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The Power of Unpopular with Erika Napoletano

by on Jul 24, 2012

  • 438 views

Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite ...

Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true.

Erika Napoletano, author of The Power of Unpopular, joined us on 19 July as our guest on BOOKED for Lunch, interviews with the world’s leading business book authors and thinkers.

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The Power of Unpopular with Erika Napoletano The Power of Unpopular with Erika Napoletano Presentation Transcript