Blogging Strategiesfor Small BusinessSocial Media Content Strategiesfor Small Business
Social Media Content Strategiesfor Small BusinessSUZI DAFNISAustralian Businesswomen’s Network
Social Media Content Strategiesfor Small BusinessQ&A
Social Media Content Strategiesfor Small BusinessTWITTERUse tag: #abncontentFollow along:•Suzi @suzidafnis•Trevor @trevory...
Social Media Content Strategiesfor Small BusinessSocial MediaContent Strategiesfor Small Business
Social Media Content Strategiesfor Small BusinessTREVOR YOUNGTREVORYOUNG.MEBELINDA WEAVERCOPYWRITE MATTERS
Social Media Content Strategiesfor Small BusinessBelinda WeaverCopywrite Matters@copywritemttersBELINDA WEAVERCOPYWRITE MA...
Social Media Content Strategiesfor Small Business• Social media and content marketing• Social and SEO• Choosing the right ...
Social Media Content Strategiesfor Small BusinessContent Marketingthe technique of creating and freelysharing informative ...
Social Media Content Strategiesfor Small BusinessSOCIAL MEDIA
Social Media Content Strategiesfor Small Business
Social Media Content Strategiesfor Small Business
Social Media Content Strategiesfor Small BusinessGoogle knows who you’retalking to
Social Media Content Strategiesfor Small BusinessBoost your SEO usingSM
Social Media Content Strategiesfor Small BusinessBoost your SEO usingSM• Create content that is:sharable and engaging
Social Media Content Strategiesfor Small BusinessBoost your SEO usingSM• Create content that is:sharable and engaging• Mot...
Social Media Content Strategiesfor Small BusinessBoost your SEO usingSM• Create content that is:sharable and engaging• Mot...
Social Media Content Strategiesfor Small BusinessWhich updates matter?• All your social media businesspages should be:• Pu...
Social Media Content Strategiesfor Small BusinessSEO and SM sitting in atree
Social Media Content Strategiesfor Small BusinessSocialmedialandscapecreatedbyethority.http://social-media-prisma.ehtority...
Social Media Content Strategiesfor Small BusinessWhich platforms?
Social Media Content Strategiesfor Small BusinessWhich platforms?YOUR BRAND YOURAUDIENCE
Social Media Content Strategiesfor Small BusinessWhich platforms?YOUR BRAND YOURAUDIENCE
Social Media Content Strategiesfor Small BusinessWhich platforms?YOUR BRAND YOURAUDIENCEVS ….. YOUR TIME
Social Media Content Strategiesfor Small BusinessSocial Media ContentTIPS
Social Media Content Strategiesfor Small BusinessSocial Media ContentTIPS• SM platforms are marketing databases• Always dr...
Social Media Content Strategiesfor Small BusinessSocial Media ContentTIPS• SM platforms are marketing databases• Always dr...
Social Media Content Strategiesfor Small BusinessSocial Media ContentTIPS• SM platforms are marketing databases• Always dr...
Social Media Content Strategiesfor Small BusinessKeep it safe. Keep itsecret.
Social Media Content Strategiesfor Small BusinessOk. Just a peek.
Social Media Content Strategiesfor Small BusinessRewards• Business opportunities you’d otherwise haveno access to
Social Media Content Strategiesfor Small BusinessRewards• Business opportunities you’d otherwise haveno access to• Enhance...
Social Media Content Strategiesfor Small BusinessRewards• Business opportunities you’d otherwise haveno access to• Enhance...
Social Media Content Strategiesfor Small Business
Social Media Content Strategiesfor Small BusinessWork out yourboundaries• What do you want to keep private?• Your family?•...
Social Media Content Strategiesfor Small Business
Social Media Content Strategiesfor Small Business
Social Media Content Strategiesfor Small BusinessBuild your brandpersonality• Consider your brand as if it were a person• ...
Social Media Content Strategiesfor Small BusinessCrafting SM updates• Know your platform• Use the language of your brand• ...
Social Media Content Strategiesfor Small BusinessKey Lessons
Social Media Content Strategiesfor Small BusinessKey Lessons• You don’t have to be everywhere
Social Media Content Strategiesfor Small BusinessKey Lessons• You don’t have to be everywhere• Don’t be afraid to get pers...
Social Media Content Strategiesfor Small BusinessKey Lessons• You don’t have to be everywhere• Don’t be afraid to get pers...
Social Media Content Strategiesfor Small BusinessKey Lessons• You don’t have to be everywhere• Don’t be afraid to get pers...
