Paul swain info officer for web


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A presentation I gave to my colleagues at UKCLE, the purpose of which was to illustrate other ways we could offer our resources. It was also part of a bigger push to try and modernise the site.

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  • Statistics – Steve Dunne, Digital Drum Ltd
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  • Paul swain info officer for web

    1. 1. Plagiarism in UK law schools: policies, procedures and penalties<br />Web accessibility review<br />
    2. 2. The Digital Landscape<br />Most people give 30 to 40 seconds on a site<br /><ul><li> Digital natives (gen Y) give eight seconds
    3. 3. Generation Z give two seconds
    4. 4. It’s all about attention spans</li></ul>Digital natives are a 24/7 generation who want mobile information<br />Become part of the conversation – build communities of interest<br />
    5. 5. The Digital Landscape<br />People have two filters when sorting information:<br /><ul><li> Something they need
    6. 6. Something they’re interested in</li></ul>Younger generation are much more responsive to visual and audio information<br />Alice Taylor, Commissioning Editor, Education, Channel 4 Television<br />“For content creators, artists, creatives, we often do more of what we<br /> used to do. It often works, why change it too much? But one change is<br /> determining whether the art is likely to spread and be recognised: is<br /> what we’re making today internet-native?”<br />
    7. 7. Don’t be a Digital Ghost Town<br />
    8. 8. Resource delivery strengths<br /><ul><li> Resources are contained on a UKCLE mini site with the SEF /resources/plagiarism/index.html URL
    9. 9. Resource title is rich in keywords i.e. plagiarism; law schools; policies; procedures; penalties
    10. 10. HTML nature of resource increases chances of organic search engine and minimises potential browser issues
    11. 11. Page anchors used to navigate document
    12. 12. Google Scholar and registered (open source directory which feeds Google, Yahoo and MSN)</li></li></ul><li>Suggested areas of improvement<br />
    13. 13. Lack of meta description<br /><ul><li> Non relevant meta name MSSmartTagsPreventParsing
    14. 14. Lack of meta description and keywords </li></ul><meta name="keywords" content=“food education; cooking; practical sessions; design and technology; accredited; trainer; food; specialist; healthy schools; QCA scheme of work; Eatwell plate; whole school food policy" /> <br /><meta name="description" content="Primary Food in Schools is a professional development programme for primary teachers that will support the development of food education and cooking in your school." /> <br />
    15. 15. Lack of meta description - keywords<br /><meta name="keywords" content=“plagiarism; university plagiarism; jisc plagiarism; what is plagiarism; types of plagiarism; penalties for plagiarism; plagiarism penalties; plagiarism policy; plagiarism detection; plagiarism prevention;<br />law schools; plagiarism detectors; plagiarism detector; plagiarism tools" /> <br />Meta description<br /><meta name="description" content=”Final report of the UKCLE funded project onacademic misconduct in legal education" /> <br />What captures the click? <br /><ul><li>The exact query in the title and description
    16. 16. Product information
    17. 17. Trusted sources of information
    18. 18. Trusted brand names and vendors
    19. 19. Trusted URL’s</li></ul>Support the broad to narrow search trends, make keywords as specific as possible and include geo tags<br />
    20. 20. Lack of meta description - Tagcloud<br />TAGCLOUD<br />plagiarism, university plagiarism, jisc plagiarism <br />what is plagiarism, types of plagiarism, penalties for plagiarism, plagiarism penalties; plagiarism policy; plagiarism penalties; plagiarism detection; plagiarism prevention; law schools; plagiarism detectors; plagiarism detector; plagiarism tools<br />
    21. 21. Student / teacher on-site interaction<br />Enables students and teachers to express opinions <br />on resource and discuss content <br />IBM Beehive – social network site for IBM employees to discuss company ideas, policies and build internal relationships<br />
    22. 22. Delivery<br />Offer PDF newsletter or PDF download<br />HTML or plain text email<br />RSS feeds<br />Including CrossRef working groups ‘Best practice <br />recommendations for scholarly<br />publishers producing RSS feeds’. <br /> <br />E-zines<br />
    23. 23. Delivery<br />Create handheld friendly version - microformat<br />There are currently a total of 7.4 million mobile internet users in the UK, (12% of all mobile phone users)<br />Tim Barber, Continental Research<br />During 2006–2007 the number of page views from mobile devices went up by 16%. <br />Mobile Data Association<br />
    24. 24. Information Formats<br />Currently, the resource features multiple<br />statistics, sometimes three figures to <br />a sentence<br />
    25. 25. twitter<br />
    26. 26. Recap - possible changes to resource delivery<br /><ul><li>Lack of meta description and keywords, add a tagcloud?
    27. 27. Inability for students to communicate or comment – become part of the topic discussion
    28. 28. Information format is text heavy, offer alternate delivery method – offer downloadable, branded PDF?
    29. 29. Handheld friendly version
    30. 30. Podcast version
    31. 31. LinkedIn
    32. 32. Register on further academic search engines e.g.</li></li></ul><li>Arriving technologies<br />Web 3.0<br /><ul><li>Semantics
    33. 33. Topic maps
    34. 34. Microformats
    35. 35. Natural Language Search
    36. 36. Data Mining
    37. 37. Machine learning
    38. 38. Recommendation agents</li></li></ul><li>Conversational Systems<br />
    39. 39. Google Wave<br />
    40. 40. Twine<br />
    41. 41. Thank you for your time<br />