BOOKED for Lunch - The Referral Engine with John Jatsch Webinar

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Humans can't help but recommend goods and services to others - it's an instinct wired deep in the brain. In his new book, The Referral Engine, small business guru John Jantsch shows how you can tap …

Humans can't help but recommend goods and services to others - it's an instinct wired deep in the brain. In his new book, The Referral Engine, small business guru John Jantsch shows how you can tap into that hardwired desire. With word-of-mouth referrals tipped to drive marketing in years to come, his advice couldn't come at a better time.

As the focus of marketing shifts from glitzy campaigns to referrals, it's time for you to take action. It is no longer an option to believe that whether customers refer you is entirely out of your hands. Re-energise your approach to marketing, and ensure the flow of new customers to your business by harnessing the power of referrals.

On 23 November when John Jantsch took part in BOOKED for Lunch - Free Webinars with the world's leading business authors and thinkers.

For more great author interviews, visit our website: http://www.abn.org.au/site/booked-for-lunch

For more great webinars, check our website. http://www.abn.org.au/site/events

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Transcript

  • 1. With J ohn Jantsch brought to you by: and the The Referral Engine Teaching your business to market itself
  • 2. Suzi Dafnis Australian Businesswomen’s Network
  • 3. Q&A
  • 4. John is at @ducttape
  • 5.  
  • 6.  
  • 7. J ohn Jantsch A uthor, The Referral Engine
  • 8. Who Gets Referred?
  • 9. 4 Cs of Marketing
  • 10. Customer Lifecycle
  • 11. Collaboration
  • 12. Your Authentic Strategy
  • 13. Brand
  • 14. Content
  • 15. Technology
  • 16. Helping Customers Help Us
  • 17. Strategic Partners
  • 18. Q&A Use the Question Pane to Ask Your Questions
  • 19.  
  • 20.  
  • 21.  
  • 22. Become a member today. www.abn.org.au