Social Media Content Strategiesfor Small BusinessConsultant, Author, Speaker, TrainerTREVOR YOUNG www.trevoryoung.me@trevo...
Social Media Content Strategiesfor Small BusinessDefining ‘personal brand’Why is it important?“A brand is whatpeople say a...
Social Media Content Strategiesfor Small BusinessWhat is a platform?• A person’s combined and integrated presenceacross th...
Social Media Content Strategiesfor Small BusinessCONTENTCREATIONSOCIALPARTICIPATIONMedia RelationsEvents | Face-to-Face Ac...
Social Media Content Strategiesfor Small BusinessPlatform in action• EXAMPLE: Fitness coach – shoots video for blog• Activ...
Social Media Content Strategiesfor Small BusinessDemystifying content• OPPORTUNITY:To attract and earnpeople’s attentionby...
Social Media Content Strategiesfor Small BusinessContent needs to …• Inform• Educate• Empower• Entertain• GET US THINKING…...
Social Media Content Strategiesfor Small BusinessWhat are you tryingto achieve?ThoughtleadershipUtility-basedXXXX
Social Media Content Strategiesfor Small BusinessTypes of content• Text/video/audio – blog/YouTube/podcast• Illustrations/...
Social Media Content Strategiesfor Small BusinessWAIT! What’s yourstory?• What are your ‘Spheres of Conversation’?? ??
Social Media Content Strategiesfor Small BusinessBuilding your home-base• Blog?• Podcast?• Video?• Combination?• Integrati...
Social Media Content Strategiesfor Small BusinessEstablishing your‘social outposts’• What are you trying to achieve?• Who ...
Social Media Content Strategiesfor Small BusinessFrequency of content• Do more! >>> (probably)• Get creative• You now have...
Social Media Content Strategiesfor Small BusinessSell the light,not the light globe
Social Media Content Strategiesfor Small Business
Social Media Content Strategiesfor Small BusinessTREVOR YOUNGwww.trevoryoung.me@trevoryoungBELINDA WEAVERwww.copywritematt...
Social Media Content Strategiesfor Small Business23 July 24 SeptemberUpcoming Events
Social Media Content Strategiesfor Small BusinessTREVOR YOUNGwww.trevoryoung.me@trevoryoungBELINDA WEAVERwww.copywritematt...
Social Media Content Strategiesfor Small BusinessBecome a member today.www.abn.org.au
Upcoming SlideShare
Loading in...5
×

Social Media Content Strategies
 for Small Business Webinar - Trevor Young - Belinda Weaver

496

Published on

The people who occupy the top spots in any industry are those who create the most relevant and most useful online content. What type of content should you create on a regular basis? And, which social media platforms are best suited to your content? Join us and discover how to be a powerful content creator.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
496
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • If you want to build brand recognition and influence beyond just your immediate network of friends, family, colleagues and peers, you need a robust platform from which to get noticed, amplify your message, spread your ideas, express your opinions and demonstrate your knowledge, passion and expertise – the goal is to ultimately create media interest, attract business opportunities and generate sales.
  • If you want to build brand recognition and influence beyond just your immediate network of friends, family, colleagues and peers, you need a robust platform from which to get noticed, amplify your message, spread your ideas, express your opinions and demonstrate your knowledge, passion and expertise – the goal is to ultimately create media interest, attract business opportunities and generate sales.
  • The two keys to building a solid platform is the integrated use of content and social networking – but don’t neglect the offline opportunities around events and face to face activity, as well as traditional media.
