1
2
CONTENTS
1. Internet-operator Concept......................................................................................
3
1. INTERNET-OPERATOR CONCEPT
1.1. OBJECTIVES:
To promote wide touristic opportunities which are provided by leading reso...
4
1.3. MARKET OPPORTUNITIES:
«Tourism in Slovakia does not have enough advertising. Last year (2009) Slovakia had a flow o...
5
1.4. TOURIST FACILITIES IN SLOVAKIA
Facilities Region Target audience in Russiaя Seasonality
Skiing About 7 main ski res...
6
1.5. AUDIENCE OF WWW.VSLOVAKII.RU
WE WELCOME PROFESSIONAL COMPANIES OPERATING IN THE FIELD OF TOURISM AND HOSPITALITY IN...
7
1.6. VSLOVAKII OLINE RESERVATION SYSTEM: HOW IT WORKS
BASICS OF INTERNET-RESERVATION:
With the help of www.vslovakii.ru ...
8
2. VSLOVAKII PARTNER PROGRAM
To begin sales campaign in Russia in the up-coming tourist season 2010-2011 for your Compan...
9
2.3. HOW TO JOIN VSLOVAKII RESERVATION SYSTEM AND BECOME A PARTNER
 REGISTER ONLINE and sign a system agreement here:
h...
10
3. PROMO& VISUAL COMMUNICATIONS
For effective promotion and networking in Russia we suggest strongly to use all the Sal...
11
3.2. NEWS AND SPECIAL OFFERS
News and special offers are published on the main page of a Partner.
Recommended frequency...
12
3.3. GEO-LOCATION (GOOGLE MAP)
We will locate your company in Google Earth because
- geo-search is becoming popular
- i...
13
3.5. MARKETING OPPORTUNITIES WITH WWW.VSLOVAKII.RU (ONLY FOR PROFESSIONALS)
Activities Participants Comments
Complex in...
14
CONTACTS
To discuss participation and collaboration possibilities with Internet-touroperator www.vslovakii.ru, please, ...
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VSlovakii - Official presentation for partners

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Проект В Словакии ру – это Интернет-оператор для планирования личных и групповых туров в Словакию: для себя, друзей, семьи, коллег и клиентов. Удобная навигация, современные технологии, полный цикл планирования и реализации путешествия – это качественно новый подход в планировании путешествия в Словакию.

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VSlovakii - Official presentation for partners

  1. 1. 1
  2. 2. 2 CONTENTS 1. Internet-operator Concept.....................................................................................................................................................................................................................3 1.1. Objectives:.........................................................................................................................................................................................................................................3 1.2. Format:..............................................................................................................................................................................................................................................3 1.3. Market opportunities:.........................................................................................................................................................................................................................4 1.4. Tourist facilities in Slovakia................................................................................................................................................................................................................5 1.5. Audience of www.vslovakii.ru ............................................................................................................................................................................................................6 1.6. VSlovakii Oline reservation System: How it works.............................................................................................................................................................................7 2. VSlovakii Partner Program ...................................................................................................................................................................................................................8 2.1. FUNCTIONS OF THE OPERATOR OF VSLOVAKII PARTNER PROGRAM (VSP).........................................................................................................................8 2.2. VSP PROGRAM LEVELS .................................................................................................................................................................................................................8 2.3. How to join VSlovakii reservation system and become a Partner......................................................................................................................................................9 3. Promo& Visual communications.........................................................................................................................................................................................................10 3.1. Company Visit Card.........................................................................................................................................................................................................................10 3.2. NEWS and Special offers ................................................................................................................................................................................................................11 3.3. GEO-LOCATION (Google Map) ......................................................................................................................................................................................................12 3.4. OTHER FORMATS:.........................................................................................................................................................................................................................12 3.5. Marketing opportunities with www.vslovakii.ru (only for professionals)............................................................................................................................................13 Contacts .................................................................................................................................................................................................................................................14
