Being Different
A game!
Youngme Moon
3 positioning techniques
Reverse positioning
Remove "scared" things
KDowell - http://commons.wikimedia.org/wiki/File:In_and_Out_Burger.JPG
Stealth positioning
Position as anything but
what it is
http://commons.wikimedia.org/wiki/File:Macmini.jpg
Breakaway positioning
Put it in a new category
http://commons.wikimedia.org/wiki/File:Dralion-Vienna.jpg
The game
Your Product?
Three groups
10 minutes
5 minutes per group to
playback
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Being different a game from generating product ideas

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Being different a game from generating product ideas

  1. 1. Being Different A game!
  2. 2. Youngme Moon
  3. 3. 3 positioning techniques
  4. 4. Reverse positioning
  5. 5. Remove "scared" things
  6. 6. KDowell - http://commons.wikimedia.org/wiki/File:In_and_Out_Burger.JPG
  7. 7. Stealth positioning
  8. 8. Position as anything but what it is
  9. 9. http://commons.wikimedia.org/wiki/File:Macmini.jpg
  10. 10. Breakaway positioning
  11. 11. Put it in a new category
  12. 12. http://commons.wikimedia.org/wiki/File:Dralion-Vienna.jpg
  13. 13. The game
  14. 14. Your Product?
  15. 15. Three groups
  16. 16. 10 minutes
  17. 17. 5 minutes per group to playback
  18. 18. Share ideas
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