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Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
Twitter for Business with Suzi Dafnis Webinar
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Twitter for Business with Suzi Dafnis Webinar

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The world is a-flutter with news of microblogging site Twitter. The early adopters are wondering what all the fuss is about (and possibly that everyone would just quit acting as though they …

The world is a-flutter with news of microblogging site Twitter. The early adopters are wondering what all the fuss is about (and possibly that everyone would just quit acting as though they discovered sliced bread) … but for those who are newbies there is still a big question about why/if they should join the movement and if so, how does it all work?
After many requests from members, the Australian Businesswomen’s Network I presented this webinar on why and how to use Twitter to grow your business.
We looked at:
How to use Twitter to grow your business and position you as an expert
How to make Twitter your powerful marketing tool (and how to measure the results)
What you should tweet about (and the subjects you should avoid)
How to manage your time on Twitter efficiently?
Cool tools to leverage your ‘tweets’ that allow you to do more with less
Defining a Twitter strategy that helps meet your business objectives.

For more great webinars, check our website. http://www.abn.org.au/site/events

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  • Welcome.Started actively in October 2008. Have 1600 followers but rank in top 4% of Twitter users in the world.More and more being asked to speak about Twitter as a business tool. Asked by members to present something on Twitter. My goal today is to have it be practical and useful for you.Using hash tag #abn for today’s session.
  • Why Twitter – it’s not for everyone and there’s no need to Twitter just because others do. For me:Have found authors and speakers.Been invited to speak.Found strategic alliances.New subscribers and members.Made friends with –like-minded people.
  • Twitter has changed everything.It’s changed the way that we communicate.Stars are being created – 1million followers. Customer service – Microsoft, Airline example, Friends are being made – my connections all over the globe,Interaction with com community, the Real Time Web – the Super Fresh web. News is news now… it’s not news tomorrow. Today we will look at ways to integrate Twitter into your business strategy.But, How to avoid it being a time-waster and something to distract you from your core message.
  • “It’s entirely possible that three or four years from now, we’ll have moved on. But the key elements of the Twitter platform will persevere. Every major channel of information will be Twitterfied.” The super fresh web… Article,vs blog post vs Tweet. How does each fit into your communication strategy? Or does it?
  • You don’t need a Twitter strategy. You need a business strategy… and then see where Twitter fits into it.• Establish yourself as an expert – Give meaningful information and answer questions.• Market Your Business – New product releases, sales, offers, use this coupon code• Research new products and services – New web design• Watch trends and report them – e.g. things in your industry• Live coverage – ie. Small Business Summit – Sxsw• Find new resources – e.g. graphic designer• Direct Traffic – to your site• Network – Connect withlike minded .e.g Julie AnnStorr• Find prospects – those talking about you e.g. Sounds like sleep• Search engines like Twitter. Every tweet can be found in the public timeline.
  • BrandingIs it in line with your business branding in all ways- Is it the businss brand or your personal brandLeverage-tack onto other activityIntegrate for best use of your timeNetworking- Who are you connected toPowerful vehicle for connectingMarketing- Your business and products and services
  • Your Twitter Account:Branding and congruence with your brand.• User Name – your name or company name? Closely associated with you, easy to remember, • Photo – professional and good quality. Does it convey who you want to be? E.g. Mother, friend, sister, generally nice person or Wedding Photographer, expert at business portraits, work nationally.• Website link – to your other networks or ABN profile• Background – what is there is basic – spruce it up – add an image – see mine• Guidelines – Don’t make your tweets private if you’re using Twitter for business. Social Networking – social Who to followTop tweeters- Thought leaders authors, experts, your competition- Those talking about your subject Friends- Other members of the ABN- Stars?Who follows you – KEY: Make it interesting and valuable- stalkers Spammers – high follower/following but no tweets- Your competition- friends (avoid overly personal chats on yoru business account)- fansFollowers – how many is good1,000 true fans (aricle to link to) vs 10,000 that are not listening “I read this post called 1,000 True fans. It convinced me that my ‘gut feel’ about how I want to relate to my community was something I should follow.
