Whoas   & Woes   Of MySpace Marketing
MySpace Whoas  and what we liked
Flying Dog Brewery <ul><li>Local Company with National Product Distribution </li></ul><ul><li>MySpace Profile: </li></ul><...
 
 
 
 
MySpace Profile Wikipedia Official Site
True <ul><li>Web-Based Dating Community </li></ul><ul><li>MySpace Profile: </li></ul><ul><ul><li>Creates Brand Awareness <...
 
 
MySpace Woes  and what we learned
Westwood College: Branded Profile <ul><li>A large number of people had self identified as Westwood Students </li></ul><ul>...
MySpace Profile Must be a Good Representation of Your Brand! <ul><li>A Cool Branded Profile takes Time & Skill to Create. ...
Friends Need to Be Managed <ul><li>Which Friends will be Accepted & Which will Not? </li></ul><ul><li>What if Friends Prof...
Communications Need to be Managed <ul><li>Who will Respond to E-Mails? </li></ul><ul><li>Will all Comments be Approved? </...
Travel Site: Widget <ul><li>Wanted a Widget that would be useful for Traveler & Travel Bloggers. </li></ul><ul><li>Needed ...
Not All Developers are Widget Developers! <ul><li>MySpace Messes with your Code. </li></ul><ul><ul><li>Widgets that work o...
MySpace Widget Development Tips <ul><li>MySpace Converts HTML into its preferred Object Format Before Saving </li></ul><ul...
or use OpenSocial <ul><li>Standards for JavaScript, HTML & Flash Widget Development </li></ul><ul><li>3 Community API’s th...
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My Space Whoas & Woes

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  • My Space Whoas & Woes

    1. 2. Whoas  & Woes  Of MySpace Marketing
    2. 3. MySpace Whoas  and what we liked
    3. 4. Flying Dog Brewery <ul><li>Local Company with National Product Distribution </li></ul><ul><li>MySpace Profile: </li></ul><ul><ul><li>Establishes the Company Voice & Personality </li></ul></ul><ul><ul><li>Creates a Community around the Brand </li></ul></ul><ul><ul><li>Notifies Users about Events & New Products </li></ul></ul>
    4. 9. MySpace Profile Wikipedia Official Site
    5. 10. True <ul><li>Web-Based Dating Community </li></ul><ul><li>MySpace Profile: </li></ul><ul><ul><li>Creates Brand Awareness </li></ul></ul><ul><ul><li>Offers Tools, Games & Advice </li></ul></ul><ul><ul><li>Establishes the Company Voice & Personality </li></ul></ul><ul><ul><li>Drives Users To Sign Up on the Main Site </li></ul></ul>
    6. 13. MySpace Woes  and what we learned
    7. 14. Westwood College: Branded Profile <ul><li>A large number of people had self identified as Westwood Students </li></ul><ul><li>We wanted to create a Community Online for them </li></ul><ul><li>The Profile would Encourage Communication between Students </li></ul><ul><li>It would disperse important information about: </li></ul><ul><ul><li>Classes </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Holidays </li></ul></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>School Closures </li></ul></ul>
    8. 15. MySpace Profile Must be a Good Representation of Your Brand! <ul><li>A Cool Branded Profile takes Time & Skill to Create. </li></ul><ul><ul><li>CSS </li></ul></ul><ul><ul><li>MySpace has a profile Layout tool to help: http://profileedit.myspace.com/index.cfm?fuseaction=profile.editor </li></ul></ul><ul><li>Cool Profiles have to be Updated Frequently. </li></ul>
    9. 16. Friends Need to Be Managed <ul><li>Which Friends will be Accepted & Which will Not? </li></ul><ul><li>What if Friends Profiles Change? </li></ul><ul><li>How will you get More Friends? </li></ul><ul><li>Are These People Your Friends? </li></ul>
    10. 17. Communications Need to be Managed <ul><li>Who will Respond to E-Mails? </li></ul><ul><li>Will all Comments be Approved? </li></ul><ul><li>Will you Participate in Groups? </li></ul><ul><li>What Blog Communication is Appropriate? </li></ul>
    11. 18. Travel Site: Widget <ul><li>Wanted a Widget that would be useful for Traveler & Travel Bloggers. </li></ul><ul><li>Needed Something Cool that hadn’t Been Done. </li></ul><ul><li>Wanted a Widget that would work in all Social Networks. </li></ul>
    12. 19. Not All Developers are Widget Developers! <ul><li>MySpace Messes with your Code. </li></ul><ul><ul><li>Widgets that work on Other Social Networks Might not Work In MySpace. </li></ul></ul><ul><ul><li>Widgets that work in MySpace/IE7 might not work in MySpace/Firefox. </li></ul></ul>MySpace: IE7 MySpace: Firefox
    13. 20. MySpace Widget Development Tips <ul><li>MySpace Converts HTML into its preferred Object Format Before Saving </li></ul><ul><li>Links: All Links Are Encoded – Links in Flash Won’t Work at All </li></ul><ul><li>MySpace Bans some Widget Companies (Vidilife, Stickam, Revver & Imeem) </li></ul><ul><li>Use Flash Version 9 & Action Script 3.0 </li></ul>
    14. 21. or use OpenSocial <ul><li>Standards for JavaScript, HTML & Flash Widget Development </li></ul><ul><li>3 Community API’s that Control: ( http://code.google.com/apis/opensocial/docs/index.html ) </li></ul><ul><ul><li>Profile Stuff </li></ul></ul><ul><ul><li>Friend Stuff </li></ul></ul><ul><ul><li>Activities </li></ul></ul><ul><li>MySpace - Tense Relationship with OpenSocial </li></ul><ul><li>OpenSocial Developers: Flixster, iLike, RockYou & Slide </li></ul>
    15. 22. Thanks 

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