Page speedrankings

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  • Ad Words can tell when pages have high or low success on mobile devices. It is likely that similar methods are used to determine which pages work better on mobile, and thus should rank better in mobile. Also, Google kinda HAS to suggest Responsive Design because of the Universal Campaigns in AdWords. They want to serve their ad inventory to all devices, regardless of your settings, so it makes sense that they would say that you should be RD, even if it is not the best strategy for you.
  • Page speedrankings

    1. 1. Mobile SEO & Page Speed Cindy Krum, MobileMoxie
    2. 2. Cindy Krum CEO & Founder, MobileMoxie cindy@mobilemoxie.com 720-231-7277 Twitter/Skype: Suzzicks 2 Months Free MobileMoxie Tools with This Promo Code: SMXWEST2014 www.mobilemoxie.com/register
    3. 3. Top Google Mobile Rankings Top Google Mobile Rankings Mobile Ranking Signals
    4. 4. Understanding Varies: User-Agent • Impacts CDN Caching • Requires Special Set Up
    5. 5. What is Broken Content? • Flash • Popups • Hover Effects • Sideways Scrolling • Tiny Font Sizes • Tiny Buttons • Device-Specific Content • Slow Pages Bounce Rate – Likely ‘Mobile Bounce Rate’
    6. 6. Why is Page Speed Important?
    7. 7. Here is the Problem
    8. 8. Responsive Design Tends to be Slow
    9. 9. So How Do You Speed Up Responsive Design?
    10. 10. GooglePageSpeedFireFoxPlugin–Download: https://developers.google.com/speed/pagespeed/insights_extensions
    11. 11. GooglePageSpeedInsights(WebTool): https://developers.google.com/speed/pagespeed/insights/
    12. 12. Google Tools Give Different Results FF Plugin Web Tool
    13. 13. Google Tools Give Different Results
    14. 14. UX Beta Elements May Come Into Play in the Algorithm • Screen- Width/Viewport Settings • Font Sizes • Tap-Target Sizes • Language Attributes (Send in HTTP Header) • Unused CSS & Efficient CSS Selectors
    15. 15. MobiTestfromAkamai: http://mobitest.akamai.com/m/index.cgi
    16. 16. MobileOKfromW3C: http://validator.w3.org/mobile
    17. 17. Closing Strategy Notes – Load Time is Super Important for Mobile SEO & Usability • All Mobile Architectures Need Good Load Time • Use Tools To Find the Opportunities – Considering a mixed or staged approach, depending on page content and objective • 'M.' product pages/PPC landing pages • Responsive blog, search & navigational pages • 'Varies: user-agent' server setting on everything
    18. 18. Cindy Krum CEO & Founder, MobileMoxie cindy@mobilemoxie.com 720-231-7277 Twitter/Skype: Suzzicks 2 Months Free MobileMoxie Tools with This Promo Code: SMXWEST2014 www.mobilemoxie.com/register

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