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • What discussions
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • My blog was the best accidental business decision I ever made I started a personal styling business in 2008 and the website that was created for me was on a Wordpress blogging platform
  • Social Media Content Strategies
 for Small Business Webinar - Trevor Young - Belinda Weaver

    1. 1. Blogging Strategiesfor Small BusinessSocial Media Content Strategiesfor Small Business
    2. 2. Social Media Content Strategiesfor Small BusinessSUZI DAFNISAustralian Businesswomen’s Network
    3. 3. Social Media Content Strategiesfor Small BusinessQ&A
    4. 4. Social Media Content Strategiesfor Small BusinessTWITTERUse tag: #abncontentFollow along:•Suzi @suzidafnis•Trevor @trevoryoung•Belinda @copywritemattrs
    5. 5. Social Media Content Strategiesfor Small BusinessSocial MediaContent Strategiesfor Small Business
    6. 6. Social Media Content Strategiesfor Small BusinessTREVOR YOUNGTREVORYOUNG.MEBELINDA WEAVERCOPYWRITE MATTERS
    7. 7. Social Media Content Strategiesfor Small BusinessBelinda WeaverCopywrite Matters@copywritemttersBELINDA WEAVERCOPYWRITE MATTERS
    8. 8. Social Media Content Strategiesfor Small Business• Social media and content marketing• Social and SEO• Choosing the right social media platform• Balancing personal and personality• Writing tips for social media
    9. 9. Social Media Content Strategiesfor Small BusinessContent Marketingthe technique of creating and freelysharing informative contentas a means ofconverting prospects into customersand customers into repeat buyers
    10. 10. Social Media Content Strategiesfor Small BusinessSOCIAL MEDIA
    11. 11. Social Media Content Strategiesfor Small Business
    12. 12. Social Media Content Strategiesfor Small Business
    13. 13. Social Media Content Strategiesfor Small BusinessGoogle knows who you’retalking to
    14. 14. Social Media Content Strategiesfor Small BusinessBoost your SEO usingSM
    15. 15. Social Media Content Strategiesfor Small BusinessBoost your SEO usingSM• Create content that is:sharable and engaging
    16. 16. Social Media Content Strategiesfor Small BusinessBoost your SEO usingSM• Create content that is:sharable and engaging• Motivate your community toengage with your content
    17. 17. Social Media Content Strategiesfor Small BusinessBoost your SEO usingSM• Create content that is:sharable and engaging• Motivate your community toengage with your content• Get influential peeps to lendtheir authority
    18. 18. Social Media Content Strategiesfor Small BusinessWhich updates matter?• All your social media businesspages should be:• Public• Complete• Active
    19. 19. Social Media Content Strategiesfor Small BusinessSEO and SM sitting in atree
    20. 20. Social Media Content Strategiesfor Small BusinessSocialmedialandscapecreatedbyethority.http://social-media-prisma.ehtority.de
    21. 21. Social Media Content Strategiesfor Small BusinessWhich platforms?
    22. 22. Social Media Content Strategiesfor Small BusinessWhich platforms?YOUR BRAND YOURAUDIENCE
    23. 23. Social Media Content Strategiesfor Small BusinessWhich platforms?YOUR BRAND YOURAUDIENCE
    24. 24. Social Media Content Strategiesfor Small BusinessWhich platforms?YOUR BRAND YOURAUDIENCEVS ….. YOUR TIME
    25. 25. Social Media Content Strategiesfor Small BusinessSocial Media ContentTIPS
    26. 26. Social Media Content Strategiesfor Small BusinessSocial Media ContentTIPS• SM platforms are marketing databases• Always drive people to your website
    27. 27. Social Media Content Strategiesfor Small BusinessSocial Media ContentTIPS• SM platforms are marketing databases• Always drive people to your website• People learn in different ways• They want read…• They want to listen…• They want to see…
    28. 28. Social Media Content Strategiesfor Small BusinessSocial Media ContentTIPS• SM platforms are marketing databases• Always drive people to your website• People learn in different ways• They want read…• They want to listen…• They want to see…• Be consistent. Be awesome.
    29. 29. Social Media Content Strategiesfor Small BusinessKeep it safe. Keep itsecret.
    30. 30. Social Media Content Strategiesfor Small BusinessOk. Just a peek.
    31. 31. Social Media Content Strategiesfor Small BusinessRewards• Business opportunities you’d otherwise haveno access to
    32. 32. Social Media Content Strategiesfor Small BusinessRewards• Business opportunities you’d otherwise haveno access to• Enhanced trust and loyalty, which can leadto more business
    33. 33. Social Media Content Strategiesfor Small BusinessRewards• Business opportunities you’d otherwise haveno access to• Enhanced trust and loyalty, which can leadto more business• A more engaged community, which can leadto a broader network
    34. 34. Social Media Content Strategiesfor Small Business
    35. 35. Social Media Content Strategiesfor Small BusinessWork out yourboundaries• What do you want to keep private?• Your family?• Your lifestyle choices?• Your religion?• Your hobbies?• Your love of daggy dancing?• Consider what you’re happy to share
    36. 36. Social Media Content Strategiesfor Small Business
    37. 37. Social Media Content Strategiesfor Small Business
    38. 38. Social Media Content Strategiesfor Small BusinessBuild your brandpersonality• Consider your brand as if it were a person• What kind of personality does it have?• How does it talk to people?• What kind of stories does it share?• Use your updates• PLUS the content you create and the content shareAnd let people get to know your business
    39. 39. Social Media Content Strategiesfor Small BusinessCrafting SM updates• Know your platform• Use the language of your brand• Don’t be afraid to be bold• USE VERBS!• Don’t just talk about yourself• When you share, add your spin• Proofread before publishing
    40. 40. Social Media Content Strategiesfor Small BusinessKey Lessons
    41. 41. Social Media Content Strategiesfor Small BusinessKey Lessons• You don’t have to be everywhere
    42. 42. Social Media Content Strategiesfor Small BusinessKey Lessons• You don’t have to be everywhere• Don’t be afraid to get personal• Share your story
    43. 43. Social Media Content Strategiesfor Small BusinessKey Lessons• You don’t have to be everywhere• Don’t be afraid to get personal• Share your story• Use your content to build your brand personality
    44. 44. Social Media Content Strategiesfor Small BusinessKey Lessons• You don’t have to be everywhere• Don’t be afraid to get personal• Share your story• Use your content to build your brand personality• Be active. Be consistent. Be awesome.
