The Power of Unpopular with Erika Napoletano

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Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite …

Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true.

Erika Napoletano, author of The Power of Unpopular, joined us on 19 July as our guest on BOOKED for Lunch, interviews with the world’s leading business book authors and thinkers.

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  • We ’re just about to end today’s Webinar, but before we do so, I encourage you to give our GoTo services a test drive and take up our offer to receive the first two months of your annual subscription free. You can phone one of the numbers listed on the screen or simply request a free trial or follow up call with the offer, via the exit survey.
  • We ’re just about to end today’s Webinar, but before we do so, I encourage you to give our GoTo services a test drive and take up our offer to receive the first two months of your annual subscription free. You can phone one of the numbers listed on the screen or simply request a free trial or follow up call with the offer, via the exit survey.

Transcript

  • 1. brought to you by: and the The Power of UN-POPULAR
  • 2. Suzi DafnisAustralian Businesswomen’s Network
  • 3. Q&A
  • 4. TWITTER#bookedFollow along: @suzidafnisFollow Erika: @RedheadWriting
  • 5. Sponsored by: Powered by:Online Meetings, Webinars & Training Made Easy For a free trial and to learn more visit or phone Australia: 1800 451 485 New Zealand: 0800 42 4874 Visit: www.gotomeeting.com.au Follow our blog workshifting.com
  • 6. Erika NapoletanoAuthor, The Power of Un-Popular
  • 7. ReTHINKING Unpopular © Lindsay Goldner (@linzlovesyou)
  • 8. Identify Your Audience
  • 9. Personality
  • 10. Approachability
  • 11. Sharability
  • 12. Scalability
  • 13. Scalability
  • 14. Profitability
  • 15. They hate me  © ©©©
  • 16. They hate me 
  • 17. The Backyard Economy
  • 18. POLL:Which of the five ingredientswill you focus on next?•Personality•Approachability•Sharability•Scalability•Profitability
  • 19. POLL:
  • 20. Q&AUse the Question Pane to Ask Your Questions
  • 21. Erika Napoletano
  • 22. Sponsored by: Powered by:Online Meetings, Webinars & Training Made Easy For a free trial and to learn more visit or phone Australia: 1800 451 485 New Zealand: 0800 42 4874 Visit: www.gotomeeting.com.au Follow our blog workshifting.com
  • 23. www.unpopularbook.com/ @RedheadWriting redheadwriting.com erikanapoletano.com
  • 24. www.abn.org.au