November 1, 2009
Mike Brunzell Brooke Suslak
SVP Sales & Marketing Marketing Communications Specialist
mike@swatchbox.com brooke@swatchbox.com
508.871.0929 x14 508.871.0929 x31

Agenda
• Who is Swatchbox Technologies™?
• Why virtual design tools?
• What is Swatchbuilder™?
• Short demonstration
• What can Swatchbuilder do for you?
– Return on Investment
– Features & Benefits
• Swatchbuilder Packages

Who is Swatchbox Technologies?
• Leader in custom virtual design and sales tools for the
home
• Founded in 1996
• Creating revenue-boosting and lead-generating tools for
our customers
• Over 3 million copies of software sold
" Kudos to Swatchbox Technologies for consistently
delivering on their promises…the quality of their
visualization imagery is the best in the business."
Jeff Mucci, Alcoa Home Exteriors

Why Virtual Design Tools?
83%
• People buy what they can see of users admitted their color
– Establish Brand Preference selections were made easier!
– Capture Leads
“Thank you, I am only using Ben Moore
paint and have already spent $2,000!!!!”
Roseann Pistella

What is the Special Sauce?
• Swatchbox Rendering Engine
– Proprietary technology
– Licensed solution
– World-class application
– Fortune 500 customers investing large amounts of money
• World-class interface design and Flash technology
• Current products are fully-customized applications
– The market is ready for more…
"Swatchbox Technologies has proven to be a valuable development
partner…helping us to differentiate our brand online…The final result: we
are able to visually assist our customers through the product selection
process and exceed their expectations."
Bob Leggett , SVP at Armstrong World Industries

What is Swatchbuilder?
• A revolutionary new way to bring your products online
• Semi-custom virtual design tool
• Template-based application – setup and integrate in minutes
• Supply your own room images, product swatches, logo, etc.
• Powered by the same Swatchbox Rendering Engine that
Fortune 500 customers use
• SAAS
– Fully hosted, licensed and maintained
– High-end performance at a fraction of the cost
– No long-term commitment

What does Swatchbuilder do?
Our applications are always the
• Captures Qualified Leads most popular and longest visited
part of our customers’ sites
88%
• Establishes Brand Preference of users that purchased paint
after using our applications
purchased the brand of paint
associated with the software
41%
• Increases Sales of users increased their
project size by using
our applications

The Swatchbuilder Process
1. Visit www.swatchbuilder.com
2. Select a package and create your account
3. Personalize your application options
4. Receive your source code
5. Embed your code into your web page
6. Dazzle your customers and sell more products!

Return on Investment (ROI) Example:
Area Rug Reseller
• 100 visitors = 1 sale
• $1.00 per click from Adwords
• Cost of an online sale = $100 per sale
• Visualization users are 3x - 5x more likely to purchase
products seen in the tool
• Cost of online sale decreases from $100 to $20 with a
virtual tool

Features & Benefits
• Ability to Visualize Products within Rooms
• Integrated Product Catalog – all of your products in one
easily accessible and visible place
• Supply your own Products & Images
• Multiple Product Categories – 10 to choose from
• Reporting
– Advanced receives: # of: users, leads,
products viewed, saves, emails; length of session

Features & Benefits
• Establish Brand Preference
– Put your product in their hands, and their minds!
• Swatchbox.com Directory
– International directory that will drive traffic to your site
– Tens of thousands of hits a month from over 135 countries
– Search Engine Optimization captures customers that are
actively looking for product
– Search by ZIP, Product Type, Company

ROI Example:
National Countertop Manufacturer
• Places the value of a qualified lead at $30 - $60
• Visualizer captures 400 – 600 leads per month
• Value of tool = $12,000 - $36,000 per month
• Not sales revenue, just the value of the leads

Swatchbuilder Leads are More Qualified
• Potential customers are…
– Already visiting your site
– Looking at your products
– Making direct requests
– Wanting to save a project
– Still hot! Leads delivered immediately
“[Alcoa’s Virtual Home Tool] has reduced my travel costs
and freed up valuable time for working with customers.”
Kevin Kennedy , V.S.P Home Remodeling

ROI Example:
Local Countertop Fabricator
• Before Swatchbuilder:
– Creates a small room model for each external sales call
– Each model costs $100
– Sales call does not guarantee a sale, but still costs $100
• After Swatchbuilder:
– Now he can send his clients to his site
– More variety in products and scenes than with the model

Packages

Questions?

Webinar Exclusive!
Swatchbuilder will launch on November 1, 2009
Receive 25% off your first month if
you sign up by November 30, 2009!
Promo Code: 1stMonth

November 1, 2009
Mike Brunzell Brooke Suslak
SVP Sales & Marketing Marketing Communications Specialist
mike@swatchbox.com brooke@swatchbox.com
508.871.0929 x14 508.871.0929 x31