Tribe Talk Webinar


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In this live recording of the Tribe Talk webinar, Kate Tribe of Tribe Research takes a look at:
• Classic mistakes businesses make when conducting research
• Cost effective ways to get your tribe's 'pulse'
• How to use research to find hidden niches that you can take advantage of
• How to incorporate research into your business strategy
• How to get reliable answers to your research questions
• Resources for conducting your own research and professional tools for leveraging this business function
• Ways to use research to develop new products and improve existing ones
If you're ready to grow your business then it's important to know how your tribe sees you!

Who Should Listen:

Tribe leaders — In his book, "Tribes: We want you to lead us", Seth Godin describes Tribes as groups in the community that have a leader. He says; "People form tribes with or without us. The challenge is to work for the tribe and make it something even better."

This webinar recording is for you if you already have a base of clients about whom you want to know more, deliver more to and have conversations with. It is ideal for those in growth and established stages of business.

About the Presenter:

Kate Tribe - Tribe Research
Kate Tribe is a quantitative social researcher and the founder of Tribe Research. She has been the Managing Director since 2002.

Kate has developed Tribe Research into an innovative and creative company focusing on accessible ways for business, non-profit and government sectors to grow from a better understanding of their tribe. Kate understands that as leaders of an organisation you need to be clear-headed about your marketing and business planning priorities and has made this a primary focus of Tribe Research’s solution.

