Breakfast segment analysis 1
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Breakfast segment analysis 1

on

  • 996 views

 

Statistics

Views

Total Views
996
Views on SlideShare
996
Embed Views
0

Actions

Likes
1
Downloads
73
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Breakfast segment analysis 1 Presentation Transcript

  • 1. Breakfast Segment : Analysis Amit Garg Pallavi Priyanka Shobha Hadimani Pradeep Nimagadda Vikram Baheti Sovan Ghosh Saksham Khandelwal
  • 2. EXISTING MARKETReasons for new opportunities in the breakfast segment:• Nuclear families•Working women•Higher Disposable income•Increasing awareness about consuming healthy breakfast• Fast paced lifestyle•Work timings
  • 3. Need for a breakfast solution that combines convenience, health and taste.
  • 4. North India Breakfast/ Nashta Habits Parratha Variants India Channa Bathura West IndiaUpma Variants North East IndiaPoha Vairants According to the communitiesSamosa/Vada PavCentral India East IndiaPoha Varaints Allu PuriCheela Bread CutletUpma Egg/ Egg productsSabudana Khichidi South IndiaWestern Influncers UpmaBread Jam/Toast IdliCorn Flakes DosaEgg Variations Uthappam
  • 5. Primary Research
  • 6. Demographics
  • 7. 32% 15% 13%7% 32%
  • 8. 8% 39% 32% 14%2%3% 0%6%
  • 9. 48% 45%4% 1% 1%0%0% 1%
  • 10. Daily Expense One Is Likely To Spend On Breakfast How Often One Prefers To Buy
  • 11. Preference To Have Food Preference For Kind Of Food
  • 12. Daily expense one is likely to spend on breakfast
  • 13. How often one prefers to buy
  • 14. Preference to have food
  • 15. Preference for kind of food
  • 16. 10% 11% 48% 49%3% 3% 13% 13% 37% 38%
  • 17. 54% 54% 4% 3% 15% 28% 14% 28%
  • 18. 28% 28% 21% 20%4% 4%3% 4% 16% 16% 24% 23% 42% 44% 23% 23% 32% 8% 32% 9%
  • 19. Choices Of Breakfast
  • 20. INSIGHTS•From the survey, a majority of people in India skip breakfast (approx 67%)•47% takes 0-20 min to prepare breakfast while 78% would like to spend 0-10 min onBreakfast making•81% wants to spend 5-10 min in having breakfast•70% of people are ready to spend Rs. 10 to 30 per day on breakfast•57% of people like to buy their breakfast on a daily basis or in an interval of 2-3 days•84% of people prefer to have breakfast in groups or with somebody so accordinglythe packaging of the product can be decided•58% of people want to have hot breakfast in the morning•54% of people prefer to have breakfast between plain & spicy so we can suggest thetaste of the product accordingly•Bread based breakfast is the most commonly used breakfast Pan India
  • 21. Product RecommendationAccording to the survey, Bread based breakfast is eaten in PAN IndiaRecommendation : Indo Western FoodA special variety of bread which does not sog and the shelf life is 2-3 days. Inbetween we will have a paste of different variety for different statesdepending upon the taste and preferenceE.G. For North India, Paratha is the most consumed food, so a paste ofdifferent varieties of parathaWest india : Poha based sandwichEast India : Noodles Based sandwichSouth India : Dosa-idli based sandwich
  • 22. Aloo Bun with Curd Cream• 67% of the sample consume wheat based breakfast• People prefer nutritionally wholesome breakfast.• Product: – Dough mixed with potato. – Curd cream – Different masala mixes imbibed, to provide the extra dash of flavour.
  • 23. Emerging Trends• Special diet breakfast: – Less salt & spicy – Increasing Lifestyle disorders (BP, DM): Less/no consumption of salt & sugar. – More people susceptible to allergies: gluten & lactose. – Special sports diet: High Protein diet
  • 24. Thank You