations, John Wiley and Sons, 1998.3. Management of New Technologies for Global competitiveness, Christian N. Madu, Jaico Publishing House, 1995.4. Technology Transfer for Development - Gunther Cyranek - Tata McGraw Hill, 1992.5. Bringing new technology to market, Allen, PHIMS - 653 (3 – 0 – 0) = 2 TOTAL QUALITY MANAGEMENTEvolution of the word ‘Quality’ – from conformance to customer satisfaction, Quality costs, TQM– A ManagementPhilosophy, Axioms of TQM.Implementing the Deming philosophy, Taguchi’s quality philosophy, Quality lossfunction and average quality loss, Factors affecting variation and principle of robust design, overall quality system.Juran’s quality trilogy, Imai’s Kaizen concept, Kaizen and innovation. Tools for Supporting the Quality ImprovementProcess: Brain storming, Bar chart, Run chart, Scatter diagram, Pareto analysis, Cause and effect analysis, Etc., Quality 9
  • 10. Function Deployment (QFD). Standards and Awards: ISO9000 series, IS14000 series, Deming’s award, MalcomBalbridge award. TEXT BOOKS:1. John Bank, The Essence of Total Quality Management, PHI, New Delhi, 19952. Logothetis N, Managing for Total Quality, PHI, New Delhi, 19993. Bester field DH, et al, Total Quality Management, Pearson Edn. Asia, New Delhi, 20014. Managing for Total Quality: From Deming to Taguchi and SPC” N. logothitics, Prentice Hall, 19935. Rao – TQM – 2001 - John Wiley & Sons LIST OF ELECTIVES 10
  • 11. OPERATIONS ELECTIVESMS – 607 Services ManagementMS – 608 Value EngineeringMS – 631 Maintenance Management 11
  • 12. MS – 632 Product Design and Development MS – 656 Lean Manufacturing MS – 657 Business Process ReengineeringMS - 607 (3- 0 –0) = 2 SERVICES MANAGEMENTUnderstanding Services – The role of services in an economy, the nature of services, services strategy Designing theservice enterprise – New service Development, service quality, Service facility location.Managing service operations – Managing supply and Demand, Managing waiting lines, Managing projects, TowardsWorld class Service.Quantitative models for service management.TEXT BOOKS: 1. James A. Fitzsimmons, Mona J. Fitzsimmons, “Service Management: Operations, Strategy and IT’ Irwin/Mc Graw Hill, 4th Edition 2004. 2. Robert Johnston, Graham Clark, Service Operation Management: Improving Service Delivery “, Prentice Hall, 2nd Edition 2005. 3. Cengiz Haksener, Barry Render, et. at, “Service Management and Operations”, Prentice Hall 2 nd Edition, 1999. 4. Christian Gronroos, “ Service Management and Marketing”, 2nd Edition, 2004, John Wiley. 5. Glynn, Understanding Services Management, PHI, 2006.MS - 608 (3- 0 -0) = 2 VALUE ENGINEERING 12
  • 13. Value Engineering: Concepts & Approaches of Value Analysis and Engineering, Problem – setting system, Problem –Solving system, setting and solving Management-decision-type problems, Setting and solving services problems,Results Accelerators, Motivation, Measurement and Tests, Advanced Technologies, Case studies and assignments. TEXT BOOKS: 1. L.D. Miles – Value Engineering 2. Roy Woodhead, Clive Downs, “Value Management: Improving Capabilities”, Thomes Telford, 2001.MS - 631 (3- 0- 0 ) = 2 MAINTENANCE MANAGEMENTManufacturing and Service Industries – Maintenance- The Questions to address, Process Functions, Reliabilityengineering for the maintenance practitioner, failure, its nature and characteristics, facets of Risks, Learning fromdisasters, Types of maintenance, Risk Reduction, Information for decision making.TEXT BOOKS: 1. Effective Maintenance Management: Risk and Reliability Strategies for optimizing performance, V. Narayan, Industrial Press, 2004. 2. Bench marking Best Practices in maintenance Management, Ferry Wireman, Industrial Press, 2003 3. Maintenance Planning, Scheduling and Coordination, Don Nyman, Joel Lenitt, Industrial press, 2002 4. Reliability – Centered Maintenance, John Moubray, Industrial Press, 2nd Edition, 2001. 5. Maintenance Engineering and Management, Mishra Kathak, PHI 6. Maintenance and Spare parts Management, Gopala Krishnan, PHIMS - 632 (3 –0 – 0) =2 PRODUCT DESIGN AND DEVELOPMENTIntroduction, Development Process and organizations, product planning, Identifying customer needs, ProductSignifications, concept generation, selection, testing, Design for Manufacturing, Prototyping, Robust Design, ProductDevelopment Economics, Managing Projects.TEXT BOOK: 1. Product Design and Development – Karl Ulrich, Steven Eppinger, Mc Graw Hill / Irvin 3rd edition, 2003 2. Product Management in India, Majumdar, PHI.MS - 656 ( 3 –0 – 0) =2 LEAN MANUFACTURINGIntroduction Lean Management of demand, History and modern applications of lean manufacturing, Performing astrategic business analysis, Understanding your products, process and demand, Managing Inventory with the Kanbansystem, Team Establishment, Lean Implementation Milestones Checklist, Managing the lean manufacturing line.TEXT BOOKS: 13
