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Promoting only the Best
a division of IMPACT Marketing & PR, Inc.

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Your Reputation
Is Our Mission

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Well known in industry circles, GMG offers a fresh, stylish
approach. Our annual GMG Garden Trends Report© is
one of the most published garden studies in trade and
consumer news.
GMG Is One of the Top Green PR Firms
The Garden Media Group, named one of the top 10 PR agencies in
Philadelphia. During the past 21 years, GMG has promoted plants and
products to the outdoor living, gardening and green industries.
We create campaigns that make an impact on both the
local and national levels such as National Gardening
Month.
Our connections and creativity
fast track your products into the
hands of major media, and they,
in turn, recommend your plants
or products to your customers.

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From trade publications to consumer media, our clients
appear in the most widely recognized publications and
are seen or heard on major network and local broadcast
outlets.
From Good Morning America to Philadelphia’s NBC
The 10! Show to the CBS Early Show, our clients get
introduced to millions.
We Know Gardening & How To Pull In Customers!
The Garden Media Group has an impressive track record of igniting
consumer buzz and generating millions of dollars of national and regional
publicity for clients. The results are evident.
Our digital and social media campaigns
result in hits on thousands of Internet sites
such as Yahoo!, DIYnetwork.com,
GardenRant, and About.com.

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Our Connections

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Media Buzz
“The Garden Media Group is professional, creative, responsive and fun to work with.
We call on them often and value their relationship.”
Doug Jimerson, Garden Editor-in-Chief
Better Homes & Gardens
“We love working with the Garden Media Group
so much we recommend them to other companies. They are the best.”
Gene Bussell, Garden Editor
Southern Living
“I have found IMPACT to be consistently responsive and efficient over many years.
I know when I call I will be put in touch with knowledgeable sources.”
Adrian Higgins, Home Editor
The Washington Post
“GMG is the best in the business.
I can count on them for fast delivery of great information and connections to interesting and
timely interviews.”
Dean Fosdick
Associated Press
“Thanks to you all for everything you do to make being a garden editor such a pleasure.
Ethne Clarke, Editor-in-Chief
Organic Gardening

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What We Do

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GMG Menu of Services
1. Strategic Development,
Branding & Positioning
2. Creative Development
3. Media & Product Placement
4. Trend Spotting
5. Traditional Media Relations
6. Digital Media
7. Micro-Marketing
8. Trade PR
9. Seeding the Market
10. Research & Surveys

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GMG Menu of Services
Strategic Development
• Develop strategies that
create, enhance and
protect your brand
identity.
• Work within your budget.
• Drive customers to ask for
your products by name.

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GMG Menu of Services
Creative Development
• Translate brand strategies
into creative formats.
• Knowledgeable about
where to target your
message.
• Diverse repertoire in
which to create single ads
to multi-media
campaigns.

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The Knock Out® Rose
Campaign 2002 to 2009
Positioning: The Rose anyone can
grow anywhere in the country
Knock Out® is now the standard for
landscape shrub roses. It’s one of
the most popular woody plants on
the market, breaking all records
for any single rose plant sold.
Total Media Placements: 4,189
Total Circulation: 512 Million
Total Ad Value: $12 Million
GMG Menu of Services
Branding Case Study

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GMG Menu of Services
Media and Product Placement
Joe Lamp’l, a GMG media friend, talks about
our client on the Today show two weeks after
the client signs with GMG
• Your product gets noticed.
• Increased ad exposure
through various
approaches.
• We create timely &
compelling garden stories
that are used.

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GMG Menu of Services
Trend Setting
• Our annual “GMG
Garden Trends Report” is
one of the most
published garden studies
in the industry.
• It defines trends and
creates ‘buzz’ capitalizing
on a sense of “urgency.”
• Your products and
services become a
“must- have !”

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Good Morning America
May 2008
GMG Menu of Services
Traditional Media
• Position your company in
the forefront so editors
recommend your
products.
• Introduce you to key
media players.
• Create newsworthy events
that attracts news
coverage.
• Plan, coach and conduct
spokesperson tours.

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GMG Menu of Services
Social Media
• Create & manage presence on
Facebook, Twitter, YouTube,
Google groups, etc
• Produce and distribute video
news and how to shorts
• Distribute online content.
• Host virtual press conferences.
• Connect with top garden
bloggers and tweeters.
• Ignite online reviews,
information exchange &
success stories.

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Local buzz
GMG Menu of Services
Regional Micro-Marketing
• Secure media placement
in specific metropolitan
markets.
• Strengthen local
relationships and drive
sales through media
tours.
• Get the buzz out with
garden center customer
events, presentations and
workshops.

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GMG Menu of Services
Trade PR
• Make your company the
go-to expert in your field.
• Research and ‘ghost’
write by-line articles for
clients featuring
products.
• Distribute new product
blurbs.
Cover Story
June 2009

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GMG Menu of Services
Seeding the Market
• Create press kits that get
the media’s attention.
• Put your products into
the hands of key garden
influencers by sending
samples to a select few.
• Reinforce positive
feedback to ensure future
placement.

