Leveraging LinkedIn to Establish a Professional Online Presence
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Leveraging LinkedIn to Establish a Professional Online Presence
- 1. Leveraging LinkedIn to Establish a Professional Online Presence Sven Aelterman Web/Technology Specialist Sorrell College of Business
- 2. Agenda Concepts Getting Started (Account Creation) Developing Your Presence Using Networking Opportunities Achieving Higher Profile Completeness
- 3. Concepts • Network • Profile – Profile completeness? • Groups • Applications
- 4. Getting Started Apply for group Signup Create initial profile Find connections membership Selection of e-mail address Name Import contacts Troy University alumni Education Search Troy University IS alumni Work history Contact settings
- 5. Developing a Presence Applications SlideShare Amazon ReadingList Recommendations Faculty Status updates Discussions / Answers Starting & participating
- 7. Network Opportunities Events Jobs Include LinkedIn Profile URL profile on resume
- 9. Profile Completeness • What it means • How to achieve it – http://blog.linkedin.com/2012/02/14/profile- completeness/ – “Improve your Profile” tool • What opportunities are available – Exposure to recruiters posting jobs – Seven times more likely to be found via Search – Fit with the concept of LinkedIn
- 10. Additional Resources • LinkedIn YouTube channel http://www.youtube.com/user/LinkedIn?feature= watch • Turbocharge Your LinkedIn Profile http://www.meridiasystems.com/docs/linked-in- presentation.pdf • Presentation Handout http://sdrv.ms/LinkedIn_HO • Presentation Slides http://sdrv.ms/LinkedIn_PPT
Editor's Notes
- Focus on non-Premium features onlyWhy LinkedIn? Largest with 150 million members Compare to Facebook with 700 million Member since May 2004 (launched May 2003) Most popular in North America CompetitorsXing (Europe, China – 11 million members), Plaxo (address book focus, 50 million members)
- ConceptsGetting Started (Account Creation)Developing Your PresenceUsing Networking OpportunitiesAchieving Higher Profile CompletenessNot discussion Messaging Job applications
- Network Refers to the people you are connected to Represented as a graph (nodes are people, edges are connections) Degrees of separation: you know someone who knows someone Make your own map: LinkedIn Labs InMapsProfile Your information LinkedIn: definite focus on professional stuff Work history, education, awards, project/publication showcase Public vs. connectionsCompleteness: an algorithm developed by LinkedIn to indicate how much information you’ve providedRelated to when your profile shows up in searches, especially those performed by employers when posting jobsGroups People with shared interests Alumni, company, technology/product, geographyApplications Ways for third parties to extend what’s available on your profile See examples later
- Selection of e-mail address Use a permanent e-mail address, not @troy.eduCreate initial profile Use your full real name and show it in the public profileShow as much as possible in the public profile until you’re as well known as Bill Gates or Larry Ellison Education Exclude high school, unless it was a magnet school, etc. List coursework completed List expected graduation date Work historyPreferably stick to in-field, unless you have particular accomplishments that are relevantContact settingsFind connections Can connect to Hotmail, Yahoo!, Gmail, etc. address book Search for people by name
- Define “presence”
- Length: 00:47How to share on LinkedInCLICK TWICE TO START
- Events (application)JobsShortened profile URL Vanity URL firstShort URL: bit.ly or linkd.inInclude LinkedIn profile on resumeCreate resume from LinkedIn profile using LinkedIn LabsUse vanity or short URL http://bit.ly/ will result in http://linkd.in
- What it meansHaving a profile that contains information is most common cattegoriesRequirements for 100% completenessProfile photoCurrent position with descriptionTwo previous positionsEducationFive or more skillsSummaryIndustryZip codeFifty or more connections