  • 14. 1. Dennis P. Hobbs, Lean Manufacturing Implementation: A Complete Execution Manual for any size Manufacturers, J.Ross Publishing, 2003.2. James Pwomack, Lean Thinking: Baunish Waste and Create Wealth in your corporation, Revised and updated, Free Press, 2nd Edition, 2003.3. Jeffery Liker, The Toyota Way: 14 Management Principles from the worlds Greatest Manufacturers, Mc Graw Hill, 2003.4. James P. Womack, Daniel T Jones, Daniel Roos, The machine That changed the world: The story of Lean Production, Harper Perennial, 1991.5. Ronald G. Askin, Design and Analysis of Lean Production Systems, John Wiley Sons, 2003MS - 657 (3 –0 – 0) = 2 BUSINESS PROCESS REENGINEERINGManagement of Change; TQM, Kaizen and ISO 9000, Process Definition, Business Process Structure. Role ofInformation Technology-Net Working, Shared Data Base, Distributed Computing 7 Experts Systems, Process Redesignand Evaluation, Case Studies - Kodak, Ford Motor, IBM Credit, Etc. The Indian Scene - Private and Public Sector, TheChallenges and Imperatives. Detailed BPR Methodologies and Application: Implementation and Evaluation.TEXT BOOKS:1. M. Hammer and J. Champy, Reengineering the Corporation, Nicholas Brealey Publishing, 1995.2. J. N. Lowenthal, Reengineering the Organizations, ASQC Quality Press, 1994.3. S. Davis. 2001 Management, Simon and Schuster Press, 1992.4. C. Savage, Fifth Generation management, Digital Press, 19925. M. S. Jayaraman, Ganesh Natarajan, A V Rangaramanujan, Business Process Reengineering, TMH Publishing, 1994. MARKETING ELECTIVES 14
  • 15. MS – 612 Advertising and Sales Promotion MS – 613 Consumer Behavior MS – 614 Marketing Research MS – 637 Industrial Marketing MS – 638 International Marketing MS – 640 Services Marketing MS – 662 Product Management MS – 663 Rural Marketing MS – 664 Market ForecastingMS - 612 (3 –0 – 0) =2 ADVERTISING AND SALES PROMOTIONIntroduction and Objectives: Advertising - Nature - Types - Role of Advertisement - Current Advertising industryScenario in India - Advertising decision - DAGMAR.Advertising budget and creative advertisement - Advertising campaign - Advertising designing - Elements inAdvertising - Strategies: Media Mix - Media Planning - Media Strategy - Media Scheduling - Media Implementation -Readership surveys and audience Research.Advertising Effectiveness and Advertising Agency: Post testing and evaluating advertisement effectiveness - Choosingan advertising agency - changing agency.Sales Promotion: Sales promotion - Role of sales promotion - Promotional tools - Sales promotional plans – testing.Text Books: 1. Advertising Management-David Aaaker, Rajeev Batra& JohnMyers, PHI2007 2. Advertising - Principles and Practices - William Wells etal. - PHI. 2007 3. Successful Sales Promotion - Pran Chowdary etal. - Orient Longman, 1992. 4. Advertising and Promotion, Belch, 6/e, TMH. 5. Advertise Management: Concept and Cases, Mohan, 1/e, TMHMS - 613 (3 –0 – 0) = 2 CONSUMER BEHAVIOUR 15
  • 16. Study of consumer behaviour, diversity of consumer behaviour, consumer research, market segmentation.Consumer as an Individual: Consumer needs and motivation, personality and consumer behaviour, consumerperception, learning and consumer involvement, nature of consumer attitudes, consumer attitude formation and change.Consumer in their Social and Cultural Settings: group dynamics and consumer reference groups. The family socialclass and consumer behaviour, influence of culture on consumer behavior, sub cultural aspects of consumer behaviour,cross cultural consumer, Consumers Decision Making Process, Consumer Behavior in the Society:Text Book: 1. Consumer Behaviour - Leon G. Schiffman and Lestre Lazar Kanuk - PHI, 1994. 