I encourage you to read the post in full.. but here’s an excerpt…“A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name.”- 23 year old pot smoker (why)- auto follow or not? Not- What to do when someone new follows you (check their profile, choose to follow them or not)- Auto welcome message? Or not?
  • It doesn’t suit everyone. If you’re not a good written communicator don’t do it. Find another medium – use video, audio, or face to face.If it’s not in your strategy, don’t do it.Or, do it later. Maybe right now you ought to be focused on your business plan – or your marketing.Get an account and park it – or redirect it to your site.Don’t have to be super witty but it helps to be a good communicator – or have excellent communication. Like a presenter who is a subject matter expert.People follow people who will help them, entertain them or
  • Tone, feel, language – no Corporate Speak. (Shrink Tweet – teenager sound!).PUT YOUR PERSONALITY IN YOUR TIMELINE• If you have something to say. If you're not conversational maybe it's not a good vehicle for you.• Mix of useful tweets, links, conversation and self-promotion- Useful - e,g, Reading: xyz book, - Links: to articles, - Conversation: Forgot my laptop and Makeup, - Self-Promotion: Preparing for a presentation I'm giving tomorrow.• Don't tweet - bad language, anything that will look bad for your brand• Don't use it as an IM - it's boring and can be handled offline• NOTE ON SELF PROMOTION – keep it balanced! E.g. Just got a love note from a client… [link to the testimonial]
  • @suzidafnisvs ….. @suzidafnis…. – a) Only those that follow both, b) all that follow meRetweet– retweet what is useful.It’s also a good way to get the person to notice you but don’t be sucky about it!- Great way to leverage off others wisdom - show your support of another- Being retweeted by a big player is big leverage, but can’t be set upRun out of characters… leave them in suspense with a linkIntegrate with: Blog, Facebook, LinkedIn – other social networksPut your twitter address out there:on email footer- in newsletters- on your blog- on your website
  • Follow me on Twitter badges? Add to newsletters, websites, blog etc. Make it part of your communications.e.g. If you do a poll on Twitter. Publish the results. (Twit poll)If you find a resource, let people know. (e.g. article, cool tool)e.g. ABN newsletters, authors and speakers. We’ve added this to our comms and our site. Also… journalists – we give them this.Sponsors/advertisers – we’ve bumped it in as an add-on e.g. Telstra Business Women’s Awards
  • Search.twitter.comSee what is trending.Use the hash tag Hash TagUse it before a series of letters to create a unique group- anyone that searches on that tag will see the string of conversationE.g. #abn
  • Search.twitter.comSee what is trending.Use the hash tag Hash TagUse it before a series of letters to create a unique group- anyone that searches on that tag will see the string of conversationE.g. #abnWhen to use itAt live events at virtual events
  • No easy way to shrink a tweet to 140 No easy way to shorten linksOnly one view of the stream (everyone)
  • Seesmic Desktophttp://desktop.seesmic.com/Multiple viewsOrganise by friends/abn/people to watchCan add a column – e.g. if I want tofollow something happening todayLimit is your screen width
  • www.tweetdeck.comSimilar functionDifferent lookBoth allow you to use faceboo
  • Tweetie for iphoneTake photo and post it (using twitpic) Tweet news as I see them(Guy who took the photo of the plane in the Hudson)- Avail for other phones e.g. blackberry – lots of versions of this
  • www.tweetlater.comScheduleDraftAuto follow, auto unfollowTrack keywroldsShortenurlsManage multiple accounts
  • Twittergrader.cmYour rankingThat of others in your area/locationTrends of your followers
  • TwittergraderTopaussiesFollow themTweet them
  • Videos:How to videosExperts- plenty to give you tips and adviceBooks:• Twitter power• Twitter revolution• Twitter means business• Twitter for dummiesJOEL COMM – IN SYDNEY/BRISBANE AND MELBOURNE THIS WEEKEND-WILL POST A LINK FOR FREE TICKETSWatch and learnWatch those you admireTweet:- Say something
  • Follow usGet a good bookDaily tips on Twitter30 Days of NetworkingNew event All on Twitter
  • Start a forumAsk your questionsAll can participateNetwork with others
  • Make the Most – next weekIf not a member, then join.[Staff training]Also next week – Tribe Talk – how to use social networks for research
  • Transcript

