Coolhunting Academy 2010 Invitation
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 Coolhunting Academy 2010 Invitation

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Join us for the upcoming CoolHunting Academy presented Thursday, Oct 7, 2010 - immediately prior to the COINs2010 second international conference October 7-9, 2010 in Savannah, Georgia. ...

Join us for the upcoming CoolHunting Academy presented Thursday, Oct 7, 2010 - immediately prior to the COINs2010 second international conference October 7-9, 2010 in Savannah, Georgia.

This second conference on Collaborative Innovation Networks (COINs) brings together a
multi-disciplinary international group of practitioners, researchers and students to study the
emerging Science of Collaboration. Sponsored by Savannah College of Art and Design, MIT
Center for Collective Intelligence, Wayne State University College of Engineering-
Department of Industrial and Manufacturing Engineering, and I-Open. Hosted by SCAD.
For more information about the COINs2010 Conference and to register, please visit
http://www.coins2010.com

The COINs2010 Conference is presented by the COINs Collaborative, an initiative of the
Savannah College of Art & Design (SCAD), Wayne State University College of Engineering,
and the Massachusetts Institute of Technology (MIT) Center for Collective Intelligence. The
Collaborative builds open knowledge networks to advance the emerging Science of
Collaboration for research and industry competitive advantage.

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  • 1. Half-day coolhunting training course Thursday, Oct. 7 11 a.m.–4 p.m. What is it that distinguishes Apple, LEGO and Procter & Gamble from their competitors? Why are they launching one killer product after the other? They are taking a huge page from the playbook of creativity. They organize their business as a swarm business: applying the principles of swarm creativity by listening to and becoming a member of their group of loyal users, immersing themselves into their swarm. This swarm tells them what’s going to be cool, and how to make it even cooler. Knowing where in the swarm the collaborative innovators are allows them to determine what’s going to be cool, too—before everyone else. The art of coolhunting involves zeroing in on the fresh idea that will be the genesis of a hot new trend. It also involves finding the people responsible for the idea—the trendsetters who will cause others to jump on board. Practical applications of swarm creativity and Collaborative Innovation Networks: • Discovering cool trends for your field by tapping into the collective intelligence of your audience and potential customers (coolhunting). • Finding the trendsetters who convert an innovation into a trend. • Running with the new trends you find and tapping their business value through coolfarming. The coolhunting and coolfarming framework developed at the MIT Center for Collective Intelligence and field tested at dozens of Fortune 1000 companies, offers a novel way to find the latest trends by discovering the online communication patterns of the trendsetters. In this training course you will discover how to become an effective coolhunter, using the dynamic semantic social network analysis tool, Condor. Coolhunting will permit you to search and pinpoint the ideas and products that will be the next big thing—before they take off. After an overview of coolhunting and some success stories in finding and predicting new trends, you will learn how to conduct a successful coolhunting process by mining the Web, blogs and online forums. Through coolfarming you will be able to transform coolhunting results into information applicable to your business. Analyzing your personal communication network will help you to better understand and optimize your personal communication contacts. 1
  • 2. Workshop attendance is free for conference attendees; registration is $120 for workshop participation only. A three-month trial version of Condor is included. For more information, e-mail coinsconference@gmail.com. Conference fee is $180 for academic and professional attendees, and $50 for students. Instructor: Peter A. Gloor, chief creative officer and founder, Galaxyadvisors Peter Gloor has been working on visualizing knowledge and analyzing social networks for the past 15 years, leading to the development of Cybermap, a navigation tool for the Web, and to TeCFlow, a tool combining Web navigation with social network analysis. He founded Galaxyadvisor's predecessor, TeKFlo Inc. in 2004, and is a research scientist at the Center for Collective Intelligence at MIT's Sloan School of Management, where he leads a project exploring Collaborative Innovation Networks. He was Mercator Visiting Professor at the University of Cologne, and is a lecturer at Helsinki University of Technology. Until the end of 2002, Gloor was a partner with Deloitte Consulting, leading its e- business practice for Europe. Before that, he was a partner with PricewaterhouseCoopers and the section leader for software engineering at UBS. Workshops are led by Gloor and the GalaxyAdvisor.com team: Kai Fischbach, chief scientist Hauke Fuehres, chief technology officer Ken Riopelle, chief coolfarming officer The Coohunting Academy is presented prior to the COINs 2010 conference, Oct. 7–9, by I-Open and the COINs Collaborative, an initiative of the Savannah College of Art and Design, Wayne State University College of Engineering Department of Industrial and Manufacturing Engineering, and the Massachusetts Institute of Technology Center for Collective Intelligence. The collaborative builds open knowledge networks to advance the emerging science of collaboration for research and industry competitive advantage. Hosted by SCAD. For more information about the COINs 2010 conference, visit www.coins2010.com. 2