2. Consumer Behavior, Solomon, PHI 2007 3. Consumer Behavior, Benner, kasarjian, PHI 2006 4. Consumer Behaviour, Loudon, 4/e, TMH 5. Consumer Behaviour: Building MKTG Strategies, Hawkins, 9/e, TMH.MS - 614 (3 –0 – 0 ) = 2 MARKETING RESEARCHIntroduction: Nature and scope of Marketing Research, Conceptual aspects involved in Marketing Research,Marketing Research and Marketing information System, Marketing Research Process.Research Design: Identification of Marketing Research problems, formulation of objectives of research, differentaspects involved in the formulation of objectives, Basic research designs, Data collection procedures and methods.Scaling concepts and Questionnaire Formulation: Scaling concepts – Different kinds of scaling and their applicability.Questionnaire formulation, Different dimensions involved, Concepts of Sampling, Types of Sampling.Data Analysis and Techniques: Analysis of data, Simple analysis, Kinds of analysis and their applicability, Reportwriting. Applications of Marketing Research.Text Books:1. Marketing Research – Boyd, Westfall & Statsch – Irwin Inc. 20062. Marketing Research – Tull D.S. and Hawkins D.J. – Prentice Hall 20073. Marketing Research – Green and Tull - Prentice Hall.20074. Marketing Research, Malhotra, PHI 20065. Marketing Research, Nargundkar, 3/e, TMHMS - 637 (3- 0- 0) = 2 INDUSTRIAL MARKETINGIndustrial Marketing- Differences between consumer marketing and industrial marketing – classification of industrialproducts – Nature of demand - industrial marketing system. Industrial buying behaviour – ModelsDemand estimation and segmentation: Industrial Marketing demand estimation, Demand estimation models, IndustrialMarketing segmentation – Approaches to segmentations.Product and Pricing Strategies: Managing industrial Products – strategies involved PLC concepts and industrialproducts. Pricing strategies in industrial marketing.Channel and promotion strategies: Distribution channels in industrial marketing.Marketing research and marketing strategy: Industrial marketing research – basic aspects – Differences betweenconsumer marketing research and industrial marketing research.Text Books: 1. Hutt, M.D. & Speh, T.W., Business Marketing Management, Dryden Press, 3rd ed., Chicago, 1989. 2. Corey, R.E., “Industrial Marketing-Cases and Concepts”, Prentice Hall Inc., 3rd ed., New Jersey, 1983. 3. Industrial Marketing, Reeder, et al, PHI.2006 4. Industrial marketing: Text and cases, Havaldar, 2/e, TMH.MS - 638 (3- 0 –0) = 2 16
  • 17. INTERNATIONAL MARKETINGAn Overview, The Scope and Challenge of International Marketing, The Dynamic Environment of International Trade.The Foundations of Culture, Global Markets, The Political Environment: A Critical Concern, The International LegalEnvironment: Assessing Global Market Opportunities, Developing a Global Vision through Market Research,Emerging Markets, Multinational Market Regions and Market GroupsDeveloping Global Marketing Strategies, Global Marketing Management: Planning and Organization, Products andServices for Consumers, Products and Consumers for Businesses, International Marketing Channels, Exporting andLogistics: Special Issues for Business, Integrated Marketing Communications and International Advertising, PersonalSelling and Sales Management, Pricing for International Markets.Implementing Global Marketing Strategies, Cases.Text Books:1. Cateora, International Marketing, 12 Edition, TMH, 20052. Vasudeva, International Marketing, Excel Books.3. International marketing, Kumar, PHI4. International Marketing, Srinivasan, PHIMS- 640 (3–0 – 0) = 2 SERVICES MARKETINGIntroduction: The concept and need for Services Marketing, Evolving Environment of Services. Goods versus ServicesMarketing, Services marketing mix.Focus on Customer: Consumer Behavior in Services, Understanding Customer needs and expectations, Customerperceptions of services, Building customer relationships through Segmentation.Planning and Managing Services Delivery: Considerations in the design of services delivery. Nature of Contactbetween customer and provider. Managing demand and capacity.Managing Service Premises: Role of Advertising, Personal Selling and other Communications, Pricing of Services,Physical Evidence of Services.Text Books:1. Services Marketing – Valarie A Ziethaml & Mary Jo Bitner - McGraw Hill International Edition 20062. Services Marketing - People, Technology and Strategy - Christopher Lovelock – Pearson Education, Inc 2001.3. Services Marketing – Woodruffe – Macmillan 20064. Services marketing, Nargundkar, 2nd Edition, TMH.5. Services Marketing – Indian Context, Srinivasan, PHIMS - 662 (3-0- 0) =2 PRODUCT MANAGEMENTIntroduction to Product Management, Marketing Planning Defining the competitive set, Category Attractiveness &Competition Analysis; Customer Analysis, Market potential and sales forecasting, Developing product strategy, pricingDecisions, Promotion decisions, Channel Management and financial analysis.Text Books: 1. Product Management – Donald Lehmann, TMH, Publications2006 2. Product Design & Development – Karl Ulrich, TMH 3. Product Management in India, Majumdar, PHI. 2007MS - 663 ( 3 –0- 0 ) = 2 RURAL MARKETINGImportance of Rural Marketing. Characteristics of rural consumer group – Socio-economic profile, lifestyle, buyerbehavior. Rural Demand – factors behind the growth and diversification segmentation & Positioning, productmanagement, physical distribution, channel management, sales force management & marketing Communication. 17
