Colibri mix xawards
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Colibri mix xawards

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Colibri mix xawards Colibri mix xawards Presentation Transcript

  • COLIBRICARD Market LAUNCH CASE Market LAUNCH CASE
  • PRODUCT
    • Pre-Paid Physical Mastercard
      • Use in shops, ATM machines and Online
      • A card for everyone (no check or bank obligations)
      • Ubiquity
  • Specific target groups
    • Second card for safe shopping online
    • safe, easy, controlled budget, can be topped up
    • People without access to credit cards
    • Youngsters
        • Advantages: Intra-family transfer
        • Card to card transfers
  • CAMPAIGN
    • Who are we ...
    • Market insights
    • Colibri Platform
    • Launching Colibri in Belgium, NL/FR/ENG
  • COLIBRICARD
    • Why colibri?
      • Pre-paid = safe, easy, controlled budget, can be topped up
      • Physical card = trusted concept, gives confidence
      • Easy management = Online, Mobile, SMS
      • Card To Card transfers : Person to Person
  • CAMPAIGN
    • COLIBRICARD Online Campaign : FaceBook
    • COLIBRICARD Online Campaign: Google Content Network
    • National Dutch Radio Spots for 14 days
    • Nationwide Press Activation
  • STRATEGY
    • CONVERSION
    • Lead Funnel Monitoring was primary
    • Testing of 3 creative radio spots
    • Adaptation of the mediaplan in the second phase depending of the best scoring spot
    Radio Spot SMS call to action Unique voucher back by sms Enroll on Website
  • RESULTS
    • Campaign Results
      • 28 slots of spot for 30s
      • 2.890 sms request by sms
      • Online conversion 683 new clients
      • Budget : 31.000 EUR
  • PR Coverage
  • GOOGLE / FACEBOOK ads
  • Contact
    • Sven Bally Vrijwilligerslaan 19 B-1060 Brussel +32 473 54 10 65
    • [email_address]