    • 1. Twitter<br />For Business<br />How to Use Twitter to Grow Your Business<br />
    • 2. Stella De ZottiAustralian Businesswomen’s Network<br />
    • 3. Tools You Can Use<br /><ul><li>Q&A
    • 4. Click on the Q&A icon on your floating tool bar in the bottom right corner
    • 5. Type your question in the space at the bottom
    • 6. Click “Send”
    • 7. Audio (to listen and speak)</li></ul>- Use telephone (Sydney number)<br />Or<br />- VoIP (must have microphone to be able to speak)<br />
    • 8. Suzi DafnisAustralian Businesswomen’s Network<br />
    • 9. Agenda<br /><ul><li>Why Twitter?
    • 10. Getting Started
    • 11. Meaningful Conversations
    • 12. Marketing Your Business
    • 13. Tools and Tricks
    • 14. Resources</li></li></ul><li>Why Twitter?<br /><ul><li>What’s Your Twitter Strategy?</li></li></ul><li>Why Twitter?<br /><ul><li>What’s Your Twitter Strategy?</li></li></ul><li>Why Twitter?<br /><ul><li>TIP: You don’t need a Twitter Strategy
    • 15. How to use Twitter to:
    • 16. Establish yourself as an expert
    • 17. Research new ideas and initiatives
    • 18. Market Your Business
    • 19. Find Resources
    • 20. Network</li></li></ul><li>Getting Started<br /><ul><li>TIP: Get it right (for now)
    • 21. How to Set Up Your Twitter Account for
    • 22. Branding
    • 23. Leverage
    • 24. Networking
    • 25. Marketing</li></li></ul><li>
    • 26. Say Something<br /><ul><li>TIP: If you’ve got nothing to say – say nothing
    • 27. What and how to tweet
    • 28. Who to tweet to and with
    • 29. What not to tweet</li></li></ul><li>Say Something<br /><ul><li>Can we hear YOU?
    • 30. Useful Info
    • 31. Relevant Links
    • 32. Conversation
    • 33. Self Promotion</li></li></ul><li>Tips and Tricks<br /><ul><li>TIP: Use shortcuts to leverage time and effort
    • 34. Cool Tools and Tricks</li></li></ul><li>
    • 35. Tips and Tricks<br />
    • 36. Tips and Tricks<br />
    • 37. Tips and Tricks<br />
    • 38. Tips and Tricks<br />
    • 39. Tips and Tricks<br />
    • 40. Tips and Tricks<br />
    • 41. Tips and Tricks<br />
    • 42. Tips and Tricks<br />
    • 43. Tips and Tricks<br />
    • 44. Resources<br /><ul><li>TIP: There’s a whole lot more to learn
    • 45. Videos
    • 46. Watch out for experts!
    • 47. Books
    • 48. Watch and learn
    • 49. Tweet</li></li></ul><li>Next Steps<br /><ul><li>Follow us – www.twitter.com/suzidafnis</li></ul>Or www.followsuzi.com<br /><ul><li>Announcing:….. A national networking event – powered by Twitter – starts 1 July</li></li></ul><li>Question Time<br />
    • 50. Next Steps<br /><ul><li> Join the Know-How Now Community
    • 51. Start a discussion
    • 52. Participate
    • 53. Network</li></li></ul><li>Make the Most of Your Membership<br />Networking. It's more than who you know. Join other members for this free one-hour networking webinar to gain new ideas, new contacts, brainstorm business challenges and network. Members only.<br />National – 23 June – 10.30am AEST<br />ABN Members Only - Free<br />
    • 54. MentorNet<br />Grow Your Business with the Help of a Mentor.<br />Imagine the success your businesscouldachievewith the help of a Mentor.<br />Hurry! The next MentorNet program starts on 22 July.<br />Register by 30 June and save! <br />Not sure if the program is for you? Ask about your free 30-minute consultation.<br />

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