  • 18. Text Books: 1. Rural Marketing – Velayudhan & Sanal Kumar, Sage Publication 2006 2. Marketing in India – Jha & SinghMS - 664 (3- 0- 0) = 2 MARKET FORECASTINGStructure of forecasting models: Linear Combiner, Multi layer Perceptron, Functional Link Artificial Neural Networkand Radial Basis Function.Learning Algorithms for Forecasting (Derivative based): Least means square algorithm, Recursive least squarealgorithm, Back Propagation, Functional Link Artificial Neural Network.Learning algorithms (Derivative Free): Genetic Algorithm. Feature Extraction, Training & testing of the model.Application to market forecasting. Text Books :1. Neural Network Design , M THagan,Thomason learning 20022. Neural Network , Haykin, H B Demuth , Vikas Publishing house 1st edition 20023. Business Forecasting, Michale K Evans,Wiley-Blackwell publication 2003 HUMAN RESOURCE ELECTIVES 18
  • 19. MS – 615 Training & Development MS – 616 Performance Management MS – 617 Strategic Human Resource Management MS – 618 Industrial Relations MS – 619 Labour Legislations MS – 630 Employee Compensation MS – 631 Organisational Change and Design MS – 641 Leadership MS – 642 International Human Resource Management MS – 643 Measuring Human ResourcesMS - 615 (3- 0- 0) = 2 TRAINING AND DEVELOPMENTThis course deals with Employee Orientation & Training, Managing Training Programs, Training and DevelopmentMethods, Executive Development, and Evaluation of Training and Development.Text Books: 1. Effective Training, Blanchard, Thacker, Pearson Education, 2005 2. Bottom Line Training, Ford, PHI 3. Training in Interpersonal Skills, Robbins & Hunsaker, Pearson Education., 2007 MS - 616 (3- 0- 0) = 2 PERFORMANCE MANAGEMENTThis course deals with Performance Appraisal ( P A), Research Findings in P A in India and abroad, Methods andmeasurements of P A, Appraisal Forms and Formats, Process and Documentation of P A, Performance Feedback andCounselling, P A and its Organizational Implications, Legal and Ethical Perspectives in P A 19
  • 20. Text Books: 1. Performance Management, Kandula, PHI., 2005 2. Effective Performance Management, Costello, Sheila, McGraw Hill., 2007MS - 617 (3- 0- 0) = 2 STRATEGIC HUMAN RESOURCE MANAGEMENTThe course deals with strategic approach to human resources from the traditional functional approach, Understand therelationship of HR strategy with overall corporate strategy, Understand the strategic role of specific HR systems,Appreciate SHRM in the context of changing forms of organization, HR Investment Considerations, StrategyFormulation, Implementation and Evaluation.Text Books: 1. Strategic Human Resource Management – Charles R. Greer, Pearson Asia, 2005 2. Strategic human Resource Management – Jeffrey A Mellow, Cengage South Western., 2006 3. Strategic Human Resource Development, Kandula, PHI, 2006MS - 618 (3- 0- 0) = 2 INDUSTRIAL RELATIONSIndustrial relations. Basic concepts and philosophy of IR. Evaluation and growth. Structure and framework of IR.Factors influencing IR in India. Industrial disputes, Collective bargaining, Workers participation in managemen, Unionmanagement relations. Trade Unions, Employee grievances and discipline.Text Books: 1. Industrail Relations,Trade Unions & Legislation Sinha, Pearson Asia, 2006 2. Labour Problems and Social Welfare, R.C.Saxsena, K Nath and Co., 2006 3. Personnel Management and Industrial Relations, Dale Yoder, Prentice Hall India. 4. Industrial Relations, Monoppa, TMH., 2005 5. Industrial Relations, C S Venkatrathnam, Oxford & IBH., 2006MS - 619 (3- 0- 0) = 2 LABOUR LEGISLATIONThe course deals with Labour laws concepts, Understanding contents of laws, and rationale behind their enforcementproblems of Factories Act 1948, Industrial Disputes Act, 1947, Minimum Wages Act, 1948, Payment of Bonus Act,1965, Trade Unions Act, 1926, Workmen compensation Act, 1923, Payment of Gratuity Act, 1972Text Books: 1. Industrail Relations, Trade Unions & Labour Legislation - Sinha, Pearson Asia, 2006 2. Labour Problems and Social Welfare, R.C.Saxsena, K Nath and Co., 2006 3. Labour and Industrial Law, Padhi, PHI, 2007 4. Legal Aspects of Business, Patak, TMH., 2006MS - 630 (3- 0- 0) = 2 20
