Blogging Strategies
for Small Business
LinkedIn
for Small Business
LinkedIn
for Small Business
SUZI DAFNIS
Australian Businesswomen’s Network
LinkedIn
for Small Business
Q&A
LinkedIn
for Small Business
TWITTER
Use tag: #abnlinkedin
Follow along:
Suzi @suzidafnis
Dan @DanLinkedinMan
Karalyn @Inte...
Blogging Strategies
for Small Business
LinkedIn
for Small Business
LinkedIn
for Small Business
KARALYN BROWN
InterviewIQ
LinkedIn
for Small Business
Do you really need to be on LinkedIn?
•4 million Australian professionals
•Estimated 80% of th...
LinkedIn
for Small Business
Do you really need to be on LinkedIn?
•People want to connect with people NOT
company brands
•...
LinkedIn
for Small Business
LinkedIn
for Small Business
LinkedIn
for Small Business
BIG opportunities for people who
embrace LinkedIn!
•User engagement is still relatively low
•L...
LinkedIn
for Small Business
BIG opportunities for people who
embrace LinkedIn!
•MYOB: SME survey- 28% in year to February
...
LinkedIn
for Small Business
BIG opportunities for people who
embrace LinkedIn!
You are going to find much of the populatio...
LinkedIn
for Small Business
How to have your profile work the
room when you’re not there
1.Create a powerful profile
2.Mak...
LinkedIn
for Small Business
What makes a profile powerful
1.Friendly photo (no bridesmaid dresses or wedding suit)
2.Obvio...
LinkedIn
for Small Business
What makes a profile powerful?
LinkedIn
for Small Business
What makes a profile powerful?
LinkedIn
for Small Business
What makes a profile powerful?
LinkedIn
for Small Business
What makes a profile powerful?
LinkedIn
for Small Business
What makes a profile powerful?
Endorsements
LinkedIn
for Small Business
What makes a profile powerful?
Recommendations
LinkedIn
for Small Business
How to have your profile work the
room when you’re not there
1.Keep your status updated with r...
LinkedIn
for Small Business
The Power of Groups
1.Find groups that are active and non-spammy (sometimes
the industry based...
LinkedIn
for Small Business
Reaching out to people you don’t
know
1.Join relevant groups and use that as a point of connec...
LinkedIn
for Small Business
Reaching out to people you don’t
know/the start of lead generation
“Dear John, we’re both memb...
LinkedIn
for Small Business
Lead Generation
Post questions in your status updates – start to gather
email addresses – put ...
LinkedIn
for Small Business
KARALYN BROWN
karalyn@interviewiq.com.au
www.interviewiq.com.au
Thank you
LinkedIn
for Small Business
DAN SHERMAN
LinkedIn Trainer and Author
LinkedIn
for Small Business
Imagine the possibilities
• Getting right to decision makers
• Getting inbound leads
• Creatin...
LinkedIn
for Small Business
LinkedIn is the Answer
• Search Engine for People
• 238 million person business directory that...
LinkedIn
for Small Business
LinkedIn is the Answer
• Attract very specific people – targeted
• Shorter sales cycle
• Faste...
LinkedIn
for Small Business
Step One: Optimise Your Profile
with Keywords
Out of 239,000 results
I am on page one
LinkedIn
for Small Business
Step One: Optimise Your Profile
with Keywords
LinkedIn
for Small Business
Step One: Optimise Your Profile
with Keywords
LinkedIn
for Small Business
Step One: Optimise Your Profile
with Keywords
LinkedIn
for Small Business
Step Two: Grow Your Network
Having just a few connections ruins your
chance of success
77 conn...
LinkedIn
for Small Business
Step Two: Grow Your Network
LinkedIn
for Small Business
Step Three: Join Groups
Groups equal
more clients
LinkedIn
for Small Business
Step Three: Join Groups
• Groups are Full of People
Who Can Hire You & Partner
With You
• Choo...
LinkedIn
for Small Business
Step Three: Join Groups
Direct message
anyone in your group!
LinkedIn
for Small Business
Step Three: Join Groups
Reach thousands of
prospects directly
LinkedIn
for Small Business
Step Three: Join Groups
Some Groups are Massive:
Expand your rolodex
LinkedIn
for Small Business
Step Four: Follow LinkedIn
Etiquette
Don’t Sell
LinkedIn
for Small Business
Step Four: Follow LinkedIn
Etiquette
Read the Profile For Commonalities
and Conversation Start...
LinkedIn
for Small Business
Step Four: Follow LinkedIn
Etiquette
BE LIKE DALE
“You can make more friends in two months by
...
LinkedIn
for Small Business
Thank you
See you on LinkedIn!
Dan@linkedsuccess.com
www.LinkedSuccess.com
LinkedIn
for Small Business
Karalyn Brown
karalyn@interviewiq.com.au
www.interviewiq.com.au
Dan Sherman
Dan@linkedsuccess....
LinkedIn
for Small Business
Upcoming Events
3 October 17 October
LinkedIn
for Small Business
Karalyn Brown
karalyn@interviewiq.com.au
www.interviewiq.com.au
Dan Sherman
Dan@linkedsuccess....
LinkedIn
for Small Business
Become a member today.
www.abn.org.au
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LinkedIn for Small Business Webinar

