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Social Media Content Strategies
 for Small Business Webinar - Trevor Young - Belinda Weaver
 

Social Media Content Strategies
 for Small Business Webinar - Trevor Young - Belinda Weaver

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The people who occupy the top spots in any industry are those who create the most relevant and most useful online content. What type of content should you create on a regular basis? And, which social ...

The people who occupy the top spots in any industry are those who create the most relevant and most useful online content. What type of content should you create on a regular basis? And, which social media platforms are best suited to your content? Join us and discover how to be a powerful content creator.

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  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • If you want to build brand recognition and influence beyond just your immediate network of friends, family, colleagues and peers, you need a robust platform from which to get noticed, amplify your message, spread your ideas, express your opinions and demonstrate your knowledge, passion and expertise – the goal is to ultimately create media interest, attract business opportunities and generate sales.
  • If you want to build brand recognition and influence beyond just your immediate network of friends, family, colleagues and peers, you need a robust platform from which to get noticed, amplify your message, spread your ideas, express your opinions and demonstrate your knowledge, passion and expertise – the goal is to ultimately create media interest, attract business opportunities and generate sales.
  • The two keys to building a solid platform is the integrated use of content and social networking – but don’t neglect the offline opportunities around events and face to face activity, as well as traditional media.
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • What discussions
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform

Social Media Content Strategies
 for Small Business Webinar - Trevor Young - Belinda Weaver Social Media Content Strategies
 for Small Business Webinar - Trevor Young - Belinda Weaver Presentation Transcript