  3. 3. 3 1. INTERNET-OPERATOR CONCEPT 1.1. OBJECTIVES: To promote wide touristic opportunities which are provided by leading resorts, hotels and other sights of Slovakia in the Russian market  To develop user-friendly Internet platform to place and deliver up-to-date information about Slovak resorts, sites, different tourist activities in Russian language  To render commercial services on the portal such as following: professional and easy to do search on the site, booking, payment process, search a companion for the trip, the virtual destination map, additional services (transfer, guides, gifts certificate,etc.)  To promote a platform in the Russian-language Internet among private and professional visitors (an increase of attendance of the portal by potential clients and brokers / agents)  To secure the whole sales process online (sales cart for individuals, reservation, payment by bank transfer and credit cards)  To launch a wide PR-campaign in Slovakia by using off-line channels (exhibitions, workshops, info- and press-tours) and by online channels (search engine optimization for mass interest, directories and specialized portals)  To create a platform for communication and partnership among professionals in tourism and hospitality spheres interested in increasing demand on Slovakia 1.2. FORMAT: Internet platform is presented by the portal www.vslovakii.ru Language support: Russian, English (International). Updated: Daily Sites-satellites:  www.vslovakii.wordpress.com [blog],  www.facebook.com/pages/V-Slovakii-ru/123089131055356?ref=sgm [Facebook],  www.vkontakte.ru/club18608568 [Vkontakte]
  4. 4. 4 1.3. MARKET OPPORTUNITIES: «Tourism in Slovakia does not have enough advertising. Last year (2009) Slovakia had a flow of 1.5 million foreign tourists. Compared with the closest neighbors - Hungary, the Czech Republic and Poland – it is still a small figure ... " «... the tourist potential Slovakia definately has. Besides the main tourist destination - the High Tatras which traditionally attract thousands of tourists in the winter season, there are such world-class health resorts as Bardejov and Pestiany. Slovakia is also famous for its forests, lakes, excellent environment which creates ideal conditions for good recreation, including sports as fishing and hunting" «... still in the first place among foreign tourists are Slovak Pools. Popularity rating is headed by a thermal park in Vel'ky Meder, followed by "Tatralandia" in the town of Liptovsky Mikulas " «The majority of tourists are the Czechs and Germans, who are here within a couple of hours by car" «Slovakia has the serious lack of advertising abroad. ... Compared with the "neighbors" with approximately the same tourist resources, the advertising budget of the Czech Republic 4 times, and Hungary - even 10 times higher than the Slovak one. The same pattern has been demonstrated with other countries and establishing Slovak offices there. While in Slovakia there are only six special missions, the Poles and Czechs have from 25 to 30… it is also planned to strengthen the position of Slovakia in the regions of Russia" Source: RATAnews.ru However, there are a number of threats. Analytics shows us: At the beginning of 2010 room prices, as well as average revenue per room in Slovak hotels fell by almost 17%. Most of this problem has affected the hotels in Bratislava, which are trying to cope with a significant reduction in the number of guests. According to a recent quarterly report made by Deloitte, attendance hotels from January to March was less than in 2009. Occupancy rate in the first quarter of 2010 amounted to 36.4% but in the last year the figure was 36.5%. Price per room on the annual rate fell by 16.7% to € 77.36. Average price per room per night in 2009 was more than € 90, and in 2008 it exceeded € 100. A key indicator for the hotel industry – income per room (RevPAR) – fell by 17% to € 27.16 «In winter, the number of tourists in the Tatras has declined by 24% compared to 2008. 33% decline is in bookings for the weekend. In the Slovak Tatra less tourists have come from Russia, as well as Ukraine, Poland, Hungary and the Czech Republic. In particular, 80% of regular customers from Russia this year chose a qualitative organized vacations in the Austrian Alps " «Concerned by up-coming field problems most hoteliers introduced special discount and loyalty programs in the summer season… Source: Deloitte ________________________________________________________________________ Conclusions:  Russian tourist market is attractive and promising for the tourist development of Slovakia.  Russian tourists could potentially be interested in Slovak unique recreational opportunities, similar climate and culture, affordable prices, various types of recreation.  Slovakia in Russia is promoted weakly. Support should be provided not only on the state level, but also with private initiatives.  New trend in International tourism which is spreading in Russia and Slovakia is individual booking and IT- promotion which establish deep and fast developing base for communication among tourist market participants.
