Build Your Profile 
With Social Media" 
Build Your Profile 
with Social Media
Build Your Profile 
With Social Media" 
SUZI DAFNIS 
Australian Businesswomen’s Network
Build Your Profile 
With Social Media" 
Q&A
Build Your Profile 
With Social Media" 
TWITTER 
Use tag: #abnprofile 
Follow along: 
• Suzi @suzidafnis 
• Sharon @Sharon...
Build Your Profile 
With Social Media" 
Watch this webinar to learn: 
• Which social media platforms are best for profile ...
Build Your Profile 
With Social Media" 
SHARON WILLIAMS 
TAURUS MARKETING 
JOHANNA BAKER-DOWDELL 
STRAWBERRY COMMUNICATION...
Build Your Profile 
With Social Media" 
SHARON 
WILLIAMS 
Taurus Marketing
Build Your Profile 
With Social Media" 
• How do you grow your profile? 
• Where does social media fit in? 
• What doesn’t...
Build Your Profile 
With Social Media" 
How do I grow my profile 
and that of my business? 
US Bureau of Labour Statistics...
Build Your Profile 
With Social Media" 
Life used to look like this.
Build Your Profile 
With Social Media" 
But now it looks like this 
- 9MSN blogger!
Build Your Profile 
With Social Media" 
And this: we’re online!
Build Your Profile 
With Social Media"
Build Your Profile 
With Social Media"
Build Your Profile 
With Social Media" 
You are your personal brand. 
You are your personal brand.
Build Your Profile 
With Social Media" 
Whether you like it 
or not, you are 
captain of your 
personal brand.
Build Your Profile 
With Social Media" 
Changing Landscape 
• Facebook and Twitter account for a fifth of online traffic 
...
Build Your Profile 
With Social Media" 
60 
50 
40 
30 
20 
10 
0 
Age breakdown 
2-11 12-17 18-24 25-34 35-49 50-64 65+
Build Your Profile 
With Social Media" 
90% of Australian internet 
users rely on social media for 
opinions and informati...
Build Your Profile 
With Social Media" 
A great opportunity!
Build Your Profile 
With Social Media" 
The world is talking. 
Are you listening? 
And do they know about you?
Build Your Profile 
With Social Media" 
Your digital resume
Build Your Profile 
With Social Media" 
Establish your brand 
• To social sell you must first – engage! 
• Not always an e...
Build Your Profile 
With Social Media" 
Facebook is 
like a tattoo
Build Your Profile 
With Social Media" 
Facebook: greasing the wheels 
• Become an industry resource: 
Be the thought lead...
Build Your Profile 
With Social Media" 
Blogging
Build Your Profile 
With Social Media" 
Your 
Blog 
Bubble© 
Chasing 
money – 
payment 
terms 
Managing 
money 
Balance Sh...
Build Your Profile 
With Social Media" 
Why Blog? 
• Using a blog to promote your 
business products and services 
• Can h...
Build Your Profile 
With Social Media" 
Blogging risks 
• A poor blog can damage reputation 
• Maintaining a blog is time ...
Build Your Profile 
With Social Media" 
LinkedIn Leads 
1. Ensure your profile is sales ready 
2. Continually build your n...
Build Your Profile 
With Social Media" 
Watch this webinar to learn: 
• Which social media platforms are best for profile ...
Build Your Profile 
With Social Media" 
About me 
Complete 
LinkedIn Profile 
Profile Views 
Profile Picture and 
Job Titl...
Build Your Profile 
With Social Media" Twitter. 
Source: http://www.mi6agency.com/2011/01/twitter-for-b2b-marketing 
• Lis...
Build Your Profile 
With Social Media"
Build Your Profile 
With Social Media" 
10 tips 
1. Get profile ready 
2. Prepare the collateral 
3. Put together the sale...
Build Your Profile 
With Social Media" 
A case study
Build Your Profile 
With Social Media" 
A case study
Build Your Profile 
With Social Media" 
Takeaways 
• Think carefully about who you are – long term 
• If you don’t engage,...
Build Your Profile 
With Social Media" 
JOHANNA BAKER-DOWDELL 
Strawberry Communications
Build Your Profile 
With Social Media" 
In the beginning for 
@JohannaBD 
• Twitter and Facebook as social platforms first...
Build Your Profile 
With Social Media" 
Rule of Thirds 
• Posts about what I am doing 
• Links to interesting articles, bl...
Build Your Profile 
With Social Media" 
Business & Baby on Board
Build Your Profile 
With Social Media" 
Brand Yourself Online 
• Be social 
• Crowdsource opinion 
• Share snippets about ...
Build Your Profile 
With Social Media" 
My Tips for Twitter 
• Tweet your blog posts 
• Attend Tweetups 
• Promote competi...
Build Your Profile 
With Social Media" 
My Tips for Facebook 
• Share exclusive information with likers 
• Set up a privat...
Build Your Profile 
With Social Media" 
My Tips for LinkedIn 
• Join groups for your industry 
• Be interactive and post q...
Build Your Profile 
With Social Media" 
Q&A 
SHARON WILLIAMS 
www.taurusmarketing.com.au 
JOHANNA BAKER-DOWDELL 
@SharonWi...
Build Your Profile 
With Social Media" 
Upcoming Events 
24 September
Build Your Profile 
With Social Media" 
Q&A 
SHARON WILLIAMS 
www.taurusmarketing.com.au 
JOHANNA BAKER-DOWDELL 
@SharonWi...
Build Your Profile 
With Social Media" 
Thank You 
SHARON WILLIAMS 
www.taurusmarketing.com.au 
JOHANNA BAKER-DOWDELL 
www...
Build Your Profile 
With Social Media" 
Watch this webinar to learn: 
• Which social media platforms are best for profile ...
Build Your Profile 
With Social Media" 
Australian Businesswomen’s Network 
The Australian 
Businesswomen's 
Network is an...
Upcoming SlideShare
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Social Media for Small Business

