Social Media Engagement
Social Media for Small Business Webinar Series
Social Media Engagement
Social Media for Small Business Webinar Series

SUZI DAFNIS

Australian Businesswomen’s Network
Social Media Engagement
Social Media for Small Business Webinar Series

Q&A
Social Media Engagement
Social Media for Small Business Webinar Series

TWITTER
Use tag:

#abnengage

Follow along:
Suzi i...
Social Media Engagement
Social Media for Small Business Webinar Series
Social Media Engagement
Social Media for Small Business Webinar Series

ALIZA SHERMAN
Author

DANIELLE SMITH
Author
Social Media Engagement
Social Media for Small Business Webinar Series
Social Media Engagement

Social Media for Small Business Webinar Series

POLL
What social platforms are you
currently usin...
Social Media Engagement

Social Media for Small Business Webinar Series

“Without engagement, you’re simply
broadcasting m...
Social Media Engagement
Social Media for Small Business Webinar Series

Reaction, Interaction, Action.
Social Media Engagement
Social Media for Small Business Webinar Series

It’s too hard.
Social Media Engagement

Social Media for Small Business Webinar Series

What business are you in?
Social Media Engagement

Social Media for Small Business Webinar Series

The Presence Process
Social Media Engagement
Social Media for Small Business Webinar Series

How do we best start
conversations?
Social Media Engagement
Social Media for Small Business Webinar Series

Building engagement by inspiration
Social Media Engagement
Social Media for Small Business Webinar Series

The Tools
Social Media Engagement
Social Media for Small Business Webinar Series

Emails
Social Media Engagement
Social Media for Small Business Webinar Series

Websites and Blogs
Social Media Engagement
Social Media for Small Business Webinar Series

Building groups in social networks
Social Media Engagement
Social Media for Small Business Webinar Series

Facebook
Social Media Engagement
Social Media for Small Business Webinar Series

Twitter
Social Media Engagement
Social Media for Small Business Webinar Series

LinkedIn
Social Media Engagement
Social Media for Small Business Webinar Series

Q&A
Use the Question Pane to Ask Your Questions
Social Media Engagement
Social Media for Small Business Webinar Series

ALIZA SHERMAN

DANIELLE SMITH

alizasherman.com
@a...
Social Media Engagement
Social Media for Small Business Webinar Series

Upcoming Events
Social Media Engagement
Social Media for Small Business Webinar Series

POLL
What are your next steps towards
engagement?
Social Media Engagement
Social Media for Small Business Webinar Series

Thank you

ALIZA SHERMAN

DANIELLE SMITH

alizashe...
Social Media Engagement
Social Media for Small Business Webinar Series

Australian Businesswomen’s Network
The Australian
...
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Social Media Engagement Webinar - Aliza Sherman and Danielle Smith

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Put "engage" front and centre in your social media marketing engagement strategies!

When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyse how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing.

Join us when Aliza Sherman and Danielle Smith, authors of Social Media Engagement for Dummies, are our guests on this exclusive Social Media for Small Business webinar.

Join us and you’ll learn:
• How to build and foster social media relationships with potential customers, fans, followers, and current customers
• How to spark actions, reactions, or interactions--and make things happen
• The fundamentals, especially for do-it-yourself small-business owners and marketers
• Ways to build trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more

Published in: Education, Business, Technology
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Transcript of "Social Media Engagement Webinar - Aliza Sherman and Danielle Smith"

  1. 1. Social Media Engagement Social Media for Small Business Webinar Series
  2. 2. Social Media Engagement Social Media for Small Business Webinar Series SUZI DAFNIS Australian Businesswomen’s Network
  3. 3. Social Media Engagement Social Media for Small Business Webinar Series Q&A
  4. 4. Social Media Engagement Social Media for Small Business Webinar Series TWITTER Use tag: #abnengage Follow along: Suzi is @suzidafnis Aliza is @alizasherman Danielle is @daniellesmithTV
  5. 5. Social Media Engagement Social Media for Small Business Webinar Series
  6. 6. Social Media Engagement Social Media for Small Business Webinar Series ALIZA SHERMAN Author DANIELLE SMITH Author
  7. 7. Social Media Engagement Social Media for Small Business Webinar Series
  8. 8. Social Media Engagement Social Media for Small Business Webinar Series POLL What social platforms are you currently using? 1. 2. 3. 4. 5. Facebook pages or group Twitter LinkedIn (Profile, Pages or Groups) Blog Other
  9. 9. Social Media Engagement Social Media for Small Business Webinar Series “Without engagement, you’re simply broadcasting messages that fall on deaf ears.”
  10. 10. Social Media Engagement Social Media for Small Business Webinar Series Reaction, Interaction, Action.
  11. 11. Social Media Engagement Social Media for Small Business Webinar Series It’s too hard.
  12. 12. Social Media Engagement Social Media for Small Business Webinar Series What business are you in?
  13. 13. Social Media Engagement Social Media for Small Business Webinar Series The Presence Process
  14. 14. Social Media Engagement Social Media for Small Business Webinar Series How do we best start conversations?
  15. 15. Social Media Engagement Social Media for Small Business Webinar Series Building engagement by inspiration
  16. 16. Social Media Engagement Social Media for Small Business Webinar Series The Tools
  17. 17. Social Media Engagement Social Media for Small Business Webinar Series Emails
  18. 18. Social Media Engagement Social Media for Small Business Webinar Series Websites and Blogs
  19. 19. Social Media Engagement Social Media for Small Business Webinar Series Building groups in social networks
  20. 20. Social Media Engagement Social Media for Small Business Webinar Series Facebook
  21. 21. Social Media Engagement Social Media for Small Business Webinar Series Twitter
  22. 22. Social Media Engagement Social Media for Small Business Webinar Series LinkedIn
  23. 23. Social Media Engagement Social Media for Small Business Webinar Series Q&A Use the Question Pane to Ask Your Questions
  24. 24. Social Media Engagement Social Media for Small Business Webinar Series ALIZA SHERMAN DANIELLE SMITH alizasherman.com @alizasherman daniellesmithmedia.com @daniellesmithTV
  25. 25. Social Media Engagement Social Media for Small Business Webinar Series Upcoming Events
  26. 26. Social Media Engagement Social Media for Small Business Webinar Series POLL What are your next steps towards engagement?
  27. 27. Social Media Engagement Social Media for Small Business Webinar Series Thank you ALIZA SHERMAN DANIELLE SMITH alizasherman.com @alizasherman daniellesmithmedia.com @daniellesmithTV
  28. 28. Social Media Engagement Social Media for Small Business Webinar Series Australian Businesswomen’s Network The Australian Businesswomen's Network is an online membership community designed to teach women the skills to start, manage and grow a business. Discover the benefits of membership!

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