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• Analyze results from
8,000+ trend spotters.
• Keep on top of emerging
consumer trends.
• Study trade surveys.
• Read association reports.
• Attend symposiums and
workshops.
• Conduct focus groups
and on line surveys of
media and consumers.
GMG Menu of Services
Research

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The Results

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Objective: Build awareness of all
products from the Liquid Fence
Company.
Results: Media exposure
increased in all outlets.
Total Reach 2009: 187 million
Total Ad Value 2009: $413,000
The Martha Show
Interview & Product Give Away
2 million fans

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Objective: Promote exclusive
distribution of Suntory’s Sun Parasol
Mandevilla to consumers.
Results: Customer doubled their
commitment for plant production
with Costa for next season.
BH&G
7.6 million readers
Total Reach 2009 to date: 78 million
Total Ad Value 2009 to date: $1.9 million

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Objective: Promote Campania
International’s line of new garden
containers, urns, statuary, fountains and
birdbaths.
Results: Exposure tripled in 2005 to 2006
numbers. The exposure hasn’t stopped.
Cover of BH&G
7.6 million readers
Total Reach 2009 to date: 65 million
Total Ad Value 2009 to date: $2.7 million

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1.2 million readers
Ad value: $330,000
Objective: Introduce Urban Outfitters’
latest brand, terrain at Styer’s, as the
newest in garden center concepts.
Results: National, regional and local
coverage within months of signing
with Garden Media Group.
Total Reach 2009 to date: 42 million
Total Ad Value 2009 to date: $1.6 million

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Objective: Leverage relationship with
National Wildlife Foundation, introduce
brand to consumers, and build awareness
with trade.
Results: Natives are hot. Micro-
marketing big success. Trade coverage
excellent. Two new nurseries have come
on board.
Blog Talk Radio Interview
2 million fans
Total Reach 2009 to date: 26 million
Total Ad Value 2009 to date: $787,000

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Objective: Build awareness of new
plants with trade.
Results: Demand far exceeded
expectations. Could have tripled
production of new plants.
15,243 readers
Ad value: $2,838.75
Total Reach 2009 to date: 24 million
Total Ad Value 2009 to date: $748,000

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Our Clients

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Sampling of Past & Present Clients
QuickTime™ and a
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are needed to see this picture.

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"Since our relationship with IMPACT Marketing began in 1995, our brand recognition
has soared. Their creative and enthusiastic approach has given us a national presence and
impact well beyond our expectations."
Steve Hutton
President, The Conard-Pyle Co.
“It has been great for Briggs. I am simply delighted with the work Garden Media Group
has done for us -- the ads, the placements, the emails...it's more than I expected. You and your team
have done an excellent job promoting Briggs and our products and you should be proud.”
Dave Jarzynka
President & CEO, Briggs Nursery
“Enthusiastic, creative and well respected in the industry, IMPACT is a real marketing
partner. They work relentlessly to help drive our brand to the next level, giving us national media
exposure and dramatically increasing our name recognition and our sales.”
Glenn Appel
CEO, Campania International
“From PR to advertising, the Garden Media Group serves our marketing needs
efficiently, effectively and with style. They are reaching our customers and making a name for us.”
Joseph Cilio
President, Alfresco Home
Client Feedback

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Steve Hutton
President & CEO
THE CONARD-PYLE CO.
610-869-8011
sbhutton@conard-pyle.com
Client since 1995
Marta Maria Garcia
Marketing Manager
COSTA FARMS
305.247.5135 x-133
mmgarcia@costafarms.com
Client since 2007
Dave Jarzynka
President & CEO
BRIGGS NURSERY
610-731-0440
djarzynka@briggsnursery.com
Client since 2008
Mark Highland
President
THE ORGANIC MECHANICS SOIL COMPANY
484-557-2961
mark@organicmechanicsoil.com
Client since 2006
Client References
Please feel free to call any of our clients you may know or any of the following:
Glenn Appel, CEO
Peter Cilio, Vice President
CAMPANIA INTERNATIONAL
215-541-4627
ga@campaniainternational.com
pcc@campaniainternational.com
Client since 1999
Jeff Gibson
BALL HORTICULTURE
630-588-3468
jgibson@ballhort.com
Client from 2001-2007
Steve Castorani
President, NORTH CREEK NURSERIES
American Beauties Native Plants
610-255-0100
steve@northcreeknurseries.com
Client since 2008
Denise Calabrese
Executive Director
ASSOCIATION OF PROFESSIONAL LANDSCAPE
DESIGNERS
717-238-9780
info@apld.org
Client since 2008

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Doug Jimerson
Editor in Chief Garden
& Outdoor Living Group
Better Homes & Gardens
515-284-2510
Madaline Sparks
Garden Writer
Real Simple
212-522-0979
Gene Bussell
Garden Editor
Southern Living
205-445-6352
Rebecca Kolls
Seasons Magazines
& Garden TV Host
715-381-0022
Media References
Dean Fosdick
Syndicated Writer
Associated Press
540-335-2656
Mariana Greene
Home & Garden Editor
Dallas Morning News
214-977-8407
Adrian Higgins
Garden Editor
Washington Post
202-334-4467
Joe Lamp’l
Author & Garden TV Host
770-973-7728

32. 32
520 W. State Street
Kennett Square, PA 19348
Ph. 610-444-3040
Fax: 610-444-3043
buzz@gardenmediagroup.com
www.gardenmediagroup.com
a division of IMPACT Marketing & PR, Inc.