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Being different   a game from generating product ideas
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Being different a game from generating product ideas

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Published in: Technology, Business

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Transcript

  • 1. Being Different A game!
  • 2. Youngme Moon
  • 3. 3 positioning techniques
  • 4. Reverse positioning
  • 5. Remove "scared" things
  • 6. KDowell - http://commons.wikimedia.org/wiki/File:In_and_Out_Burger.JPG
  • 7. Stealth positioning
  • 8. Position as anything but what it is
  • 9. http://commons.wikimedia.org/wiki/File:Macmini.jpg
  • 10. Breakaway positioning
  • 11. Put it in a new category
  • 12. http://commons.wikimedia.org/wiki/File:Dralion-Vienna.jpg
  • 13. The game
  • 14. Your Product?
  • 15. Three groups
  • 16. 10 minutes
  • 17. 5 minutes per group to playback
  • 18. Share ideas