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Victoria's Small Business Festival - Inside Business Success with Alycia Edgar and Natalie Giddings
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Victoria's Small Business Festival - Inside Business Success with Alycia Edgar and Natalie Giddings

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What underpins business success? We believe that the ability to bring in customers and to generate a profit are two essential elements. Additionally, the ability to manage cash flow is an element......

What underpins business success? We believe that the ability to bring in customers and to generate a profit are two essential elements. Additionally, the ability to manage cash flow is an element that can make or break a business.

This webinar is designed to show you how to create a remarkable business through good business fundamentals.

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  • Introduction Thanks Phil and Neil Asked to present on HOW we USE social media. How other small businesses may use it We are: National, Small business, Distance is an issue, SOHO clients - lack of resources especially time. Been online for a long time.
  • Is NOT a MARKETING Tool IS a way of doing business How do I be useful? How do I dazzle my customers? How do I help my customers get their goals? NOT What is the ROI? - “ What is the ROI for customer service? ” What can I sell them? Can I get xxxx people on my followers so that I can pitch them
  • Don’t get into social without anything to say first Ebooks, Webinar, Videos, Blog Posts, Articles, Email Series
  • Website/database owner has a great relationship with their database!

Transcript

  • 1. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success. Inside Business Success How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success.
  • 2. Inside Business Success: How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success.Suzi DafnisAustralian Businesswomen’s Network
  • 3. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success. Q&A
  • 4. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success.TWITTERUse tag: #abnsuccessFollow along:•Suzi is @suzidafnis•Alycia is @alyciaedgar•Natalie is @nataliegiddings
  • 5. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success. Victoria’s Small Business Festival runs from 1–31 August with hundreds of low-cost and free events throughout Melbourne and regional Victoria. business.vic.gov.au/festival
  • 6. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success.
  • 7. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success. Today’s Speakers Natalie Giddings Alycia Edgar Pollen Marketing Roaly Group
  • 8. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success.Alycia EdgarDirector, Coastal Accounting(Roaly Group)
  • 9. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success. How do you best manage your cashflow?
  • 10. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success. Top proactive cashflow tips – Service Industry• Invoice regularly• Ensure you have terms of payment on your invoices• Have a policy for upfront deposits or progress payments for project work• Send statements as soon as outside payment terms• Have a GST bank account and regularly transfer funds•
  • 11. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success. Top proactive cashflow tips – Products Industry• Have merchant facilities, negotiate the terms• Usually a time delay between paying or creating products and selling, have buffer funds available to you• Large customised products should require upfront deposits or progress payments• Dud products, discount and get rid of ASAP• Have a GST bank account and regularly transfer funds
  • 12. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success. Common cashflow pitfalls for all businesses• Making purchases you don’t really need• Have credit card, will buy….• It’s a business tax deduction, may as well get it• I need money for myself I’ll pull it out of the business• DO NOT BANKRUPT YOUR BUSINESS!!
  • 13. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success. Profitability• You may have cash in the bank but how do you know if your business is profitable?• What indicators will help make your situation crystal clear?
  • 14. Inside Business Success: How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success.Profitability – first things first…. • Have you accounted for everything in your accounting system? • Are you operating under accrual or cash system? • Are you regularly maintaining your accounting system? • Are you having a regular money huddle?
  • 15. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success. Profitability – secondly….• Profit and loss report• Project or program profit and loss• Product profit and loss• Ratios – Net profit Rate, Gross Profit Rate• Systems and Processes
  • 16. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success.Thank you… Alycia Edgar Coastal Accounting (Roaly Group) /@alyciaedgar /@alyciaedgar /AlyciaEdgar
  • 17. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success. Natalie Giddings Pollen Marketing
  • 18. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success. Lead Generation for Small Business
  • 19. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success. What is Lead Generation?
  • 20. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success. Content Marketing• Be seen as useful - not an interruption• Work hard to deliver as much useful, free information as you can• Build your database• Improves Search Engine results
  • 21. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success. Blogging• Personalise your brand• Positions you as a thought leader/expert• Also great for Search Engines• No pressure selling!!!• For ‘your’ information
  • 22. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success. Public Relations• Publicity = FREE Advertising• Get to know your local or niche journalists on a first name basis• “Blogger Outreach”• Know what the journalist wants to hear – THE PITCH
  • 23. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success. Online Advertising• Look for editorial opportunities & ‘email database’ w/ personal endorsement• ‘Page Impressions’ LIE• Not many businesses have Coca Cola’s marketing budget• Ensure a ‘direct response mechanism’ or CTA
  • 24. Inside Business Success: How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success. Search Marketing• Very targeted – people intending to buy• Higher conversation rates• Only ‘pay per click’• Display Ads!!!• Geographical targeting and mobile
  • 25. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success. Email Marketing• Still the highest return on investment per dollar spent online• Nurture leads (auto-responders)• Stay in touch with your best customers (life cycle)• Do I have permission to contact this person?
  • 26. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success.Thank you… Natalie Giddings Pollen Marketing /@nataliegiddings /pollenmarketing
  • 27. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success. Q&AUse the Question Pane to Ask Your Questions
  • 28. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success. Today’s Speakers Natalie Giddings Alycia Edgar Pollen Marketing Coastal Accounting (Roaly Group)
  • 29. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success. Victoria’s Small Business Festival runs from 1–31 August with hundreds of low-cost and free events throughout Melbourne and regional Victoria. business.vic.gov.au/festival
  • 30. Inside Business Success: How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success.Coming Up: 27 August 2012 11.00am – 12.00pm FREE
  • 31. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success. Today’s Speakers Natalie Giddings Alycia Edgar Pollen Marketing Coastal Accounting (Roaly Group)
  • 32. Inside Business Success:How to Get More Customers, Generate More Profits and Make Your Business a Remarkable Success. Become a member today. www.abn.org.au