Paul swain info officer for web

Plagiarism in UK law schools: policies, procedures and penalties
Web accessibility review

The Digital Landscape
Most people give 30 to 40 seconds on a site
Digital natives (gen Y) give eight seconds
Generation Z give two seconds
It’s all about attention spans
Digital natives are a 24/7 generation who want mobile information
Become part of the conversation – build communities of interest

The Digital Landscape
People have two filters when sorting information:
Something they need
Something they’re interested in
Younger generation are much more responsive to visual and audio information
Alice Taylor, Commissioning Editor, Education, Channel 4 Television
“For content creators, artists, creatives, we often do more of what we
used to do. It often works, why change it too much? But one change is
determining whether the art is likely to spread and be recognised: is
what we’re making today internet-native?”

Don’t be a Digital Ghost Town

Resource delivery strengths
Resources are contained on a UKCLE mini site with the SEF /resources/plagiarism/index.html URL
Resource title is rich in keywords i.e. plagiarism; law schools; policies; procedures; penalties
HTML nature of resource increases chances of organic search engine and minimises potential browser issues
Page anchors used to navigate document
Google Scholar and DMOZ.org registered (open source directory which feeds Google, Yahoo and MSN)

Suggested areas of improvement

Lack of meta description
Non relevant meta name MSSmartTagsPreventParsing
Lack of meta description and keywords
<meta name="keywords" content=“food education; cooking; practical sessions; design and technology; accredited; trainer; food; specialist; healthy schools; QCA scheme of work; Eatwell plate; whole school food policy" />
<meta name="description" content="Primary Food in Schools is a professional development programme for primary teachers that will support the development of food education and cooking in your school." />

Lack of meta description - keywords
<meta name="keywords" content=“plagiarism; university plagiarism; jisc plagiarism; what is plagiarism; types of plagiarism; penalties for plagiarism; plagiarism penalties; plagiarism policy; plagiarism detection; plagiarism prevention;
law schools; plagiarism detectors; plagiarism detector; plagiarism tools" />
Meta description
<meta name="description" content=”Final report of the UKCLE funded project onacademic misconduct in legal education" />
What captures the click?
The exact query in the title and description
Product information
Trusted sources of information
Trusted brand names and vendors
Trusted URL’s
Support the broad to narrow search trends, make keywords as specific as possible and include geo tags

Lack of meta description - Tagcloud
TAGCLOUD
plagiarism, university plagiarism, jisc plagiarism
what is plagiarism, types of plagiarism, penalties for plagiarism, plagiarism penalties; plagiarism policy; plagiarism penalties; plagiarism detection; plagiarism prevention; law schools; plagiarism detectors; plagiarism detector; plagiarism tools

Student / teacher on-site interaction
Enables students and teachers to express opinions
on resource and discuss content
IBM Beehive – social network site for IBM employees to discuss company ideas, policies and build internal relationships

Delivery
Offer PDF newsletter or PDF download
HTML or plain text email
RSS feeds
Including CrossRef working groups ‘Best practice
recommendations for scholarly
publishers producing RSS feeds’.
http://www.crossref.org/
E-zines

Delivery
Create handheld friendly version - microformat
There are currently a total of 7.4 million mobile internet users in the UK, (12% of all mobile phone users)
Tim Barber, Continental Research
During 2006–2007 the number of page views from mobile devices went up by 16%.
Mobile Data Association

Information Formats
Currently, the resource features multiple
statistics, sometimes three figures to
a sentence

twitter

Recap - possible changes to resource delivery
Lack of meta description and keywords, add a tagcloud?
Inability for students to communicate or comment – become part of the topic discussion
Information format is text heavy, offer alternate delivery method – offer downloadable, branded PDF?
Handheld friendly version
Podcast version
LinkedIn
Register on further academic search engines e.g. www.academicindex.net

Arriving technologies
Web 3.0
Semantics
Topic maps
Microformats
Natural Language Search
Data Mining
Machine learning
Recommendation agents

Conversational Systems

Google Wave

Thank you for your time

Paul swain info officer for web

by Paul Swain on Apr 17, 2010

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