  • Blogging Strategiesfor Small BusinessSocial Media Content Strategiesfor Small Business
  • Social Media Content Strategiesfor Small BusinessSUZI DAFNISAustralian Businesswomen’s Network
  • Social Media Content Strategiesfor Small BusinessQ&A
  • Social Media Content Strategiesfor Small BusinessTWITTERUse tag: #abncontentFollow along:•Suzi @suzidafnis•Trevor @trevoryoung•Belinda @copywritemattrs
  • Social Media Content Strategiesfor Small BusinessSocial MediaContent Strategiesfor Small Business
  • Social Media Content Strategiesfor Small BusinessTREVOR YOUNGTREVORYOUNG.MEBELINDA WEAVERCOPYWRITE MATTERS
  • Social Media Content Strategiesfor Small BusinessBelinda WeaverCopywrite Matters@copywritemttersBELINDA WEAVERCOPYWRITE MATTERS
  • Social Media Content Strategiesfor Small Business• Social media and content marketing• Social and SEO• Choosing the right social media platform• Balancing personal and personality• Writing tips for social media
  • Social Media Content Strategiesfor Small BusinessContent Marketingthe technique of creating and freelysharing informative contentas a means ofconverting prospects into customersand customers into repeat buyers
  • Social Media Content Strategiesfor Small BusinessSOCIAL MEDIA
  • Social Media Content Strategiesfor Small Business
  • Social Media Content Strategiesfor Small Business
  • Social Media Content Strategiesfor Small BusinessGoogle knows who you’retalking to
  • Social Media Content Strategiesfor Small BusinessBoost your SEO usingSM
  • Social Media Content Strategiesfor Small BusinessBoost your SEO usingSM• Create content that is:sharable and engaging
  • Social Media Content Strategiesfor Small BusinessBoost your SEO usingSM• Create content that is:sharable and engaging• Motivate your community toengage with your content
  • Social Media Content Strategiesfor Small BusinessBoost your SEO usingSM• Create content that is:sharable and engaging• Motivate your community toengage with your content• Get influential peeps to lendtheir authority
  • Social Media Content Strategiesfor Small BusinessWhich updates matter?• All your social media businesspages should be:• Public• Complete• Active
  • Social Media Content Strategiesfor Small BusinessSEO and SM sitting in atree
  • Social Media Content Strategiesfor Small BusinessSocialmedialandscapecreatedbyethority.http://social-media-prisma.ehtority.de
  • Social Media Content Strategiesfor Small BusinessWhich platforms?
  • Social Media Content Strategiesfor Small BusinessWhich platforms?YOUR BRAND YOURAUDIENCE
  • Social Media Content Strategiesfor Small BusinessWhich platforms?YOUR BRAND YOURAUDIENCE
  • Social Media Content Strategiesfor Small BusinessWhich platforms?YOUR BRAND YOURAUDIENCEVS ….. YOUR TIME
  • Social Media Content Strategiesfor Small BusinessSocial Media ContentTIPS
  • Social Media Content Strategiesfor Small BusinessSocial Media ContentTIPS• SM platforms are marketing databases• Always drive people to your website
  • Social Media Content Strategiesfor Small BusinessSocial Media ContentTIPS• SM platforms are marketing databases• Always drive people to your website• People learn in different ways• They want read…• They want to listen…• They want to see…
  • Social Media Content Strategiesfor Small BusinessSocial Media ContentTIPS• SM platforms are marketing databases• Always drive people to your website• People learn in different ways• They want read…• They want to listen…• They want to see…• Be consistent. Be awesome.
  • Social Media Content Strategiesfor Small BusinessKeep it safe. Keep itsecret.
  • Social Media Content Strategiesfor Small BusinessOk. Just a peek.
  • Social Media Content Strategiesfor Small BusinessRewards• Business opportunities you’d otherwise haveno access to
  • Social Media Content Strategiesfor Small BusinessRewards• Business opportunities you’d otherwise haveno access to• Enhanced trust and loyalty, which can leadto more business
  • Social Media Content Strategiesfor Small BusinessRewards• Business opportunities you’d otherwise haveno access to• Enhanced trust and loyalty, which can leadto more business• A more engaged community, which can leadto a broader network
  • Social Media Content Strategiesfor Small Business
  • Social Media Content Strategiesfor Small BusinessWork out yourboundaries• What do you want to keep private?• Your family?• Your lifestyle choices?• Your religion?• Your hobbies?• Your love of daggy dancing?• Consider what you’re happy to share
  • Social Media Content Strategiesfor Small Business
  • Social Media Content Strategiesfor Small Business
  • Social Media Content Strategiesfor Small BusinessBuild your brandpersonality• Consider your brand as if it were a person• What kind of personality does it have?• How does it talk to people?• What kind of stories does it share?• Use your updates• PLUS the content you create and the content shareAnd let people get to know your business
  • Social Media Content Strategiesfor Small BusinessCrafting SM updates• Know your platform• Use the language of your brand• Don’t be afraid to be bold• USE VERBS!• Don’t just talk about yourself• When you share, add your spin• Proofread before publishing
  • Social Media Content Strategiesfor Small BusinessKey Lessons
  • Social Media Content Strategiesfor Small BusinessKey Lessons• You don’t have to be everywhere
  • Social Media Content Strategiesfor Small BusinessKey Lessons• You don’t have to be everywhere• Don’t be afraid to get personal• Share your story
  • Social Media Content Strategiesfor Small BusinessKey Lessons• You don’t have to be everywhere• Don’t be afraid to get personal• Share your story• Use your content to build your brand personality
  • Social Media Content Strategiesfor Small BusinessKey Lessons• You don’t have to be everywhere• Don’t be afraid to get personal• Share your story• Use your content to build your brand personality• Be active. Be consistent. Be awesome.
  • Social Media Content Strategiesfor Small BusinessConsultant, Author, Speaker, TrainerTREVOR YOUNG www.trevoryoung.me@trevoryoung
  • Social Media Content Strategiesfor Small BusinessDefining ‘personal brand’Why is it important?“A brand is whatpeople say aboutyou when you’renot in the room.”-- Jeff Bezos, Amazon.com
  • Social Media Content Strategiesfor Small BusinessWhat is a platform?• A person’s combined and integrated presenceacross the web … blog and/or podcast/videoseries … PLUS• followings on social networks: Twitter, FB, G+ etc• regular offline exposure: e.g. column in industrymagazine, speaking gigs• Your email list (#oldskool)
  • Social Media Content Strategiesfor Small BusinessCONTENTCREATIONSOCIALPARTICIPATIONMedia RelationsEvents | Face-to-Face Activity+ADDING VALUE via your platform
  • Social Media Content Strategiesfor Small BusinessPlatform in action• EXAMPLE: Fitness coach – shoots video for blog• Active on social networks: Twitter + Facebook• Adds value to people’s lives via advice providedacross multiple channels• Captures the media’s attention – small ‘nibble’results in relationship (longer term exposure)
  • Social Media Content Strategiesfor Small BusinessDemystifying content• OPPORTUNITY:To attract and earnpeople’s attentionby being helpful,interesting, addingvalue, providingutility
  • Social Media Content Strategiesfor Small BusinessContent needs to …• Inform• Educate• Empower• Entertain• GET US THINKING… should also be shareable 
  • Social Media Content Strategiesfor Small BusinessWhat are you tryingto achieve?ThoughtleadershipUtility-basedXXXX
  • Social Media Content Strategiesfor Small BusinessTypes of content• Text/video/audio – blog/YouTube/podcast• Illustrations/graphs/charts/infographics/photos• Case studies/articles/FAQs/ebooks/whitepapers• Events/webinars/Google+ Hangouts/roundtables• Tweets – Facebook/LinkedIn/G+ updates/Vine
  • Social Media Content Strategiesfor Small BusinessWAIT! What’s yourstory?• What are your ‘Spheres of Conversation’?? ??
  • Social Media Content Strategiesfor Small BusinessBuilding your home-base• Blog?• Podcast?• Video?• Combination?• Integration?
  • Social Media Content Strategiesfor Small BusinessEstablishing your‘social outposts’• What are you trying to achieve?• Who is your audience?• Where does your audience congregate?• Where does your interest lie?
  • Social Media Content Strategiesfor Small BusinessFrequency of content• Do more! >>> (probably)• Get creative• You now have 2 jobs – small biz owner AND‘media proprietor’
  • Social Media Content Strategiesfor Small BusinessSell the light,not the light globe
  • Social Media Content Strategiesfor Small Business
  • Social Media Content Strategiesfor Small BusinessTREVOR YOUNGwww.trevoryoung.me@trevoryoungBELINDA WEAVERwww.copywritematters.com.au@copywritemattrsQ&A
  • Social Media Content Strategiesfor Small Business23 July 24 SeptemberUpcoming Events
  • Social Media Content Strategiesfor Small BusinessTREVOR YOUNGwww.trevoryoung.me@trevoryoungBELINDA WEAVERwww.copywritematters.com.au@copywritemattrsThank you
  • Social Media Content Strategiesfor Small BusinessBecome a member today.www.abn.org.au