658

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Right now, Facebook is probably the number one social network that you could be using to market yourself.

Perhaps you already have a Facebook page, but it’s not driving bottom-line results.

Let your customers and prospects know you exist and power up your Facebook results by injecting some Facebook power strategies into your online marketing. Social media consultant, educator and coach, Loren Bartley, will be our guest speaker for this webinar.

Join us to learn how to use Facebook to:
• Generate leads and build your database
• Drive traffic back to your website
• Make offers and promotions that people love with spending a dollar
• Build relationships with existing customers
• Sell right off your Facebook page
• Discover what to post to best showcase your business benefits

Plus we’ll look at:
• How to build your following on Facebook
• The types of posts that generate the most engagement
• When to use Facebook ads to power up your campaigns
• Clever ways to use your Cover Photo to attract new followers
• When to run competitions to build a buzz around your brand

Think outside the box and leverage the power of social media with the Facebook Power Strategies webinar.

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Social Media for Small Business

  1. 1. Build Your Profile With Social Media" Build Your Profile with Social Media
  2. 2. Build Your Profile With Social Media" SUZI DAFNIS Australian Businesswomen’s Network
  3. 3. Build Your Profile With Social Media" Q&A
  4. 4. Build Your Profile With Social Media" TWITTER Use tag: #abnprofile Follow along: • Suzi @suzidafnis • Sharon @SharonWilliams_ • Johanna @JohannaBD
  5. 5. Build Your Profile With Social Media" Watch this webinar to learn: • Which social media platforms are best for profile building • How to separate your profile from that of your company • How to use the top social media platforms (Twitter, Facebook and LinkedIn) to establish your profile • What your ‘About Us’ page should say about you “Informative, rich content” – Andrea C. Access the recording from the Australian Businesswomen’s Network’s Online Learning Centre http://bit.ly/Build-Your-Profile
  6. 6. Build Your Profile With Social Media" SHARON WILLIAMS TAURUS MARKETING JOHANNA BAKER-DOWDELL STRAWBERRY COMMUNICATIONS
  7. 7. Build Your Profile With Social Media" SHARON WILLIAMS Taurus Marketing
  8. 8. Build Your Profile With Social Media" • How do you grow your profile? • Where does social media fit in? • What doesn’t? • Case Studies • Actions
  9. 9. Build Your Profile With Social Media" How do I grow my profile and that of my business? US Bureau of Labour Statistics, 2008
  10. 10. Build Your Profile With Social Media" Life used to look like this.
  11. 11. Build Your Profile With Social Media" But now it looks like this - 9MSN blogger!
  12. 12. Build Your Profile With Social Media" And this: we’re online!
  13. 13. Build Your Profile With Social Media"
  14. 14. Build Your Profile With Social Media"
  15. 15. Build Your Profile With Social Media" You are your personal brand. You are your personal brand.
  16. 16. Build Your Profile With Social Media" Whether you like it or not, you are captain of your personal brand.
  17. 17. Build Your Profile With Social Media" Changing Landscape • Facebook and Twitter account for a fifth of online traffic • The average visitor spends two-thirds more time on these sites than a year ago • This is where you need to be, or someone else will take your spot 11.5m Australians 4.8m Australians 1.8m Australians 2ndmost searched GLOBALLY
  18. 18. Build Your Profile With Social Media" 60 50 40 30 20 10 0 Age breakdown 2-11 12-17 18-24 25-34 35-49 50-64 65+
  19. 19. Build Your Profile With Social Media" 90% of Australian internet users rely on social media for opinions and information about products, services and brands Nielsen.com 2010
  20. 20. Build Your Profile With Social Media" A great opportunity!