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Everyone talks about the power of Facebook for business, but the LinkedIn platform is probably more powerful an useful for many small business owners.

During this webinar you will discover how to use LinkedIn to effectively build your profile, make connections and build your personal brand and reach.

You’ll learn:
• What makes a great LinkedIn proflle
• Effective ways to make connections (and not look like a stalker)
• Ways to get your invitations accepted
• Groups to join and which ones to avoid
• How to integrate LinkedIn with your other social networks
• How to harness the unique powers of LinkedIn
• Ways to build credibility and referrals with LinkedIn
• Why LinkedIn is a great personal branding tool that search engines love
• And more

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LinkedIn for Small Business Webinar

  1. 1. Blogging Strategies for Small Business LinkedIn for Small Business
  2. 2. LinkedIn for Small Business SUZI DAFNIS Australian Businesswomen’s Network
  3. 3. LinkedIn for Small Business Q&A
  4. 4. LinkedIn for Small Business TWITTER Use tag: #abnlinkedin Follow along: Suzi @suzidafnis Dan @DanLinkedinMan Karalyn @InterviewIQ
  5. 5. Blogging Strategies for Small Business LinkedIn for Small Business
  6. 6. LinkedIn for Small Business KARALYN BROWN InterviewIQ
  7. 7. LinkedIn for Small Business Do you really need to be on LinkedIn? •4 million Australian professionals •Estimated 80% of the professional population •65% of professionals on LI check in at least once a week •35% check in daily
  8. 8. LinkedIn for Small Business Do you really need to be on LinkedIn? •People want to connect with people NOT company brands •Unless you are Kim Kardashian or Jane Smith, LinkedIn gets you found on Google in a way that you can control
  9. 9. LinkedIn for Small Business
  10. 10. LinkedIn for Small Business
  11. 11. LinkedIn for Small Business BIG opportunities for people who embrace LinkedIn! •User engagement is still relatively low •Less than 10% of a survey of 200 people had a non system-generated status update •90% had not used their summary to present their skills in a compelling way
  12. 12. LinkedIn for Small Business BIG opportunities for people who embrace LinkedIn! •MYOB: SME survey- 28% in year to February 2013 had seen rise in revenue, compared to 18% non-users of social media •Only 18% SMEs using LinkedIn to network and generate revenue
  13. 13. LinkedIn for Small Business BIG opportunities for people who embrace LinkedIn! You are going to find much of the population on LinkedIn – but not so many using LinkedIn effectively – including people in business
  14. 14. LinkedIn for Small Business How to have your profile work the room when you’re not there 1.Create a powerful profile 2.Make sure you can be found in searches 3.Connect to as many “contacts” as you can 4.Keep your status updated with useful information to your network
  15. 15. LinkedIn for Small Business What makes a profile powerful 1.Friendly photo (no bridesmaid dresses or wedding suit) 2.Obvious what you do and why people should connect or do business with you 3.For business development - how you solve the headaches of your ideal customer 4.First person PLEASE 5.Filled out so your previous experience supports your claims of expertise
  16. 16. LinkedIn for Small Business What makes a profile powerful?
  17. 17. LinkedIn for Small Business What makes a profile powerful?
  18. 18. LinkedIn for Small Business What makes a profile powerful?
  19. 19. LinkedIn for Small Business What makes a profile powerful?
  20. 20. LinkedIn for Small Business What makes a profile powerful? Endorsements
  21. 21. LinkedIn for Small Business What makes a profile powerful? Recommendations
  22. 22. LinkedIn for Small Business How to have your profile work the room when you’re not there 1.Keep your status updated with relevant and useful information 2.Endorse and recommend others 3.Support others’ efforts through “liking”, “congratulating” and “commenting” 1.Participate in groups to showcase your expertise
  23. 23. LinkedIn for Small Business The Power of Groups 1.Find groups that are active and non-spammy (sometimes the industry based groups) 2.Respond to questions and call-outs 3.Contact group owner – ask how you can support them 4.Create your own group – as a marketing channel • Use polls to engage audience • Send an announcement