  • 21. EMPLOYEE COMPENSATIONThis course deals with the basic concepts, techniques, and tools of job evaluation, understanding of the nature ofindustrial employees compensation package, compensation package problem areas, Executive Compensation-conceptsand components , Pay for Performance, Compensation of special groups, Employee benefits and services.Text Books: 1. Compensation, New Man & Milcovich, TMH, 2004 2. The Complete Guide to Executive Compensation, Ellig, Bruce, McGraw Hill, 2004 3. Negotiation, Lewiccki, Saunders and Barry - TMH., 2005 4. Negotiation Handbook, Cleary, PHI, 2004MS - 631 (3- 0 - 0) = 2 ORGANISATIONAL CHANGE AND DESIGNThis course deals with planning and implementing change at the individual, group and organizational level. The coursealso deals with The Foundations of change and OD, Organizational Diagnosis, Feedback and OD, OD Interventions:An Overview, Individual and Interpersonal Interventions, Team / Group Interventions, Organizational Transformation,The OD Consultant: Role, Skills and Dilemmas, Success, Failure and Future of OD.Text Books: 1. Organisation Development and Change, Cummings and Worley. Cengage South Western., 2007 2. Organizational Development, Wendell L.French and Ceil H. Bellor jr., PHI, 2006 3. Management, Koontz and O. Donel, TMH., 2007 4. Organisation Theory, Robbins, PHI, 2004 5. Managing change in organizations, Sengupta, PHI, 2006MS - 641 (4-0 –0) = 3 LEADERSHIPThis course deals with Leadership, Traits, Behaviors, and Relationships, The Leader as an Individual, Followership,Motivation and Empowerment, Leadership Communication, Developing Leadership Diversity, Leadership Power andInfluence, Creating Vision and Strategic Direction, Shaping Culture and Values, and Designing and Leading a LearningOrganization.Text Books: 1. Leadership- Richard L Daft, Cengage South Western, 2007 2. Leadership, Hughes, Ginneth and Curphy--- TMH., 2005 3. Value Leadership, Harris, PHIMS - 642 (3-0-0) = 2 INTERNATIONAL HUMAN RESOURCE MANAGEMENTThis course deals with Meaning, objectives and approaches of IHRM, the multinational context, managing andsupporting international assignments, Recent trends in global HR development, Managing diversified cultures and exitpolicies.Text Books: 1. International human Resource Management, Tony Edwards & Cris rees, Pearson Education., 2007 2. International human Resource Management, Dowling Peter J, Welch Denice E, Cengage Learning, 2007 3. International Management: Hodgetts, Luthans, Doh, McGraw Hill., 2006 4. International HRM - Cary L.Cooper-Sage Publications., 2006 21
  • 22. 5. The Global Challenge: International HRM, Evans & Cook, TMH.MS - 643 (3-0-0) = 2 MEASURING HUMAN RESOURCESThis course deals with, bottom-line focus to the human resource and approaches and techniques of measuring HR. Itdeals with changing role of HR, the need for Measuring HR, HR Accounting, HR Auditing, HR Reputation, MeasuringSpecific Impact on Contribution to Enterprise Goals & Processes, Balanced Scorecard and HR Scorecard, SpecialIssues in Measurement Process, Measuring HR Alignment, The next generation HR Valuation and Human ResourceValuation strategy for Inventing FutureText Books: 1. Value Creation:The Challenge Of HRM In The New Millennium, Dutta, Varkkey, Mc Graw Hill, 2007 2. International Management: Hodgetts, Luthans, Doh, McGraw Hill., 2006 3. International HRM - Cary L.Cooper-Sage Publications., 2006 4. The Global Challenge: International HRM, Evans & Cook, TMH. 22
  • 23. INFORMATION TECHNOLOGY ELECTIVES MS – 620 Data Base Management Systems MS – 621 Network Communications MS – 622 IT Systems Management MS – 646 Software Project Management MS – 669 IT enabled Services MS – 670 Simulation Modeling & Analysis MS – 671 Knowledge ManagementMS - 620 (3- 0- 0) = 2 DATABASE MANAGEMENT SYSTEMSIntroduction – Database system – Operational data – Data independence – Architectures – Various Data Models andtheir overview.Entity - Relationship Model – Entities and Entity sets, Relationships and Relationship sets – Mapping constraints –Keys – Construction of E-R diagram – Generalization – Specialization and aggregation. 23