*On receipt of your order you will be sent a link to watch this webinar

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  • Tribe Talk Webinar

    1. 1. How to use market research to discover niches, create conversations and grow your business. Tribe Talk
    2. 2. Suzi Dafnis Australian Businesswomen’s Network
    3. 3. Kate Tribe Tribe Research
    4. 4. <ul><li>Unclear aim or objective </li></ul><ul><li>Trying to solve everything at once </li></ul><ul><li>Not making it regular </li></ul><ul><li>Not feeding back to those that gave feedback </li></ul><ul><li>Thinking market research will solve the problems </li></ul><ul><li>Not utilising your own tribe </li></ul><ul><li>Poorly designing the research </li></ul>Classic market research mistakes
    5. 5. <ul><li>Why are you investing time and resources in market research? </li></ul><ul><li>How are you going to use the research? </li></ul><ul><li>Make it SMART: </li></ul><ul><ul><li>Specific </li></ul></ul><ul><ul><li>Measureable </li></ul></ul><ul><ul><li>Accountable </li></ul></ul><ul><ul><li>Realistic (or reliable) </li></ul></ul><ul><ul><li>Time specific </li></ul></ul>Aims and objectives
    6. 6. <ul><li>You can’t find out everything at once </li></ul><ul><li>Establish what your key priorities right now are </li></ul><ul><ul><li>The other priorities might change when you have implemented the results after your research on the key priorities </li></ul></ul><ul><ul><li>Explore ideas / improvement areas business planning </li></ul></ul><ul><ul><li>Uncover positives marketing </li></ul></ul><ul><ul><li>Drive change with their insights </li></ul></ul>Define the biggest priorities
    7. 7. <ul><li>Track the changes and measure what you have implemented </li></ul><ul><li>Refine and improve the research from the insights from last time </li></ul><ul><li>Make the implementations in your business </li></ul><ul><li>Keep communicating with your tribe and create conversations </li></ul>Make it regular, allowing you to
    8. 8. <ul><li>Acknowledges their time </li></ul><ul><li>Allows you to inform them of your strengths </li></ul><ul><li>Allows you to inform them of the changes you are making </li></ul><ul><li>Allows you to clarify something you can’t change and the reason </li></ul><ul><li>Encourages them to give you their time again and supports the conversation </li></ul>Feedback to those who gave feedback
    9. 9. <ul><li>… but it doesn’t drive the change – you do It will give you insights, you need to take those and act on them </li></ul><ul><li>Don’t act and your business won’t benefit, you won’t see an outcome, and your tribe won’t feel valued </li></ul><ul><li>Develop a planning day to evaluate the results </li></ul><ul><ul><li>Match feedback up with your own evaluation </li></ul></ul><ul><ul><li>Combine their feedback into SWOTs on each area of your business </li></ul></ul><ul><ul><li>Make it part of your business calendar </li></ul></ul>Market research explores & uncovers
    10. 10. <ul><li>Your tribe is your: clients, customers, staff, suppliers, contacts </li></ul><ul><li>They have experienced your organisation </li></ul><ul><ul><li>They know your strengths you should be marketing </li></ul></ul><ul><ul><li>They have ideas on how you could do things better </li></ul></ul><ul><ul><li>They have ideas on new products you could develop </li></ul></ul><ul><ul><li>They are waiting for you to formally ask them </li></ul></ul>Utilise your tribe
    11. 11. <ul><li>Survey should be like a story so they are drawn to do it </li></ul><ul><li>Order the question responses from low to high – it is easier to answer </li></ul><ul><li>Make scales even – allowing for full range of views </li></ul><ul><li>Don’t load the questions – it will bias your results </li></ul><ul><li>Don’t overlap or miss categories – implies you don’t know your tribe well </li></ul><ul><li>Don’t ask questions they know the answers, if you don’t have to </li></ul>Invest in design stage
    12. 12. <ul><li>Ask simple questions </li></ul><ul><ul><li>How likely are you to recommend us? </li></ul></ul><ul><ul><li>What is one thing we could do differently? </li></ul></ul><ul><ul><li>What do we do really well? </li></ul></ul><ul><ul><li>When you think of us, what 3 words come to mind? </li></ul></ul><ul><li>Understand scales so that you interpret the results correctly </li></ul><ul><li>One word can have many meanings </li></ul>Getting your tribe’s ‘pulse’
    13. 13. <ul><li>You’ve defined your aim </li></ul><ul><li>Your calendar has </li></ul><ul><ul><li>The research </li></ul></ul><ul><ul><li>Planning day afterwards </li></ul></ul><ul><ul><li>Feedback to your tribe strategy </li></ul></ul><ul><li>You have details to invite your tribe to participate </li></ul><ul><li>You have thought about the research design </li></ul>Ways to do it yourself
    14. 14. <ul><li>Social Media </li></ul><ul><li>Online survey & polling software </li></ul><ul><li>Tribal Tool-Kit </li></ul>Resources to do your own market research
    15. 15. <ul><li>Your known existing tribe and new members are talking on </li></ul><ul><ul><li>LinkedIn – Q&A and Groups </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Set up Google Alerts to find people talking about topics of interest </li></ul><ul><li>Communicate with your tribe online, establish yourself as an expert, uncover their problems that you could solve: have conversations </li></ul><ul><li>It isn’t a valid and reliable research project but it will get you started and give you some ideas </li></ul>Use social media for some research
    16. 16. <ul><li>There are many available mostly with free options </li></ul><ul><li>Identified versus anonymous links </li></ul><ul><li>Remember to build survey like a story </li></ul><ul><li>Incentives </li></ul>Online survey & polling software
    17. 17. <ul><li>AskURtribe – survey software </li></ul><ul><li>CloudMaker – word cloud generator </li></ul><ul><li>ActionMap – understand both importance and satisfaction to generate your priorities </li></ul>Tribal Tool-Kit
    18. 18. <ul><li>Visual representations [word clouds] of participants’ answers to open-ended questions based on the frequency, making it easier to understand </li></ul><ul><li>high frequencies = big words. </li></ul><ul><li>low frequencies = small words </li></ul>CloudMaker
    19. 19. <ul><li>Satisfaction scale along the bottom </li></ul><ul><li>Importance scale up the side </li></ul><ul><li>Helps to set priorities for marketing and business planning </li></ul>ActionMap
    20. 20. Question Time
    21. 21. <ul><li>Join the Know-How Now Community </li></ul><ul><li>Start a discussion </li></ul><ul><li>Participate </li></ul><ul><li>Network </li></ul>Next Steps
    22. 22. MentorNet Grow Your Business with the Help of a Mentor. Imagine the success your business could achieve with the help of a Mentor. Hurry! The next MentorNet program starts on 22 July 2009 . Register by 30 June and save $250 off the ABN Member Price.
    23. 23. Upcoming Events 30 Days of resources, tips and guidance to grow your network and your business. Wednesday, 1 July From 1 July Fast track your business growth with the help of a mentor. Learn more about how the MentorNet program can help you.