  5. 5. 5 1.4. TOURIST FACILITIES IN SLOVAKIA Facilities Region Target audience in Russiaя Seasonality Skiing About 7 main ski resorts Mixed Families with or without children Individuals Group tours November – March Medical and SPA treatment (special tours and programs) 1300 mineral water sources around which main SPA- centers are situated Families with or without children Individuals: woman and men of 25-5 years (fans of SPA and recreation) Mature people above 40 People suffering from diseases or after medical treatment All year round Combined with skiing and excursions Wine tourism 40 km is a way of Small Carpats in which there are about 63 wine houses and more than 100 farms and entrepreneurs Individuals or corporate teams Top-management Groups of youngsters March – October Vacations near water resorts 200 sites for surfing, yachting and passive vacations near the lakes Mixed June – August Educational tourism (excursions, thematic tours) Traditional museums of Slovak history and culture (Jahodníky near Martin, in Zverovka na Orave, in Pribylina na Liptove) Castles in Devín, Bratislava, Trenčiansky, Spišský hrad and Zvolenský hrad Mixed All year round Extreme tours Mountains and castles: 12. Common square – 3000 km2 More than 60 water sites to kayaking Youngsters Families with or without children Individuals May - september Other kinds Sport events, mountain climbing, business tourism (exhibitions, conferences), shopping-tours Mixed All year round
  6. 6. 6 1.5. AUDIENCE OF WWW.VSLOVAKII.RU WE WELCOME PROFESSIONAL COMPANIES OPERATING IN THE FIELD OF TOURISM AND HOSPITALITY IN SLOVAKIA, I.E.:  Hotels and resorts in Slovakia  Tour operators, travel agents and offices of tourism located in Russia and Slovakia  Providers of services: water parks, restaurants, wine houses, visa centers, air carriers ... For professionals in tourism who are interested in promoting services in Russia we have prepared VSlovakii Partership Program (VSP) – online reservation system and sales and marketing representative in Russia. Page 8 Users and visitors of VSlovakii Online reservation system are private people and legal bodies - potential clients of the hotels, resorts and companies located in Slovakia. GEOGRAPHY AFFILIATION OF USERS:  Cities of federal scale: Moscow, Saint-Petersburg  Largest regional centers: Ekaterinburg, Kazan, Novosibirsk, Perm, Novgorod, Ufa, etc.  Other middle-sized regional cities: Tumen, Chelyabinsk, Surgut, Voronezch, Samara, etc. SOCIAL STATUS OF USERS FROM RUSSIA: 25% 20% 18% 15% 10% 7% 5% Individuals: woman and men of 25-5 years (fans of SPA and recreation) Families with or without children Youngsters People suffering from diseases or have passed through medical treatment Corporate teams Mature people above 40 Top-management
  7. 7. 7 1.6. VSLOVAKII OLINE RESERVATION SYSTEM: HOW IT WORKS BASICS OF INTERNET-RESERVATION: With the help of www.vslovakii.ru users (private people) make on 1 click the whole process:  Studying tourist products (Catalogue)  Choosing the right one/ several (Search)  Reservation (Booking  Payment (Credit cards, PayPal, Bank Transfer)  Aftersale service (Trip planning, Visa, etc.)  Repeated buying (Loyalty program) BASICS OF COLLABORATION: VSlovakii.ru is an online commission-based reservation system. For delivering services of promotion and communicating with customers the Company pays a reward to the system on Realised Bookings made via the Reservation System through or the call center. “Realised Bookings” are (a) all fulfilled reservations (including reservations where customers are subsequently relocated to another property and reservations fulfilled after termination) based on your rates including associated facilities and services and (b) no-shows or cancellations based on any amounts charged by you. Provide Tourist voucher (Confirmation) Invoice a client with a bill Render services under the agreement Sign a contract, pay the bill (bank transfer / credit card) Provide Tourist voucher (Confirmation) Financial documents Inform about visa, transfer, additional services. Invite to the privilege program Send an online order for reservation / request for advice Promote Company services Sales and after-sales support Deliver details of order by email/online TOURIST HOTEL/COMPANY IN SLOVAKIA VSLOVAKII RESERVATION SYSTEM
  8. 8. 8 2. VSLOVAKII PARTNER PROGRAM To begin sales campaign in Russia in the up-coming tourist season 2010-2011 for your Company we propose you to join VSlovakii Partner Program (VSP) and use services of Internet-operator. Instruction how to join VSP is here: http://www.vslovakii.ru/en/add_profile 2.1. FUNCTIONS OF THE OPERATOR OF VSLOVAKII PARTNER PROGRAM (VSP)  Online sales of the Company services and tour packages through web-site www.vslovakii.ru  Assistance in establishing contracts and widening network of tour operators and agents in Russia  Corporate sales agreements with industrial and trade companies from all Russian regions  Partner agreement with medical companies which are able to sell clients to your Company  Organization and participation in the federal and regional exhibitions, workshops, master-classes for tour agents, medical institutions, private public  Registration