  • 24. Relational Model – Terminology – Relations – Tables – Tuples – Attributes – cardinality – Domains – Base tables –Derived tables – Views – Conversion of E-R diagram into relational model – Relational Algebra – Relational calculusand their comparison.Query Languages – Overview of various query languages, Details of SQL.Schema Refinement And Normal Forms – Normalization – Integrity constraints – Functional dependencies – Multi-valued dependencies – Decomposition of relation schemes – Normal forms – Role of DBMS in Decision SupportSystem.Security and integrity of databases. File Organizations – Various types of indexes – Index support in SQL. Overview ofPL / SQL and Application development using PL / SQL.Text Book:1. Database Management System by Raghurama Krishnan, Ullman, J.D., Principles of Database Systems, Galgotia.3. Henry F. Korth and Abrahman Silberschatz, Database System Concepts, Mc Graw Hill.4. Post, DBMS, TMH.MS - 621 ( 3- 0 - 0) = 2 NETWORK COMMUNICATIONSIntroduction- Data communications, Networks, the internet, protocols and standards. Network Models- Layered tasks,Internet model, OSI Model. Transmission Media- Guided media, unguided media: wireless. Data Link Layer- Errordetection and correction, data link control and protocols, PPP, Multi Access, LAN – Ethernet & Wireless. NetworkLayer- Host-to-host Delivery: Internetworking, Addressing and Routing, Network protocols. Transport Layer- Process-to-process Delivery: UDP and TCP. Application Layer- DNS, Electronic mail and FTP, HTTP and WWW.Text Books: 1. Behrauz A. Forouzan, “ Data Communication and Networking”, Tata Mc. Graw Hill Edition. 4 th Edition., 2003. 2. James F. Kurose, Keith W. Ross, “ Computer Networking – A top down approach featuring the Internet”, Addison-Wesley Longman Pte. Ltd, New Delhi, 2001.MS – 622 (3- 0- 0) = 2 IT SYSTEMS MANAGEMENTManagement of processes and systems, processes of system planning, processes of system organization, processes ofsystem activation, processes of control and communication.Systems Synthesis and Automation – Processes of System Description, Simplification, Real time systems, Managementprocesses in automated systems.Computer Systems and Automation – Uniprocessing system, input-output system, DBMS, Multiprocessing system.Application System Management – Automated systems under risky and uncertainty.Text Books: 1. Systems Management, Joseph C Hassab, CRC Press, 1997. 2. Integrated Management of Networked Systems, Heinz-Gerd Hegering, Sebastian Abeck, Bernhard Neumair, Morgan Kaufman, 1999.MS - 646 (3- 0- 0) = 2 SOFTWARE PROJECT MANAGEMENTManaging Software Projects, Project Planning, Process Planning, Effort Estimation and Scheduling, Quality Planning,Risk Management, Measurement and Tracking Planning. 24
  • 25. Project Management Plan, Configuration Management, Project Monitoring and Control, Project Closure.Text Books: 1. Software Project Management in Practice, Pankaj Jalote, Addison Wesley. 2. Quality Software Project Management, Robert T Futrell, Donald F Shafer, Linda Isabell Shafer, Prentice Hall PTR. 3. Applied Software Project Management, Andrew Stellman, Jennifer Greene, O’ Reilly Publishers. 4. Neil Whitten, Managing Software Development Projects, John Wiley, 1995 5. How to Manage a Successful Software Project - Sanjeev Purba - John Wiley - 1999. 6. Software Project management, Hughes, TMH.MS – 669 (3- 0- 0 ) = 2 IT ENABLED SERVICESThe Offshore Landscape, Offshore Economics and Risks, Dealing with cultural issues, Marketing of Offshore services,Offshore politics.India – today and Tomorrow, Business Process Offshoring, India and Global Services Revolution, Indian etiquette.TEXT BOOKS: 1. OFFSHORING INFORMATION TECHNOLOGY: SOURCING AND OUTSOURCING TO A GLOBAL WORKFORCE, Erran Carmel, Paul Tjia , Cambrigde University Press. 2. WHATS THIS INDIA BUSINESS?: OFFSHORING, OUTSOURCING, AND THE GLOBAL SERVICES REVOLUTION, paul davies, Nicholas Brealey Pub. 3. Offshoring IT Services, Mohan Babu, TMH 4. Offshore nations, Mohan, TMH. MS – 670 ( 3- 0- 0) = 2 SIMULATION MODELING AND ANALYSISProblem formulation, Project Planning, System Definition, Input data collection and Analysis, Model translation,Verification and Validation.Experimental Design, Analysis, Project Report Preparation and Presentation, Training Simulators.TEXT BOOKS: 1. SIMULATION MODELING METHODS: TO REDUCE RISKS AND INCREASE PERFORMANCE, James harrington, kerim tumay, Mc Graw Hill. 2. SIMULATION MODELING HANDBOOK, Christopher A Chung, CRC Press 3. Simulation Modeling and Analysis, Law and Kelton, TMHMS – 671 (3- 0- 0) = 2 KNOWLEDGE MANAGEMENTKnowledge Management: An Overview Knowledge mapping, The Chief Knowledge officer and OrginasationalLinkages, capturing Knowledge. IT Infrastructure Organisational processes, learning and culture, Evaluation of 25