  21. 21. Build Your Profile With Social Media" The world is talking. Are you listening? And do they know about you?
  22. 22. Build Your Profile With Social Media" Your digital resume
  23. 23. Build Your Profile With Social Media" Establish your brand • To social sell you must first – engage! • Not always an easy transition • Corporate guidelines for the use of social media should be in place
  24. 24. Build Your Profile With Social Media" Facebook is like a tattoo
  25. 25. Build Your Profile With Social Media" Facebook: greasing the wheels • Become an industry resource: Be the thought leader in your industry, share your insights. • Engage the community: Ask for feedback, address queries, build relationships. • Expand beyond your wall: Use Facebook to drive sales, connect to your website. • Lighten up! Spark interest, have fun with your site.
  26. 26. Build Your Profile With Social Media" Blogging
  27. 27. Build Your Profile With Social Media" Your Blog Bubble© Chasing money – payment terms Managing money Balance Sheet AR, AP, P&L How do I manage cash flow short-long term? Small business providers Rate Hikes What to learn from current issues What to read and where Is social media relevant to my business? Engage in conversation Using social media to drive sales Work/life balance Relationships Learn from Gen Y Personal Brands Brand Management Social Media Online Reputation HR Operation How do I grow my business? Small management – prepare for the worst business boot camps What’s right for small businesses? Managing up CMS Risk management – minimise risk Keeping people motivated Database is your bible How do I utilise contacts to start up a business? Motivation – how do you stay passionate? Graduate Training How do I manage staff? How do I find the right people to do the job? How to re-ignite sales Lead generation Will marketing make a difference and when should I start? Finances & Money Banks Current Affairs Social Media Family Managem Celebrity ent Risk s Sales & Marketing NineMSN Populist brand for the people Audience
  28. 28. Build Your Profile With Social Media" Why Blog? • Using a blog to promote your business products and services • Can help develop relationships with customers and raise awareness • Easily receive feedback on the business
  29. 29. Build Your Profile With Social Media" Blogging risks • A poor blog can damage reputation • Maintaining a blog is time consuming • Maintaining a quality, concise, eloquent and entertaining blog can be difficult
  30. 30. Build Your Profile With Social Media" LinkedIn Leads 1. Ensure your profile is sales ready 2. Continually build your network 3. Ask for recommendations 4. Make it a habit to send LinkedIn connection invitations after EVERY meeting 5. Follow companies to see their employees and their movement 6. Expand your influence through LinkedIn groups 7. Establish your credibility through LinkedIn answers 8. Research prospective clients and companies using the advanced search feature 9. Make LinkedIn data easily accessible in your CRM
  31. 31. Build Your Profile With Social Media" Watch this webinar to learn: • Which social media platforms are best for profile building • How to separate your profile from that of your company • How to use the top social media platforms (Twitter, Facebook and LinkedIn) to establish your profile • What your ‘About Us’ page should say about you “Informative, rich content” – Andrea C. Access the recording from the Australian Businesswomen’s Network’s Online Learning Centre http://bit.ly/Build-Your-Profile
  32. 32. Build Your Profile With Social Media" About me Complete LinkedIn Profile Profile Views Profile Picture and Job Title Activity Feed Blog Feed
  33. 33. Build Your Profile With Social Media" Twitter. Source: http://www.mi6agency.com/2011/01/twitter-for-b2b-marketing • Listen Allow two-way dialogue. Absorb feedback to learn more about your customers – their conversations and their interests. • Be specific Your Tweets should be tailored to your audience, be interactive and encourage response. • Don’t spam Never use Twitter to bombard people with your company information or offers. • Be conversational Keep your tone light and welcoming. Keep company messaging in mind but avoid ‘product speak’.