and booking of your apartments in the Russian booking systems and catalogues (online)  Individual promotion of Your services on the territory of RF through Mass-media, Presentations, Promotion in the Russian-speaking Internet 2.2. VSP PROGRAM LEVELS Functions of the VSP Operator Level 1 Standard Level 2 VIP Level 3 Exclusive Sales through online catalogue www.vslovakii.ru * * * News and special offers on the portal www.vslovakii.ru * * * Sales network with tour operators and agents * * Corporate sales * * Agent network within medical enterprises * * Exhibitions and events * * Online sales system (portals and catalogues) * Publications in the Russian magazines * PR and Promotion in the Internet * Individual exhibitions and presentations * REWARD, paid by the Company to the Operator VSlovakii.ru Commission on the realized sales Commission on the realized sales Commission Costs refund Additional bonuses
  9. 9. 9 2.3. HOW TO JOIN VSLOVAKII RESERVATION SYSTEM AND BECOME A PARTNER  REGISTER ONLINE and sign a system agreement here: http://vslovakii.ru/en/add_profile (it is about 15% commission on realized sales)  Send to us a price-list of your services (in English or Russian)  All the special packages you provide (what services they include, duration and basic price  News about your services, plans you have for this summer season READ MORE ABOUT YOUR PARTNER OPPORTUNITIES AND RIGHTS IN PROMO& VSUAL COMMUNICATIONS
  10. 10. 10 3. PROMO& VISUAL COMMUNICATIONS For effective promotion and networking in Russia we suggest strongly to use all the Sales and Marketing services provided for VSP participants*, i.e.: 3.1. COMPANY VISIT CARD Includes (obligatory): - full description of services, - geo information, - photo/video, - list of services, - products for sale, - forms for booking and payment - privileges, - virtual interactive map, - any other services rendering, - LINK TO RESERVE SERVICES!
  11. 11. 11 3.2. NEWS AND SPECIAL OFFERS News and special offers are published on the main page of a Partner. Recommended frequency: weekly. System forms and sends regular newsletter and special offer notification for the private people and professionals: BONUS! All news and special offers are published in addition in blogs, social media and specialized portals:
  12. 12. 12 3.3. GEO-LOCATION (GOOGLE MAP) We will locate your company in Google Earth because - geo-search is becoming popular - it allows tourists to plan their route to you - it simplifies the search for accommodation and visit - it increases popularity of your web-page 3.4. OTHER FORMATS: TO WATCH TO READ TO CHAT
  13. 13. 13 3.5. MARKETING OPPORTUNITIES WITH WWW.VSLOVAKII.RU (ONLY FOR PROFESSIONALS) Activities Participants Comments Complex individual presentation of a participant (professional visit card) Participants Includes (obligatory): - full description of services, - contact information (link to a web-site or blog is a must), - photo/video, - list of services, - products for sale, - - forms for booking and payment, - special offers (updated regularly), - privileges, - virtual interactive map, - any other services rendering, - banners, actions, events, loyalty program Online channel for doing sales via Personal room and Payment system Participants: hotels, tour agencies, air carriers, additional services The personal room on the portal allows to see and conduct: - sales statistics, - sales and booking, - corrections to the visit card – ordering pre-payed advertising, - statistics of age attendance, - news and releases publication, - special offers notification, - controlling loyalty program Regular newsletter and special offer notification for the private people and professionals: - via Personal room of an individual - email letter / - SMS-notification Participants Opportunity to make social and geo-targeting (to increase effectiveness of the campaign) Low cost of a contact – from 1,5 RUR Easy to go management system Advertising “catchy” banners Participants Partners Bright, emotional, appealing and working banners on the most popular areas and chapters Loyalty Program (Catalogue of privileges) Participants For exclusive and VIP-members Market research among the users (forms, questionnaires, focus-groups to test new services) Participants Partners Via Personal room on a portal Behavioral research Regular statistics Context advertising (per click)r Participants Partners 100% reach of target audience Geo targeting Decrease of ads budget (from 1 euro for one click of a tourist) Non-ordinary advertising (games, contests, video-events, etc.) Participants Partners No limits in usage
  14. 14. 14 CONTACTS To discuss participation and collaboration possibilities with Internet-touroperator www.vslovakii.ru, please, address to its author and developer: Svetlana Kasatkina, General Director, LESTAR LLC, Sales and marketing Representative in Russia Phone/Fax: +7 (343) 385-20-24 E-mail: ceo@lestaronline.com www.lestaronline.com Internet-touroperator www.vslovakii.ru E-mail: info@vslovakii.ru Web: www.vslovakii.ru/en We wish You Success, Prosperity, Excellent Vacations and Constant Development! We are looking forward to our collaboration!

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