Paul swain info officer for web

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A presentation I gave to my colleagues at UKCLE, the purpose of which was to illustrate other ways we could offer our resources. It was also part of a bigger push to try and modernise the site.

A presentation I gave to my colleagues at UKCLE, the purpose of which was to illustrate other ways we could offer our resources. It was also part of a bigger push to try and modernise the site.

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  • Statistics – Steve Dunne, Digital Drum Ltd
  • Wefollow.com – twitter user directory.

Transcript

  • 1. Plagiarism in UK law schools: policies, procedures and penalties
    Web accessibility review
  • 2. The Digital Landscape
    Most people give 30 to 40 seconds on a site
    • Digital natives (gen Y) give eight seconds
    • 3. Generation Z give two seconds
    • 4. It’s all about attention spans
    Digital natives are a 24/7 generation who want mobile information
    Become part of the conversation – build communities of interest
  • 5. The Digital Landscape
    People have two filters when sorting information:
    • Something they need
    • 6. Something they’re interested in
    Younger generation are much more responsive to visual and audio information
    Alice Taylor, Commissioning Editor, Education, Channel 4 Television
    “For content creators, artists, creatives, we often do more of what we
    used to do. It often works, why change it too much? But one change is
    determining whether the art is likely to spread and be recognised: is
    what we’re making today internet-native?”
  • 7. Don’t be a Digital Ghost Town
  • 8. Resource delivery strengths
    • Resources are contained on a UKCLE mini site with the SEF /resources/plagiarism/index.html URL
    • 9. Resource title is rich in keywords i.e. plagiarism; law schools; policies; procedures; penalties
    • 10. HTML nature of resource increases chances of organic search engine and minimises potential browser issues
    • 11. Page anchors used to navigate document
    • 12. Google Scholar and DMOZ.org registered (open source directory which feeds Google, Yahoo and MSN)
  • Suggested areas of improvement
  • 13. Lack of meta description
    • Non relevant meta name MSSmartTagsPreventParsing
    • 14. Lack of meta description and keywords
    <meta name="keywords" content=“food education; cooking; practical sessions; design and technology; accredited; trainer; food; specialist; healthy schools; QCA scheme of work; Eatwell plate; whole school food policy" />
    <meta name="description" content="Primary Food in Schools is a professional development programme for primary teachers that will support the development of food education and cooking in your school." />
  • 15. Lack of meta description - keywords
    <meta name="keywords" content=“plagiarism; university plagiarism; jisc plagiarism; what is plagiarism; types of plagiarism; penalties for plagiarism; plagiarism penalties; plagiarism policy; plagiarism detection; plagiarism prevention;
    law schools; plagiarism detectors; plagiarism detector; plagiarism tools" />
    Meta description
    <meta name="description" content=”Final report of the UKCLE funded project onacademic misconduct in legal education" />
    What captures the click?
    • The exact query in the title and description
    • 16. Product information
    • 17. Trusted sources of information
    • 18. Trusted brand names and vendors
    • 19. Trusted URL’s
    Support the broad to narrow search trends, make keywords as specific as possible and include geo tags
  • 20. Lack of meta description - Tagcloud
    TAGCLOUD
    plagiarism, university plagiarism, jisc plagiarism
    what is plagiarism, types of plagiarism, penalties for plagiarism, plagiarism penalties; plagiarism policy; plagiarism penalties; plagiarism detection; plagiarism prevention; law schools; plagiarism detectors; plagiarism detector; plagiarism tools
  • 21. Student / teacher on-site interaction
    Enables students and teachers to express opinions
    on resource and discuss content
    IBM Beehive – social network site for IBM employees to discuss company ideas, policies and build internal relationships
  • 22. Delivery
    Offer PDF newsletter or PDF download
    HTML or plain text email
    RSS feeds
    Including CrossRef working groups ‘Best practice
    recommendations for scholarly
    publishers producing RSS feeds’.
    http://www.crossref.org/
    E-zines
  • 23. Delivery
    Create handheld friendly version - microformat
    There are currently a total of 7.4 million mobile internet users in the UK, (12% of all mobile phone users)
    Tim Barber, Continental Research
    During 2006–2007 the number of page views from mobile devices went up by 16%.
    Mobile Data Association
  • 24. Information Formats
    Currently, the resource features multiple
    statistics, sometimes three figures to
    a sentence
  • 25. twitter
  • 26. Recap - possible changes to resource delivery
    • Lack of meta description and keywords, add a tagcloud?
    • 27. Inability for students to communicate or comment – become part of the topic discussion
    • 28. Information format is text heavy, offer alternate delivery method – offer downloadable, branded PDF?
    • 29. Handheld friendly version
    • 30. Podcast version
    • 31. LinkedIn
    • 32. Register on further academic search engines e.g. www.academicindex.net
  • Arriving technologies
    Web 3.0
  • Conversational Systems
  • 39. Google Wave
  • 40. Twine
  • 41. Thank you for your time