  34. 34. Build Your Profile With Social Media"
  35. 35. Build Your Profile With Social Media" 10 tips 1. Get profile ready 2. Prepare the collateral 3. Put together the sales kit 4. Digitally prepare - website, YouTube 5. Capture it in social media 6. Work your database 7. Be yourself with purpose! 8. Review industry events and attend 9. More testimonials and case studies 10. Educate and influence
  36. 36. Build Your Profile With Social Media" A case study
  37. 37. Build Your Profile With Social Media" A case study
  38. 38. Build Your Profile With Social Media" Takeaways • Think carefully about who you are – long term • If you don’t engage, someone will on your behalf • Define your goals – short term, long term • Find good mentors • Take responsibility to be yourself with purpose
  39. 39. Build Your Profile With Social Media" JOHANNA BAKER-DOWDELL Strawberry Communications
  40. 40. Build Your Profile With Social Media" In the beginning for @JohannaBD • Twitter and Facebook as social platforms first • Social media as a business tool after personal profile established • Blogging • LinkedIn, Foursquare, YouTube, Instagram, Pinterest, Google+
  41. 41. Build Your Profile With Social Media" Rule of Thirds • Posts about what I am doing • Links to interesting articles, blogs, videos, RTs etc • Posts/links about what I am doing in business
  42. 42. Build Your Profile With Social Media" Business & Baby on Board
  43. 43. Build Your Profile With Social Media" Brand Yourself Online • Be social • Crowdsource opinion • Share snippets about yourself • Don’t broadcast
  44. 44. Build Your Profile With Social Media" My Tips for Twitter • Tweet your blog posts • Attend Tweetups • Promote competitions/giveaways • Upload product/business photos • Ask people to help you share your tweets
  45. 45. Build Your Profile With Social Media" My Tips for Facebook • Share exclusive information with likers • Set up a private group to chat with customers/clients • Post links to articles, webinars, podcasts etc. • Use hashtags
  46. 46. Build Your Profile With Social Media" My Tips for LinkedIn • Join groups for your industry • Be interactive and post questions/start discussions • Upload presentations to SlideShare • Find connections in your region
  47. 47. Build Your Profile With Social Media" Q&A SHARON WILLIAMS www.taurusmarketing.com.au JOHANNA BAKER-DOWDELL @SharonWilliams_ www.strawberrycommunications.com.au @JohannaBD
  48. 48. Build Your Profile With Social Media" Upcoming Events 24 September
  49. 49. Build Your Profile With Social Media" Q&A SHARON WILLIAMS www.taurusmarketing.com.au JOHANNA BAKER-DOWDELL @SharonWilliams_ www.strawberrycommunications.com.au @JohannaBD
  50. 50. Build Your Profile With Social Media" Thank You SHARON WILLIAMS www.taurusmarketing.com.au JOHANNA BAKER-DOWDELL www.strawberrycommunications.com.au @SharonWilliams_ @JohannaBD
  51. 51. Build Your Profile With Social Media" Watch this webinar to learn: • Which social media platforms are best for profile building • How to separate your profile from that of your company • How to use the top social media platforms (Twitter, Facebook and LinkedIn) to establish your profile • What your ‘About Us’ page should say about you “Informative, rich content” – Andrea C. Access the recording from the Australian Businesswomen’s Network’s Online Learning Centre http://bit.ly/Build-Your-Profile
  52. 52. Build Your Profile With Social Media" Australian Businesswomen’s Network The Australian Businesswomen's Network is an online membership community designed to teach ! women the skills to ! start, manage and ! grow a business. Discover the benefits! of membership!

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