Colibri mix xawards

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Colibri mix xawards

  1. 1. COLIBRICARD Market LAUNCH CASE Market LAUNCH CASE
  2. 2. PRODUCT <ul><li>Pre-Paid Physical Mastercard </li></ul><ul><ul><li>Use in shops, ATM machines and Online </li></ul></ul><ul><ul><li>A card for everyone (no check or bank obligations) </li></ul></ul><ul><ul><li>Ubiquity </li></ul></ul>
  3. 3. Specific target groups <ul><li>Second card for safe shopping online </li></ul><ul><li>safe, easy, controlled budget, can be topped up </li></ul><ul><li>People without access to credit cards </li></ul><ul><li>Youngsters </li></ul><ul><ul><ul><li>Advantages: Intra-family transfer </li></ul></ul></ul><ul><ul><ul><li>Card to card transfers </li></ul></ul></ul>
  4. 4. CAMPAIGN <ul><li>Who are we ... </li></ul><ul><li>Market insights </li></ul><ul><li>Colibri Platform </li></ul><ul><li>Launching Colibri in Belgium, NL/FR/ENG </li></ul>
  5. 5. COLIBRICARD <ul><li>Why colibri? </li></ul><ul><ul><li>Pre-paid = safe, easy, controlled budget, can be topped up </li></ul></ul><ul><ul><li>Physical card = trusted concept, gives confidence </li></ul></ul><ul><ul><li>Easy management = Online, Mobile, SMS </li></ul></ul><ul><ul><li>Card To Card transfers : Person to Person </li></ul></ul>
  6. 6. CAMPAIGN <ul><li>COLIBRICARD Online Campaign : FaceBook </li></ul><ul><li>COLIBRICARD Online Campaign: Google Content Network </li></ul><ul><li>National Dutch Radio Spots for 14 days </li></ul><ul><li>Nationwide Press Activation </li></ul>
  7. 7. STRATEGY <ul><li>CONVERSION </li></ul><ul><li>Lead Funnel Monitoring was primary </li></ul><ul><li>Testing of 3 creative radio spots </li></ul><ul><li>Adaptation of the mediaplan in the second phase depending of the best scoring spot </li></ul>Radio Spot SMS call to action Unique voucher back by sms Enroll on Website
  8. 8. RESULTS <ul><li>Campaign Results </li></ul><ul><ul><li>28 slots of spot for 30s </li></ul></ul><ul><ul><li>2.890 sms request by sms </li></ul></ul><ul><ul><li>Online conversion 683 new clients </li></ul></ul><ul><ul><li>Budget : 31.000 EUR </li></ul></ul>
  9. 9. PR Coverage
  10. 10. GOOGLE / FACEBOOK ads
  11. 11. Contact <ul><li>Sven Bally Vrijwilligerslaan 19 B-1060 Brussel +32 473 54 10 65 </li></ul><ul><li>[email_address] </li></ul>

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