  • 26. Knowledge Management Practices. Knowledge management perspectives revisited. Implementation Strategies.Industry Applications. Knowledge Management and Strategy. Analytical models of knowledge management.Knowledge supply management.Text Books: 1. Knowledge and strategy, Boston, Butterworth Heinemann, 1999 2. Jones, Alan Burton, Knowledge capitalism: Business, work and learning in the new economy, Oxford University Press, 1999. 3. Tissen, Rene and Andriessen, Daniel, Knowledge Dividend: creating high performance companies through value based knowledge management, Prentice Hall, 2000. 4. Schreiber, Guus, Knowledge engineering and management: the common KADS Methodology, Jay and Beckman, Tom, Boco Raton, Knowledge organizations: what every manage should know, St. Lucie Press, 1998. 5. Natarajan, Knowledge Management, 1st Edition, TMH 26
  • 27. FINANCE ELECTIVES MS – 609 Security Analysis & Portfolio Management MS – 610 International Finance MS – 611 Valuation, Mergers & Acquisitions MS – 634 Commodity Markets & Financial Derivatives MS – 635 Financial Markets, Instruments & Services MS – 659 Risk Management MS – 660 Bank Management MS – 661 Behavioral FinanceMS – 609 (3-0-0)=2 SECURITY ANALYSIS & PORTFOLIO MANAGEMENT 27
  • 28. Security markets, the organization and mechanics of security markets - various securities, objectives & tools of thesecurity analysis - Mechanics of security trading - sources of investment information, efficient market theories.Approaches to investing- Fundamental analysis, technical analysis, portfolio approaches, modern concepts of valueRandom walk theory, Valuation of fixed income securities, Portfolio theories, Markowitz diversification, CAPMmodel, calculation of risk and return for a single and portfolio of securities, beta, multi factor models, efficient frontierand selection of optimal portfolio - Managed portfolios and their performance measurement.TEXT BOOKS:1. Security analysis by Fuller & Farrel2. Security Analysis & Portfolio Management, Fischer & Jordan, PHI,20063. Options, futures & other derivatives, John C.Hull,20074. Modern portfolio theory & investment analysis by Elton & Gruber5. Damodaran on Valuation, Aswath Domodaran,2006MS – 610 (3-0-0)=2 INTERNATIONAL FINANCEInternational Financial Environment: International financial environment, Behaviour : BoP, international monetarysystem. Global financial markets and interest Rate, Global financial markets and interest rates, foreign exchangemarkets, forwards, swaps and interest parity, currency options and interest rates futures. Exchange rate determinationand forecasting, risk management process, hedging speculation and management of transaction exposure, managementof operating exposure, FRAs, Interest Rate Caps and Floor.TEXT BOOKS:1. International finance, P.G.Apte, 4th Edition, TMH.20062. Multinational financial management by Alan C.Shapiro,20063. Global capital markets by Ian.H.Giddy,20074. International economics by Paul Krugman,2005MS – 611 (3-0-0)=2 MERGERS & ACQUISITIONSIntroduction_Overview. Theory of the Firm and Corporate Activity. Diversification, and Mergers. Merger Types andCharacteristics. Valuation_The Financial Methodology_Principles of Valuation. Increasing the Value of theOrganization. Mergers And Divestitures_Theories of Mergers and Tender Offers. Empirical Tests of AlternativeTheories. Timing of Merger Activity. .. Restructuring_Joint Ventures. ESOPs and MLPs. Going Private and LeveragedBuy-Outs. International Mergers and Restructuring. Corporate Control_Share Repurchase and Exchanges. CorporateControl Mechanisms. Takeover Defenses. Regulatory Environment And Public Policy_Regulation of SecuritiesTrading and Takeovers. Evaluation of Arbitrage and Insider Trading.TEXT BOOKS: 1. Mergers and Acquisition, J Fred Weston and Samuel C Weaver, MGH, 1st Edition, 2004. 