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Marketing strategy 2013

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  • 1. MARKETING STRATEGY 2013Commercial presentation for fashion retailersDecember 2012
  • 2. About meSpecialization:• Personal and Corporate BRANDing, Image and Style, Psychology ofColor, Social and Business Etiquette, Technologies of Presentation• Visual communications online and offline• PR and EVENT-marketingProfessional background:• Specialist in Marketing PR on following markets such asRETAIL, B2B, services – more than 8 years overall (ОАОRostelecom, Crona KS group - IT, Business-Master Corp. -Consulting, Beauty center Doctor Scheller, Premiara Club - LoyaltyClub, Transport company KIT, Tourism Center LA TERRA)• Consultant on Personal and Corporate branding. Course«Personal Image at school of Kazakova N (London - Yekaterinburg).Seminars at Bychkova S (top-stylist, ImageologyInstitute, Yekaterinburg), Nicolas Koro (Moscow).
  • 3. In search for entertainmentServices is more than benefit. It is aboutentertainment experience: ladies, men, family
  • 4. Discounting is a bad strategy• Discounts vary 5-50%• Discount leads to 85-90% of lost profit• Only 20% of companiesmanage discountprograms wisely• More than 53%customers prefer non-monetary privileges
  • 5. Return on marketing investmentMagazines - Online Official – personal relations
  • 6. Let’s set the goals:BUSINESS• Increase market share• Boost sales• Raise profitBY INCOMES & COSTSMARKETING• Attract new customers• Retain loyal clients• Spread word-to-mouth ads• Improve brand awarenessBY CUSTOMER EXPERIENCE
  • 7. How to do it?• From customer experienceto customer satisfaction• Effective marketinginvestment• Replace magazines withonline and events• Loyalty programs• Free services = privileges• Loyalty programs• Event-marketing• Trainings for personnel
  • 8. Idea #1. LOYALTY PROGRAMS2 from 3 companies implemented loyalty programs.Discounts lead to profit losses. Privileges help to reducecustomer outflow 2-3 times and increase profits 20-30%.
  • 9. Idea #2. EVENTS FOR LADIESLANA CONSULT Ladies courseUp to 50 participantsPartners: magazines, photostudio, fashion brands, beauty saloons
  • 10. Idea #3. MIXED EVENTSUniverbyt Trade Center (Russia)3 main partners (VISA, Okami motors, restaurant KEF), 50 fashion shopsSales nignt, buffet zone, fashion show, body art, test-drive of cars1915 participants, 10 leading magazines, 2 TV channels
  • 11. Idea #4. Styling for clients• More than additional service – privilege for regular customers• Helps to increase sales• Makes customer experience unforgettable• Adds brand value
  • 12. Contact UsBy phone: +965 65164407 (Kuwait)By email: lana.inbusiness@gmail.comBy skype: ceo.lestarI wish prosperity for your business,Lana Kasatkina.For bettersolutions!

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