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Stand Out From the Crowd Webinar - Catriona Pollard
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Stand Out From the Crowd Webinar - Catriona Pollard

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How to develop your personal brand using PR and Social Media. ...

How to develop your personal brand using PR and Social Media.

Everyone needs to develop a personal brand, whether you are just starting out in business or running an established business.

Those with strong and distinct personal brands more easily cultivate and manage their reputation, credibility and profile. A strong personal brand is the key to become an influencer and gaining trust with people that matter.

In this webinar, public relations and social media expert, Catriona Pollard of CP Communications will share how to leverage the opportunities in both social media and public relations to effectively build your personal profile so you start standing out from the crowd.

Do you know what happens when people start taking notice of you? Increased sales, more referrals, doors start opening and new opportunities you never even dreamed of start falling into your lap. At this personal branding and social media session you will gain an understanding of the strategies and tactics that must be used in order to successfully create and build on your personal brand in order to become a well-known expert and influencer.

In business, it’s no longer a question if you should do PR and social media; it’s how well you do them.

This not to be missed session will leave you understanding how you can use PR and social media to develop your personal brand and your build your business.

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  • 1. Stand Out from the Crowd Develop Your Personal Brand Using PR and Social Media.
  • 2. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.! Watch this webinar to learn: • Learn clever tactics to uncover your personal brand • How to use PR and social media to build your business so you get new business calls without even trying • Learn how to develop your personal brand and your personal key messages so you can stand out from the crowd Catriona was great, I enjoyed hearing about the different PR tactics and how integral a blog is to your personal branding – Kirstin S. Access the recording from the Australian Businesswomens Networks Online Learning Centre http://bit.ly/standoutabn ! !
  • 3. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.! SUZI DAFNIS Australian Businesswomens Network
  • 4. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.! Q&A
  • 5. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.! TWITTER Use tag: #abncrowd Follow along: Suzi is @suzidafnis Catriona is @CatrionaPollard
  • 6. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.!
  • 7. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.! CATRIONA POLLARD Director, CP Communications
  • 8. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.! ! How would your rate the strength of your personal brand? 1. Non-existent, Im just beginning. 2. I have established myself but want more opportunities. 3. I have an established brand, but Im not using social media/PR effectively. 4. Other - please indicate in Questions box.
  • 9. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.!
  • 10. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.! Your personal brand • Your ‘One Thing’ which is the essence of your communication • Your platform • Your brand statement
  • 11. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.! Tools to build your brand • Use a professional photo • Google yourself • Set up Google alerts • Claim your domain name and build a personal website/blog.
  • 12. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.! Why do PR & social media? • Profile, reputation & credibility • Editorial has a credibility factor • Being a known expert and trusted source of information opens doors and opportunities.
  • 13. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.! PR tactics • Media releases and media pitches • Contributed articles • Case studies & stories • Speaking engagements
  • 14. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.! Social media is a set of conversations, connections and sharing of information. !
  • 15. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.!
  • 16. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.!
  • 17. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.! • Update profile. • Build connections. • Share content. • Join groups. • Recommendations. • Add publications and your blog.
  • 18. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.!
  • 19. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.! • Write a blog on your area of expertise and/or become a guest blogger. • Your blog is a central channel. • Feed it into other sites. • Every time you post - social it. • Make it up-to-date. • Make it relevant.
  • 20. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.!
  • 21. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.! Watch this webinar to learn: • Learn clever tactics to uncover your personal brand • How to use PR and social media to build your business so you get new business calls without even trying • Learn how to develop your personal brand and your personal key messages so you can stand out from the crowd Catriona was great, I enjoyed hearing about the different PR tactics and how integral a blog is to your personal branding – Kirstin S. Access the recording from the Australian Businesswomens Networks Online Learning Centre http://bit.ly/standoutabn ! !
  • 22. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.! • It’s not promotional, it’s a conversation. • Show your personality. • Tweet interesting articles on your area of expertise. • Ask open questions to start conversations. • Be really generous with your RTs and replies.
  • 23. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.!
  • 24. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.! • Rise above the clutter. • Focus on engagement. • Take a look at Facebook Insights.
  • 25. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.! Tips • Take the time to create your personal brand. • Start actively building your reputation. • Make connections and connect people. • Engage and have conversations. • Be a giver and be authentic. • IRL is still essential. • Start telling your stories – guaranteed to help you stand out from the crowd.
  • 26. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.! Get your free ebooks! This is just the start – I have so much else to share with you! Go to: www.cpcommunications.com.au – click on the resources tab and get your free ebooks.
  • 27. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.! Soon to be released: From Unknown to Expert: How to use clever PR and social media to become a thought leader. Public relations and social media can be the difference between a being a well recognised expert and thought leader in your niche and just wishing you are. This comprehensive step-by-step guide will give you all the tools and knowledge you develop clever PR and social media tactics and successfully achieve the role of a recognised expert and thought leader.
  • 28. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.! Q&A Use the Question Pane to Ask Your Questions
  • 29. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.! Q&A CATRIONA POLLARD cpcommunications.com.au @CatrionaPollard
  • 30. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.! Upcoming Courses for Small Business
  • 31. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.! What do you consider your next step with building your personal brand?
  • 32. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.! Thank You CATRIONA POLLARD cpcommunications.com.au @CatrionaPollard
  • 33. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.! Watch this webinar to learn: • Learn clever tactics to uncover your personal brand • How to use PR and social media to build your business so you get new business calls without even trying • Learn how to develop your personal brand and your personal key messages so you can stand out from the crowd Catriona was great, I enjoyed hearing about the different PR tactics and how integral a blog is to your personal branding – Kirstin S. Access the recording from the Australian Businesswomens Networks Online Learning Centre http://bit.ly/standoutabn ! !
  • 34. Stand Out from the Crowd! Develop Your Personal Brand Using PR and Social Media.! Australian Businesswomens Network! The Australian Businesswomen's Network is an online membership community designed to teach ! women the skills to ! start, manage and ! grow a business.! Discover the benefits! of membership!!