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My Space Whoas & Woes
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My Space Whoas & Woes

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My Space Whoas & Woes My Space Whoas & Woes Presentation Transcript

  •  
  • Whoas  & Woes  Of MySpace Marketing
  • MySpace Whoas  and what we liked
  • Flying Dog Brewery
    • Local Company with National Product Distribution
    • MySpace Profile:
      • Establishes the Company Voice & Personality
      • Creates a Community around the Brand
      • Notifies Users about Events & New Products
  •  
  •  
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  • MySpace Profile Wikipedia Official Site
  • True
    • Web-Based Dating Community
    • MySpace Profile:
      • Creates Brand Awareness
      • Offers Tools, Games & Advice
      • Establishes the Company Voice & Personality
      • Drives Users To Sign Up on the Main Site
  •  
  •  
  • MySpace Woes  and what we learned
  • Westwood College: Branded Profile
    • A large number of people had self identified as Westwood Students
    • We wanted to create a Community Online for them
    • The Profile would Encourage Communication between Students
    • It would disperse important information about:
      • Classes
      • Events
      • Holidays
      • News
      • School Closures
  • MySpace Profile Must be a Good Representation of Your Brand!
    • A Cool Branded Profile takes Time & Skill to Create.
      • CSS
      • MySpace has a profile Layout tool to help: http://profileedit.myspace.com/index.cfm?fuseaction=profile.editor
    • Cool Profiles have to be Updated Frequently.
  • Friends Need to Be Managed
    • Which Friends will be Accepted & Which will Not?
    • What if Friends Profiles Change?
    • How will you get More Friends?
    • Are These People Your Friends?
  • Communications Need to be Managed
    • Who will Respond to E-Mails?
    • Will all Comments be Approved?
    • Will you Participate in Groups?
    • What Blog Communication is Appropriate?
  • Travel Site: Widget
    • Wanted a Widget that would be useful for Traveler & Travel Bloggers.
    • Needed Something Cool that hadn’t Been Done.
    • Wanted a Widget that would work in all Social Networks.
  • Not All Developers are Widget Developers!
    • MySpace Messes with your Code.
      • Widgets that work on Other Social Networks Might not Work In MySpace.
      • Widgets that work in MySpace/IE7 might not work in MySpace/Firefox.
    MySpace: IE7 MySpace: Firefox
  • MySpace Widget Development Tips
    • MySpace Converts HTML into its preferred Object Format Before Saving
    • Links: All Links Are Encoded – Links in Flash Won’t Work at All
    • MySpace Bans some Widget Companies (Vidilife, Stickam, Revver & Imeem)
    • Use Flash Version 9 & Action Script 3.0
  • or use OpenSocial
    • Standards for JavaScript, HTML & Flash Widget Development
    • 3 Community API’s that Control: ( http://code.google.com/apis/opensocial/docs/index.html )
      • Profile Stuff
      • Friend Stuff
      • Activities
    • MySpace - Tense Relationship with OpenSocial
    • OpenSocial Developers: Flixster, iLike, RockYou & Slide
  • Thanks 