  24. 24. LinkedIn for Small Business Reaching out to people you don’t know 1.Join relevant groups and use that as a point of connection 2.Make sure you identify what you have in common, or why people should connect – make it personal 3.Use the get introduced function in the same way that you would ask a friend to introduce you to someone 4.Do not send out mass invitations at the one time
  25. 25. LinkedIn for Small Business Reaching out to people you don’t know/the start of lead generation “Dear John, we’re both members of the same two groups, and have similar professional backgrounds. I use LinkedIn to share insights with my network, and would be delighted if you accepted as a connection.” Next approach can be a targeted email/ call
  26. 26. LinkedIn for Small Business Lead Generation Post questions in your status updates – start to gather email addresses – put people on an email cycle “Do you struggle to sell yourself in interviews? Take our short survey and receive a free e-book”
  27. 27. LinkedIn for Small Business KARALYN BROWN karalyn@interviewiq.com.au www.interviewiq.com.au Thank you
  28. 28. LinkedIn for Small Business DAN SHERMAN LinkedIn Trainer and Author
  29. 29. LinkedIn for Small Business Imagine the possibilities • Getting right to decision makers • Getting inbound leads • Creating referral partnerships • Getting found on search engines • Building a worldwide reputation
  30. 30. LinkedIn for Small Business LinkedIn is the Answer • Search Engine for People • 238 million person business directory that leverages who you know • Brand and position yourself as the authority online • Access to decision makers • Generate new prospects in untapped markets
  31. 31. LinkedIn for Small Business LinkedIn is the Answer • Attract very specific people – targeted • Shorter sales cycle • Faster access to partners • Create inbound leads consistently • Create a targeted tribe, an online community • Maintain top of mind awareness
  32. 32. LinkedIn for Small Business Step One: Optimise Your Profile with Keywords Out of 239,000 results I am on page one
  33. 33. LinkedIn for Small Business Step One: Optimise Your Profile with Keywords
  34. 34. LinkedIn for Small Business Step One: Optimise Your Profile with Keywords
  35. 35. LinkedIn for Small Business Step One: Optimise Your Profile with Keywords
  36. 36. LinkedIn for Small Business Step Two: Grow Your Network Having just a few connections ruins your chance of success 77 connections 1st level 8,412 connections 2nd level 245,789 connections 3rd level You might think, 245,000 is pretty good but you are not seeing 1% of LinkedIn!
  37. 37. LinkedIn for Small Business Step Two: Grow Your Network
  38. 38. LinkedIn for Small Business Step Three: Join Groups Groups equal more clients
  39. 39. LinkedIn for Small Business Step Three: Join Groups • Groups are Full of People Who Can Hire You & Partner With You • Choose from over 2 Million • Max out your fifty
  40. 40. LinkedIn for Small Business Step Three: Join Groups Direct message anyone in your group!
  41. 41. LinkedIn for Small Business Step Three: Join Groups Reach thousands of prospects directly
  42. 42. LinkedIn for Small Business Step Three: Join Groups Some Groups are Massive: Expand your rolodex
  43. 43. LinkedIn for Small Business Step Four: Follow LinkedIn Etiquette Don’t Sell
  44. 44. LinkedIn for Small Business Step Four: Follow LinkedIn Etiquette Read the Profile For Commonalities and Conversation Starters Move from LinkedIn to a phone call On the phone learn more about THEIR business, and what clients THEY need… Suggest next steps: a Meeting…
  45. 45. LinkedIn for Small Business Step Four: Follow LinkedIn Etiquette BE LIKE DALE “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” Dale Carnegie Write to prospects and potential partners every day and get more deals
  46. 46. LinkedIn for Small Business Thank you See you on LinkedIn! Dan@linkedsuccess.com www.LinkedSuccess.com
  47. 47. LinkedIn for Small Business Karalyn Brown karalyn@interviewiq.com.au www.interviewiq.com.au Dan Sherman Dan@linkedsuccess.com Q&A www.LinkedSuccess.com
  48. 48. LinkedIn for Small Business Upcoming Events 3 October 17 October
  49. 49. LinkedIn for Small Business Karalyn Brown karalyn@interviewiq.com.au www.interviewiq.com.au Dan Sherman Dan@linkedsuccess.com Thank you www.LinkedSuccess.com
  50. 50. LinkedIn for Small Business Become a member today. www.abn.org.au

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