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My Space Whoas & Woes
My Space Whoas & Woes
My Space Whoas & Woes
My Space Whoas & Woes
My Space Whoas & Woes
My Space Whoas & Woes
My Space Whoas & Woes
My Space Whoas & Woes
My Space Whoas & Woes
My Space Whoas & Woes
My Space Whoas & Woes
My Space Whoas & Woes
My Space Whoas & Woes
My Space Whoas & Woes
My Space Whoas & Woes
My Space Whoas & Woes
My Space Whoas & Woes
My Space Whoas & Woes
My Space Whoas & Woes
My Space Whoas & Woes
My Space Whoas & Woes
My Space Whoas & Woes
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My Space Whoas & Woes

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  • Transcript

    • 1.  
    • 2. Whoas  & Woes  Of MySpace Marketing
    • 3. MySpace Whoas  and what we liked
    • 4. Flying Dog Brewery
      • Local Company with National Product Distribution
      • MySpace Profile:
        • Establishes the Company Voice & Personality
        • Creates a Community around the Brand
        • Notifies Users about Events & New Products
    • 5.  
    • 6.  
    • 7.  
    • 8.  
    • 9. MySpace Profile Wikipedia Official Site
    • 10. True
      • Web-Based Dating Community
      • MySpace Profile:
        • Creates Brand Awareness
        • Offers Tools, Games & Advice
        • Establishes the Company Voice & Personality
        • Drives Users To Sign Up on the Main Site
    • 11.  
    • 12.  
    • 13. MySpace Woes  and what we learned
    • 14. Westwood College: Branded Profile
      • A large number of people had self identified as Westwood Students
      • We wanted to create a Community Online for them
      • The Profile would Encourage Communication between Students
      • It would disperse important information about:
        • Classes
        • Events
        • Holidays
        • News
        • School Closures
    • 15. MySpace Profile Must be a Good Representation of Your Brand!
      • A Cool Branded Profile takes Time & Skill to Create.
        • CSS
        • MySpace has a profile Layout tool to help: http://profileedit.myspace.com/index.cfm?fuseaction=profile.editor
      • Cool Profiles have to be Updated Frequently.
    • 16. Friends Need to Be Managed
      • Which Friends will be Accepted & Which will Not?
      • What if Friends Profiles Change?
      • How will you get More Friends?
      • Are These People Your Friends?
    • 17. Communications Need to be Managed
      • Who will Respond to E-Mails?
      • Will all Comments be Approved?
      • Will you Participate in Groups?
      • What Blog Communication is Appropriate?
    • 18. Travel Site: Widget
      • Wanted a Widget that would be useful for Traveler & Travel Bloggers.
      • Needed Something Cool that hadn’t Been Done.
      • Wanted a Widget that would work in all Social Networks.
    • 19. Not All Developers are Widget Developers!
      • MySpace Messes with your Code.
        • Widgets that work on Other Social Networks Might not Work In MySpace.
        • Widgets that work in MySpace/IE7 might not work in MySpace/Firefox.
      MySpace: IE7 MySpace: Firefox
    • 20. MySpace Widget Development Tips
      • MySpace Converts HTML into its preferred Object Format Before Saving
      • Links: All Links Are Encoded – Links in Flash Won’t Work at All
      • MySpace Bans some Widget Companies (Vidilife, Stickam, Revver & Imeem)
      • Use Flash Version 9 & Action Script 3.0
    • 21. or use OpenSocial
      • Standards for JavaScript, HTML & Flash Widget Development
      • 3 Community API’s that Control: ( http://code.google.com/apis/opensocial/docs/index.html )
        • Profile Stuff
        • Friend Stuff
        • Activities
      • MySpace - Tense Relationship with OpenSocial
      • OpenSocial Developers: Flixster, iLike, RockYou & Slide
    • 22. Thanks 

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