    45. 45. Social Media Content Strategiesfor Small BusinessConsultant, Author, Speaker, TrainerTREVOR YOUNG www.trevoryoung.me@trevoryoung
    46. 46. Social Media Content Strategiesfor Small BusinessDefining ‘personal brand’Why is it important?“A brand is whatpeople say aboutyou when you’renot in the room.”-- Jeff Bezos, Amazon.com
    47. 47. Social Media Content Strategiesfor Small BusinessWhat is a platform?• A person’s combined and integrated presenceacross the web … blog and/or podcast/videoseries … PLUS• followings on social networks: Twitter, FB, G+ etc• regular offline exposure: e.g. column in industrymagazine, speaking gigs• Your email list (#oldskool)
    48. 48. Social Media Content Strategiesfor Small BusinessCONTENTCREATIONSOCIALPARTICIPATIONMedia RelationsEvents | Face-to-Face Activity+ADDING VALUE via your platform
    49. 49. Social Media Content Strategiesfor Small BusinessPlatform in action• EXAMPLE: Fitness coach – shoots video for blog• Active on social networks: Twitter + Facebook• Adds value to people’s lives via advice providedacross multiple channels• Captures the media’s attention – small ‘nibble’results in relationship (longer term exposure)
    50. 50. Social Media Content Strategiesfor Small BusinessDemystifying content• OPPORTUNITY:To attract and earnpeople’s attentionby being helpful,interesting, addingvalue, providingutility
    51. 51. Social Media Content Strategiesfor Small BusinessContent needs to …• Inform• Educate• Empower• Entertain• GET US THINKING… should also be shareable 
    52. 52. Social Media Content Strategiesfor Small BusinessWhat are you tryingto achieve?ThoughtleadershipUtility-basedXXXX
    53. 53. Social Media Content Strategiesfor Small BusinessTypes of content• Text/video/audio – blog/YouTube/podcast• Illustrations/graphs/charts/infographics/photos• Case studies/articles/FAQs/ebooks/whitepapers• Events/webinars/Google+ Hangouts/roundtables• Tweets – Facebook/LinkedIn/G+ updates/Vine
    54. 54. Social Media Content Strategiesfor Small BusinessWAIT! What’s yourstory?• What are your ‘Spheres of Conversation’?? ??
    55. 55. Social Media Content Strategiesfor Small BusinessBuilding your home-base• Blog?• Podcast?• Video?• Combination?• Integration?
    56. 56. Social Media Content Strategiesfor Small BusinessEstablishing your‘social outposts’• What are you trying to achieve?• Who is your audience?• Where does your audience congregate?• Where does your interest lie?
    57. 57. Social Media Content Strategiesfor Small BusinessFrequency of content• Do more! >>> (probably)• Get creative• You now have 2 jobs – small biz owner AND‘media proprietor’
    58. 58. Social Media Content Strategiesfor Small BusinessSell the light,not the light globe
    59. 59. Social Media Content Strategiesfor Small Business
    60. 60. Social Media Content Strategiesfor Small BusinessTREVOR YOUNGwww.trevoryoung.me@trevoryoungBELINDA WEAVERwww.copywritematters.com.au@copywritemattrsQ&A
    61. 61. Social Media Content Strategiesfor Small Business23 July 24 SeptemberUpcoming Events
    62. 62. Social Media Content Strategiesfor Small BusinessTREVOR YOUNGwww.trevoryoung.me@trevoryoungBELINDA WEAVERwww.copywritematters.com.au@copywritemattrsThank you
    63. 63. Social Media Content Strategiesfor Small BusinessBecome a member today.www.abn.org.au

    ×