2. Mergers, Restructuring and Corporate Control, Weston J Fred, TMH.2006MS – 634 (3-0-0)=2 COMMODITY MARKETS AND FINANCIAL DERIVATIVESFinancial Derivatives-The Background: Financial Derivatives-An Introduction. Futures Markets and Contracting.Forward Market-Pricing and Trading Mechanism. Futures Pricing-Theories and Characteristics. Financial Derivatives-Indian Scenario: Financial Derivatives Markets in India Regulation of Financial Derivatives in India.Specific Financial Futures and Forwards: Hedging Strategy using Futures. Stock Index Futures. Short-Term Interest ateFutures. Long-Term Interest Rate Futures. Foreign Currency Futures. Foreign Currency Forwards. Financial Swaps andOptions: Swaps Markets. Options-The Basics. Option Pricing Models. Trading with Options. Hedging with Options.Currency Options. Financial Derivatives-Miscellaneous Issues: Accounting and Tax Treatment of DerivativeTransactions. Management of Derivatives Exposure. Advanced Financial Derivatives. Credit Derivatives.TEXT BOOKS:1. Derivative Markets In India, Susan Thomas, 1st edition, 2004, TMH. 28
  • 29. 2. Derivatives, Somanathan, 1st Edition, 1998, TMH.3. Financial Derivatives: Theory, Concepts and Problems, S.L.Gupta, 2005MS – 635 (3-0-0)=2 FINANCIAL MARKETS, INSTRUMENTS & SERVICESFinancial System: Role and functions; Components; Financial sector reforms in India. Financial markets: Meaning,structure, role, functions, organisation, regulation, instruments, institutions, importance and market mechanism. Moneymarkets: Meaning, structure, role, functions, organization, regulation, instruments, institutions, importance and marketmechanism.Capital markets: Meaning, structure, role, functions, organization, regulation, instruments, institutions, importance andmarket mechanism. International financial markets: Origin, GDRs, Euro-equity and Euro bonds, foreign currency,convertible bonds.Financial services: Fee based and Fund based. Regulatory frame work: SEBI - constitution, organization, objectivesand powers.TEXT BOOKS:1. Institutional Financing and Economic Development in India - Sethuraman T.U.20062. Financial System and Markets, Khan, TMH,20073. Financial Institutions and Markets, Bhole, TMH,20064. Financial Instruments and Services, Tripathy, PHI, 2006MS – 659 (3-0-0)=2 RISK MANAGEMENTFundamentals and Terminology. Defining the Insurable Event. Risk Management. Insurance Companies. InsuranceOccupations. The Insurance Market: The Economic Problem. Insurance Regulation. Insurance Contracts. BasicProperty and Liability Insurance Contracts. Homeowners Insurance. The Personal Auto Policy. Professional FinancialPlanning. Life Insurance Policies. Annuities. Medical Expense and Disability Income Insurance. Standard LifeInsurance Contract Provisions and Options. Advanced Topics in Risk Management. Commercial Property Insurance.General Liability Insurance. Special Liability Insurance. Bonding, Crime Insurance, and Reinsurance. EmployeeBenefits. Social Security. Unemployment and Workers Compensation Insurance.TEXT BOOKS: 1. Risk Management and Insurance, Scott Harrington, 2nd Edition, 2004, TMH. 2. Financing And Risk Management, A. Smith, 1st edition, 2004, TMH. 3. Introduction to Risk Management and Insurance, Mark S Dorfman, 8th Edition, PHI.2006MS – 660 (3-0-0)=2 BANK MANAGEMENTAn Introduction to the Business of Banking and Financial Services Management. An Overview of Banks and TheFinancial-Services Sector The Impact of Government Policy and Regulation on Banking and the Financial-Servicesindustry The Organization and Structure of Banking and The Financial-Services Industry Measuring and Evaluatingthe Performance of Banks and Their Principal Competitors Asset-Liability Management Asset-Backed Securities, LoanSales, Credit Standbys, and Credit Borrowed Funds Sources of Fee Income: Investment Banking, Security Trading,Insurance, Trust, and Other Revenue-Producing Services The Management of Capital Providing Loans to Businessesand Consumers Lending Policies and Procedures Lending to Business Firms and Pricing Business Loans ConsumerLoans, Credit Cards, and Real Estate LendingTEXT BOOK:1. Banking Management and Financial Services, Peter Rose, 6th Edition, MGH.2006MS – 661 (3-0-0) =2 BEHAVIORAL FINANCE 29
  • 30. Behavioral Foundations Valuation Capital Budgeting Perceptions About Risk and Return Inefficient Markets andCorporate Decisions Capital Structure Dividend Policy Agency Conflicts and Corporate Governance Group ProcessApplication of Real-Option Techniques to Capital Budgeting and Capital Structure.TEXT BOOKS:1. Inefficient markets: An introduction to Behavioral Finance, Andrei Shleifer, Oxford University Press.20062. Behavioral Corporate Finance, Hersh Shefrin, 1st edition, 2006, MGH.  30