brought to you by:   and the                               The Power of                               UN-POPULAR
Suzi DafnisAustralian Businesswomen’s Network
Q&A
TWITTER#bookedFollow along: @suzidafnisFollow Erika: @RedheadWriting
Sponsored by:     Powered by:Online Meetings, Webinars & Training Made Easy          For a free trial and to learn more vi...
Erika NapoletanoAuthor, The Power of Un-Popular
ReTHINKING Unpopular              © Lindsay Goldner              (@linzlovesyou)
Identify Your Audience
Personality
Approachability
Sharability
Scalability
Scalability
Profitability
They hate me        ©     ©©©
They hate me 
The Backyard Economy
POLL:Which of the five ingredientswill you focus on next?•Personality•Approachability•Sharability•Scalability•Profitability
POLL:
Q&AUse the Question Pane to Ask Your           Questions
Erika Napoletano
Sponsored by:     Powered by:Online Meetings, Webinars & Training Made Easy          For a free trial and to learn more vi...
www.unpopularbook.com/    @RedheadWriting                         redheadwriting.com                         erikanapoleta...
www.abn.org.au
The Power of Unpopular with Erika Napoletano
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The Power of Unpopular with Erika Napoletano

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Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true.

Erika Napoletano, author of The Power of Unpopular, joined us on 19 July as our guest on BOOKED for Lunch, interviews with the world’s leading business book authors and thinkers.

Published in: Education, Travel, Business
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  • We ’re just about to end today’s Webinar, but before we do so, I encourage you to give our GoTo services a test drive and take up our offer to receive the first two months of your annual subscription free. You can phone one of the numbers listed on the screen or simply request a free trial or follow up call with the offer, via the exit survey.
  • We ’re just about to end today’s Webinar, but before we do so, I encourage you to give our GoTo services a test drive and take up our offer to receive the first two months of your annual subscription free. You can phone one of the numbers listed on the screen or simply request a free trial or follow up call with the offer, via the exit survey.
  • The Power of Unpopular with Erika Napoletano

    1. 1. brought to you by: and the The Power of UN-POPULAR
    2. 2. Suzi DafnisAustralian Businesswomen’s Network
    3. 3. Q&A
    4. 4. TWITTER#bookedFollow along: @suzidafnisFollow Erika: @RedheadWriting
    5. 5. Sponsored by: Powered by:Online Meetings, Webinars & Training Made Easy For a free trial and to learn more visit or phone Australia: 1800 451 485 New Zealand: 0800 42 4874 Visit: www.gotomeeting.com.au Follow our blog workshifting.com
    6. 6. Erika NapoletanoAuthor, The Power of Un-Popular
    7. 7. ReTHINKING Unpopular © Lindsay Goldner (@linzlovesyou)
    8. 8. Identify Your Audience
    9. 9. Personality
    10. 10. Approachability
    11. 11. Sharability
    12. 12. Scalability
    13. 13. Scalability
    14. 14. Profitability
    15. 15. They hate me  © ©©©
    16. 16. They hate me 
    17. 17. The Backyard Economy
    18. 18. POLL:Which of the five ingredientswill you focus on next?•Personality•Approachability•Sharability•Scalability•Profitability
    19. 19. POLL:
    20. 20. Q&AUse the Question Pane to Ask Your Questions
    21. 21. Erika Napoletano
    22. 22. Sponsored by: Powered by:Online Meetings, Webinars & Training Made Easy For a free trial and to learn more visit or phone Australia: 1800 451 485 New Zealand: 0800 42 4874 Visit: www.gotomeeting.com.au Follow our blog workshifting.com
    23. 23. www.unpopularbook.com/ @RedheadWriting redheadwriting.com erikanapoletano.com
    24. 24. www.abn.org.au

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